The document outlines plans for a documentary and poster series for the "Bright Lights: Northern Talent" exhibition by Sunderland Culture. The project aims to showcase young media talent from the North East of England and educate 16-25 year olds about regional culture. The document discusses two potential documentary ideas - one focusing on Sunderland's history and landmarks, and the other on the music culture of the North East, including famous artists and music venues. It also provides context on the client, target audience, and purpose of the "Bright Lights" exhibition to display talents of local youth.

1. REGIONAL
IDENTITY
BRIGHT LIGHTS: NORTHERN
TALENT

2. The Task
As part of the Bright Lights: Northern Talent exhibition,
the client, Sunderland Culture, wants to showcase young
media talent from the North East. The options for this
task are video media (e.g., short film or documentary),
print media (e.g., posters) or a combination of both
these options.
The purpose of this is to capture and talk about our
culture in the North East of England in detail, to
educate our target audience f 16-25 year old's as well as
entertaining them.
I have decided to do a combination of the two for my
project, focusing primarily on the documentary while
making a series of matching posters for it.

3. The Client
Sunderland Culture is an organisation that
operates some of Sunderland's most important
cultural assets such as National Glass Centre
and Northern Gallery for Contemporary Art,
Sunderland Museum & Winter Gardens,
Sunderland Stages, Sunderland Cultural
Partnership, Arts Centre Washington and The
Fire Station.
The organisation have said that their mission is
to improve life for everyone in Sunderland
through culture.

4. Target
Audience
The target audience for this project is primarily 16–25 year old's
and because the topic of the project being the North East of
England, the target audience is also very likely to be from these
areas. This is likely because they will probably be intrigued by it
being about their region and therefore will want to learn more
about their culture. Although it is likely that they will be from the
North East or nearby areas, this may not always be the case, as you
will not necessarily already need to know about the region before
watching.
The social grade for my targeted demographic will probably vary
from C2, D and E, meaning they will range from skilled manual
workers to casual or lowest grade workers. This is due to the
common social grades of Sunderland while also thinking about the
age range, as primarily the target audience will be students or those
who have recently left education to start on a job.

5. Bright Lights:
Northern Talent
The Bright Lights is a youth arts exhibition that
is open to anyone aged 11-19 who lives around
or within the Sunderland area.
The exhibition will showcase a series of selected
artwork created by these young people.
The purpose of this exhibition is to display the
talents of some of the young people of our
region.

6. Documentary Ideas
Idea One:
A documentary focusing on the history of Sunderland as a city, its people, buildings, important
historical events, and much more. For this, I would talk about local aspects that might not relate to the rest of
the UK or subjects that affected all the UK and how it affected Sunderland specifically.
Examples of this include:
◦ Shipyards
◦ Sport
◦ "Mackems"
◦ Politics
◦ Sunderland Empire
◦ Penshaw Monument
◦ Politics
◦ Sunderland University
◦ Roker Lighthouse
◦ Seaburn Beach/Roker Pier
◦ World War II and effects
◦ Museum and Winter Gardens
◦ Demographics
◦ Local Government
◦ City Hall
◦ National Glass Centre
◦ Where Sunderland
is located geographically

7. Documentary Ideas
Idea Two:
A second idea for my documentary is to focus on the music culture within the whole of the North East of
England. The information that would be included in the documentary would be famous and lesser-known
music venues that are popular within the region, local bands and music artists from the area, ones that remain
local and those that have popularised among other areas and expanded their fan base.
Examples of this include:
◦ Cheryl Tweedy (Girls Aloud)
◦ Sam Fender
◦ Joe McElderry
◦ Jade Thirlwall (Little Mix)
◦ Perrie Edwards (Little Mix)
◦ Sunderland Empire
◦ O2 Academy
◦ The Boiler Shop
◦ Little Buildings
◦ Independent