This document summarizes a study on the effectiveness of Rasna Beverage's distribution channel. The objectives were to understand consumer and retailer purchase willingness of Rasna Ju C and identify conflicts across distribution levels. Data was collected through surveys in Kanpur and Lucknow. Key findings included orange as the most popular flavor and Real and Tropicana as top brands. Gaps like irregular representative visits and lack of retailer incentives were identified. Recommendations included improving schemes, increasing brand awareness through promotions, and evaluating placement of discounts.
The document discusses the beverage industry in India, including current market trends showing 15% annual growth in non-alcoholic beverages. It provides an overview of the global beverage market size and growth rates for different beverage categories. The Indian beverage industry includes fruit juices, milk products, health beverages, beer and liquors, with the packaged juice market valued at Rs. 1100 crore and projected to grow at 15% annually.
The document discusses the beverage industry in India, focusing on fruit juices. It notes that the fruit juice category is one of the fastest growing segments within beverages. The branded fruit juice market in India is worth Rs. 1,100 crore annually. The document then discusses Rasna Ju-C, a fruit juice product launched in 2012 by Rasna. It provides details on Rasna Ju-C and presents results of a survey of 100 consumers on their fruit juice preferences, favorite brands, and consumption levels. The survey found that mango was the most preferred flavor and Tropicana the most liked brand. It concluded that consumers primarily value brand and taste when purchasing fruit juices.
The Coca-Cola Company is the world's largest beverage company. It produces over 500 brands that are sold in over 200 countries, serving 1.8 billion drinks per day. Hindustan Coca-Cola Beverages Pvt. Ltd. located in Barunei, Odisha produces 16 drink types at its facility that has a capacity of 2415 bottles per minute. The company focuses on rural recruitment and CSR activities. It sources water locally and imports syrup from the US to manufacture drinks, which it distributes through direct and indirect channels to retailers and outlets.
Final presentation bottled coconut water “trishna”Ridwan Islam
This document provides details of a business plan for a bottled coconut water company called Pioneer Beverage (Pvt) Ltd. The company will produce and market bottled coconut water under the brand name "Trishna". Key points include:
- The company aims to satisfy consumer demand for beverages in Bangladesh, India, and Pakistan.
- "Trishna" bottled coconut water will be produced using a natural preservation process and sold in plastic bottles of 250ml, 500ml, and 1L sizes.
- Market research found the target markets in Bangladesh, India, and Pakistan are worth $433 million and the company aims to capture market share.
- The marketing strategy will focus on
Rasna is a soft drink concentrate brand owned by Pioma Industries in India. It was launched in 1976 under the brand name Jaffe and was changed to Rasna in 1979. Rasna claims 92.7% market share in non-carbonated soft drinks concentrates. It has been successful due to its affordable price of 50 paise per glass, real fruit flavors, and do-it-yourself concept where consumers mix the concentrate. Rasna has a dedicated R&D team that continuously launches new flavors and pilfer-proof packaging to retain freshness.
This document summarizes a study on the effectiveness of Rasna Beverage's distribution channel. The objectives were to understand consumer and retailer purchase willingness of Rasna Ju C and identify conflicts across distribution levels. Data was collected through surveys in Kanpur and Lucknow. Key findings included orange as the most popular flavor and Real and Tropicana as top brands. Gaps like irregular representative visits and lack of retailer incentives were identified. Recommendations included improving schemes, increasing brand awareness through promotions, and evaluating placement of discounts.
The document discusses the beverage industry in India, including current market trends showing 15% annual growth in non-alcoholic beverages. It provides an overview of the global beverage market size and growth rates for different beverage categories. The Indian beverage industry includes fruit juices, milk products, health beverages, beer and liquors, with the packaged juice market valued at Rs. 1100 crore and projected to grow at 15% annually.
The document discusses the beverage industry in India, focusing on fruit juices. It notes that the fruit juice category is one of the fastest growing segments within beverages. The branded fruit juice market in India is worth Rs. 1,100 crore annually. The document then discusses Rasna Ju-C, a fruit juice product launched in 2012 by Rasna. It provides details on Rasna Ju-C and presents results of a survey of 100 consumers on their fruit juice preferences, favorite brands, and consumption levels. The survey found that mango was the most preferred flavor and Tropicana the most liked brand. It concluded that consumers primarily value brand and taste when purchasing fruit juices.
The Coca-Cola Company is the world's largest beverage company. It produces over 500 brands that are sold in over 200 countries, serving 1.8 billion drinks per day. Hindustan Coca-Cola Beverages Pvt. Ltd. located in Barunei, Odisha produces 16 drink types at its facility that has a capacity of 2415 bottles per minute. The company focuses on rural recruitment and CSR activities. It sources water locally and imports syrup from the US to manufacture drinks, which it distributes through direct and indirect channels to retailers and outlets.
Final presentation bottled coconut water “trishna”Ridwan Islam
This document provides details of a business plan for a bottled coconut water company called Pioneer Beverage (Pvt) Ltd. The company will produce and market bottled coconut water under the brand name "Trishna". Key points include:
- The company aims to satisfy consumer demand for beverages in Bangladesh, India, and Pakistan.
- "Trishna" bottled coconut water will be produced using a natural preservation process and sold in plastic bottles of 250ml, 500ml, and 1L sizes.
- Market research found the target markets in Bangladesh, India, and Pakistan are worth $433 million and the company aims to capture market share.
- The marketing strategy will focus on
Rasna is a soft drink concentrate brand owned by Pioma Industries in India. It was launched in 1976 under the brand name Jaffe and was changed to Rasna in 1979. Rasna claims 92.7% market share in non-carbonated soft drinks concentrates. It has been successful due to its affordable price of 50 paise per glass, real fruit flavors, and do-it-yourself concept where consumers mix the concentrate. Rasna has a dedicated R&D team that continuously launches new flavors and pilfer-proof packaging to retain freshness.
Rasna is a soft drink concentrate brand owned by Pioma Industries based in Ahmedabad, India. It was launched in 1976 under the brand Jaffe and renamed Rasna in 1979. Rasna claims 92.7% market share in non-carbonated soft drink concentrates. Though Rasna had over 82% market share in 2001, it declined due to liberalization allowing Coca-Cola and Pepsi to enter, and consumers shifting preferences to ready-to-drink juices and bottles drinks. Rasna launched various products targeting different segments and flavors, with strategies around distribution, advertising, and positioning to maintain leadership.
Spli2 is launching a new portable water filter called Spli2 to provide consumers with affordable and environmentally friendly access to clean drinking water. The filter removes bacteria and other contaminants at rates exceeding EPA standards. It is a low-cost alternative to bottled water that also reduces plastic waste. Spli2 aims to market the filter through displays in grocery and convenience stores near bottled water. It will target health-conscious urban consumers and emphasize the product's affordability, portability, quality and environmental benefits over bottled water.
Rasna is a soft drink concentrate brand owned by Pioma Industries based in India. It was launched in 1976 under the brand name Jaffe and later changed to Rasna in 1979. Rasna claims 82% market share in non-carbonated soft drinks concentrates. It introduced the concept of soft drink concentrates to India. Rasna has been successful due to its various flavors, affordable prices, and do-it-yourself concept. It has a dedicated R&D team that continuously launches new flavors. Rasna has a wide distribution network across India to ensure high availability of its products.
This pre-feasibility report proposes establishing a fruit juice processing business in Punjab, India. It recommends producing orange, guava, and mango juices with a daily production capacity of 8,391 liters. The total project cost is estimated at 50.12 million rupees, with 10.2 million required for working capital. Key factors for success include establishing reliable supply of quality fruit pulp, emphasizing product quality, and developing a strong distribution network with trade margins of 15-20% for retailers and distributors. The report analyzes competition and recommends effective packaging, marketing, and distribution to penetrate the growing fruit juice market.
Summer Internship Project Report on Rasna Ju-Crishabhshuklag
This document contains an executive summary and introduction to a research project comparing Rasna Ju-C fruit juice to competitors in Bhopal, India. The project objectives are to study brand awareness, consumer behavior and satisfaction levels, and competition between Rasna Ju-C and other brands. The introduction provides background on the Indian beverage industry and market size. It also describes Rasna as a leading concentrate brand that has expanded into the ready-to-drink segment with Rasna Ju-C, launched in 2012. The executive summary outlines the research methodology and findings on Rasna Ju-C's strengths, weaknesses and opportunities based on retailer and consumer feedback.
Rasna Ju-C and the Indian Beverage IndustryKumar Rajgeet
Rasna launched its first ready-to-drink beverage called Ju-C in May 2013. Ju-C is positioned as a nutritionally healthy beverage containing 100% of the recommended daily value of Vitamin C. It is targeted towards children ages 8-14. Ju-C comes in four flavors - mango, orange, apple, and mixed fruit. Rasna hopes to capture market share in the growing ready-to-drink beverage industry in India with Ju-C's nutritional profile and Rasna's established distribution network. However, Ju-C faces strong competition from established players like Dabur and Tropicana in the crowded juice market.
A project on marketing strategy and sales Eureka Forbes AquaguardNigam Prasad Panda
This document provides a marketing strategy report for Eureka Forbes Aquaguard water purifiers. It discusses Aquaguard's distribution channels, marketing mix, SWOT analysis, and segmentation, targeting, and positioning (STP) strategy. The report also analyzes Aquaguard's field study scenario at S.N. Enterprises, including their sales, customer service, product promotion, and training processes. Overall, the document outlines Aquaguard's marketing approach and recommendations to increase sales and market share.
This document provides information about MTB Industries Sdn Bhd, a company that processes fresh fruit juices, concentrates, purees and cordials. It establishes that MTB is Malaysia's largest fresh fruit juice provider, supplying products to West Malaysia, East Malaysia, and Brunei. It also details MTB's manufacturing process, quality compliance measures, and their marketing arm FDP Marketing Sdn Bhd, which handles warehousing, distribution and promotions. The document showcases MTB's product range and clientele, which includes airlines, hotels, restaurants and retailers.
New product development By Al-mamun Uttara Universityal mamun
Fruitly Juice is a juice production company located in Bangladesh that was established in 2017. It produces a variety of fresh fruit juices, including orange, mango, apple, and mixed flavors. Fruitly Juice aims to provide healthy beverage options, particularly for children and those watching their health. It plans to expand its operations across Bangladesh and increase annual sales over the next few years through high quality products, effective marketing strategies, and a strong focus on customer satisfaction.
This document provides an overview of the proposed Go Salads brand. It outlines the brand's vision to replace junk food perceptions with healthy options and be the best fast food chain in the world. The brand mission focuses on providing tasty, quality, fast food that is healthy and fresh. Core brand values center around health, freshness, quality, and being fat-free. Target customers are initially health conscious middle-aged professionals, with plans to expand to those addicted to junk food and families. The brand positioning emphasizes health over options that are "not so bad," viewing salads as snacks.
The document discusses the Minute Maid brand of fruit juices owned by Coca-Cola. It provides details on the history and market share of Minute Maid in India. It then focuses on the launch of a new Minute Maid Pulpy Orange juice product, including target markets, production details, marketing strategies, and expansion plans. It ends with an economic analysis and suggestions for the brand.
To be a leading producer of coco water based beverages using the natural essence of coconut and hygienic process, dynamic leadership and commitment to our partners and stakeholders.
The document provides a business plan for Mentzer Company Limited, an Indian corporation that produces freshly blended fruit juices. The plan outlines the company's vision to be a leading producer in India through world-class performance. The mission is to provide healthy juice products with a commitment to making a positive impact. Key objectives include survival, growth, developing a good public image, earning profits, innovating, and satisfying customers. The plan also discusses the company's values, CSR initiatives, products, production process, markets, competitors, and promotional strategies.
1) The document is a marketing plan submitted by a group of students to their professor for Engro Foods Ltd's new fruit juice product called "Fruitos".
2) It includes an introduction to Engro Foods' history and values, an overview of the dairy product market in Pakistan, internal and external audits of Engro Foods, and a marketing strategy for Fruitos outlining objectives, segmentation, positioning, and marketing mix.
3) The marketing plan proposes targeting families and children 6-12 years old with Fruitos, positioning it as a healthy and nutritious snack, and promoting it through TV, print, and social media advertising.
CoCofresh Agro is a coconut water processing company located in Kumarakam, Kottayam. It aims to buy coconuts from local farmers, process and package the coconut water in tetra packs, and sell the products. The company's vision is to become India's premier coconut water company offering nutritious drinks to consumers. It plans to target the primary market of kids, teens, youth and working people. CoCofresh will produce three flavors of coconut water under the brand name "Coco Fresh" and distribute them through a network of dealers and shops.
Pran Frooto is the largest fruit and vegetable processing company in Bangladesh. It has a strong domestic market presence and distribution network. The document discusses Pran Frooto's marketing plan, including objectives to maintain quality and gain customer loyalty. It analyzes the company's strengths in experience and distribution against weaknesses like large size and external competition. The plan outlines strategies around positioning, pricing, and targeting the domestic market to achieve sales growth and production expansion goals.
The document summarizes information about Doce Bakers, a food retail chain in Lahore, Pakistan. It discusses Doce's vision, product lines, suppliers, competitors, production facilities, supply chain management, market factors, barriers to entry, and strengths and weaknesses. Doce opened its first branch in 2011 and now has over 25 branches, selling over 500 products including sweets, bakery items, and pizza. Its production plant manufactures items for its retail outlets.
Bengal Beverages Pvt Ltd is one of India's leading beverage manufacturers and an authorized bottler of Coca-Cola products. The student visited their manufacturing plant in Dankuni and observed the production process. They produce popular brands like Thums Up, Sprite, and Maaza. The plant has high standards for quality control and uses tracking software for inventory management. Bengal Beverages has strong market presence in West Bengal and aims to expand further. Their financial performance has been growing over the past few years with increased profits.
- The document presents a pre-feasibility study for a fruit juice production facility in Iraq, analyzing factors such as raw material availability, production costs, market demand, and financial viability.
- A financial model for a proposed "model" facility indicates it could achieve a 19% return on investment but has a long payback period and high break-even production level, raising concerns about commercial feasibility.
- Key outstanding questions that require further investigation include identifying an investor, selecting a fruit type and production location, and assessing market demand and pricing strategy.
Exporters of Multi Media Filters - FRP., Multi Media Filters - Stainless SteelMulti Media Filters AUTO - FRP, Multi Media Filters AUTO - Mild Steel, Water Softeners - FRP, Water Softeners - Mild Steel, Water Softeners - Stainless Steel, Water Softeners Auto - FRP.
- Rasna is the #1 brand in India's beverage category and soft drink concentrate market, with close to 93% market share.
- It was established in 1979 and introduced soft drink concentrates to India, creating and dominating the market segment.
- Rasna owns and operates manufacturing facilities in Navi Mumbai, with production processes that include selecting, washing, peeling, juicing, mixing, cooling, and packing fruits to make concentrates.
This case study examines Rasna's efforts to recapture market share through a new advertising campaign. The null hypothesis is that Rasna's image would be recaptured in the market, while the alternate is that it would not. Research found untapped potential and changing customer needs. A survey measured consumer confidence in Rasna. The new campaign featured a fresh symbol, targeted all ages, and established Rasna as trustworthy through kid endorsements. Celebrity endorsements and customer promotions helped gain loyalty. Outdoor and TV advertising effectively promoted the brand.
Rasna is a soft drink concentrate brand owned by Pioma Industries based in Ahmedabad, India. It was launched in 1976 under the brand Jaffe and renamed Rasna in 1979. Rasna claims 92.7% market share in non-carbonated soft drink concentrates. Though Rasna had over 82% market share in 2001, it declined due to liberalization allowing Coca-Cola and Pepsi to enter, and consumers shifting preferences to ready-to-drink juices and bottles drinks. Rasna launched various products targeting different segments and flavors, with strategies around distribution, advertising, and positioning to maintain leadership.
Spli2 is launching a new portable water filter called Spli2 to provide consumers with affordable and environmentally friendly access to clean drinking water. The filter removes bacteria and other contaminants at rates exceeding EPA standards. It is a low-cost alternative to bottled water that also reduces plastic waste. Spli2 aims to market the filter through displays in grocery and convenience stores near bottled water. It will target health-conscious urban consumers and emphasize the product's affordability, portability, quality and environmental benefits over bottled water.
Rasna is a soft drink concentrate brand owned by Pioma Industries based in India. It was launched in 1976 under the brand name Jaffe and later changed to Rasna in 1979. Rasna claims 82% market share in non-carbonated soft drinks concentrates. It introduced the concept of soft drink concentrates to India. Rasna has been successful due to its various flavors, affordable prices, and do-it-yourself concept. It has a dedicated R&D team that continuously launches new flavors. Rasna has a wide distribution network across India to ensure high availability of its products.
This pre-feasibility report proposes establishing a fruit juice processing business in Punjab, India. It recommends producing orange, guava, and mango juices with a daily production capacity of 8,391 liters. The total project cost is estimated at 50.12 million rupees, with 10.2 million required for working capital. Key factors for success include establishing reliable supply of quality fruit pulp, emphasizing product quality, and developing a strong distribution network with trade margins of 15-20% for retailers and distributors. The report analyzes competition and recommends effective packaging, marketing, and distribution to penetrate the growing fruit juice market.
Summer Internship Project Report on Rasna Ju-Crishabhshuklag
This document contains an executive summary and introduction to a research project comparing Rasna Ju-C fruit juice to competitors in Bhopal, India. The project objectives are to study brand awareness, consumer behavior and satisfaction levels, and competition between Rasna Ju-C and other brands. The introduction provides background on the Indian beverage industry and market size. It also describes Rasna as a leading concentrate brand that has expanded into the ready-to-drink segment with Rasna Ju-C, launched in 2012. The executive summary outlines the research methodology and findings on Rasna Ju-C's strengths, weaknesses and opportunities based on retailer and consumer feedback.
Rasna Ju-C and the Indian Beverage IndustryKumar Rajgeet
Rasna launched its first ready-to-drink beverage called Ju-C in May 2013. Ju-C is positioned as a nutritionally healthy beverage containing 100% of the recommended daily value of Vitamin C. It is targeted towards children ages 8-14. Ju-C comes in four flavors - mango, orange, apple, and mixed fruit. Rasna hopes to capture market share in the growing ready-to-drink beverage industry in India with Ju-C's nutritional profile and Rasna's established distribution network. However, Ju-C faces strong competition from established players like Dabur and Tropicana in the crowded juice market.
A project on marketing strategy and sales Eureka Forbes AquaguardNigam Prasad Panda
This document provides a marketing strategy report for Eureka Forbes Aquaguard water purifiers. It discusses Aquaguard's distribution channels, marketing mix, SWOT analysis, and segmentation, targeting, and positioning (STP) strategy. The report also analyzes Aquaguard's field study scenario at S.N. Enterprises, including their sales, customer service, product promotion, and training processes. Overall, the document outlines Aquaguard's marketing approach and recommendations to increase sales and market share.
This document provides information about MTB Industries Sdn Bhd, a company that processes fresh fruit juices, concentrates, purees and cordials. It establishes that MTB is Malaysia's largest fresh fruit juice provider, supplying products to West Malaysia, East Malaysia, and Brunei. It also details MTB's manufacturing process, quality compliance measures, and their marketing arm FDP Marketing Sdn Bhd, which handles warehousing, distribution and promotions. The document showcases MTB's product range and clientele, which includes airlines, hotels, restaurants and retailers.
New product development By Al-mamun Uttara Universityal mamun
Fruitly Juice is a juice production company located in Bangladesh that was established in 2017. It produces a variety of fresh fruit juices, including orange, mango, apple, and mixed flavors. Fruitly Juice aims to provide healthy beverage options, particularly for children and those watching their health. It plans to expand its operations across Bangladesh and increase annual sales over the next few years through high quality products, effective marketing strategies, and a strong focus on customer satisfaction.
This document provides an overview of the proposed Go Salads brand. It outlines the brand's vision to replace junk food perceptions with healthy options and be the best fast food chain in the world. The brand mission focuses on providing tasty, quality, fast food that is healthy and fresh. Core brand values center around health, freshness, quality, and being fat-free. Target customers are initially health conscious middle-aged professionals, with plans to expand to those addicted to junk food and families. The brand positioning emphasizes health over options that are "not so bad," viewing salads as snacks.
The document discusses the Minute Maid brand of fruit juices owned by Coca-Cola. It provides details on the history and market share of Minute Maid in India. It then focuses on the launch of a new Minute Maid Pulpy Orange juice product, including target markets, production details, marketing strategies, and expansion plans. It ends with an economic analysis and suggestions for the brand.
To be a leading producer of coco water based beverages using the natural essence of coconut and hygienic process, dynamic leadership and commitment to our partners and stakeholders.
The document provides a business plan for Mentzer Company Limited, an Indian corporation that produces freshly blended fruit juices. The plan outlines the company's vision to be a leading producer in India through world-class performance. The mission is to provide healthy juice products with a commitment to making a positive impact. Key objectives include survival, growth, developing a good public image, earning profits, innovating, and satisfying customers. The plan also discusses the company's values, CSR initiatives, products, production process, markets, competitors, and promotional strategies.
1) The document is a marketing plan submitted by a group of students to their professor for Engro Foods Ltd's new fruit juice product called "Fruitos".
2) It includes an introduction to Engro Foods' history and values, an overview of the dairy product market in Pakistan, internal and external audits of Engro Foods, and a marketing strategy for Fruitos outlining objectives, segmentation, positioning, and marketing mix.
3) The marketing plan proposes targeting families and children 6-12 years old with Fruitos, positioning it as a healthy and nutritious snack, and promoting it through TV, print, and social media advertising.
CoCofresh Agro is a coconut water processing company located in Kumarakam, Kottayam. It aims to buy coconuts from local farmers, process and package the coconut water in tetra packs, and sell the products. The company's vision is to become India's premier coconut water company offering nutritious drinks to consumers. It plans to target the primary market of kids, teens, youth and working people. CoCofresh will produce three flavors of coconut water under the brand name "Coco Fresh" and distribute them through a network of dealers and shops.
Pran Frooto is the largest fruit and vegetable processing company in Bangladesh. It has a strong domestic market presence and distribution network. The document discusses Pran Frooto's marketing plan, including objectives to maintain quality and gain customer loyalty. It analyzes the company's strengths in experience and distribution against weaknesses like large size and external competition. The plan outlines strategies around positioning, pricing, and targeting the domestic market to achieve sales growth and production expansion goals.
The document summarizes information about Doce Bakers, a food retail chain in Lahore, Pakistan. It discusses Doce's vision, product lines, suppliers, competitors, production facilities, supply chain management, market factors, barriers to entry, and strengths and weaknesses. Doce opened its first branch in 2011 and now has over 25 branches, selling over 500 products including sweets, bakery items, and pizza. Its production plant manufactures items for its retail outlets.
Bengal Beverages Pvt Ltd is one of India's leading beverage manufacturers and an authorized bottler of Coca-Cola products. The student visited their manufacturing plant in Dankuni and observed the production process. They produce popular brands like Thums Up, Sprite, and Maaza. The plant has high standards for quality control and uses tracking software for inventory management. Bengal Beverages has strong market presence in West Bengal and aims to expand further. Their financial performance has been growing over the past few years with increased profits.
- The document presents a pre-feasibility study for a fruit juice production facility in Iraq, analyzing factors such as raw material availability, production costs, market demand, and financial viability.
- A financial model for a proposed "model" facility indicates it could achieve a 19% return on investment but has a long payback period and high break-even production level, raising concerns about commercial feasibility.
- Key outstanding questions that require further investigation include identifying an investor, selecting a fruit type and production location, and assessing market demand and pricing strategy.
Exporters of Multi Media Filters - FRP., Multi Media Filters - Stainless SteelMulti Media Filters AUTO - FRP, Multi Media Filters AUTO - Mild Steel, Water Softeners - FRP, Water Softeners - Mild Steel, Water Softeners - Stainless Steel, Water Softeners Auto - FRP.
- Rasna is the #1 brand in India's beverage category and soft drink concentrate market, with close to 93% market share.
- It was established in 1979 and introduced soft drink concentrates to India, creating and dominating the market segment.
- Rasna owns and operates manufacturing facilities in Navi Mumbai, with production processes that include selecting, washing, peeling, juicing, mixing, cooling, and packing fruits to make concentrates.
This case study examines Rasna's efforts to recapture market share through a new advertising campaign. The null hypothesis is that Rasna's image would be recaptured in the market, while the alternate is that it would not. Research found untapped potential and changing customer needs. A survey measured consumer confidence in Rasna. The new campaign featured a fresh symbol, targeted all ages, and established Rasna as trustworthy through kid endorsements. Celebrity endorsements and customer promotions helped gain loyalty. Outdoor and TV advertising effectively promoted the brand.
Dabur Real Fruit Juice is India's number one fruit juice brand, launched in 1996 with 14 variants made from quality fruits without artificial flavors or preservatives. It holds a 55% market share and is positioned as the most nutritious fruit juice, offering "fruit juice with fruit power." Its marketing mix includes new flavors, packaging in various sizes, promotions through television and digital ads, and pricing slightly higher than competitors for its premium quality.
Amul was formed in 1946 in Gujarat, India. It is managed by the Gujarat Cooperative Milk Marketing Federation and has helped make India the largest producer of milk and milk products in the world. Amul uses customer-based market segmentation and has a wide range of products from milk to cheese to ice cream to target different customer groups. Factors in Amul's success include highly satisfied customers, improved socio-economic conditions in India, and a strong supply chain.
The document discusses checking the pH values of various fruit juices and doing a comparative study of their effects on health. It provides information on:
- What pH measures and how it is measured in aqueous solutions
- The importance of pH measurements in various fields
- How pH indicators can be used to measure pH
- Some key facts about oranges, pineapples, and lemons/limes and their health effects such as supporting digestion, reducing inflammation, and providing antioxidants.
Real juice history,branding strategy of real,Ansoff model,
real brand communication,real brand competitor, Did you facts about real juice,history of dabur
Marketing strategies in the indian soft drinks industriesRAJANI RAISING
The document provides a case study of the strategies and operations of PepsiCo and Coca-Cola in India. It analyzes their major strategies over time, products offered, advertising campaigns, and supply chain management. A survey was also conducted of consumers and retailers to understand preferences. Key findings include that Pepsi has an early entry advantage, 300ml and 500ml bottles are most popular, and advertising is effective at brand recall. The strategies of localization and improving accessibility have been important for success in India.
The Indian food and beverage industry is growing annually at 23-24% and is expected to reach $380 billion by 2017. The food processing industry contributes 7% to India's GDP and employs 13 million workers. The government has initiatives to improve infrastructure for food processing and has approved setting up five Mega Food Parks to link farmers to markets. Foreign investment up to 100% is allowed in most food sectors, and major foreign investors in India include Nestle, Pepsi, and Coca-Cola.
Surface irrigation, sprinkler irrigation, drip irrigation, and sub-surface irrigation are the main irrigation methods used in India. Surface irrigation, which involves flooding fields with water, accounts for 90% of irrigated areas. Sprinkler irrigation applies water under pressure and accounts for 5% of areas. Drip irrigation applies water slowly directly to crops, conserving water. Sub-surface irrigation floods water underground to be absorbed by crop roots where conditions allow.
The document discusses various methods of irrigation including surface, subsurface, sprinkler, and trickle irrigation. Surface irrigation methods include uncontrolled flooding, border strip, check, basin, and furrow irrigation. Subsurface irrigation applies water directly below the soil surface. Sprinkler irrigation sprays water into the air to fall on the soil surface. Trickle irrigation uses drippers to supply water directly to the soil at low rates. The choice of irrigation method depends on factors like field size/shape, soil characteristics, water availability, crop type, costs, and farmer experience.
DaktarBurman Real Juice is India's number 1 fruit juice brand with Rs 500 crore in annual sales. It was voted the most trusted fruit juice brand for four years and received the Reader's Digest Trusted Brand Gold Award in 2009. When launched in 1996, Real Juice conveyed that its products were made from natural fruits with no preservatives and tasted like fresh fruit. Some hurdles included selling the concept of packaged juice in India and competing against other brands. Real Juice addresses consumer preferences for taste through 14 flavors and targets kids by offering convenient packaging designed for lunch boxes. It has expanded its distribution through retail networks and food service placements.
Comparison of the acidity of fruit juicesadusmmangao
This document describes an experiment that compares the acidity of two fruit juices by determining the concentration of citric acid in each using titration. Sodium hydroxide solutions were standardized and used to titrate samples of each fruit juice along with an indicator. The molarity of citric acid was calculated for each using the titration data. The results showed that fruit juice 2 (Plus) had a higher average molarity of citric acid (0.0138 mol/L) than fruit juice 1 (Zest-O) (0.00721 mol/L), indicating it has a higher acidity.
This document is a research report on a comparative study of fruit juice brands in India. It was conducted by Ashish Kumar Keshri for their PGDM degree. The report includes an introduction on the fruit juice market in India, research methodology, a profile of a fruit juice company called Surya Foods & Agro Ltd., research analysis on consumer awareness, preferences, demographics, brands, and packaging related to fruit juices. It also provides a conclusion and recommendations based on the findings of the study. The objective was to understand consumer behavior and preferences to help juice companies better target their products.
Irrigation is the artificial application of water to land or soil to assist in crop growth. Historically, irrigation was labor intensive and dependent on weather, but modern irrigation is more machine intensive, market-focused, and allows farmers to control water supply independent of rains. There are several irrigation methods, including surface irrigation where land is fully flooded, sprinkler irrigation where water is distributed through sprinklers, and drip irrigation where water is supplied drop-by-drop directly to plant roots, making it the most efficient method. While modern irrigation techniques are more costly to install initially, they are also more efficient and effective at delivering the right amount of water to increase crop yields.
This document provides an overview of irrigation engineering. It discusses the necessity of irrigation due to factors like insufficient rainfall and uneven distribution. It describes different types of irrigation systems including flow irrigation, lift irrigation, and storage irrigation. It also defines important terms used in irrigation like duty, delta, command area. The document outlines the benefits of irrigation such as increased crop yields and prosperity of farmers. It also notes some ill effects like raising water tables and creating breeding grounds for mosquitoes. Overall, the document provides a broad introduction to key concepts in irrigation engineering.
FP Agro Pvt Ltd is an Indian company that produces fruit juices and drinks using advanced technology. Its mission is to be a leading producer of fruit juices through commitments to nature, hygiene, leadership and stakeholders. Its vision is to be India's premier fruit juice company offering nutritious drinks to 30% of the market by 2016. It plans to introduce a 100% fruit punch and target kids, teens, youth and working people in major cities through print, radio and digital advertising promoting health and taste. Key competitors include other Indian fruit drink companies.
the following presntation is made by Praveen Patel, Manoj Tiwari & Nishant Subba..... MBA student of Western International University india..
ppt is regarding how to launch any new product..
FP Agro Pvt Ltd plans to launch fruit juices and drinks in the growing Indian market. It will source fruits from various regions and initially outsource production. The report analyzes the industry, identifying growth in juices consumption. It discusses FP Agro's mission to be a leading juice producer offering nutritious drinks. Target markets are identified as kids to elderly. Major competitors like Dabur and Parle Agro control most of the market. The report performs a SWOT analysis and discusses marketing strategies around product varieties, pricing to gain market share, placing products in major cities initially, and promoting through various media. FP Agro aims to gain 5% market share in first year and 30% by 2016 through these strategies.
The industrial visit document summarizes a visit by students to the Hindustan Coca-Cola Beverages Pvt Ltd plant in Bidadi, Karnataka. The students toured the facility and learned about its operations, production processes, quality control measures, and supply chain management. They observed automated packaging and labeling lines that can fill up to 600 bottles per minute. Representatives also discussed forecasting consumer demand and production planning. The students found it a valuable learning experience about industrial processes, management systems, and working in such an environment.
The document summarizes the new product development process for Fruit Punch, a fruit juice product. It discusses idea generation, screening concepts, testing the top concept, developing the product, test marketing in cities, and commercial launch. It also covers target markets, pricing, distribution, promotion strategies, and reviewing marketing performance after launch.
This document provides an overview and analysis of Hindustan Coca-Cola Beverages Pvt Ltd's brand awareness and sales of their products. It discusses the company's brands, market segmentation, sales process, promotional strategies including advertising, sales promotions and public relations. Research was conducted through surveys and interviews to study consumer awareness, preferences, and factors influencing purchases among different age groups. Key findings indicate that Coca-Cola, Thums Up and Maaza have highest awareness but juice brands need more promotion. The design, taste and price of products along with effective distribution were also found to impact sales. Recommendations include improving rural consumer education and offering grocery stores better discounts to increase sales.
Pran RFL is a Bangladeshi conglomerate that operates in several industries including food processing, plastics, building materials, and more. The group aims to generate employment and improve livelihoods in Bangladesh. Pran RFL is a market leader in juice and other food products in Bangladesh and exports to over 98 countries globally. For their juice products, Pran RFL employs marketing strategies such as product differentiation, branding, and advertising on television and billboards to target their core demographic of young people. They distribute their juices nationwide using distributors and mobile shops to make the products widely accessible to consumers.
principle of marketing "Bara sAft" JUICE projectchfahdi
This report explains the marketing plan for launching a fresh juice named Bara Saft. I have tried my best to come up to your mark by providing unique idea and elegant presentation
This document discusses plans to introduce a new juice brand called Nectaria in Pakistan under Coca-Cola. Key points include:
- Nectaria will leverage Coca-Cola's brand reputation and compete against Pepsi's Naked juices.
- Porter's 5 Forces analysis finds low-medium threat from new/existing competitors due to Coca-Cola's scale and reputation. Substitute products pose a medium-high threat.
- SWOT analysis identifies strengths as quality, growth market, and parent brand loyalty, while weaknesses include lateness to market and potential cannibalism.
- Advertising plans include TV, print, outdoor, radio, and digital campaigns, with a ₹
PepsiCo has invested over $1 billion in India since 1989 and provides direct or indirect employment to 200,000 people. The company's chairperson announced plans to double manufacturing capacity in India by 2020. PepsiCo entered India in 1989 and has since built 62 plants across the country. It has a strong brand portfolio in food and beverages but faces threats from aggressive competition and changing consumer tastes.
With more than four decades since its inception by a leading visionary Shri Srikisan Dass Aggarwal HPM has ruled and led the agro-chemical industry in India and abroad. With the motto of ‘Yielding Prosperity’, the company has stood steadfast by its mission of bringing prosperity in the lives of all associated with it. Right from our adept team of meticulous farmers to our dynamic board of management directors, the company has ensured to touch and make a colossal impact in the lives of all.
Hamdard Laboratories produces Rooh Afza, an herbal drink invented in 1905. Rooh Afza has strong brand recognition in Pakistan and generates 50 billion rupees in annual sales for Hamdard. It is commonly consumed in the summer and during Ramadan. While Rooh Afza maintains a leading market share, it faces increasing competition from products like Jam-e-Shirin and needs to reposition itself to appeal to younger consumers who prefer energy drinks and ready-to-drink beverages. Focus groups and a SWOT analysis identified opportunities for Hamdard such as new flavors, celebrity endorsements, and an improved website to promote Rooh Afza in today's market.
The document is a summer internship project report submitted by Rohit Singh about his internship at DS Drinks & Beverages Pvt. Ltd. It discusses the company profile of Dharampal Satyapal Group which owns DS Drinks & Beverages. It covers the group's history, expansion into various business sectors including FMCG, packaging, hospitality, and more. It also discusses the mineral water industry in India, catch beverages' competitors and target markets, and Rohit Singh's research methodology and objectives during the internship.
This document discusses Ampol Food Processing Co., Ltd., a Thai food manufacturing company. It provides details on the company's history, operations, certifications, brands and products. The company's vision is to be recognized as an innovator of Thai food worldwide while maintaining environmental and social responsibilities. It focuses on product and process innovation. It also emphasizes sustainable business practices such as using all parts of coconuts, generating energy from waste, and participating in CSR projects like donating school supplies made from recycled materials.
Ampol Foods Triple Bottom Line Operation, Aug 2013Sasin SEC
Ampol Food Processing Ltd. Operates on high technology and international standard certifications. It has an annual revenue of about 1 billion baht, selling products worldwide.
Khun Saran Sewatadul, the International Sales Manager at Ampol Food Processing Ltd., will be giving a talk on how his company strategizes and operates a global food company by benefiting economically, socially, and environmentally.
Khun Saran has an MBA in Marketing from the National University, San Jose, CA, U.S.A. and a Bachelor of Arts Economics from the University of the Thai Chamber of Commerce.
Pran-RFL aims to generate employment and earn dignity for Bangladeshis through profitable enterprises. Its vision is improving livelihoods and its mission is to fight poverty and hunger. The company focuses on quality, satisfied customers, competitive advantage, and becoming a major global food processor. It aims to double sales every 7-8 years. As the market leader in Bangladeshi juice, its strategies include product differentiation, branding, distribution through existing channels and mobile shops, and advertising on major TV channels and billboards. Its target market is young people and students.
Core competencies & business level strategy of pran rfl group.Rizwan Khan
A core competency is a concept in management theory introduced by, C. K. Prahalad and Gary Hamel. It can be defined as "a harmonized combination of multiple resources and skills that distinguish a firm in the marketplace". Core competencies fulfill three criteria: Provides potential access to a wide variety of markets.This is done through Business-level strategies. Business level strategies detail actions taken to provide value to customers and gain a competitive advantage by exploiting core competencies in specific, individual product or service markets.
Voodoo is a juice company that manufactures 100% fruit and vegetable juices using an advanced technology. It aims to be India's premier fruit juice company offering nutritious drinks to consumers. Voodoo grows its own certified organic crops and uses natural pest control methods. It faces competition from established brands but sees an opportunity in the growing fruit and vegetable drink market. Voodoo plans to target different age groups and establish a production and distribution network across India to achieve its goal of gaining 5% market share within a year.
This document provides an overview of Nirma Ltd., an Indian detergent and personal care products company. It discusses Nirma's founding, growth to become one of the largest detergent brands in the world, product portfolio, and marketing strategies focused on offering quality products at competitive prices to attract and retain customers. Key details include Nirma commanding a 35% share of the Indian detergent market, selling over 800,000 tons of products annually, and having a vision of consistently offering better quality and value to customers.
The document summarizes information about The Glimmers Ltd., a company that produces juices according to Islamic principles. It outlines the company's objectives to increase market share and product lines. It also discusses the juice market demographics in Lahore and key competitors. A SWOT analysis identifies strengths like updated technology and weaknesses like a small distribution network. The marketing strategy discusses product details, pricing, promotion strategies, and distribution. Budgets are set for promotional activities and controls are outlined.
This slide is all about soft drinks sector in India.How pepsico,cocacola & Pearlagro doing there business in India.Also their market share,product range,brand competence etc.
Microenvironmental Forces Suppliers . Suppliers are the firms and persons that provide the resources needed by the company and competitors to produce goods and services. Company . Marketing plans must accommodate the needs of other functional areas of the firm to coordinate product/service delivery effectively (See following CTR and notes. Competitors . Competitors are usually considered those companies also serving a target market with similar products and services, although broader definitions may apply. Publics . Publics consist of any group that perceives itself having an interest in the actions of the firm. Publics can have positive as well as negative influences on the company's objectives. Intermediaries . Intermediaries include various middlemen and distribution firms as well as marketing service agencies and financial institutions. Customers . Customers consist of consumer, industrial, reseller, government, and international markets.
The Macroenvironment This CTR corresponds to Figure 3-4 on p. 75 and relates to the material on pp. 74-92. Teaching Tip: This CTR overviews the major forces in the company’s macroenvironment. You might use it as an introduction before exploring each area in detail. Each of the six major forces is covered in greater detail on subsequent CTRs. Macroenvironmental Forces Demographic. The demographic environment monitors population characteristics on such items as size, density, age, location. Economic. The economic environment includes income and spending pattern concerns. Natural . The natural environment addresses pollution concerns, energy costs, raw materials availability, and growing government roles in resource management. Technological. The technological environment includes such issues as the fast pace of change, emerging product forms, and high R&D. Political . The political environment addresses the role of government and policy in the regulation of business. Cultural . The cultural environment recognizes the influence of values and beliefs of a society on purchase decisions and consumption patterns.