The document discusses strategies for digital marketing communications. It recommends marketers 1) know where their target audience spends time online, 2) ensure their website is viewable on all devices, 3) set clear and achievable goals, 4) recognize the importance of mobile as the future of communications, and 5) prepare their business to leverage customer data. Charts and statistics are provided on media habits, targeting opportunities, and the importance of data for business success.
We discuss the opportunities available to small businesses when they develop a custom mobile app for their business. It could be any business, say trade services like plumbing, electrician, brick layer, . Or it could be professional services like Health Care Professionals, Solicitors, Accountants, Conveyancers, Laser Clinics, etc. Or it could be non-profits such as Churches, Charities, Mosques and so on.
What’s motivating you to work smarter, and better, in 2015? RingCentral's EVP of Innovation, Kira Makagon, weighs in on changes in workplace communication, and how freedom to work from anywhere will be a top workplace motivator in 2015 via CMSWire.
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Mobile technology moves at such a fast pace that advertisers and marketers often don't know what is real and what is just hype. This session will cover the essentials of what mobile marketers need to know to stay ahead of the curve.
While smart home technologies have existed for over 20 years, they continue to struggle with gaining a foothold within the average home, as many homeowners are skeptical to the benefits and advantages of the connected home lifestyle. Kevin will provide an insightful look at the journey from concept to delivery that re-invents the smart home experience.
Welcome to RingCentral’s 2016 Cloud Office Games, the nine events we’ve all been waiting for! In an age of constant technological upgrades, any disruption to working practices can have a huge effect on businesses. Which is why we want to empower you with the tools needed so that you have all of the resources at the palm of your hand. The RingCentral business cloud solution provides you with the capabilities that business winners need; reliability, seamless upgrades, support and easy-to-use administration. We have 9 game-changing events for you to try out. Your competitors won’t stand a chance once you master these secrets to achieving more effective communications.
We discuss the opportunities available to small businesses when they develop a custom mobile app for their business. It could be any business, say trade services like plumbing, electrician, brick layer, . Or it could be professional services like Health Care Professionals, Solicitors, Accountants, Conveyancers, Laser Clinics, etc. Or it could be non-profits such as Churches, Charities, Mosques and so on.
What’s motivating you to work smarter, and better, in 2015? RingCentral's EVP of Innovation, Kira Makagon, weighs in on changes in workplace communication, and how freedom to work from anywhere will be a top workplace motivator in 2015 via CMSWire.
Data or it didn't happen: Mobile Measurement Essentials #sic2014 #maketoolsJennifer Wong
Mobile technology moves at such a fast pace that advertisers and marketers often don't know what is real and what is just hype. This session will cover the essentials of what mobile marketers need to know to stay ahead of the curve.
While smart home technologies have existed for over 20 years, they continue to struggle with gaining a foothold within the average home, as many homeowners are skeptical to the benefits and advantages of the connected home lifestyle. Kevin will provide an insightful look at the journey from concept to delivery that re-invents the smart home experience.
Welcome to RingCentral’s 2016 Cloud Office Games, the nine events we’ve all been waiting for! In an age of constant technological upgrades, any disruption to working practices can have a huge effect on businesses. Which is why we want to empower you with the tools needed so that you have all of the resources at the palm of your hand. The RingCentral business cloud solution provides you with the capabilities that business winners need; reliability, seamless upgrades, support and easy-to-use administration. We have 9 game-changing events for you to try out. Your competitors won’t stand a chance once you master these secrets to achieving more effective communications.
Complete IT solutions provider- Codiant SoftwareCodiant
Codiant software technologies is your end-to-end IT solution provider company that covers complete stage of IT development. Whether it is Mobile App development, Web Development, UI/UX Development or Website Maintenance, Codiant outshines across all the software development stages. Know us closely through this insightful presentation.
AI-Link is an Artificial Intelligence(AI)-powered technology company. It acts as your personal business operations advisor. With a proven history of managing multi-million pound projects we technologically enhance the growth of your business, increasing profit and liquidity. Revolutionise your brand; we engage with communities and inspire customer delight, turning customers into brand advocates. We create smart businesses that people trust.
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...VIPdesk
Social Media: How it fits into your customer marketing and retention strategy
Geoff Nelson: Partner, Ivy Worldwide
Nick White: Partner, Ivy Worldwide
Social media—what is it and why is it important to your company
When, where, and how to engage the right forms of word of mouth marketing
What to do and not to do when communicating with customers via social media
Successfully organizing and executing a customer-centric social media plan
Simon Morris, Director, Demand Marketing EMEA, Adobe
Mike Stamp, Head of Talent, EMEA, Adobe
Employment branding is far more than just the role of marketing. With employees now more socially relevant than the CEO, companies need to enable and empower their employees to be active on social media on behalf of the brand. To do this effectively, there needs to be a shift from storytelling to employee evangelism by training and socially enabling employees to be social brand champions. In this session, hear from Simon Morris, Adobe's Director of Demand & Content Marketing who will discuss the digital transformation journey that Adobe has been on over the last few years and Mike Stamp, Head of Talent EMEA, who will discuss how they’ve made a shift at Adobe, enabling employees across the company with social expertise and encouraging them to be advocates for the brand. You’ll learn how to establish a social culture with enablement best practices and training programs for employees, and how to measure the impact of their efforts in a way that provides meaningful bottom-line business results.
Find out what it's like to work with EBWAY Creative, a premier Internet Marketing and Web Design agency located in Fort Collins, Colorado. This slide deck will give you a behind the scenes look at our marketing solutions, web design services and our processes. You'll get a virtual tour from co-founder Jonathan Hinshaw as he takes on a journey to experience what it's like to work with EBWAY Creative.
For information, watch the video tour here on our YouTube channel - https://www.youtube.com/user/ebwaycreativevideos
Check us out online at www.ebwaycreative.com
Relevance of social media in India by Social BeatSocial Beat
This presentation was used for the talk on Frontiers of New Age Business at KCT Business School (Coimbatore) by the Social Beat co-founder, Mr. Vikas Chawla. The main agenda of the meet was the discussion of Relevance of Social Media for Business & the Youth in the present context. Its a very effective analysis of the present day context of digital marketing to boost businesses. Also, the evolving trend of recruitment policies of companies getting affected by the rise of social / digital media is also brought to light
How to use Customer Success to Drive Revenue Growth Through Up-SellsGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How to use Customer Success to drive Revenue Growth through Up-Sells - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Adobe DocuSign, Concur, MuleSoft
Employee Advocacy - The Next Step in Digital Transformation Sociabble
It's not easy to stay relevant in today's social media landscape. Discover how companies like Microsoft and Sage have been able to boost their social media strategy and overall digital strategy using an effective employee advocacy program.
Vibes Communications is a fusion of technology & marketing. We assist clients in Web, Mobility and Digital Marketing Services. You can have a look at our credentials for knowing us better
1) Ensure quality delivery through Codelattice Center of Excellence
2) Reduce your Total Cost of Ownership by 50% adopting Codelattice Global Delivery Model
3) Ensure business continuity by Codelattice proven Disaster Recovery Model
Complete IT solutions provider- Codiant SoftwareCodiant
Codiant software technologies is your end-to-end IT solution provider company that covers complete stage of IT development. Whether it is Mobile App development, Web Development, UI/UX Development or Website Maintenance, Codiant outshines across all the software development stages. Know us closely through this insightful presentation.
AI-Link is an Artificial Intelligence(AI)-powered technology company. It acts as your personal business operations advisor. With a proven history of managing multi-million pound projects we technologically enhance the growth of your business, increasing profit and liquidity. Revolutionise your brand; we engage with communities and inspire customer delight, turning customers into brand advocates. We create smart businesses that people trust.
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...VIPdesk
Social Media: How it fits into your customer marketing and retention strategy
Geoff Nelson: Partner, Ivy Worldwide
Nick White: Partner, Ivy Worldwide
Social media—what is it and why is it important to your company
When, where, and how to engage the right forms of word of mouth marketing
What to do and not to do when communicating with customers via social media
Successfully organizing and executing a customer-centric social media plan
Simon Morris, Director, Demand Marketing EMEA, Adobe
Mike Stamp, Head of Talent, EMEA, Adobe
Employment branding is far more than just the role of marketing. With employees now more socially relevant than the CEO, companies need to enable and empower their employees to be active on social media on behalf of the brand. To do this effectively, there needs to be a shift from storytelling to employee evangelism by training and socially enabling employees to be social brand champions. In this session, hear from Simon Morris, Adobe's Director of Demand & Content Marketing who will discuss the digital transformation journey that Adobe has been on over the last few years and Mike Stamp, Head of Talent EMEA, who will discuss how they’ve made a shift at Adobe, enabling employees across the company with social expertise and encouraging them to be advocates for the brand. You’ll learn how to establish a social culture with enablement best practices and training programs for employees, and how to measure the impact of their efforts in a way that provides meaningful bottom-line business results.
Find out what it's like to work with EBWAY Creative, a premier Internet Marketing and Web Design agency located in Fort Collins, Colorado. This slide deck will give you a behind the scenes look at our marketing solutions, web design services and our processes. You'll get a virtual tour from co-founder Jonathan Hinshaw as he takes on a journey to experience what it's like to work with EBWAY Creative.
For information, watch the video tour here on our YouTube channel - https://www.youtube.com/user/ebwaycreativevideos
Check us out online at www.ebwaycreative.com
Relevance of social media in India by Social BeatSocial Beat
This presentation was used for the talk on Frontiers of New Age Business at KCT Business School (Coimbatore) by the Social Beat co-founder, Mr. Vikas Chawla. The main agenda of the meet was the discussion of Relevance of Social Media for Business & the Youth in the present context. Its a very effective analysis of the present day context of digital marketing to boost businesses. Also, the evolving trend of recruitment policies of companies getting affected by the rise of social / digital media is also brought to light
How to use Customer Success to Drive Revenue Growth Through Up-SellsGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How to use Customer Success to drive Revenue Growth through Up-Sells - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Adobe DocuSign, Concur, MuleSoft
Employee Advocacy - The Next Step in Digital Transformation Sociabble
It's not easy to stay relevant in today's social media landscape. Discover how companies like Microsoft and Sage have been able to boost their social media strategy and overall digital strategy using an effective employee advocacy program.
Vibes Communications is a fusion of technology & marketing. We assist clients in Web, Mobility and Digital Marketing Services. You can have a look at our credentials for knowing us better
1) Ensure quality delivery through Codelattice Center of Excellence
2) Reduce your Total Cost of Ownership by 50% adopting Codelattice Global Delivery Model
3) Ensure business continuity by Codelattice proven Disaster Recovery Model
3. Our reality:
We have entered a
new era of marketing
communications
4. TECHNOLOGY CONTROL
EXPERIENCES ALWAYS ON
PARTICIPATION
5. Know where your market is online
1.
Ensure your site is viewable on all devices
2.
3. Set informed and achievable goals
4. The future ‘really’ is mobile
5. Prepare your business for the data age
9. Media habits differ widely by audience…
15-24yrs 55yrs+
20% of total 13% of total
Source: comScore, Oct 2012 (3-month average)
10. The targeting opportunities are wide and varied…
• Would you use online to target consumers over 55 yrs?
200,000 users over 55yrs 167,000 users over 55yrs
Research your target audience before activating campaigns
Source: comScore, Oct 2012 (3-month average)
16. examples
Newspapers and media companies have been particularly fast to move to responsive design, as it
solves many of their problems of delivering content to multiple devices, without the need to update
multiple sites or apps.
19. What do you hope to achieve from digital?
• Digital is no different to any other business channel
• It requires a fully fleshed out strategy just the same as
opening a new office, territory or outlet
• Start with objectives, to deterime goals, will inform your
strategy and influence the tactics you use
Ensure all stakeholders have clearly defined KPIs
29. Data is an engine for business success
72% of companies have started to implement a ‘single customer
view’, but… only 2% can currently integrate all of the data they
can capture.
74% of customers would respond postively to companies who
‘understand them’ by making peer recommendations, signing up
for additional marketing, making additional purchases or leaving
a positive review on a website.
Source: Experian
32. Know where your market is online
1.
Ensure your site is viewable on all devices
2.
3. Set informed and achievable goals
4. The future ‘really’ is mobile
5. Prepare your business for the data age
Editor's Notes
The world in which we operate as a business has shifted. It hasn’t been an overnight change, but over recent years the pace of change has accelerated faster than ever before. What constitutes as ‘media’ is changing daily, and we need to adapt and change to this new world of opportunity.So, what is driving this change? We think 5 big factors are at play:
So, what is driving this change? We think 5 big factors are at play:The first factor is technology – but from the consumer’s POV, ie. What technology is allowing them to do There is no doubt that technology is one of the biggest facilitators of change in our industry. Technology is empowering consumers like never before, and providing infinite more opportunities to interact and know our customers. The world is digital, and will only become even more so. This offers great scope for us to create even deeper experiences for our audiences.2. The second factor is the democratisation of brand control3. The third factor is the new 24/7 world of brandsTypically we are briefed on campaigns which have a shelf date – sell this, promote that. The fact is, brands need to be live far longer than campaigns, and we need to consider how our experiences can live on beyond the first impact. Our new skill set needs to think about the full consumer experience – not just the advertising experience. Digital has changed the game, brands need to be on all the time to sense, respond and react to opportunities – this is the new expectation. Brands are no longer the primary custodian of their communications. Content has been democratised such that the way you discover brands is shifting from a mostly brand led model to a more dynamic interchange between people and brands. The social media explosion, coupled with mobility and the increasing powers of search is allowing consumer generated brand experiences to gain a bigger audience then they ever have before. We need to move with this and include people in the communication of our brands.4. The fourth factor is an increase in consumer interest and willingness to participate and get involved with brands – we have a far more participatory culture than we have in previous erasThe original model of advertising is built on persuasion. Our role was to tell and convince people to buy our products, use our services, or shift their behaviours. But as people become more of a part of brands, as we get more personal in the way that we interact with them this model is just not cutting it. This is not how people want to engage with brands – and they are voting with their feet, taking the opportunity to participate. We need to behave in ways that earn their trust. We need to include and involve. We need to be generous and serve, rather than preach and sell.