Speaking at the Marketing Automation Unplugged-event organized by SBD on February 5th 2015, Jon Stanesby, through the medium of computer game analogy presented Oracle's solutions for data driven marketing.
3 Steps to Website Globalization Success
Milengo presents best practices for planning and executing complex, large scale website globalization projects.
3 Steps to Website Globalization Success
Milengo presents best practices for planning and executing complex, large scale website globalization projects.
Using Data to Predict and Shape Consumer Behavior with Brian ReichCDS Global, Inc.
There is no shortage of data in the world – but there is a lack of understanding about how to apply that data and make it valuable to our work. The big promise of 'smart data' is not about efficiency or optimization - rather, we have an opportunity to define and shape the behaviors of our target audiences and maximize our efforts to reach, engage and compel them to action.
This CDS Global Summit keynote discusses:
• 'Smart Data" – What types of data is available and how can it be used, with a focus on identifying new potential audiences, predicting or shaping behaviors and personalizing marketing.
• Data culture and systems – How to apply big data to product development, marketing and operations, as well as the organizational capacity, flexibility and commitment that is required.
• Results – The impact that utilizing 'smart data' is having on a variety of industries and how it can be applied to publishers, nonprofits and other organizations.
Connect with Brian Reich on the web:
Tumblr: http://brianreich.tumblr.com/
SlideShare: http://www.slideshare.net/BrianReich
Twitter: @BrianReich
LinkedIn: http://linkedin.com/in/brianreich
About Brian Reich:
Brian Reich is a strategist and writer for executive leaders at global brands, media companies, startups, nonprofits, political, and advocacy organizations.
Brian is the author of two books: Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society (Wiley, 2011) and Media Rules!: Mastering Today’s Technology to Connect with and Keep Your Audience (Wiley, 2007). He speaks regularly to corporations, associations, and universities around the world on the impact of media and technology on society and he has keynoted and moderated major conferences and events, including: SXSW interactive, Personal Democracy Forum, BlogWorld, National Conference on Volunteering and Service, NetImpact, NTEN, USA Today Philanthropy Forum, SRI in the Rockies, and the Americans for the Arts National Conference.
Brian’s work has been published, and he has been quoted, in many publications, including the New York Times, Fast Company, Wired, AdAge, and the Chronicle of Philanthropy,. He has delivered analysis of digital and other trends on NPR, Fox News, and other networks in the U.S. and abroad. He has contributed as a Fast Company Expert, hosted his own podcast show, and has taught consumer behavior and marketing strategy at The George Washington University and Columbia University.
Brian began his career in politics – working on dozens of candidate and issue campaigns around the country. He spent two years as briefing director to Vice President Gore in the White House and during the 2000 presidential campaign. He has also held senior roles at leading digital, PR, and public affairs agencies, including Edelman, Mindshare Interactive Campaigns, Cone Inc. and EchoDitto.
Using an Evidence-Based Learning Strategy to Win Hearts and MindsLaura Overton
Ruth Stuart (L&D Research Advisor, CIPD) and Laura Overton (Managing Director, Towards Maturity) look at how L&D leaders can use evidence to win the hearts and minds of business stakeholders, align more effectively with business needs, demonstrate value and improve their own performance.
This was first shared at tthe CIPD L&D Show in May 2015 and a resource pack of useful evidence sources is also available. Contact us if you would like a copy of the evidence resources.
www.towardsmaturity.org/benchmark
www.cipd.co.uk
Through the exploration of customer case studies, we’ll show you how you can:
- Democratise data for all stakeholders – from journalists to top management
- Use data to measure and optimise content performance
- Increase ad yield and paid subscriptions thanks to new audience insights
- Integrate analytics data with your CMS platform for real-time editorial decisions
- Instill a data governance strategy with media dashboards for all
- We’ll present real-life case studies from Lagardère Active, one of France’s leading media groups (Elle, Paris Match, Europe 1...), and other analytics use cases for media companies.
Driving A Data-Centric Culture: The Leadership ChallengePlatfora
Embracing data as a corporate asset—and a source of competitive advantage—is not just a “good idea” that companies should consider. Such adoption will help determine the winners and losers across multiple markets and industries in the future.
In the last couple of years, corporate focus has shifted: first, from investing in the right technology and tools; then to acquiring the right talent and skills; and now to building the right organizational culture that can realize the business value of powerful big-data analytic tools.
Most organizations today are still focused on putting in place the right technology and talent, but others have evolved further and are working toward fostering a data-centric corporate culture.
The new 2016 Gartner Magic Quadrant for Web Application Firewalls (WAF) is based on detailed responses to questionnaires from experienced Web App Firewall customers. Watch this webinar and hear the experiences of major customers who participated in the Gartner MQ for WAF research and how they implemented web app firewall to protect their applications and critical data.
Learn how to take information and data and present it visually in a way that connects with your audience. In this presentation, you’ll learn the 12 common mistakes people make in creating charts and graphs, and what you can do differently.
Presenting Data is just one part of our four part presentation series. Previously we’ve released Presenting Better. If you missed it, you can access it here - http://slidesha.re/1ilb4ix. Stay tuned for our webinars on Presenting Story and Pitching to Win!
Welcome to the State of Payments 2016 by PAYFORT. For the third year in a row we’re releasing our annual report that details the world of payments, eCommerce and innovation across the Arab World.
We’ve collected data from both consumers and merchants to provide you with actionable insight you can use to create a more successful, profitable and consumer focused business.
Two years ago we released our first State of Payments report, something that evolved out of a desire to increase our own understanding of consumers in the region and share that information with the growing business community throughout the Arab World.
In last year’s report, we strive to create something that not only contained the same consumer-centric data but also presented that data in a meaningful way. We wanted to create a fuller picture that incorporated the opinions of hundreds of merchants who interact with consumers on a day-to-day basis.
In this year’s report we’ve once again re-imagined how best to share the massive amount of data that is available within the Middle East’s eCommerce sectors. To do this we have refocused the report to not only explore current trends, but also address the real issues that impact merchants on a day to day basis and share meaningful solutions for the future.
Over the past three years State of Payments has become our favourite content piece and we’d love to hear your thoughts on the report. Be sure to reach out via social media using the hashtag #StateofPayments or contact us via social@payfort.com to share your thoughts. We have also provided a feedback section within the report where you can share your thoughts.
www.stateofpayments.com
How important is Big Data for the University world? This was the main discussion topic during Universitat Publica de Barcelona’s TIC session we celebrated last November 10th (https://jornadatic2015.splashthat.com/)
Here is my deck for the session
Few marketers are really able to gauge how engaged prospects are with their content. Clicks, fills and downloads are easy enough to measure, but what about the engagement level and time spent viewing content? Tracking the intensity of the behavior can set would-be buyers apart from casual clickers. Listen to LookBookHQ's Elle Woulfe and Oracle Marketing Cloud's David Johnson in this #LLS16 webinar to learn how to tap into the content needs and preferences of your buyers: http://dg-r.co/2bbiFqq
Using Data to Predict and Shape Consumer Behavior with Brian ReichCDS Global, Inc.
There is no shortage of data in the world – but there is a lack of understanding about how to apply that data and make it valuable to our work. The big promise of 'smart data' is not about efficiency or optimization - rather, we have an opportunity to define and shape the behaviors of our target audiences and maximize our efforts to reach, engage and compel them to action.
This CDS Global Summit keynote discusses:
• 'Smart Data" – What types of data is available and how can it be used, with a focus on identifying new potential audiences, predicting or shaping behaviors and personalizing marketing.
• Data culture and systems – How to apply big data to product development, marketing and operations, as well as the organizational capacity, flexibility and commitment that is required.
• Results – The impact that utilizing 'smart data' is having on a variety of industries and how it can be applied to publishers, nonprofits and other organizations.
Connect with Brian Reich on the web:
Tumblr: http://brianreich.tumblr.com/
SlideShare: http://www.slideshare.net/BrianReich
Twitter: @BrianReich
LinkedIn: http://linkedin.com/in/brianreich
About Brian Reich:
Brian Reich is a strategist and writer for executive leaders at global brands, media companies, startups, nonprofits, political, and advocacy organizations.
Brian is the author of two books: Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society (Wiley, 2011) and Media Rules!: Mastering Today’s Technology to Connect with and Keep Your Audience (Wiley, 2007). He speaks regularly to corporations, associations, and universities around the world on the impact of media and technology on society and he has keynoted and moderated major conferences and events, including: SXSW interactive, Personal Democracy Forum, BlogWorld, National Conference on Volunteering and Service, NetImpact, NTEN, USA Today Philanthropy Forum, SRI in the Rockies, and the Americans for the Arts National Conference.
Brian’s work has been published, and he has been quoted, in many publications, including the New York Times, Fast Company, Wired, AdAge, and the Chronicle of Philanthropy,. He has delivered analysis of digital and other trends on NPR, Fox News, and other networks in the U.S. and abroad. He has contributed as a Fast Company Expert, hosted his own podcast show, and has taught consumer behavior and marketing strategy at The George Washington University and Columbia University.
Brian began his career in politics – working on dozens of candidate and issue campaigns around the country. He spent two years as briefing director to Vice President Gore in the White House and during the 2000 presidential campaign. He has also held senior roles at leading digital, PR, and public affairs agencies, including Edelman, Mindshare Interactive Campaigns, Cone Inc. and EchoDitto.
Using an Evidence-Based Learning Strategy to Win Hearts and MindsLaura Overton
Ruth Stuart (L&D Research Advisor, CIPD) and Laura Overton (Managing Director, Towards Maturity) look at how L&D leaders can use evidence to win the hearts and minds of business stakeholders, align more effectively with business needs, demonstrate value and improve their own performance.
This was first shared at tthe CIPD L&D Show in May 2015 and a resource pack of useful evidence sources is also available. Contact us if you would like a copy of the evidence resources.
www.towardsmaturity.org/benchmark
www.cipd.co.uk
Through the exploration of customer case studies, we’ll show you how you can:
- Democratise data for all stakeholders – from journalists to top management
- Use data to measure and optimise content performance
- Increase ad yield and paid subscriptions thanks to new audience insights
- Integrate analytics data with your CMS platform for real-time editorial decisions
- Instill a data governance strategy with media dashboards for all
- We’ll present real-life case studies from Lagardère Active, one of France’s leading media groups (Elle, Paris Match, Europe 1...), and other analytics use cases for media companies.
Driving A Data-Centric Culture: The Leadership ChallengePlatfora
Embracing data as a corporate asset—and a source of competitive advantage—is not just a “good idea” that companies should consider. Such adoption will help determine the winners and losers across multiple markets and industries in the future.
In the last couple of years, corporate focus has shifted: first, from investing in the right technology and tools; then to acquiring the right talent and skills; and now to building the right organizational culture that can realize the business value of powerful big-data analytic tools.
Most organizations today are still focused on putting in place the right technology and talent, but others have evolved further and are working toward fostering a data-centric corporate culture.
The new 2016 Gartner Magic Quadrant for Web Application Firewalls (WAF) is based on detailed responses to questionnaires from experienced Web App Firewall customers. Watch this webinar and hear the experiences of major customers who participated in the Gartner MQ for WAF research and how they implemented web app firewall to protect their applications and critical data.
Learn how to take information and data and present it visually in a way that connects with your audience. In this presentation, you’ll learn the 12 common mistakes people make in creating charts and graphs, and what you can do differently.
Presenting Data is just one part of our four part presentation series. Previously we’ve released Presenting Better. If you missed it, you can access it here - http://slidesha.re/1ilb4ix. Stay tuned for our webinars on Presenting Story and Pitching to Win!
Welcome to the State of Payments 2016 by PAYFORT. For the third year in a row we’re releasing our annual report that details the world of payments, eCommerce and innovation across the Arab World.
We’ve collected data from both consumers and merchants to provide you with actionable insight you can use to create a more successful, profitable and consumer focused business.
Two years ago we released our first State of Payments report, something that evolved out of a desire to increase our own understanding of consumers in the region and share that information with the growing business community throughout the Arab World.
In last year’s report, we strive to create something that not only contained the same consumer-centric data but also presented that data in a meaningful way. We wanted to create a fuller picture that incorporated the opinions of hundreds of merchants who interact with consumers on a day-to-day basis.
In this year’s report we’ve once again re-imagined how best to share the massive amount of data that is available within the Middle East’s eCommerce sectors. To do this we have refocused the report to not only explore current trends, but also address the real issues that impact merchants on a day to day basis and share meaningful solutions for the future.
Over the past three years State of Payments has become our favourite content piece and we’d love to hear your thoughts on the report. Be sure to reach out via social media using the hashtag #StateofPayments or contact us via social@payfort.com to share your thoughts. We have also provided a feedback section within the report where you can share your thoughts.
www.stateofpayments.com
How important is Big Data for the University world? This was the main discussion topic during Universitat Publica de Barcelona’s TIC session we celebrated last November 10th (https://jornadatic2015.splashthat.com/)
Here is my deck for the session
Few marketers are really able to gauge how engaged prospects are with their content. Clicks, fills and downloads are easy enough to measure, but what about the engagement level and time spent viewing content? Tracking the intensity of the behavior can set would-be buyers apart from casual clickers. Listen to LookBookHQ's Elle Woulfe and Oracle Marketing Cloud's David Johnson in this #LLS16 webinar to learn how to tap into the content needs and preferences of your buyers: http://dg-r.co/2bbiFqq
Tracking Content Engagement: The Key to Finding & Accelerating Your Most Qual...LookBookHQ
With attention at a premium, there's never been a better time to focus on how you can capitalize on and hold on to your buyer's fleeting attention while you've got it! B2B marketers continue to invest heavily in content production and the promotion of content across channels – but struggle to repeatedly attract buyer attention.
The LookBookHQ content automation platform solves this problem by letting engaged prospects “binge’ on relevant content in the same session and tracking the intensity of content engagement after the click.
Investing in Your Clients and Firm: Yield High Returns through Engagement, E...Marilyn (Rupp) Cox, PMP
Today the client journey doesn’t end with they sign the papers – that’s only the beginning. Earning clients is hard work, but retaining them can be even harder. Keeping them is obviously critical to success. But if you don’t engage them intelligently and appropriately at each step, they’ll become disenchanted and seek guidance with competitors.
And while engagement with clients, and client satisfaction, are monumentally important, engagement with your internal teams is also essential. Given the turnover trends and attrition rates, engagement with your agents, advisors, and brokers extending from recruitment to onboarding and through their years at the firm is necessary.
This engagement and enablement must be a continued focus. Companies must become easier to do business with, internally and externally. They must be accessible across all communication channels.
But triaging personnel and fiscal resources to address this growing multichannel marketing demand can be a challenge. Opinions on resource allocation can lead to misalignment across the business. Firms must make smarter business decisions based on collective analytics.
Learn how to:
- Define and develop a niche brand
- Collect and analyze data and metrics to make smarter business decisions
- Enable resources internally to effectively engage clients
Predictive Lead Scoring - What's All The Buzz About? [SF Marketo User Group P...Mintigo1
Mark your calendars and plan to attend the San Francisco Marketo User Group meeting. Take the opportunity to share with, and learn from, Marketo users from various industries and experience levels. Reserve your seat today!
Topic: Predictive Scoring
We are pleased to have Tony Yang Director, Demand Generation with Mintigo as our speaker. Learn how they launched this program in their organization and how you can apply predictive scoring in your current lead generation program.
As technology and data access grow, manufacturers are recognizing the opportunity found in Smart Manufacturing. Smart Manufacturing relies on integrating channels within your supply chain and using the data output to make decisions on execution and set priorities. But smart manufacturing practices must extend beyond the supply chain. This is especially true when drivers behind the smart manufacturing trend include a strong customer focus, decisions supported by data, and efficient execution.
But how many manufacturers extend these smart manufacturing practices beyond operations? How many manufacturers evaluate their marketing analytics and place focus on alignment across marketing, sales, product management, and beyond?
Oracle Sales Cloud - Driving Growth Through Smarter Selling!Justin Lavoie
The world of selling has changed - see the new era of Smarter Selling! Here is a high level overview and demonstration of Oracle Sales Cloud and some customer successes.
Marketing for the MSP: 5 Steps to Building a Great (and measurable) Marketing...Solarwinds N-able
After an MSP has created the programs they need to build a great business, it’s time to start marketing and get the message out.
Join SolarWinds N-able VP of Marketing Derek Belair for a discussion about how to build, launch and measure a great marketing program for your MSP business.
Präsentation über Erfolgsfaktoren im Bewerbungsprozess - Präsentation vom 11. Dezember 2014 - Absolventenkongress in Zürich - all views expressed are mine
The Big Picture, May 2015: Lead Lifecycle Management, Sylvia JensenLEWIS
Lead Lifecycle Management and Marketing Automation
From Sylvia Jensen, Sr. Director of EMEA Marketing at Oracle Marketing Cloud
//
The Big Picture is a bi-annual must attend event for senior B2B marketers and corporate communication professionals to gain insight, understanding and strategic advice from leading industry practitioners.
The May event focussed on making the most of the digital conversation, and involved speakers from Google DoubleClick, LinkedIn, Oracle Eloqua, Sysomos, Purestone and LEWIS.
For more information visit the event page: thebigpicture2015.purestone.co.uk
Similar to Change the Automation Game by Jon Stanesby (20)
This was presented by Antti Ujainen from Scandinavian Business Design (www.SBD.fi) in Growth Hacking seminar organized by Finnish Direct Marketing Association ASML in Helsinki on 26th/Feb/2015.
Antti Ujainen Scandinavian Business Design Oy:stä esitti tämän presentaation ASML:n organisoimassa Kasvuhakkerointi-seminaarissa 26.2.2015.
Speaking at the Marketing Automation Unplugged-event organized by SBD on February 5th 2015, Jarno Vanhatapio presented his view on the rapidly changing landscape of eCommerce and marketing automation.
Speaking at the Marketing Automation Unplugged-event organized by SBD on February 5th, Bo Sannung presented SAS Institute's Marketing Decision Hub and the different problems it can solve for its users.
Speaking during the Marketing Automation Unplugged-event organized by SBD on February 5th 2015, Charlotta Wark presented IBM's solution for data usage in marketing.
With this presentation, Sampsa Lindroos from Fluido accompanied by Lotta Laurin from Salesforce, speaking during the Marketing Automation Unplugged-event organized by SBD on February 5th 2015, explained how companies can succeed with their marketing automation through the use of Salesforce's Marketing Cloud solutions. They briefly went through the situation today, and presented some views on the future, all through the prism of Salesforce.
Antti Ujainen, co-founder and CEO of SBD, kicks off the Marketing Automation Unplugged-event which was held on February 5th 2015. In his presentation, Antti describes the problems that marketing automation can solve, presenting a triangle framework which consists of your brand, your customer and the media through which you communicate with your customers. He also has the low-down on media consumption in this day and age and suggests that marketing and sales need to communicate in a more streamlined fashion. Towards the end he suggests a couple of frameworks for succeeding in implementing a marketing automation system and presents a couple of cases in which SBD have successfully solved their clients' problems.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.