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Social Recruiting Rally
Day 2 - Jan. 24, 2023
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Today’s Social Post:
Holiday + Team Jobs + Employee Recognition
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Social Media Templates
Date Content Topic(s)
Mon Jan 23 Team Jobs + Benefits
Tues Jan 24 Holiday + Team Jobs + Employee Recognition
#NationalComplimentDay
Wed Jan 25 Team Jobs + Company Culture
Thurs Jan 26 Employee Testimonial + Career Progression + All Jobs
Fri Jan 27 Individual Jobs + Benefits
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Post every day to enter our Giveaway!
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Canva Templates available
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Kick Off Agenda
https://www.rallyinside.io/social-recruiting-rally/event-hub/
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
For
Corporate
social
channels
only
(in cooperation with the
Marketing team)
Planning your
social recruiting
content calendar
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
© 2022 Rally® ︱ COMPANY CONFIDENTIAL
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
RM Effectiveness = Knowing What, Not Just Where
Traditional recruiting: Where?
Which channels did job
applicants come from?
Recruitment Marketing: What?
What content and messaging
attracted candidates to us?
Marketing is built
on messaging!
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
• All social platforms monetize their audience
through advertising
• Therefore they are motivated to keep the
audience on their platform
• They reward users who consistently engage the
audience
• The “reward” is giving your content greater reach
to your existing followers and new audiences
Engagement is the #1 Organic Metric
Marketing
cares about
Engagement!
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Organic Social Posts that Performed Above Average… Why?
They’re optimized to drive Engagement!
Media
• Smiling employee(s)
• Bold graphic
• Beautiful landscape
• Video / animated
Emojis
• Appropriate for
your brand voice
Shareable
• Tagged employees
• Weekly team feature
• Quiz, polls
Topical
• News
• Holidays feat. team
• POV, values first
Source: Rally® Inside™
Marketing wants to be
relevant and on-brand
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
How to use Rally Inside for content planning?
• Social Recruiting
Calendar
• Analytics Overview
• Benchmarks
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Rally’s Rule of Thumb
● 60% Jobs – majority Team Jobs combined
with Benefits, Employee Stories, Culture;
some Individual Jobs, All Jobs, Hiring Events
● 25% People – Employee Stories, Employee
Testimonials, DEI, Leadership, Culture,
Giving, Community
● 15% Company – News, Awards, Product,
Customers, Leadership, Culture, Industry
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Optimize Content Topics by Channel
Source: Rally® Inside™
Bring data to your
relationship with
Marketing!
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Optimize Content Topics by Job Function
Engineering
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Schedule of Events
Wed Jan 25
Learn With Lori #3
How to test & validate
your employer brand
messaging with social
recruiting
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Tomorrow’s
Social Post:
Team Jobs +
Company Culture
© 2023 Rally® ︱ COMPANY CONFIDENTIAL

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Learn With Lori #2: Planning your social recruiting content calendar (in cooperation with the Marketing team)

  • 1. Social Recruiting Rally Day 2 - Jan. 24, 2023
  • 2. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Today’s Social Post: Holiday + Team Jobs + Employee Recognition
  • 3. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Social Media Templates Date Content Topic(s) Mon Jan 23 Team Jobs + Benefits Tues Jan 24 Holiday + Team Jobs + Employee Recognition #NationalComplimentDay Wed Jan 25 Team Jobs + Company Culture Thurs Jan 26 Employee Testimonial + Career Progression + All Jobs Fri Jan 27 Individual Jobs + Benefits
  • 4. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Post every day to enter our Giveaway!
  • 5. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Canva Templates available
  • 6. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Kick Off Agenda https://www.rallyinside.io/social-recruiting-rally/event-hub/
  • 7. © 2023 Rally® ︱ COMPANY CONFIDENTIAL For Corporate social channels only
  • 8. (in cooperation with the Marketing team) Planning your social recruiting content calendar
  • 9. © 2023 Rally® ︱ COMPANY CONFIDENTIAL © 2022 Rally® ︱ COMPANY CONFIDENTIAL
  • 10. © 2023 Rally® ︱ COMPANY CONFIDENTIAL RM Effectiveness = Knowing What, Not Just Where Traditional recruiting: Where? Which channels did job applicants come from? Recruitment Marketing: What? What content and messaging attracted candidates to us? Marketing is built on messaging!
  • 11. © 2023 Rally® ︱ COMPANY CONFIDENTIAL • All social platforms monetize their audience through advertising • Therefore they are motivated to keep the audience on their platform • They reward users who consistently engage the audience • The “reward” is giving your content greater reach to your existing followers and new audiences Engagement is the #1 Organic Metric Marketing cares about Engagement!
  • 12. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Organic Social Posts that Performed Above Average… Why? They’re optimized to drive Engagement! Media • Smiling employee(s) • Bold graphic • Beautiful landscape • Video / animated Emojis • Appropriate for your brand voice Shareable • Tagged employees • Weekly team feature • Quiz, polls Topical • News • Holidays feat. team • POV, values first Source: Rally® Inside™ Marketing wants to be relevant and on-brand
  • 13. © 2023 Rally® ︱ COMPANY CONFIDENTIAL How to use Rally Inside for content planning? • Social Recruiting Calendar • Analytics Overview • Benchmarks
  • 14. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Rally’s Rule of Thumb ● 60% Jobs – majority Team Jobs combined with Benefits, Employee Stories, Culture; some Individual Jobs, All Jobs, Hiring Events ● 25% People – Employee Stories, Employee Testimonials, DEI, Leadership, Culture, Giving, Community ● 15% Company – News, Awards, Product, Customers, Leadership, Culture, Industry
  • 15. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Optimize Content Topics by Channel Source: Rally® Inside™ Bring data to your relationship with Marketing!
  • 16. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Optimize Content Topics by Job Function Engineering
  • 17. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Schedule of Events Wed Jan 25 Learn With Lori #3 How to test & validate your employer brand messaging with social recruiting
  • 18. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Tomorrow’s Social Post: Team Jobs + Company Culture
  • 19. © 2023 Rally® ︱ COMPANY CONFIDENTIAL