Learn best practices in crafting an agile Recruitment Marketing plan for 2022 that will enable you to attract and recruit the talent your company needs in this tight labor market.
GIGAN JSC Agency provides strategic consulting solutions and comprehensive Digital Performance Marketing Implementation, from Branding Performance to Performance Marketing solutions with an aim to help clients generate more leads and revenue.
Are you ready for 2020? Join this Live Rally Webinar on how to create your Recruitment Marketing plan for 2020. Shelby Grip, Sr. Manager of Talent Brand and Recruitment Marketing at Stryker, and Lori Sylvia, Rally Founder, will share their pro tips for how to build a plan that’s achievable on any budget. You’ll learn what programs, projects, technologies and resources to focus on this year that will give your company an edge in talent attraction. In partnership with Glassdoor and Talemetry.
This document provides guidance on demonstrating the return on investment (ROI) of recruitment marketing strategies. It discusses aligning recruitment marketing goals to talent acquisition goals, measuring recruitment marketing activities and outcomes, and three ways for recruitment marketers to demonstrate their value. Specifically, it recommends aligning recruitment marketing goals to metrics like applicant numbers and hires, tracking outcomes from activities like social media and events, and focusing recruitment marketing efforts on careers sites, diversity hiring, and hard to fill roles. The overall message is that recruitment marketers should tie their work back to talent acquisition goals and quantify the impact of their strategies.
Learn how to use the latest social media analytics and programmatic job advertising analytics to shape your recruitment marketing strategy and decisions.
A business plan for a digital marketing agency lays out a strategic course for a firm that specializes in online marketing services. It includes important elements including market research, audience segmentation, service offerings, rivalry analysis, financial estimates, and marketing plans. The plan acts as a road map for achieving growth and profitability by outlining objectives, strategies, and financial constraints. For the agency to succeed in the dynamic digital environment, it is crucial for securing funds, directing activities, and assuring a clear direction. A solid business plan for a digital marketing agency is essential for remaining competitive and adaptive in the rapidly changing field of internet marketing.
Digital Marketing Agency Business Plan Exampleupmetrics.co
If you are planning to start a new digital marketing business, the first thing you will need is a business plan. Use our sample Web Spice Consultancy - Digital Marketing Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new digital marketing agency, spend as much time as you can reading through some examples of service-related business plans.
Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Web Spice Consultancy - Digital Marketing Agency Business Plan for you to get a good idea about how a perfect digital marketing company's business plan should look like and what details you will need to include in your stunning business plan.
After getting started with upmetrics, you can copy this sample business plan into your business plan and modify the required information and download your digital marketing agency business plan pdf and doc file. It's the fastest and easiest way to start writing your business plan.
Source: https://upmetrics.co/template/digital-marketing-agency-business-plan-example
As a recruiter, you’ve likely heard about programmatic job posting. You’re aware that it can help you attract more candidates — and potentially increase the quality of those candidates. But turning over so much of your job posting strategy to technology can be nerve-wracking for any recruiter.
In this webinar, you'll hear real results from a practitioner who made the switch to programmatic. Our featured speaker will be Matthew Mackenzie with Platinum Supplemental Insurance, who will share how he lowered his cost per applicant and increased new hire quality by putting programmatic technology in the driver’s seat.
Learn best practices in crafting an agile Recruitment Marketing plan for 2022 that will enable you to attract and recruit the talent your company needs in this tight labor market.
GIGAN JSC Agency provides strategic consulting solutions and comprehensive Digital Performance Marketing Implementation, from Branding Performance to Performance Marketing solutions with an aim to help clients generate more leads and revenue.
Are you ready for 2020? Join this Live Rally Webinar on how to create your Recruitment Marketing plan for 2020. Shelby Grip, Sr. Manager of Talent Brand and Recruitment Marketing at Stryker, and Lori Sylvia, Rally Founder, will share their pro tips for how to build a plan that’s achievable on any budget. You’ll learn what programs, projects, technologies and resources to focus on this year that will give your company an edge in talent attraction. In partnership with Glassdoor and Talemetry.
This document provides guidance on demonstrating the return on investment (ROI) of recruitment marketing strategies. It discusses aligning recruitment marketing goals to talent acquisition goals, measuring recruitment marketing activities and outcomes, and three ways for recruitment marketers to demonstrate their value. Specifically, it recommends aligning recruitment marketing goals to metrics like applicant numbers and hires, tracking outcomes from activities like social media and events, and focusing recruitment marketing efforts on careers sites, diversity hiring, and hard to fill roles. The overall message is that recruitment marketers should tie their work back to talent acquisition goals and quantify the impact of their strategies.
Learn how to use the latest social media analytics and programmatic job advertising analytics to shape your recruitment marketing strategy and decisions.
A business plan for a digital marketing agency lays out a strategic course for a firm that specializes in online marketing services. It includes important elements including market research, audience segmentation, service offerings, rivalry analysis, financial estimates, and marketing plans. The plan acts as a road map for achieving growth and profitability by outlining objectives, strategies, and financial constraints. For the agency to succeed in the dynamic digital environment, it is crucial for securing funds, directing activities, and assuring a clear direction. A solid business plan for a digital marketing agency is essential for remaining competitive and adaptive in the rapidly changing field of internet marketing.
Digital Marketing Agency Business Plan Exampleupmetrics.co
If you are planning to start a new digital marketing business, the first thing you will need is a business plan. Use our sample Web Spice Consultancy - Digital Marketing Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new digital marketing agency, spend as much time as you can reading through some examples of service-related business plans.
Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Web Spice Consultancy - Digital Marketing Agency Business Plan for you to get a good idea about how a perfect digital marketing company's business plan should look like and what details you will need to include in your stunning business plan.
After getting started with upmetrics, you can copy this sample business plan into your business plan and modify the required information and download your digital marketing agency business plan pdf and doc file. It's the fastest and easiest way to start writing your business plan.
Source: https://upmetrics.co/template/digital-marketing-agency-business-plan-example
As a recruiter, you’ve likely heard about programmatic job posting. You’re aware that it can help you attract more candidates — and potentially increase the quality of those candidates. But turning over so much of your job posting strategy to technology can be nerve-wracking for any recruiter.
In this webinar, you'll hear real results from a practitioner who made the switch to programmatic. Our featured speaker will be Matthew Mackenzie with Platinum Supplemental Insurance, who will share how he lowered his cost per applicant and increased new hire quality by putting programmatic technology in the driver’s seat.
How much would you pay to see Glassdoor’s 2014 internal recruiting plan? Try nothing.
In the spirit of organizational transparency, join Steve Roop, SVP & General Manager at Glassdoor, as he steps through Glassdoor’s 2014 recruiting priorities and budget modeling—from big picture strategy to line-item cost detail.
Marketing is influencing every aspect of recruiting, pushing all of us in talent acquisition to become digital marketers with knowledge of website development, conversion rate optimization, paid social media and Google Analytics. If you don’t understand digital, you risk becoming left behind in the future of recruiting. As you incorporate more marketing approaches into your strategy in 2020, do you know which digital tactics will give you the biggest impact for your time, effort and budget?
In this presentation at Talent Acquisition Week (#TA_Week) on January 30, 2020, we go beyond a typical panel discussion to provide a Show and Tell of digital marketing strategies that have become essential to attracting and recruiting today’s talent. You won’t just get “tips,” you can see real examples that master these digital strategies in talent acquisition. Rally Founder Lori Sylvia leads the Show and Tell with two practitioners who are crushing digital marketing: Sara Pieper, Director of Global Employer Brand Marketing at Covance, and Hanady Khourshid, Manager of Employer Brand & Diversity at CDW. Sara and Hanady share their best campaigns, the strategies behind them and the results they achieved.
Learn optimization strategies, techniques and tools you can use to improve the candidate experience, reduce drop off and increase completed applications.
This document outlines Lori Sylvia's presentation on using data and analytics to advance one's career. The presentation covers how to create a professional data story by tracking key metrics, measuring effectiveness, and using data to showcase one's positive impact to stakeholders. Examples are provided of data stories that highlight how implementing new recruitment strategies increased a talent pipeline by 300% and reduced time to hire. Attendees will learn what data to measure, like cost per hire and applicant sources, and how crafting a data story can help frame one's role in a career-advancing way.
Best Practices in Marketing Budgeting for Improved ROI with IDC, VMWare and A...Allocadia Software
Watch a best practices webinar in marketing budgeting with leading industry analyst IDC and billion-dollar tech cloud and virtualization software company, VMWare.
3 Key Takeways:
1: Best Practices in Marketing Budgeting: Best practice insights and industry trends from the Head of IDC's CMO Advisory Council on managing marketing operating budget allocations
2: Global Budgeting Case Study: How VMWare manages their global marketing investments and budgets across their worldwide marketing organization
3: Building Alignment & ROI: How you can build alignment across your marketing organization to increase marketing's credibility, drive better ROMI, and impact the bottomline
This document summarizes the services offered by a strategic growth agency. The agency helps businesses with digital transformation of their sales and marketing departments by running advertising campaigns, generating qualified leads, and ensuring increased sales conversions. The agency also develops websites and landing pages, recruits and manages sales teams, and supports businesses' sales and marketing operations so owners can focus on expansion. Clients have experienced significant revenue growth through the agency's approach of advertising, sales management, and technology solutions.
Presentation from 'Productivity through People' - Workforce Development Progr...Business Growth Hub
The document outlines an agenda for a workforce development program launch event. The event will include:
- Welcome and introductions by Dawn Duggan from the Business Growth Hub
- A guest speech by Dave Shuttleworth on his company's transformation
- A masterclass session by Roger Longden on performance management techniques
- A presentation by Ian Kerr on preparing for the upcoming Apprenticeship Levy
- A discussion led by Dawn Duggan on creating a workforce development strategy
- Concluding networking opportunities
The event aims to provide businesses information and strategies and engaging their workforce to drive business growth. Presenters will cover topics like the Apprenticeship Levy, performance management best practices,
Parabolic Career Coaching is an education technology company that uses data and software to accelerate the career recruitment process for job seekers and provide career development services. They have developed software that identifies resumes and aggregates employment information to match candidates with hiring managers. The company offers affordable monthly subscription career coaching services and sells their candidate matching software to businesses to help users at any career level enhance their professional growth.
An Anatomy of a Digital Audit (Digital Marketing Audit)Tim Bourgeois
Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.
Kia Motors has undergone significant changes in the global automobile sector since 2016 with advancements in connected car technologies. The company produces 22 car models including 7 SUVs and employs tens of thousands around the world. To improve employee engagement and performance, Kia UK's head of HR implemented new strategies including leadership development, recognition programs, improved communications, and changes to compensation. These strategies led to improved employee surveys, reduced turnover from 31% to below 2%, and over 400,000 pounds in reduced costs. Kia runs global exchange programs and workshops to strengthen HR policies across subsidiaries.
This document discusses how marketing needs to change and adapt to the modern environment. It highlights three key characteristics of winning brands in 2020: big insights, purposeful positioning, and total experience. Brands that have big insights into customers and society through data, position themselves purposefully to create societal benefits, and deliver total experiences across all touchpoints will be the winning brands. The document also examines how marketing organizations need to change by becoming more integrated with other business functions, building new capabilities, and focusing strategically to drive growth.
NIDM was founded in 2011 with a vision to create successful digital marketing careers. It has trained over 2000 batches and 20000 students, with 15000 placements. NIDM offers various digital marketing courses like dynamic digital marketing, advanced digital marketing, social media marketing, and search engine marketing. These courses cover over 55 modules and are designed to be practical and job-oriented. NIDM has trained over 30,000 students through 2500+ batches and partnered with 200+ companies for placements.
Digital Advertising Agency For Business Growth Proposal PowerPoint Presentati...SlideTeam
If your company needs to submit a Digital Advertising Agency For Business Growth Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2AM6wH7
Digital Advertising Agency For Business Growth Proposal Powerpoint Presentati...SlideTeam
"You can download this product from SlideTeam.net"
Introducing Digital Advertising Agency For Business Growth Proposal Powerpoint Presentation Slides. This versatile PPT deck has both the standard as well as the wide-screen version available. You can easily choose from a variety of fonts, color schemes, images, and orientations on the PowerPoint interface to customize this PPT slide for your needs. This PPT model is compatible with Google Slides as well as Microsoft PowerPoint. https://bit.ly/3hmbhbV
Digital marketing strategy and planning | About BusinessGaditek
Introduction
Respondent profiles
About Business
Adoption of digital transformation programs
Investing In Digital Marketing
Top Online Marketing Channels
What should the planning horizon for digital planning be?
Integration Of Digital And Traditional Marketing Activities
EXECUTIVE SUMMARY
Ecraft Concepts is a digital marketing agency based in Hyderabad, India. They offer a full suite of digital marketing services including digital strategy, SEO, social media marketing, PPC, content marketing, and website design and development. Their team consists of experienced strategists, designers, and programmers. They pride themselves on their industry experience in real estate and education and providing measurable results and growth for clients.
Kamal Kishore is seeking an opportunity to join an internet marketing team where he can utilize his experience. He has over 7 years of experience in online marketing roles, including associate manager at Vistaprint where he drove over $65k in bookings and reduced costs by over 100%. He holds certificates in Google Adwords and Microsoft programs and has managed paid search, social media, and display advertising campaigns across several industries.
Watch this expert-led webinar to learn effective tactics that high-volume hiring teams can use right now to attract top talent into their pipeline faster.
Learn best practices for building and launching an employer brand campaign that rallies candidates and team members around your company culture, improving brand awareness and driving employee engagement.
Featuring:
- Alexandra Wallace
Manager of Talent Brand, The Knot Worldwide
- Bernadette Van Gieson
Growth Marketing, Stories Incorporated
- Lori Sylvia
Founder & CEO, Rally
More Related Content
Similar to Rally Webinar: Building a Recruitment Marketing Budget for any size
How much would you pay to see Glassdoor’s 2014 internal recruiting plan? Try nothing.
In the spirit of organizational transparency, join Steve Roop, SVP & General Manager at Glassdoor, as he steps through Glassdoor’s 2014 recruiting priorities and budget modeling—from big picture strategy to line-item cost detail.
Marketing is influencing every aspect of recruiting, pushing all of us in talent acquisition to become digital marketers with knowledge of website development, conversion rate optimization, paid social media and Google Analytics. If you don’t understand digital, you risk becoming left behind in the future of recruiting. As you incorporate more marketing approaches into your strategy in 2020, do you know which digital tactics will give you the biggest impact for your time, effort and budget?
In this presentation at Talent Acquisition Week (#TA_Week) on January 30, 2020, we go beyond a typical panel discussion to provide a Show and Tell of digital marketing strategies that have become essential to attracting and recruiting today’s talent. You won’t just get “tips,” you can see real examples that master these digital strategies in talent acquisition. Rally Founder Lori Sylvia leads the Show and Tell with two practitioners who are crushing digital marketing: Sara Pieper, Director of Global Employer Brand Marketing at Covance, and Hanady Khourshid, Manager of Employer Brand & Diversity at CDW. Sara and Hanady share their best campaigns, the strategies behind them and the results they achieved.
Learn optimization strategies, techniques and tools you can use to improve the candidate experience, reduce drop off and increase completed applications.
This document outlines Lori Sylvia's presentation on using data and analytics to advance one's career. The presentation covers how to create a professional data story by tracking key metrics, measuring effectiveness, and using data to showcase one's positive impact to stakeholders. Examples are provided of data stories that highlight how implementing new recruitment strategies increased a talent pipeline by 300% and reduced time to hire. Attendees will learn what data to measure, like cost per hire and applicant sources, and how crafting a data story can help frame one's role in a career-advancing way.
Best Practices in Marketing Budgeting for Improved ROI with IDC, VMWare and A...Allocadia Software
Watch a best practices webinar in marketing budgeting with leading industry analyst IDC and billion-dollar tech cloud and virtualization software company, VMWare.
3 Key Takeways:
1: Best Practices in Marketing Budgeting: Best practice insights and industry trends from the Head of IDC's CMO Advisory Council on managing marketing operating budget allocations
2: Global Budgeting Case Study: How VMWare manages their global marketing investments and budgets across their worldwide marketing organization
3: Building Alignment & ROI: How you can build alignment across your marketing organization to increase marketing's credibility, drive better ROMI, and impact the bottomline
This document summarizes the services offered by a strategic growth agency. The agency helps businesses with digital transformation of their sales and marketing departments by running advertising campaigns, generating qualified leads, and ensuring increased sales conversions. The agency also develops websites and landing pages, recruits and manages sales teams, and supports businesses' sales and marketing operations so owners can focus on expansion. Clients have experienced significant revenue growth through the agency's approach of advertising, sales management, and technology solutions.
Presentation from 'Productivity through People' - Workforce Development Progr...Business Growth Hub
The document outlines an agenda for a workforce development program launch event. The event will include:
- Welcome and introductions by Dawn Duggan from the Business Growth Hub
- A guest speech by Dave Shuttleworth on his company's transformation
- A masterclass session by Roger Longden on performance management techniques
- A presentation by Ian Kerr on preparing for the upcoming Apprenticeship Levy
- A discussion led by Dawn Duggan on creating a workforce development strategy
- Concluding networking opportunities
The event aims to provide businesses information and strategies and engaging their workforce to drive business growth. Presenters will cover topics like the Apprenticeship Levy, performance management best practices,
Parabolic Career Coaching is an education technology company that uses data and software to accelerate the career recruitment process for job seekers and provide career development services. They have developed software that identifies resumes and aggregates employment information to match candidates with hiring managers. The company offers affordable monthly subscription career coaching services and sells their candidate matching software to businesses to help users at any career level enhance their professional growth.
An Anatomy of a Digital Audit (Digital Marketing Audit)Tim Bourgeois
Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.
Kia Motors has undergone significant changes in the global automobile sector since 2016 with advancements in connected car technologies. The company produces 22 car models including 7 SUVs and employs tens of thousands around the world. To improve employee engagement and performance, Kia UK's head of HR implemented new strategies including leadership development, recognition programs, improved communications, and changes to compensation. These strategies led to improved employee surveys, reduced turnover from 31% to below 2%, and over 400,000 pounds in reduced costs. Kia runs global exchange programs and workshops to strengthen HR policies across subsidiaries.
This document discusses how marketing needs to change and adapt to the modern environment. It highlights three key characteristics of winning brands in 2020: big insights, purposeful positioning, and total experience. Brands that have big insights into customers and society through data, position themselves purposefully to create societal benefits, and deliver total experiences across all touchpoints will be the winning brands. The document also examines how marketing organizations need to change by becoming more integrated with other business functions, building new capabilities, and focusing strategically to drive growth.
NIDM was founded in 2011 with a vision to create successful digital marketing careers. It has trained over 2000 batches and 20000 students, with 15000 placements. NIDM offers various digital marketing courses like dynamic digital marketing, advanced digital marketing, social media marketing, and search engine marketing. These courses cover over 55 modules and are designed to be practical and job-oriented. NIDM has trained over 30,000 students through 2500+ batches and partnered with 200+ companies for placements.
Digital Advertising Agency For Business Growth Proposal PowerPoint Presentati...SlideTeam
If your company needs to submit a Digital Advertising Agency For Business Growth Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2AM6wH7
Digital Advertising Agency For Business Growth Proposal Powerpoint Presentati...SlideTeam
"You can download this product from SlideTeam.net"
Introducing Digital Advertising Agency For Business Growth Proposal Powerpoint Presentation Slides. This versatile PPT deck has both the standard as well as the wide-screen version available. You can easily choose from a variety of fonts, color schemes, images, and orientations on the PowerPoint interface to customize this PPT slide for your needs. This PPT model is compatible with Google Slides as well as Microsoft PowerPoint. https://bit.ly/3hmbhbV
Digital marketing strategy and planning | About BusinessGaditek
Introduction
Respondent profiles
About Business
Adoption of digital transformation programs
Investing In Digital Marketing
Top Online Marketing Channels
What should the planning horizon for digital planning be?
Integration Of Digital And Traditional Marketing Activities
EXECUTIVE SUMMARY
Ecraft Concepts is a digital marketing agency based in Hyderabad, India. They offer a full suite of digital marketing services including digital strategy, SEO, social media marketing, PPC, content marketing, and website design and development. Their team consists of experienced strategists, designers, and programmers. They pride themselves on their industry experience in real estate and education and providing measurable results and growth for clients.
Kamal Kishore is seeking an opportunity to join an internet marketing team where he can utilize his experience. He has over 7 years of experience in online marketing roles, including associate manager at Vistaprint where he drove over $65k in bookings and reduced costs by over 100%. He holds certificates in Google Adwords and Microsoft programs and has managed paid search, social media, and display advertising campaigns across several industries.
Watch this expert-led webinar to learn effective tactics that high-volume hiring teams can use right now to attract top talent into their pipeline faster.
Learn best practices for building and launching an employer brand campaign that rallies candidates and team members around your company culture, improving brand awareness and driving employee engagement.
Featuring:
- Alexandra Wallace
Manager of Talent Brand, The Knot Worldwide
- Bernadette Van Gieson
Growth Marketing, Stories Incorporated
- Lori Sylvia
Founder & CEO, Rally
This document discusses several internal activation strategies used by a company to introduce and promote its new employer brand to employees. It describes a "wall of thanks" where 600+ employees shared positive comments, a culture quiz that helped new applicants understand the company's culture and values, and a claw machine game at an internal event that was popular and competitive. The document emphasizes high employee engagement for these activities and notes lessons like maintaining branding and making initiatives fun and interactive.
The document provides a summary of labor market trends and predictions for 2024. It discusses that in 2023, the labor market experienced a soft landing with job growth returning to normal levels and wage growth stabilizing. For 2024, it predicts that pay transparency laws will continue to spread, union activity will increase, remote work will stabilize, and artificial intelligence will increasingly target recruiting functions. The document provides insights and data on each of these trends.
The document outlines a 5-step framework for structuring an organization's talent attraction strategy to align with business goals. The steps include: 1) Gathering insights on demand, sources, and perceptions; 2) Defining characteristics, benefits, and working environment; 3) Identifying appropriate marketing channels; 4) Executing the strategy through content delivery; and 5) Tracking key performance indicators to measure success and identify areas for improvement. The framework is intended to help talent attraction teams partner across an organization to innovatively deliver top talent.
This document discusses ChenMed's innovative recruitment strategies to transform healthcare by effectively aligning their recruitment and content marketing. It outlines ChenMed's mission to serve senior populations in underserved communities using a holistic care approach. Their multi-touch campaign uses various marketing channels like job boards, social media, and a physician referral program to increase brand awareness and recruit more primary care physicians through content marketing like blogs, ebooks, and a podcast. Data shows their strategies have led to increases in key metrics like page views, downloads, and physician interest. Lessons learned include testing, personalization, and creativity.
The document discusses how grassroots talent acquisition innovation can lead to success. It notes that 75% of job seekers consider an employer's brand before applying and that building an employment brand takes time, just as Rome wasn't built in a day. The document encourages attendees to stay rooted, leverage their networks by asking who they know, collaborate as a team by emphasizing that you and me equals us, find inspiration everywhere as imitation is the sincerest form of flattery, and tell their company story. Finally, it recommends staying scrappy, going slow to go fast, and keeping in mind that building a talent brand is a process of practice.
The document discusses how artificial intelligence (AI) will impact careers and the skills needed to stay relevant in the new era of technology. Some key points:
- McKinsey estimates that 30% of working hours could be automated by 2030. Accenture estimates 40% of working hours will be impacted by AI.
- As AI capabilities advance, people will need to rethink their value and how AI can enhance their work rather than replace it. Critical thinking, strategic planning, collaboration and data analysis skills will be especially important.
- Responsible and ethical use of AI is discussed, such as avoiding bias in automated hiring tools and ensuring diversity in employer branding.
This document discusses how to measure and quantify a company's brand influence on candidates and hiring outcomes. It recommends defining and tracking "brand influenced" candidates who had a measurable interaction with the company's brand before applying. The document outlines how to measure the impact of brand influence programs like social media, brand ambassadors, blogs, etc. on key performance indicators like faster hiring, higher acceptance rates, and diversifying the candidate pipeline. It provides steps to establish a baseline of a company's current brand influence and outcomes, break it down by program, set targets, and define program-level KPIs to make brand influence a strategic metric.
Rally Inside’s newest feature, Rally® AI™, is a revolutionary Recruitment Marketing assistant specifically designed for talent branding and attraction. Think of Rally AI like a Recruitment Marketing mentor who teaches you what they know, helps you work smarter, makes you more effective and gives you a competitive edge in recruiting.
In this Learn With Lori strategy session, learn all the ways you can use Rally AI to guide, empower and transform your Recruitment Marketing strategy.
You have a key job that you’re recruiting for right now. You want to use social media to promote the job. Great, that’s the right strategy! But wait… if your social post asks your followers to “apply now”, you’ve got the wrong approach. You’ll not only be wasting your time, you’ll also be damaging your channel’s reputation with the social platform by posting poor-performing social content.
The document discusses BCG's efforts to reimagine its global talent acquisition strategy through a new employer branding and marketing campaign called "Beyond". It outlines the extensive research and testing done over 9 months with 66,000+ participants across 56 talent markets and 12+ geographies to develop the campaign's positioning, tagline ("Beyond is where we begin"), creative concepts, and templates. It also details the training and enablement approach used to launch the campaign and ensure BCGers could effectively represent the new brand positioning at scale.
This document discusses how job alerts today are often irrelevant, sent infrequently through only email, and have low delivery rates. It proposes using remarketing techniques from e-commerce to recapture career site visitors who did not apply by capturing their contact info and sending personalized job alerts by text and email that are relevant to their interests and location. This improved approach can result in job alerts becoming the #1 source of qualified applicants, lowering cost-per-hire by 50% and increasing return on investment from job advertising by 25%.
This document discusses Turkish Aerospace's strategy for recruiting future talent. It outlines programs to attract young talent, starting from raising awareness in children as young as 6 through activities like educational magazines, workshops, and seminars. It also details larger initiatives like a musical roadshow and career festival to motivate and guide more youth towards engineering careers. The goal is to start engaging with potential recruits earlier through these seeding efforts in order to harvest a strong pipeline of talent for the future.
The document discusses strategies for attracting, engaging, and retaining diverse talent in the post-pandemic job market. It recommends diversifying candidate pipelines through partnerships with organizations serving diverse groups and using bias-free recruitment tools. Ensuring an unbiased selection process through skills-based criteria and a standardized, diverse interview panel is also suggested. Creating an inclusive workplace culture focused on belonging, recognition, and engagement can help retain diverse employees. Tracking diversity metrics was shown to improve representation of women, minorities, and individuals with disabilities over time.
Kelsie Johnson presented recruitment marketing strategies used by Labcorp to address challenges in attracting talent in Madison, Wisconsin. The challenges included increasing awareness of their employer brand as a recent name change, appealing to high-demand skilled talent and entry-level positions. Their multi-channel campaign focused on audience research, designing messaging to connect with different interest levels, and deploying across billboards, buses, mailers, job boards, paid media and social media. The campaign achieved millions of impressions and thousands of interactions. Lessons learned included aligning channels to audience and considering employee referrals. Recommendations for other cities included recruiter involvement, aligning with local demographics and seasonality.
The document discusses Kyndryl's "Kid to Kyndryl" employee engagement campaign. The campaign aimed to build a sense of belonging and shared identity among Kyndryl employees around the world following the company's spinoff. It did this by showcasing how employees' childhood curiosities led to their current roles at Kyndryl, establishing the company's reputation for curious and diverse minds. The campaign was very successful, significantly increasing employee engagement on LinkedIn and Twitter compared to previous averages. Lessons learned included the power of employees' personal networks and using stories to authentically connect people.
This document discusses the importance of diversity and authenticity in marketing. It notes that authenticity builds trust with audiences and sets companies apart from competitors. Diversity in marketing helps reach broader audiences and make people feel represented. The document then provides examples of how Dell Technologies promotes diversity and authenticity authentically, such as using real employee photos globally and sharing organic employee stories. It concludes that attracting diversity requires continuous commitment from an organization and a genuine, inclusive environment.
This document discusses strategies for improving job advertising performance. It identifies three key factors that impact performance: the economy and labor market, job board strategy, and internal processes. Specific tactics are provided, such as centralizing job board management, leveraging data to optimize performance, highlighting benefits and pay in listings, and using programmatic technology to automate postings across many sites. Programmatic allows reaching more candidates efficiently and is increasingly used by large employers. Resources for learning more about the labor market and programmatic recruiting are also shared.
The Rules Do Apply: Navigating HR ComplianceAggregage
https://www.humanresourcestoday.com/frs/26903483/the-rules-do-apply--navigating-hr-compliance
HR Compliance is like a giant game of whack-a-mole. Once you think your company is compliant with all policies and procedures documented and in place, there’s a new or amended law, regulation, or final rule that pops up landing you back at ‘start.’ There are shifts, interpretations, and balancing acts to understanding compliance changes. Keeping up is not easy and it’s very time consuming.
This is a particular pain point for small HR departments, or HR departments of 1, that lack compliance teams and in-house labor attorneys. So, what do you do?
The goal of this webinar is to make you smarter in knowing what you should be focused on and the questions you should be asking. It will also provide you with resources for making compliance more manageable.
Objectives:
• Understand the regulatory landscape, including labor laws at the local, state, and federal levels
• Best practices for developing, implementing, and maintaining effective compliance programs
• Resources and strategies for staying informed about changes to labor laws, regulations, and compliance requirements