RallyFwd Virtual Conference - Jill Shabelman, Deloitte
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This document discusses micro talent networks and how to design an effective strategy for one. It recommends identifying needed skill sets, building multiple entry points for different talent communities, and creating an engagement model with relevant content and a semi-personalized experience. The document also stresses the importance of promotion, engagement analytics, and ensuring recruiting teams can source candidates from the networks. It provides an example of an end-to-end program that saw 86% growth across networks and higher-than-average email open rates.
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Rally Webinar: Build Your 2019 Recruitment Marketing Plan, Build Your Future
Rally Webinar: Build Your 2019 Recruitment Marketing Plan, Build Your Future
Rally Webinar: Candidate Experience Fixes that Get More Applications.pdf
Rally Webinar: Candidate Experience Fixes that Get More Applications.pdf
Solving the B2B Digital Puzzle with the Marketplace Model
Solving the B2B Digital Puzzle with the Marketplace Model
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Rally Webinar Recruitment Marketing for High Volume Hiring.pdf
Watch this expert-led webinar to learn effective tactics that high-volume hiring teams can use right now to attract top talent into their pipeline faster.
Rally Webinar: Employer Brand Campaigns that Attract and Retain.pdf
Learn best practices for building and launching an employer brand campaign that rallies candidates and team members around your company culture, improving brand awareness and driving employee engagement.
Featuring:
- Alexandra Wallace
Manager of Talent Brand, The Knot Worldwide
- Bernadette Van Gieson
Growth Marketing, Stories Incorporated
- Lori Sylvia
Founder & CEO, Rally
RallyFwd December 2023 - Annette and Charlotte.pdf
This document discusses several internal activation strategies used by a company to introduce and promote its new employer brand to employees. It describes a "wall of thanks" where 600+ employees shared positive comments, a culture quiz that helped new applicants understand the company's culture and values, and a claw machine game at an internal event that was popular and competitive. The document emphasizes high employee engagement for these activities and notes lessons like maintaining branding and making initiatives fun and interactive.
RallyFwd December 2023 - Appcast.pdf
The document provides a summary of labor market trends and predictions for 2024. It discusses that in 2023, the labor market experienced a soft landing with job growth returning to normal levels and wage growth stabilizing. For 2024, it predicts that pay transparency laws will continue to spread, union activity will increase, remote work will stabilize, and artificial intelligence will increasingly target recruiting functions. The document provides insights and data on each of these trends.
RallyFwd December 2023 - ChenMed.pdf
This document discusses ChenMed's innovative recruitment strategies to transform healthcare by effectively aligning their recruitment and content marketing. It outlines ChenMed's mission to serve senior populations in underserved communities using a holistic care approach. Their multi-touch campaign uses various marketing channels like job boards, social media, and a physician referral program to increase brand awareness and recruit more primary care physicians through content marketing like blogs, ebooks, and a podcast. Data shows their strategies have led to increases in key metrics like page views, downloads, and physician interest. Lessons learned include testing, personalization, and creativity.
RallyFwd December 2023 - Jason Jones.pdf
The document discusses how grassroots talent acquisition innovation can lead to success. It notes that 75% of job seekers consider an employer's brand before applying and that building an employment brand takes time, just as Rome wasn't built in a day. The document encourages attendees to stay rooted, leverage their networks by asking who they know, collaborate as a team by emphasizing that you and me equals us, find inspiration everywhere as imitation is the sincerest form of flattery, and tell their company story. Finally, it recommends staying scrappy, going slow to go fast, and keeping in mind that building a talent brand is a process of practice.
RallyFwd December 2023 - Lori Sylvia.pdf
The document discusses how artificial intelligence (AI) will impact careers and the skills needed to stay relevant in the new era of technology. Some key points:
- McKinsey estimates that 30% of working hours could be automated by 2030. Accenture estimates 40% of working hours will be impacted by AI.
- As AI capabilities advance, people will need to rethink their value and how AI can enhance their work rather than replace it. Critical thinking, strategic planning, collaboration and data analysis skills will be especially important.
- Responsible and ethical use of AI is discussed, such as avoiding bias in automated hiring tools and ensuring diversity in employer branding.
Learn With Lori: How to use Rally AI to transform your RM Strategy (and your ...
Learn With Lori: How to use Rally AI to transform your RM Strategy (and your ...Rally Recruitment Marketing
Rally Inside’s newest feature, Rally® AI™, is a revolutionary Recruitment Marketing assistant specifically designed for talent branding and attraction. Think of Rally AI like a Recruitment Marketing mentor who teaches you what they know, helps you work smarter, makes you more effective and gives you a competitive edge in recruiting.
In this Learn With Lori strategy session, learn all the ways you can use Rally AI to guide, empower and transform your Recruitment Marketing strategy.Rally Webinar: How to Build a Strong Employer Brand that Lasts.pdf
Learn the key elements for building a strong employer brand that represents your company today and supports your company’s planned growth.
Rally Webinar: Recruiting Tech & Digital Talent for Non-Tech Employers
Learn strategic sourcing strategies and talent attraction tactics that attract tech and digital talent to your company.
RallyFwd May 2023 - Robin Dagostino
The document discusses BCG's efforts to reimagine its global talent acquisition strategy through a new employer branding and marketing campaign called "Beyond". It outlines the extensive research and testing done over 9 months with 66,000+ participants across 56 talent markets and 12+ geographies to develop the campaign's positioning, tagline ("Beyond is where we begin"), creative concepts, and templates. It also details the training and enablement approach used to launch the campaign and ensure BCGers could effectively represent the new brand positioning at scale.
RallyFwd May 2023 - Sam Fitzroy
This document discusses how job alerts today are often irrelevant, sent infrequently through only email, and have low delivery rates. It proposes using remarketing techniques from e-commerce to recapture career site visitors who did not apply by capturing their contact info and sending personalized job alerts by text and email that are relevant to their interests and location. This improved approach can result in job alerts becoming the #1 source of qualified applicants, lowering cost-per-hire by 50% and increasing return on investment from job advertising by 25%.
RallyFwd May 2023 - Munteha Mangan
This document discusses Turkish Aerospace's strategy for recruiting future talent. It outlines programs to attract young talent, starting from raising awareness in children as young as 6 through activities like educational magazines, workshops, and seminars. It also details larger initiatives like a musical roadshow and career festival to motivate and guide more youth towards engineering careers. The goal is to start engaging with potential recruits earlier through these seeding efforts in order to harvest a strong pipeline of talent for the future.
RallyFwd May 2023 - Roselle Rogers
The document discusses strategies for attracting, engaging, and retaining diverse talent in the post-pandemic job market. It recommends diversifying candidate pipelines through partnerships with organizations serving diverse groups and using bias-free recruitment tools. Ensuring an unbiased selection process through skills-based criteria and a standardized, diverse interview panel is also suggested. Creating an inclusive workplace culture focused on belonging, recognition, and engagement can help retain diverse employees. Tracking diversity metrics was shown to improve representation of women, minorities, and individuals with disabilities over time.
RallyFwd May 2023 - Kelsie Johnson
Kelsie Johnson presented recruitment marketing strategies used by Labcorp to address challenges in attracting talent in Madison, Wisconsin. The challenges included increasing awareness of their employer brand as a recent name change, appealing to high-demand skilled talent and entry-level positions. Their multi-channel campaign focused on audience research, designing messaging to connect with different interest levels, and deploying across billboards, buses, mailers, job boards, paid media and social media. The campaign achieved millions of impressions and thousands of interactions. Lessons learned included aligning channels to audience and considering employee referrals. Recommendations for other cities included recruiter involvement, aligning with local demographics and seasonality.
RallyFwd May 2023 - Lisa Kay Davis
The document discusses Kyndryl's "Kid to Kyndryl" employee engagement campaign. The campaign aimed to build a sense of belonging and shared identity among Kyndryl employees around the world following the company's spinoff. It did this by showcasing how employees' childhood curiosities led to their current roles at Kyndryl, establishing the company's reputation for curious and diverse minds. The campaign was very successful, significantly increasing employee engagement on LinkedIn and Twitter compared to previous averages. Lessons learned included the power of employees' personal networks and using stories to authentically connect people.
RallyFwd May 2023 - Bethany Mason.pdf
This document discusses the importance of diversity and authenticity in marketing. It notes that authenticity builds trust with audiences and sets companies apart from competitors. Diversity in marketing helps reach broader audiences and make people feel represented. The document then provides examples of how Dell Technologies promotes diversity and authenticity authentically, such as using real employee photos globally and sharing organic employee stories. It concludes that attracting diversity requires continuous commitment from an organization and a genuine, inclusive environment.
RallyFwd May 2023 - Reimagined Job Advertising
This document discusses strategies for improving job advertising performance. It identifies three key factors that impact performance: the economy and labor market, job board strategy, and internal processes. Specific tactics are provided, such as centralizing job board management, leveraging data to optimize performance, highlighting benefits and pay in listings, and using programmatic technology to automate postings across many sites. Programmatic allows reaching more candidates efficiently and is increasingly used by large employers. Resources for learning more about the labor market and programmatic recruiting are also shared.
Learn With Lori: What we learned by analyzing 6000+ LinkedIn posts
Rally Inside shows how to attract candidates on social networks like LinkedIn by teaching recruitment strategies and giving tools to analyze engagement; it tracks engagement with content and ads, discovers what matters most to candidates, and benchmarks strategies against other employers. Downloading Rally Inside now provides training, analytics to improve social recruiting, and features like customizable landing pages to increase application conversions by over 130%.
Rally Webinar: Track Your Way to Recruitment Marketing Success
This document discusses tracking recruitment marketing efforts. It defines tracking as using technology to understand the reaction to executed marketing tactics. The document outlines key metrics to track for email, websites, social media, ads and more. It also discusses tracking links, UTMs and how to use them properly. Tracking is important because you can't measure what you don't track. The document promotes using Rally Inside to track, measure, analyze and report on recruitment marketing strategies.
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Rally Webinar Recruitment Marketing for High Volume Hiring.pdf
Rally Webinar Recruitment Marketing for High Volume Hiring.pdf
Rally Webinar: Employer Brand Campaigns that Attract and Retain.pdf
Rally Webinar: Employer Brand Campaigns that Attract and Retain.pdf
RallyFwd December 2023 - Annette and Charlotte.pdf
RallyFwd December 2023 - Annette and Charlotte.pdf
Learn With Lori: How to use Rally AI to transform your RM Strategy (and your ...
Learn With Lori: How to use Rally AI to transform your RM Strategy (and your ...
Rally Webinar: How to Build a Strong Employer Brand that Lasts.pdf
Rally Webinar: How to Build a Strong Employer Brand that Lasts.pdf
Rally Webinar: Recruiting Tech & Digital Talent for Non-Tech Employers
Rally Webinar: Recruiting Tech & Digital Talent for Non-Tech Employers
Learn With Lori: What we learned by analyzing 6000+ LinkedIn posts
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Rally Webinar: Track Your Way to Recruitment Marketing Success
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
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8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
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- 2. #RALLYFWD © 2019 1. What a micro talent network is and isn’t 2. Why micro talent networks create talent engagement 3. How to design a micro talent network strategy © 2019
- 3. © 2019#RALLYFWD • 120 offices in 100 U.S. cities • 60,000 U.S.-based professionals • 20 years on Fortune’s “100 Best Companies to Work for” list • Hiring technology professionals - not just accountants!
- 4. © 2019#RALLYFWD Of the Fortune 500 send content other than job postings to prospects Source: 2019 SmashFly Recruitment Marketing Benchmarks Report 5%
- 5. © 2019#RALLYFWD • Past talent community efforts didn’t prioritize engagement • The future of work is requiring talent with different skills • Building brand awareness in a crowded marketplace of technology talent
- 6. © 2019#RALLYFWD Source: 2018 Phenom People State of Talent Relationship Marketing Report © 2019#RALLYFWD
- 7. #RALLYFWD © 2019© 2019#RALLYFWD
- 8. © 2019#RALLYFWD How to design and build a micro talent network program
- 9. © 2019#RALLYFWD 1. Identify most needed skill sets 2. Build entry points for different communities 3. Create an engagement model to provide relevant content and a semi-personalized experience
- 10. © 2019#RALLYFWD • Talk to recruiting and business leaders • Understand the market for talent • Think about how your target candidates talk about their skills and interests © 2019#RALLYFWD
- 11. © 2019#RALLYFWD • Consider the landing page options available to you now or identify new tools • Think about how you can connect systems and processes to your end goals © 2019#RALLYFWD
- 12. © 2019#RALLYFWD • Answer the WIIFM? • Create a content strategy • Brainstorm the ways you can engage candidates once they have opted in and shared their info © 2019#RALLYFWD
- 13. © 2019#RALLYFWD Example end-to-end program
- 14. © 2019#RALLYFWD
- 15. #RALLYFWD © 2019
- 16. #RALLYFWD © 2019
- 17. © 2019#RALLYFWD
- 18. © 2019#RALLYFWD They don’t always come.... Growing your prospect pipeline means consistently promoting micro talent networks to the right audience.
- 19. © 2019#RALLYFWD • Promotion: paid social advertising and organic posts by ambassadors • Engagement: analyzing email marketing metrics to see what was viewed most often • Conversion: ensuring recruiting teams knew how to source candidates in the networks
- 20. © 2019#RALLYFWD • 86% growth across all talent networks after initial launch and promotion • Email newsletter open rates are more than 40% higher than industry averages • Direct connection between systems to track conversion results
- 21. #RALLYFWD © 2019 • Align to business need • Promote, promote, promote • Add value and give them what they want