RallyFwd May 2022 - Ally Brown.pdf
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This document provides a proven blueprint for a successful employee advocacy program. It discusses common challenges such as getting started, measuring success, and driving participation. It offers tips on communication, technology tools to support advocacy goals within or without a budget. These include content creation, social sharing, and recognition options. The overall message is that a successful program starts by defining the impact and metrics, communicates benefits clearly, and celebrates advocates.
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RallyFwd May 2022 - Ally Brown.pdf
- 1. © 2022 #RALLYFWD A Proven Blueprint for a Successful Employee Advocacy Program Ally Brown Employer Brand Manager, VCA Animal Hospitals
- 2. #RALLYFWD © 2022 © 2022 1. How to overcome common challenges 2. Communication tips to show value and make it easy 3. How to choose the right technology or tools to support your goals 4. Ways to celebrate participation with surprise and delight WHAT YOU’LL LEARN
- 3. © 2022 #RALLYFWD • National veterinary leader caring for more than 4M pets per year • 35,000 Associates, 1,000+ hospitals • Leading technology, Tire and Automotive manufacturer • 230,000 employees in 59 countries
- 4. #RALLYFWD © 2022 A PASSION FOR BUILDING ADVOCACY
- 5. #RALLYFWD © 2022 BE SCRAPPY & RESOURCEFUL #RALLYFWD © 2022
- 6. #RALLYFWD © 2022 TOP 3 MOST COMMON ADVOCACY CHALLENGES • How to get started • Measuring success • Driving participation
- 7. © 2022 #RALLYFWD How to get started Vitalize Share Shape ● Employee value proposition ● Communication Framework ● Persona strategies ● Content ● Owned media (website, organic social) ● Paid media ● Candidate experience ● Earned media ● Employer brand advocacy ● Employer awards
- 8. © 2022 #RALLYFWD PRO TIP Start with what to impact, then what to measure
- 9. © 2022 #RALLYFWD How to get started
- 10. © 2022 #RALLYFWD Driving participation SOCIAL MEDIA & EMPLOYER REVIEWS UNIVERSITY EVENTS NETWORKING & MEETUPS COMPANY TOURS REFERRALS Let employees know how they can support and give options.
- 11. #RALLYFWD © 2022 Share your Stories. Spread our Culture. INTERNAL INTRANET HUB
- 12. © 2022 #RALLYFWD
- 13. © 2022 #RALLYFWD © 2022 #RALLYFWD JUST KEEP GOING
- 14. © 2022 #RALLYFWD Communication tips • Communicate the benefits • WIIFM - What’s in it for me? • Emotional benefit, appreciation and belonging • Educate with bitesize content • Give clear actions and instructions • Use simple language
- 15. © 2022 #RALLYFWD PRO TIP Make only one “ask” of your advocates at a time.
- 16. © 2022 #RALLYFWD The right tech to support your goals With budget • Content creation (stories) • iCIMS Video Studio • The Martec • Social sharing • Hootsuite Amplify • Paiger • Everyone Social Without budget • Intranet or Sharepoint site • Content creation (stories) • Google Forms • Social sharing • Microsoft Teams, Slack, email • LinkedIn content recommendations
- 17. © 2022 #RALLYFWD
- 18. © 2022 #RALLYFWD The right tech to support your goals Define your audience - who are you trying to reach? Survey your advocates - how will they support? Review existing tools and technology Determine your budget (or lack of budget) 1 2 3 4
- 19. © 2022 #RALLYFWD Celebrate, surprise & delight • Branded kits to help them in their role as an advocate • Giveaways for them to share • Internal recognition • Badges • Exclusive access • Contests
- 20. #RALLYFWD © 2022 ENGAGE FEW INSPIRE MANY #RALLYFWD © 2022
- 21. © 2022 #RALLYFWD ALLY BROWN Employer Brand Manager VCA Animal Hospitals Thank You! /in/allybrown4/