The document discusses how grassroots talent acquisition innovation can lead to success. It notes that 75% of job seekers consider an employer's brand before applying and that building an employment brand takes time, just as Rome wasn't built in a day. The document encourages attendees to stay rooted, leverage their networks by asking who they know, collaborate as a team by emphasizing that you and me equals us, find inspiration everywhere as imitation is the sincerest form of flattery, and tell their company story. Finally, it recommends staying scrappy, going slow to go fast, and keeping in mind that building a talent brand is a process of practice.

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Sparking Talent
Acquisition Innovation
from the Grassroots
Jason Jones
Employer Brand Lead, Klaviyo

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About Your company
• Klaviyo is a marketing automation platform that helps
customers power smarter digital relationships.
• Founded in 2012
• Publicly listed on the NYSE (KVYO)
• 1,700+ employees across 4 global offices

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1. Why grassroots + TA Innovation =
Success
2. How can I execute today?
3. Inspiration comes in many forms
WHAT YOU’LL LEARN

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Brand Awareness?!

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Why?
Awareness
Consideration
Interview
Offer
Hire

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75%
of job seekers
consider an
employer’s brand
before even applying
for a job.
Source: LinkedIn

7. Rome wasn’t
built in a day
(Neither will our employment brand)

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Stay Rooted

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Grassroots = resourceful

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Who do you know?

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You + Me = US

12. Grassroots Marketing
(It’s a team effort)

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Where does your content live?

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A different kind of email marketing

15. Imitation is the
sincerest form of flattery
(find inspiration everywhere)

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Tell your Story!

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Where do I go
from here?
•Stay scrappy
•Go slow to go fast
•We’re talking about practice!

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#RALLYFWD
JASON JONES
Employer Brand Lead, Klaviyo
/in/jasonhjones/
jason.jones@klaviyo.com
Thank You!