Each day during the Social Recruiting Rally, we hosted a 30-minute Learn With Lori strategy session, dedicated to social recruiting. I’ll share strategies and resources to help you during this week and beyond.
Each day during the Social Recruiting Rally, we hosted a 30-minute Learn With Lori strategy session, dedicated to social recruiting. I’ll share strategies and resources to help you during this week and beyond.
The document outlines an agenda for a social recruiting rally held from January 23rd to 27th. Each day focuses on a different social media post topic related to jobs and benefits. Participants who post daily are entered to win a giveaway. Templates are available in Canva. An event hub provides more details. Metrics for tracking the effectiveness of social recruiting strategies are discussed, including metrics for email, websites, channels, social media, and ads. The schedule includes a session on planning a content calendar with Marketing. Tomorrow's post will recognize National Compliment Day and feature holidays, jobs, and employee recognition.
Each day during the Social Recruiting Rally, we hosted a 30-minute Learn With Lori strategy session, dedicated to social recruiting. I’ll share strategies and resources to help you during this week and beyond.
Rally Inside shows how to attract candidates on social networks like LinkedIn by teaching recruitment strategies and giving tools to analyze engagement; it tracks engagement with content and ads, discovers what matters most to candidates, and benchmarks strategies against other employers. Downloading Rally Inside now provides training, analytics to improve social recruiting, and features like customizable landing pages to increase application conversions by over 130%.
The document provides recruitment marketing best practices based on data from Rally Inside. It recommends optimizing social recruiting content for engagement by focusing 60% on team jobs with benefits and culture stories, 25% on people like employee stories, and 15% on the company. Content should be shared on a regular drumbeat with a mix of jobs, people, and company topics. Employee advocacy can significantly increase engagement by having employees share non-jobs content they feel good about.
You have a key job that you’re recruiting for right now. You want to use social media to promote the job. Great, that’s the right strategy! But wait… if your social post asks your followers to “apply now”, you’ve got the wrong approach. You’ll not only be wasting your time, you’ll also be damaging your channel’s reputation with the social platform by posting poor-performing social content.
Each day during the Social Recruiting Rally, we hosted a 30-minute Learn With Lori strategy session, dedicated to social recruiting. I’ll share strategies and resources to help you during this week and beyond.
Analysis of the results from the Social Recruiting Rally with new insights about the type of content that works to engage talent on social media and how you can use this strategy to find success in 2023.
Each day during the Social Recruiting Rally, we hosted a 30-minute Learn With Lori strategy session, dedicated to social recruiting. I’ll share strategies and resources to help you during this week and beyond.
The document outlines an agenda for a social recruiting rally held from January 23rd to 27th. Each day focuses on a different social media post topic related to jobs and benefits. Participants who post daily are entered to win a giveaway. Templates are available in Canva. An event hub provides more details. Metrics for tracking the effectiveness of social recruiting strategies are discussed, including metrics for email, websites, channels, social media, and ads. The schedule includes a session on planning a content calendar with Marketing. Tomorrow's post will recognize National Compliment Day and feature holidays, jobs, and employee recognition.
Each day during the Social Recruiting Rally, we hosted a 30-minute Learn With Lori strategy session, dedicated to social recruiting. I’ll share strategies and resources to help you during this week and beyond.
Rally Inside shows how to attract candidates on social networks like LinkedIn by teaching recruitment strategies and giving tools to analyze engagement; it tracks engagement with content and ads, discovers what matters most to candidates, and benchmarks strategies against other employers. Downloading Rally Inside now provides training, analytics to improve social recruiting, and features like customizable landing pages to increase application conversions by over 130%.
The document provides recruitment marketing best practices based on data from Rally Inside. It recommends optimizing social recruiting content for engagement by focusing 60% on team jobs with benefits and culture stories, 25% on people like employee stories, and 15% on the company. Content should be shared on a regular drumbeat with a mix of jobs, people, and company topics. Employee advocacy can significantly increase engagement by having employees share non-jobs content they feel good about.
You have a key job that you’re recruiting for right now. You want to use social media to promote the job. Great, that’s the right strategy! But wait… if your social post asks your followers to “apply now”, you’ve got the wrong approach. You’ll not only be wasting your time, you’ll also be damaging your channel’s reputation with the social platform by posting poor-performing social content.
Each day during the Social Recruiting Rally, we hosted a 30-minute Learn With Lori strategy session, dedicated to social recruiting. I’ll share strategies and resources to help you during this week and beyond.
Analysis of the results from the Social Recruiting Rally with new insights about the type of content that works to engage talent on social media and how you can use this strategy to find success in 2023.
Grow your business with Social media & Email MarketingLizBESocial
This document provides a summary of a marketing strategy for small businesses and non-profits. It discusses setting goals and objectives, running campaigns on key channels like email and social media, and measuring results. It emphasizes the importance of engagement over just promotions, using both push and pull content. It also provides tips for campaign types, writing content, choosing channels, designing emails, and tools for list-building and automation. The overall framework presented is to set goals and objectives, run campaigns on relevant channels, and measure results from actions like clicks, donations, or in-store visits.
Carrier Advertising and Online Promotion 5-5-2023.pdfalanmuradi
To all of our clients, we provide hvac service northern virginia. Air 1 Mechanical Sys. Experts will always arrive quickly and complete the task correctly the first time. We quickly identify the cause of your heating and air conditioning issues using cutting-edge diagnostic tools.
Learn optimization strategies, techniques and tools you can use to improve the candidate experience, reduce drop off and increase completed applications.
The document discusses developing a marketing framework including setting goals and objectives, running campaigns on relevant channels, and measuring results. It provides tips for writing compelling content and crafting effective email campaigns, including testing different send times. The overall message is that marketing should elicit measurable responses by getting people to take specific actions.
This document provides a marketing strategy for small businesses and nonprofits using email and social media. It recommends setting goals and objectives that are specific and measurable. Campaigns should be run across key channels like email, Facebook, and Instagram to drive actions like clicks, donations, or store visits. Results should be tracked using tools that integrate email marketing and social media sharing. The strategy emphasizes testing campaigns to find the best day and time to send emails. Authentic, visually engaging content on a regular schedule can help build audiences and engage customers across multiple channels.
LinkedIn's Evolution for Big Brands: Social Media Week Chicago 2013 presentationDaniel Honigman
LinkedIn has evolved from a networking site to a unique publishing and marketing platform. We explored this in a 2013 Social Media Week presentation with Daniel B. Honigman, from Critical Mass, and Ryan Walker from LinkedIn.
The document outlines a 5-step framework for structuring an organization's talent attraction strategy to align with business goals. The steps include: 1) Gathering insights on demand, sources, and perceptions; 2) Defining characteristics, benefits, and working environment; 3) Identifying appropriate marketing channels; 4) Executing the strategy through content delivery; and 5) Tracking key performance indicators to measure success and identify areas for improvement. The framework is intended to help talent attraction teams partner across an organization to innovatively deliver top talent.
This document provides guidance on developing a marketing strategy using email and social media. It recommends setting goals and measurable objectives, then creating campaigns for different channels. Key aspects covered include determining the best channels for objectives, developing content and offers, designing subject lines and posts, and selecting times to send emails and make social media posts. Metrics like clicks, downloads, store visits and donations are identified as ways to measure campaign results. Tools like email marketing software are presented as useful for branding, response tracking and monetizing social media efforts.
The document discusses how grassroots talent acquisition innovation can lead to success. It notes that 75% of job seekers consider an employer's brand before applying and that building an employment brand takes time, just as Rome wasn't built in a day. The document encourages attendees to stay rooted, leverage their networks by asking who they know, collaborate as a team by emphasizing that you and me equals us, find inspiration everywhere as imitation is the sincerest form of flattery, and tell their company story. Finally, it recommends staying scrappy, going slow to go fast, and keeping in mind that building a talent brand is a process of practice.
This document provides a proven blueprint for a successful employee advocacy program. It discusses common challenges such as getting started, measuring success, and driving participation. It offers tips on communication, technology tools to support advocacy goals within or without a budget. These include content creation, social sharing, and recognition options. The overall message is that a successful program starts by defining the impact and metrics, communicates benefits clearly, and celebrates advocates.
Professional racer-turned marketing and business strategist Tom Marx discusses how small businesses can benefit from tracking and understanding sales, marketing, public relations and social media figures.
This document provides a marketing strategy for small businesses and nonprofits using email and social media. It recommends setting goals and objectives, running campaigns on key channels, and measuring results. Campaign types include discussions, offers, and event invites. Email is identified as important for measurable responses like clicks and donations. Social media should amplify email efforts. Consistent branding, relevant content, and testing different send times are advised to engage audiences across channels.
WSI Digital Summit 2016 - Fortalecendo a sua marca, gerando oportunidades: 3 ...WSI Digital Marketing
François apresentou dados sobre a mídias sociais no Brasil e o enorme potencial de crescimento que o país tem. Depois, dividiu um pouco de sua experiência como consultor WSI internacional e deu 3 dicas preciosas para quem deseja melhorar os resultados utilizando as mídias sociais
This introduction of Facebook, Twitter, Linkedin, Google+, and YouTube for business looks at common objections, how to get started and some best practice tips for engaging with the social media platforms. Additionally, this presentation discussed how and where to uncover topics of conversation that would be important to any business as well as measuring the success of your social media efforts.
The tools are available to market yourself on social media but if you don't have a strategy for success its easy to get sidetracked and fail. Review to learn the steps to building a comprehensive marketing strategy.
This document discusses how to measure and quantify a company's brand influence on candidates and hiring outcomes. It recommends defining and tracking "brand influenced" candidates who had a measurable interaction with the company's brand before applying. The document outlines how to measure the impact of brand influence programs like social media, brand ambassadors, blogs, etc. on key performance indicators like faster hiring, higher acceptance rates, and diversifying the candidate pipeline. It provides steps to establish a baseline of a company's current brand influence and outcomes, break it down by program, set targets, and define program-level KPIs to make brand influence a strategic metric.
Drive more Engagement through Online and Social Media ExecutionEMC
Please join EMC for our second marketing enablement recorded webcast with guest speaker, Heather K. Margolis, President of Channel Maven Consulting. She will give you the tools to start better engaging your current and prospective customers with the right content, messaging and combination of social and traditional media.
Grow your Business with Email and Social MediaLizBESocial
This document provides an overview of a workshop on using email and social media for small business and nonprofit marketing. It introduces a simple framework for developing a marketing strategy, including setting goals and objectives, running campaigns on relevant channels, and measuring results. Key topics covered include developing campaigns for different channels like Facebook, Twitter, email, determining which channels are best for your audience, tools for building email lists and expanding reach, best practices for email content and design, and tips for consistent branding across channels. Attendees are guided through exercises to help them apply the concepts to their own marketing plans. The goal is to help small businesses and nonprofits implement a basic but effective marketing strategy using low-cost digital marketing channels and tools.
Watch this expert-led webinar to learn effective tactics that high-volume hiring teams can use right now to attract top talent into their pipeline faster.
Learn best practices for building and launching an employer brand campaign that rallies candidates and team members around your company culture, improving brand awareness and driving employee engagement.
Featuring:
- Alexandra Wallace
Manager of Talent Brand, The Knot Worldwide
- Bernadette Van Gieson
Growth Marketing, Stories Incorporated
- Lori Sylvia
Founder & CEO, Rally
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This document provides a summary of a marketing strategy for small businesses and non-profits. It discusses setting goals and objectives, running campaigns on key channels like email and social media, and measuring results. It emphasizes the importance of engagement over just promotions, using both push and pull content. It also provides tips for campaign types, writing content, choosing channels, designing emails, and tools for list-building and automation. The overall framework presented is to set goals and objectives, run campaigns on relevant channels, and measure results from actions like clicks, donations, or in-store visits.
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Learn optimization strategies, techniques and tools you can use to improve the candidate experience, reduce drop off and increase completed applications.
The document discusses developing a marketing framework including setting goals and objectives, running campaigns on relevant channels, and measuring results. It provides tips for writing compelling content and crafting effective email campaigns, including testing different send times. The overall message is that marketing should elicit measurable responses by getting people to take specific actions.
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LinkedIn's Evolution for Big Brands: Social Media Week Chicago 2013 presentationDaniel Honigman
LinkedIn has evolved from a networking site to a unique publishing and marketing platform. We explored this in a 2013 Social Media Week presentation with Daniel B. Honigman, from Critical Mass, and Ryan Walker from LinkedIn.
The document outlines a 5-step framework for structuring an organization's talent attraction strategy to align with business goals. The steps include: 1) Gathering insights on demand, sources, and perceptions; 2) Defining characteristics, benefits, and working environment; 3) Identifying appropriate marketing channels; 4) Executing the strategy through content delivery; and 5) Tracking key performance indicators to measure success and identify areas for improvement. The framework is intended to help talent attraction teams partner across an organization to innovatively deliver top talent.
This document provides guidance on developing a marketing strategy using email and social media. It recommends setting goals and measurable objectives, then creating campaigns for different channels. Key aspects covered include determining the best channels for objectives, developing content and offers, designing subject lines and posts, and selecting times to send emails and make social media posts. Metrics like clicks, downloads, store visits and donations are identified as ways to measure campaign results. Tools like email marketing software are presented as useful for branding, response tracking and monetizing social media efforts.
The document discusses how grassroots talent acquisition innovation can lead to success. It notes that 75% of job seekers consider an employer's brand before applying and that building an employment brand takes time, just as Rome wasn't built in a day. The document encourages attendees to stay rooted, leverage their networks by asking who they know, collaborate as a team by emphasizing that you and me equals us, find inspiration everywhere as imitation is the sincerest form of flattery, and tell their company story. Finally, it recommends staying scrappy, going slow to go fast, and keeping in mind that building a talent brand is a process of practice.
This document provides a proven blueprint for a successful employee advocacy program. It discusses common challenges such as getting started, measuring success, and driving participation. It offers tips on communication, technology tools to support advocacy goals within or without a budget. These include content creation, social sharing, and recognition options. The overall message is that a successful program starts by defining the impact and metrics, communicates benefits clearly, and celebrates advocates.
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This document provides a marketing strategy for small businesses and nonprofits using email and social media. It recommends setting goals and objectives, running campaigns on key channels, and measuring results. Campaign types include discussions, offers, and event invites. Email is identified as important for measurable responses like clicks and donations. Social media should amplify email efforts. Consistent branding, relevant content, and testing different send times are advised to engage audiences across channels.
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François apresentou dados sobre a mídias sociais no Brasil e o enorme potencial de crescimento que o país tem. Depois, dividiu um pouco de sua experiência como consultor WSI internacional e deu 3 dicas preciosas para quem deseja melhorar os resultados utilizando as mídias sociais
This introduction of Facebook, Twitter, Linkedin, Google+, and YouTube for business looks at common objections, how to get started and some best practice tips for engaging with the social media platforms. Additionally, this presentation discussed how and where to uncover topics of conversation that would be important to any business as well as measuring the success of your social media efforts.
The tools are available to market yourself on social media but if you don't have a strategy for success its easy to get sidetracked and fail. Review to learn the steps to building a comprehensive marketing strategy.
This document discusses how to measure and quantify a company's brand influence on candidates and hiring outcomes. It recommends defining and tracking "brand influenced" candidates who had a measurable interaction with the company's brand before applying. The document outlines how to measure the impact of brand influence programs like social media, brand ambassadors, blogs, etc. on key performance indicators like faster hiring, higher acceptance rates, and diversifying the candidate pipeline. It provides steps to establish a baseline of a company's current brand influence and outcomes, break it down by program, set targets, and define program-level KPIs to make brand influence a strategic metric.
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This document provides an overview of a workshop on using email and social media for small business and nonprofit marketing. It introduces a simple framework for developing a marketing strategy, including setting goals and objectives, running campaigns on relevant channels, and measuring results. Key topics covered include developing campaigns for different channels like Facebook, Twitter, email, determining which channels are best for your audience, tools for building email lists and expanding reach, best practices for email content and design, and tips for consistent branding across channels. Attendees are guided through exercises to help them apply the concepts to their own marketing plans. The goal is to help small businesses and nonprofits implement a basic but effective marketing strategy using low-cost digital marketing channels and tools.
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Watch this expert-led webinar to learn effective tactics that high-volume hiring teams can use right now to attract top talent into their pipeline faster.
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Featuring:
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Manager of Talent Brand, The Knot Worldwide
- Bernadette Van Gieson
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- Lori Sylvia
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This document discusses several internal activation strategies used by a company to introduce and promote its new employer brand to employees. It describes a "wall of thanks" where 600+ employees shared positive comments, a culture quiz that helped new applicants understand the company's culture and values, and a claw machine game at an internal event that was popular and competitive. The document emphasizes high employee engagement for these activities and notes lessons like maintaining branding and making initiatives fun and interactive.
The document provides a summary of labor market trends and predictions for 2024. It discusses that in 2023, the labor market experienced a soft landing with job growth returning to normal levels and wage growth stabilizing. For 2024, it predicts that pay transparency laws will continue to spread, union activity will increase, remote work will stabilize, and artificial intelligence will increasingly target recruiting functions. The document provides insights and data on each of these trends.
This document discusses ChenMed's innovative recruitment strategies to transform healthcare by effectively aligning their recruitment and content marketing. It outlines ChenMed's mission to serve senior populations in underserved communities using a holistic care approach. Their multi-touch campaign uses various marketing channels like job boards, social media, and a physician referral program to increase brand awareness and recruit more primary care physicians through content marketing like blogs, ebooks, and a podcast. Data shows their strategies have led to increases in key metrics like page views, downloads, and physician interest. Lessons learned include testing, personalization, and creativity.
The document discusses how artificial intelligence (AI) will impact careers and the skills needed to stay relevant in the new era of technology. Some key points:
- McKinsey estimates that 30% of working hours could be automated by 2030. Accenture estimates 40% of working hours will be impacted by AI.
- As AI capabilities advance, people will need to rethink their value and how AI can enhance their work rather than replace it. Critical thinking, strategic planning, collaboration and data analysis skills will be especially important.
- Responsible and ethical use of AI is discussed, such as avoiding bias in automated hiring tools and ensuring diversity in employer branding.
Rally Inside’s newest feature, Rally® AI™, is a revolutionary Recruitment Marketing assistant specifically designed for talent branding and attraction. Think of Rally AI like a Recruitment Marketing mentor who teaches you what they know, helps you work smarter, makes you more effective and gives you a competitive edge in recruiting.
In this Learn With Lori strategy session, learn all the ways you can use Rally AI to guide, empower and transform your Recruitment Marketing strategy.
The document discusses BCG's efforts to reimagine its global talent acquisition strategy through a new employer branding and marketing campaign called "Beyond". It outlines the extensive research and testing done over 9 months with 66,000+ participants across 56 talent markets and 12+ geographies to develop the campaign's positioning, tagline ("Beyond is where we begin"), creative concepts, and templates. It also details the training and enablement approach used to launch the campaign and ensure BCGers could effectively represent the new brand positioning at scale.
This document discusses how job alerts today are often irrelevant, sent infrequently through only email, and have low delivery rates. It proposes using remarketing techniques from e-commerce to recapture career site visitors who did not apply by capturing their contact info and sending personalized job alerts by text and email that are relevant to their interests and location. This improved approach can result in job alerts becoming the #1 source of qualified applicants, lowering cost-per-hire by 50% and increasing return on investment from job advertising by 25%.
This document discusses Turkish Aerospace's strategy for recruiting future talent. It outlines programs to attract young talent, starting from raising awareness in children as young as 6 through activities like educational magazines, workshops, and seminars. It also details larger initiatives like a musical roadshow and career festival to motivate and guide more youth towards engineering careers. The goal is to start engaging with potential recruits earlier through these seeding efforts in order to harvest a strong pipeline of talent for the future.
The document discusses strategies for attracting, engaging, and retaining diverse talent in the post-pandemic job market. It recommends diversifying candidate pipelines through partnerships with organizations serving diverse groups and using bias-free recruitment tools. Ensuring an unbiased selection process through skills-based criteria and a standardized, diverse interview panel is also suggested. Creating an inclusive workplace culture focused on belonging, recognition, and engagement can help retain diverse employees. Tracking diversity metrics was shown to improve representation of women, minorities, and individuals with disabilities over time.
Kelsie Johnson presented recruitment marketing strategies used by Labcorp to address challenges in attracting talent in Madison, Wisconsin. The challenges included increasing awareness of their employer brand as a recent name change, appealing to high-demand skilled talent and entry-level positions. Their multi-channel campaign focused on audience research, designing messaging to connect with different interest levels, and deploying across billboards, buses, mailers, job boards, paid media and social media. The campaign achieved millions of impressions and thousands of interactions. Lessons learned included aligning channels to audience and considering employee referrals. Recommendations for other cities included recruiter involvement, aligning with local demographics and seasonality.
The document discusses Kyndryl's "Kid to Kyndryl" employee engagement campaign. The campaign aimed to build a sense of belonging and shared identity among Kyndryl employees around the world following the company's spinoff. It did this by showcasing how employees' childhood curiosities led to their current roles at Kyndryl, establishing the company's reputation for curious and diverse minds. The campaign was very successful, significantly increasing employee engagement on LinkedIn and Twitter compared to previous averages. Lessons learned included the power of employees' personal networks and using stories to authentically connect people.
This document discusses the importance of diversity and authenticity in marketing. It notes that authenticity builds trust with audiences and sets companies apart from competitors. Diversity in marketing helps reach broader audiences and make people feel represented. The document then provides examples of how Dell Technologies promotes diversity and authenticity authentically, such as using real employee photos globally and sharing organic employee stories. It concludes that attracting diversity requires continuous commitment from an organization and a genuine, inclusive environment.
This document discusses strategies for improving job advertising performance. It identifies three key factors that impact performance: the economy and labor market, job board strategy, and internal processes. Specific tactics are provided, such as centralizing job board management, leveraging data to optimize performance, highlighting benefits and pay in listings, and using programmatic technology to automate postings across many sites. Programmatic allows reaching more candidates efficiently and is increasingly used by large employers. Resources for learning more about the labor market and programmatic recruiting are also shared.
This document discusses tracking recruitment marketing efforts. It defines tracking as using technology to understand the reaction to executed marketing tactics. The document outlines key metrics to track for email, websites, social media, ads and more. It also discusses tracking links, UTMs and how to use them properly. Tracking is important because you can't measure what you don't track. The document promotes using Rally Inside to track, measure, analyze and report on recruitment marketing strategies.
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Imagine a world where the needs, experiences, and well-being of people— employees and customers — are the focus of integrating technology into our businesses. As HR professionals, what tools exist to leverage AI and technology as a force for both people and profit? How do we influence a culture that takes a human-centred lens?
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In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
The Rules Do Apply: Navigating HR ComplianceAggregage
https://www.humanresourcestoday.com/frs/26903483/the-rules-do-apply--navigating-hr-compliance
HR Compliance is like a giant game of whack-a-mole. Once you think your company is compliant with all policies and procedures documented and in place, there’s a new or amended law, regulation, or final rule that pops up landing you back at ‘start.’ There are shifts, interpretations, and balancing acts to understanding compliance changes. Keeping up is not easy and it’s very time consuming.
This is a particular pain point for small HR departments, or HR departments of 1, that lack compliance teams and in-house labor attorneys. So, what do you do?
The goal of this webinar is to make you smarter in knowing what you should be focused on and the questions you should be asking. It will also provide you with resources for making compliance more manageable.
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• Best practices for developing, implementing, and maintaining effective compliance programs
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Speaker: Kinga Petrovai
You have the new AI tools, but how can you help your team use them to their full potential? As technology is changing daily, it’s hard to learn and keep up with the latest developments. Help your team amplify their learning with a new collaborative learning approach called the Learning Hive.
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Your Guide To Finding The Perfect Part-Time JobSnapJob
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AI Considerations in HR Governance - Shahzad Khan - SocialHRCamp Ottawa 2024SocialHRCamp
Speaker: Shahzad Khan
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Building Meaningful Talent Communities with AI - Heather Pysklywec - SocialHR...SocialHRCamp
Speaker: Heather Pysklywec
Digital transformation has transformed the talent acquisition landscape over the past ten years. Now, with the introduction of artificial intelligence, HR professionals are faced with a new suite of tools to choose from. The question remains, where to start, what to be aware of, and what tools will complement the talent acquisition strategy of the organization? This session will give a summary of helpful AI tools in the industry, explain how they can fit into existing systems, and encourage attendees to explore if AI tools can improve their process.