The document summarizes the findings of a survey about social media teams and practices.
1. The survey found that 65% of respondents handle social media tasks in addition to other job duties, rather than having a dedicated social media team. For those with dedicated teams, 83% have teams of 3 people or fewer.
2. 69% of respondents are dissatisfied with how their company measures social media effectiveness. Lack of time and staffing are the top roadblocks to effective measurement.
3. Budgets for social media saw little growth in 2012 and prospects for growth in 2013 are also limited, with 62% of budgets expected to remain the same. Salaries for social media managers vary widely from $25
Social Media State of Play Australia 2012BuzzNumbers
Â
An Australian state of play report that looks at hard statistics and draw some top-level conclusions about how social media is shaping the Australian corporate space.
This report provides a general view of the social landscape, but we encourage you to contact us for a bespoke report on your business or for one of our industry reports.
Social Media State of Play Australia 2012BuzzNumbers
Â
An Australian state of play report that looks at hard statistics and draw some top-level conclusions about how social media is shaping the Australian corporate space.
This report provides a general view of the social landscape, but we encourage you to contact us for a bespoke report on your business or for one of our industry reports.
According to new survey data from Constant ContactÂź, Inc., the challenge of attracting new supporters is keeping 64% of nonprofits up at night. While the Constant Contact 2012 Nonprofit Pulse Survey revealed nonprofit concerns related to cash flow and staff levels, it also revealed that 58 percent find social media marketing an effective marketing tool that can be deployed to address these concerns.
In September 2009, the International Economic Development Council (IEDC) and Development Counsellors International partnered to survey how social media is being used in economic development. This presentation shows our findings.
Employees Rising: Seizing the Opportunity in Employee ActivismWeber Shandwick
Â
At an event in New York City to launch Employees Rising: Seizing the Opportunity in Employee Activism, Weber Shandwick Chief Reputation Strategist Dr. Leslie Gaines-Ross presented results from the research. An expert panel, moderated by The Wall Street Journalâs Management and Careers Editor Nikki Waller, then continued the discussion, with experts from LinkedIn, Zappos, Dell, Dynamic Signal and Kate Bullinger, co-lead of Employee Engagement and Change Management at Weber Shandwick, sharing insights and stories about employee activism and engagement. View Dr. Gaines-Rossâ presentation for her key findings from the research.
Increasing Security Sensitivity With Social Proof: A Large-Scale Experimenta...Jason Hong
Â
One of the largest outstanding problems in computer security is the need for higher awareness and use of available security tools. One promising but largely unexplored approach is to use social proof: by showing people that their friends use security features, they may be more inclined to explore those features, too. To explore the efficacy of this approach, we showed 50,000 people who use Facebook one of 8 security announcementsâ7 variations of social proof and 1 non-social controlâto increase the exploration and adoption of three security features: Login Notifications, Login Approvals, and Trusted Contacts. Our results indicated that simply showing people the number of their friends that used security features was most effective, and drove 37% more viewers to explore the promoted security features compared to the non-social announcement (thus, raising awareness). In turn, as social announcements drove more people to explore security features, more people who saw social announcements adopted those features, too. However, among those who explored the promoted features, there was no difference in the adoption rate of those who viewed a social versus a non-social announcement. In a follow up survey, we confirmed that the social announcements raised viewerâs awareness of available security features.
Social Media: Embracing the Opportunities, Averting the RisksRussell Herder
Â
This webinar presentation by Russell Herder and Ethos Business Law offers insight into business leadersâ views and perceptions on the pros and cons of empoyees' use of social media and provides actionable recommendations and advice on the development of social media policies and employee training sessions. It also highlight the information gleaned from the recent national study conducted by the two firms on social media trends in the workplace and policy adoption.
For each of the past several years, many tech industry pundits have proudly proclaimed that the upcoming year will be âthe year of mobile.â And while it may be true that mobile is continually becoming more important to the digital landscape, the industry is only now undergoing its most significant changes.
This report examines the mobile and connected device landscape with a focus on the U.S. market but includes highlights from several other markets: the UK, France, Germany, Spain, Italy, Canada and Japan.
AMA_Corporate Attitudes and Adoption Trends of Multi-Channel and Omni-Channel...Scott Valentine, MBA, CSPO
Â
Recognizing the need for insights into multi-channel use and OCM adoption,
Platt Retail Institute (PRI), in cooperation with the American Marketing
Association (AMA), and with the generous support of hybris software, decided
to undertake a survey of a portion of the AMA audience in January 2013. In
general, the purpose for conducting this research was:
1. To understand current and future marketing channel usage. As most
firms use various methods to reach their customers, we desire to gain
insights into current and future utilization, budget allocation, and
perceived channel ROI.
2. As organizations are being driven to adopt a more integrated marketing
approach, we desire to learn whether OCM strategies are being
implemented, or if there are plans to implement them within the next
three years. Underlying factors that are driving these plans, as well as
budgets allocated to implement these programs, were also considered.
The study also identifies the most significant business challenges faced
when implementing an OCM strategy, as well as who is primarily
responsible for making the decision to implement an OCM solution.
While more than 50% of mobile phone users in the U.S are smartphone
users according to comScore, most phones sporting a 4G antenna are
pricier than their 3G counterparts. Examining smartphone Web usage
across North America, Chitika Insights found that 4G phones contribute
to about 30% of the total traffic from all North American smartphones.
Within the 4G group, users of newer phones, specifically released after
July 2012, generated 53% of continental 4G smartphone traffic.
New research, undertaken by
leading cloud contact centre vendor
NewVoiceMedia, provides a snapshot
of attitudes to customer service in the
UK. Offering a compelling view of the
consequences of poor customer service,
the results reveal that an estimated
ÂŁ12 billion is lost by UK companies each
year following an inadequate customer
experience.
According to new survey data from Constant ContactÂź, Inc., the challenge of attracting new supporters is keeping 64% of nonprofits up at night. While the Constant Contact 2012 Nonprofit Pulse Survey revealed nonprofit concerns related to cash flow and staff levels, it also revealed that 58 percent find social media marketing an effective marketing tool that can be deployed to address these concerns.
In September 2009, the International Economic Development Council (IEDC) and Development Counsellors International partnered to survey how social media is being used in economic development. This presentation shows our findings.
Employees Rising: Seizing the Opportunity in Employee ActivismWeber Shandwick
Â
At an event in New York City to launch Employees Rising: Seizing the Opportunity in Employee Activism, Weber Shandwick Chief Reputation Strategist Dr. Leslie Gaines-Ross presented results from the research. An expert panel, moderated by The Wall Street Journalâs Management and Careers Editor Nikki Waller, then continued the discussion, with experts from LinkedIn, Zappos, Dell, Dynamic Signal and Kate Bullinger, co-lead of Employee Engagement and Change Management at Weber Shandwick, sharing insights and stories about employee activism and engagement. View Dr. Gaines-Rossâ presentation for her key findings from the research.
Increasing Security Sensitivity With Social Proof: A Large-Scale Experimenta...Jason Hong
Â
One of the largest outstanding problems in computer security is the need for higher awareness and use of available security tools. One promising but largely unexplored approach is to use social proof: by showing people that their friends use security features, they may be more inclined to explore those features, too. To explore the efficacy of this approach, we showed 50,000 people who use Facebook one of 8 security announcementsâ7 variations of social proof and 1 non-social controlâto increase the exploration and adoption of three security features: Login Notifications, Login Approvals, and Trusted Contacts. Our results indicated that simply showing people the number of their friends that used security features was most effective, and drove 37% more viewers to explore the promoted security features compared to the non-social announcement (thus, raising awareness). In turn, as social announcements drove more people to explore security features, more people who saw social announcements adopted those features, too. However, among those who explored the promoted features, there was no difference in the adoption rate of those who viewed a social versus a non-social announcement. In a follow up survey, we confirmed that the social announcements raised viewerâs awareness of available security features.
Social Media: Embracing the Opportunities, Averting the RisksRussell Herder
Â
This webinar presentation by Russell Herder and Ethos Business Law offers insight into business leadersâ views and perceptions on the pros and cons of empoyees' use of social media and provides actionable recommendations and advice on the development of social media policies and employee training sessions. It also highlight the information gleaned from the recent national study conducted by the two firms on social media trends in the workplace and policy adoption.
For each of the past several years, many tech industry pundits have proudly proclaimed that the upcoming year will be âthe year of mobile.â And while it may be true that mobile is continually becoming more important to the digital landscape, the industry is only now undergoing its most significant changes.
This report examines the mobile and connected device landscape with a focus on the U.S. market but includes highlights from several other markets: the UK, France, Germany, Spain, Italy, Canada and Japan.
AMA_Corporate Attitudes and Adoption Trends of Multi-Channel and Omni-Channel...Scott Valentine, MBA, CSPO
Â
Recognizing the need for insights into multi-channel use and OCM adoption,
Platt Retail Institute (PRI), in cooperation with the American Marketing
Association (AMA), and with the generous support of hybris software, decided
to undertake a survey of a portion of the AMA audience in January 2013. In
general, the purpose for conducting this research was:
1. To understand current and future marketing channel usage. As most
firms use various methods to reach their customers, we desire to gain
insights into current and future utilization, budget allocation, and
perceived channel ROI.
2. As organizations are being driven to adopt a more integrated marketing
approach, we desire to learn whether OCM strategies are being
implemented, or if there are plans to implement them within the next
three years. Underlying factors that are driving these plans, as well as
budgets allocated to implement these programs, were also considered.
The study also identifies the most significant business challenges faced
when implementing an OCM strategy, as well as who is primarily
responsible for making the decision to implement an OCM solution.
While more than 50% of mobile phone users in the U.S are smartphone
users according to comScore, most phones sporting a 4G antenna are
pricier than their 3G counterparts. Examining smartphone Web usage
across North America, Chitika Insights found that 4G phones contribute
to about 30% of the total traffic from all North American smartphones.
Within the 4G group, users of newer phones, specifically released after
July 2012, generated 53% of continental 4G smartphone traffic.
New research, undertaken by
leading cloud contact centre vendor
NewVoiceMedia, provides a snapshot
of attitudes to customer service in the
UK. Offering a compelling view of the
consequences of poor customer service,
the results reveal that an estimated
ÂŁ12 billion is lost by UK companies each
year following an inadequate customer
experience.
In his new book, Steven advises companies to become conversation companies. A conversation company is a very consumer oriented company, relying on the power of people and using social media as a perfect partner. The Conversation Company invests in 4 C's to optimize its conversation potential: customer experience, conversation management, content, collaboration. This report gives an update to which extent companies are investing in these 4 dimensions.
Revenue by Design Hotel Social Media Monitor 2012 Survey Results revenuebydesign
Â
The results of the Revenue by Deign Hotel Social Media Monitor survey 2012, run in association with Rate Gain. Presentation made at the HOSPA members event
In February 2009, Vignette conducted a survey of 200 marketing executives on the subject of Social Media. The organizations surveyed know they need to utilize Social Media on their Web sites, but most are unsure how to implement a strategy.
This presentation by Gerardo Dada, senior director of product marketing for Vignette, explores a summary of trends captured in the survey as well as a step-by-step guide to implementing a successful Social Media strategy in your organization. The presentation also includes discussion on the state of Social Media today, what Web 2.0 means for your business and key strategies for successfully implementing Social Media in your organization.
Many large companies recognize the importance of social media tools but lack the vision on how to use them in conjunction with long-term initiatives and measure their effectiveness, according to a survey conducted by Vignette Corporation (NASDAQ: VIGN) in partnership with the Marketing Leadership Roundtable and the Corporate Executive Board. The results will be discussed in a June 10 Webcast presented by Vignette.
The survey collected almost 200 responses from companies with median revenue of $333 million. Fifty percent of the respondents work at companies that have 1,000 employees or more and 62 percent come from B2B organizations.
This is an independent study, commissioned by Adobe, that looks at social media marketing measurement across Europe.
Learn how Adobe can help you tie social media marketing to real business results: http://www.omniture.com/go/39875
The online advertising industry is currently based on two dominant
business models: the pay-per-impression model and the pay-per-click model.
With the growth of sponsored search during the last few years, there has been a
move toward the pay-per-click model as it decreases the risk to small advertisers.
An alternative model, discussed but not widely used in the advertising industry,
is pay-per-conversion, or more generally, pay-per-action. In this paper, we dis-
cuss various challenges involved in designing mechanisms for the pay-per-action
model, and approaches to tackle some of them.
As digital marketers, youâre faced with a daunting threefold challenge
when it comes to your email program: how to make your emails
more relevant to people exposed to as many as 30,000 commercial
messages a day1, how to drive more revenue, and how to do so while
stretching your precious resources further than ever.
Enter automated (âtriggeredâ) email programs, which are typically
the highest-performing approach for email marketers â and often
the equivalent of printing money, though thankfully without having to
actually enter into the illegal counterfeiting business.
Unlike traditional broadcast campaigns, in which the marketer
decides when to send a message, triggered emails involve setting
up business rules that require a criterion (or multiple criteria) be met
before a message is sent. In other words, the buyer is the driving force
behind the timing of the email, with his or her behaviors, interests or
demographics automatically triggering the message send.
The environment in which today's
brands connect and build loyalty with
their customers and program Members are
markedly different than the environment that
existed even a few short years ago. In fact, it
is markedly different than it was even just a
year ago. The pace at which todayâs marketing
landscape is changing is remarkable â there
is a chronic torrent of macro trends exerting
their influences on the market. Economic,
social, technological, and political factors
are affecting brand loyalty and programs,
Membersâ interactions with programs, how
Members perceive programs, as well as
the role that programs play in the lives
of consumers.
Social CEOs are gaining traction. Weber Shandwickâs 2012 audit of the online engagement activities of the worldâs top CEOs (Socializing Your CEO II) found that CEO sociability increased from 36% to 66% between 2010 and 2012.
Email is quickly becoming the preferred method of communication for businesses across the
world, regardless of industry. Email is faster and less expensive than traditional mail, and many
customers choose to receive messages from the companies they do business with through the
email channel.
Today, customers move constantly between the online and offline worlds, using a range of devices
â such as smartphones and tablets â that didnât exist a few short years ago. Thousands of
applications and dozens of social media platforms collect and transmit an unprecedented amount of
structured and unstructured data1, and API changes are a fact of life. The volatility of social data and
the pace of change mean that tried-and-true measurement methods are no longer enough. Social
data is different. The old rules donât apply.
Acxiom_LOYALTY IN TODAYâS MARKETPLACE DEMANDS BETTER CONNECTIONS WITH CUSTOMERSScott Valentine, MBA, CSPO
Â
New research indicates when brands donât
connect customer data with marketing
efforts, the results are inconsistent
engagement that leads to lost opportunities,
diminished results, eroded margins and
fleeting brand valueâŠengendering a loyalty
divide. Consumers demand better, authentic
connections based on value and brands
must deliver. Savvy marketers blend data
from multiple sources to provide customer
engagement that is authentic, relevant and
consistent to the brand, nurturing comfort,
familiarity, safety and trust â thus increasing
loyalty with their customers.
Businesses face a multitude of challenges in todayâs environment. The overall speed of business is constantly increasing. Decisions are made within minutes and channels are diversifying rapidly. Perhaps most importantly, face-to-face interaction has started to become a luxury, rather than a necessity or consequence of everyday behavior.
Consumers continued to become more technologically savvy in 2012. Tablets, smartphones and even traditional computers all worked in tandem to help customers shop. Todayâs digital marketers must adapt and evolve their messages to speak to this customer across multiple channels or devices.
The Marketing Strategists from Brontoâs Professional Services team are on the front lines of digital marketing; they help clients drive sales by optimizing and evolving email, mobile and social programs. Each strategist looks into the future and shares his or her predictions for upcoming trends and the tools that will be essential in 2013.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What weâre now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
Itâs no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel â theyâre treating them as a business. And theyâre getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca ColaÂź, SephoraÂź, Wal-MartÂź, and many more are all publically talking about the central role apps play in their marketing strategy. Here, weâll describe what some of those brands are doing, how theyâre doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
We are entering into a golden age of content and media. Today, media companies are
investing huge sums of money in non-traditional media delivery options, start-ups are
innovating and redefining how the content industry works, and consumers are demanding
and expecting access to virtually any content on any device at any time. This includes media
and entertainment content, but also corporate, social, marketing and personal media. The
tectonic shifts happening in the media and content world are going to irreversibly reshape
how companies and consumers create, display, view and consume content.
A leading global hotelier is using real-time marketing to enhance loyalty and increase the amount of money spent during each hotel visit. A major financial institution is using event-triggered transactional and real-time communications to increase product penetration and turn customer behaviors into profitable product investments. These are just two real-world examples of the impact of real-time marketing.
To Monetize Open Social Networks, Invite Customers to Be More Than Just âFrie...Scott Valentine, MBA, CSPO
Â
New research asserts that consumers want deeper connections with brands â but open social networks are not where they want to build these connections. Instead, marketers need to invite their âfriendsâ into a branded customer community that converts them into buyers, advocates, and long-term customers.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Â
Are you looking to streamline your workflows and boost your projectsâ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, youâre in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part âEssentials of Automationâ series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Hereâs what youâll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
Weâll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Donât miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
Â
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more âmechanicalâ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Â
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Â
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navyâs DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATOâs (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
Â
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Â
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Â
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
Â
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Â
Building better applications for business users with SAP Fiori.
âą What is SAP Fiori and why it matters to you
âą How a better user experience drives measurable business benefits
âą How to get started with SAP Fiori today
âą How SAP Fiori elements accelerates application development
âą How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
âą How SAP Fiori paves the way for using AI in SAP apps
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
Â
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties â USA
Expansion of bot farms â how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks â Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
Â
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
2. Executive Summary
You know youâre swamped trying to keep up with social media. Would it help to know everybody else is?
In a first of its kind, a Ragan/NASDAQ OMX Corporate Solutions survey digs into the social media profession in the
corporate world, nonprofits, and government, unearthing answers to the most pressing questions that perplex the pros
who juggle social media. The findings are all in our white paper, âStructuring a Social Media Team.â
To map out the landscape of the profession, we surveyed 2,714 respondents online. We asked communicators,
marketers, public relations pros and others whether they have someone who focuses exclusively on social mediaâor if
they juggle social media on top of their traditional duties.
We dug deep on measurement, finding out precisely which tools your colleagues favor, and whether theyâre satisfied
with the data theyâre gathering.
We were nosy enough to ask about salaries, and if theyâre expected to grow in 2013. Andâdonât tell the bossâwe got
respondents to spill the beans on whether the CEO supports their effort, shrugs it off, or tweets so wildly, the message
suffers.
Best of all, we invited comments, enriching our results with candid outtakes from the life of a social media professional.
Respondents from for-profit corporations made up 58 percent of the total. Nonprofits amounted to 24 percent, while 7
percent came from government. (About 11 percent answered âother.â)
Organizations of more than 1,000
employees constituted 28 percent of the How many people does your organization employ?
total; the vast majority were under 1,000,
and 23 percent worked for organizations
employing fewer than 25. Self employed
3% 3% 5%
Social media are revolutionizing 4% Less than 25
communications. But if your organization 5% 25-50
isnât committing additional resources,
donât feel left out. Youâre not alone. 51-99
Read on for the results.
13% 23% 100-499
500-1000
1,000-4,999
8% 10% 5,000-9,999
10,000-24,999
18% 8%
25,000-49,999
More than 50,000
2
4. Staffing
Size of Staff How many people work exclusively on
Most organizations donât have an employee
social media?
who focuses exclusively on social media. Sixty-
five percent of respondents do social media
on top of their other duties. For those who do
social media exclusively, nearly 83 percent work 9%
on teams of three or fewer.
9%
Some 42 percent say only one person works
1
exclusively on social media, while only 9
percent report teams of more than six people.
42% 2-3
âIâm a one-woman show, 4-6
so I do everything. But 40% 6+
no one does my social
media for me.â
Hiring Plans Does your company plan to hire more
The majority of respondents (68 percent) didnât
people to help with social media next year?
expand their social media department in 2012,
and 78 percent donât plan to hire in 2013.
âWe did not expand the
department, but more of 22% Yes
our clients wanted to adopt a
social media element for our
public relations plans.â No
78%
4
5. The Role of Interns What do interns help your company with?
Twenty-five percent of respondents say an intern
helps with some aspect of social media, while the
remainder agreed with our emphatic âNo way!â Facebook 78%
The lack of interns didnât surprise experts we
interviewed. Whether to involve them, says one, Twitter 69%
depends on these questions: Is social media
simply something you do because you must? YouTube 29%
Or is it an activity that involves interaction with
customers and drives business?
Blog posts 28%
âYes, our social media strategy Pinterest 22%
is handled by interns but,
no, our interns are not in LinkedIn 19%
constant rotation. Each of our
interns is a graduate of the Creating online articles 19%
university and committed
to alumni advancement.â Google+ 16%
Instagram 11%
Of those who have interns involved, Facebook is
the most popular place for them to help out, with
Flickr 9%
78 percent participating. That compares with 69
percent for Twitter and 29 percent for YouTube.
Other 9%
That doesnât mean organizations allow recent
college grads to take over their voice. Several
Foursquare 5%
say intern-created content is reviewed before
being published.
Tumblr 4%
A university-based survey participant says the
interns who run social media are more than just
kids who know their way around Instagram and
YouTube. The strategy is led by a paid intern on
a two-year contract.
âWe had an intern analyze
how competing companiesâ
use of social media
compares to ours.â
5
6. Hiring and Qualifications When hiring, what do you look for
Both degree and experience weigh heavily
in hiring. Forty-five percent say they rely on a
in an applicant?
combination of degree and experience. Some
25 percent weigh experience above all, and 18
percent consider writing skills foremost. Fewer Experience
Experience
than half a percent say they rely on degree alone. 3% 9%
Degree
Degree
âWe have a corporate philosophy
25%
of hiring great people and
18% Combination of experience
Combination
and degree
and degree
0.4%
finding out what they excel at Writing skills
before defining their role.â Writing skills
45% Business background
Business background
As far as the ideal level of experience, about Other (please specify)
Other
47 percent sought one to three years. Another
44 percent required three to five years. Only 9
percent wanted more than that.
It appears there is some truth to the impression
that social media is dominated by newcomers.
Education Which degrees are best?
In the era of social media, an education in
communications (77 percent) or public relations
(76 percent) is most highly valued (respondents Communications 77%
were allowed to click multiple answers). Marketing
trailed with 65 percent. Sorry, English majors: Only
20 percent felt all those hours you spent poring
Public Relations 76%
over âBeowulfâ made you a better candidate,
compared with 42 percent for journalism. Marketing 65%
Journalism 42%
â[We hire] someone we can
trust with the brand and who
Advertising 28%
understands not just social
media but the relationship we
have and would like to have with English 20%
audiences. Someone we can trust
with the passcodes!â Other 9%
6
7. Measurement and Monitoring
Satisfaction Are you satisfied with how your
with Monitoring company measures social media?
The survey revealed that 69 percent are
dissatisfied or only âsomewhat satisfiedâ with
how they measure social media. Only 26 percent 5%
are satisfied, while 5 percent are very satisfied.
âIâm not sure what 27% 26% Very satisfied
to measure or how. I know
itâs important, but I canât Satisfied
show my boss how many Somewhat satisfied
retweets a post received
and expect him to care.â 42% Not satisfied at all
What to Measure? What does your company measure?
Nearly 86 percent of respondents said they
measure interaction and engagement, including Interaction/engagement
86%
followers, fans and âlikes.â A total of 74 percent (followers, fans, likes, etc.)
track Web traffic, while 58 percent measure
brand reputation. Forty percent track new Web traffic 74%
leads, and only 31 percent measure sales.
Unfortunately, many respondents felt there is Brand reputation 58%
no industry-accepted tool to determine the
value of social media efforts. They have to rely Customer service/satisfaction 41%
on impressions and general feedback, they say.
New leads 40%
âLet me know when you Sales 31%
figure out social [return on
investment]/metrics.â Other 3%
7
8. Most Monitor What does your organization
Themselves; Fewer monitor on social media?
Track the Competition
A total of 86 percent of respondents monitor
Whatâs being said about the company. 86%
whatâs being said about their organization,
while 77 percent monitor industry news,
trends and events. Fewerâ57 percentâ Industry news, trends, and events. 77%
monitor their competitors.
Some organizations only monitor and What our competitors are doing or saying. 57%
respond to posts on their pages, rather than
seeking out tweets and other social media
comments. Several say limited staff time Other 7%
prevented this.
âWe should be monitoring
the competition but donât
have the time.â
Roadblocks Trip Up What are the roadblocks to
Measurement and Monitoring
measuring social media?
Many survey participants found roadblocks in
monitoring. Some 65 percent said lack of time
was the reason; 63 percent blamed a lack of Lack of time. 65%
staffing. (Another 23 percent said measuring is
âtoo overwhelming.â) Forty-one percent blamed
a lack of money. Lack of manpower. 63%
Confusion about tools also hindered monitoring. Lack of money. 41%
Some 39 percent agreed with the statement,
âWe donât know which tools to use.â
Itâs not a priority. 39%
âWe are fully engaged throughout We donât know which tools to use. 39%
the workweek and will commonly
monitor the sites live. While some Itâs too overwhelming. 23%
folks in our office choose to utilize
tools such as TweetDeck and We donât like the tools available. 13%
HootSuite, not all do.â
Other 7%
8
9. Paid Measurement Tools These are the paid tools we currently use:
Nearly 59 percent use free tools, while
35 percent use both free and paid. Just
6 percent rely on paid alone. Other 32%
Among paid tools, HootSuite holds a
Hootsuite 31%
plurality, with 31 percent, followed by Radian6 25%
Radian6 (25 percent).
Vocus 17%
Many individuals did no tracking or CisionPoint 13%
couldnât name their tools. Forty-two
answered variations of ânone,â âdonât Dow Jonesâ Factiva 8%
know,â or âN/Aâ when asked what tools
they use. âIâm not sure [monitoring] is
HubSpot 7%
actively done,â one answered. Wildfire 7%
Sysomos 6%
âWeâve yet to find a single
tool that can address all of Sprout Social 5%
our needs. We use an CoTweet 3%
amalgamation of tools and
Buddy Media 3%
resources to track our social
media efforts and success.â NASDAQ Media Intelligence 3%
Sprinklr 2%
CustomScoop 2%
Lithium 2%
Free Measurement Tools These are the free tools we use:
Google Analytics dominates the free tools,
with 78 percent saying they rely on it. Google
Alerts follows with 67 percent. HootSuite (47
percent) and TweetDeck (36 percent) remain
Google Analytics 78%
popular. Social Mention, Wildfire and Trackur Google Alerts 67%
follow far behind.
Hootsuite 47%
Some of those surveyed mentioned proprietary
tools, among them the respondent who uses
TweetDeck 36%
âsome homemade French tools.â Social Mention 13%
Other 12%
âI believe there is very little
data out there that is unbiased Wildfire 5%
and transparent in social Trackur 2%
media world.â
Bottlenose 1%
9
10. How the Measurement How did you find that service?
Service Was Found
Asked how they found their measurement
Word of mouth 59%
service, the majorityâ59 percentâsaid
through word of mouth. As in other markets,
Google continued to be a powerful means of Other 27%
finding a measurement service, with 21 percent
saying they used the search engine. Google search 21%
âOur agency found [our Their website/testimonials 16%
measurement service] for
another client and knew we Online ad 2%
were looking. So, they had us
interview them along with some Print ad 0.2%
others. We found them to be the
most robust and cost-effective.â
Budget and Salaries
Little Growth in Sight My 2012 social media budget:
Only 28 percent saw their budgetsâexcluding
salaries and benefitsâincrease this year, while
69 percent stayed the same. Prospects were
only slightly better next year, with 62 percent
of budgets projected to remain static.
Only 2 percent will see a decrease in 2013,
compared with 3 percent this year. 28% Increased
Decreased
âFew understand the value of
SM presence. And fewer 69% 3%
Stayed the same
understand the way SM can
function as a tool for us.â
10
11. Most Budgets What is your social media budget
Are Small (excluding salaries and benefits)?
Twenty-three percent listed budgets
(excluding salaries and benefits) of less
than $1,000. About 27 percent had
budgets exceeding $50,000, with just
14 percent exceeding $100,000.
âWe have a $0 budget;
social media is an
afterthought. We are
successful at it because
of the passion of the
people involved.â
A Snapshot of Salaries What is the salary range of your social
What doesâor shouldâa social media
manager earn? The numbers that emerged
media manager/director?
represent a wide range of compensation.
Salaries clustered $25,000 to $35,000 (21
percent), largely among small organizations,
and around $65,000 to $90,000 (22 percent). 5%
9% $25,000-$35,000
The survey offers only a snapshot, since it
didnât break down answers geographically.
21% $35,000-$45,000
Respondents worked for corporations,
$45,000-$55,000
nonprofits and government. And organizations
define the role in different ways. But survey 22% 16%
$55,000-$65,000
results fall within ranges of observations by $65,000-$90,000
several other sources.
$90,000-$125,000
Of those in the lowest salary range in our 12% 15% $125,000+
survey, 43 percent worked for organizations
with revenues of under $1 million. Another 19
percent earned annual revenues ranging from
$1 million to $5 million.
One participant, commenting about lack of money as a roadblock, added,
ââLack of moneyâ refers to salaries for the job being low.â
11
12. Breaking Down Company revenue of those making
the Salaries $45,000-$55,000
At the top end, 55 percent of those reporting
salaries more than $125,000 worked for companies
with yearly revenue of more than $1 billion. Another
20-50 million 19%
35 percent reported revenue of more than $100 5-20 million 19%
million, up to $1 billion.
1-5 million 17%
At this level of compensation, however, the sample
was small, with only 20 respondents saying their 100-500 million 12%
organizationâs manager or director is banking the big
bucks. Two worked at organizations with revenue in
Less than 1 million 12%
the $5 million to $20 million range, while 11 worked More than 1 billion 10%
at organizations where revenue tops $1 billion.
50-100 million 7%
The salary figures were most evenly distributed
among all organizations, regardless of size, at 500 million-1 billion 5%
$45,000 to $55,000. Twelve percent of those in
that range work for organizations with revenue of
less than $1 million, while 10 percent clock in at
corporations with revenue topping $1 billion.
Platforms and Efforts
Most in the Field Are Which of the following best describes
Still Figuring It Out your organizationâs social media efforts?
Just 13 percent of communicators said their
organization was âan advanced, well-run
machine.â A total of 65 percent said they use
social media regularly but have more to learn 13%
and accomplish. Another 23 percent rated Advanced. Weâre a well-run
themselves ânewbies.â 23% machine.
Intermediate. We use social
âUnless youâre at a media regularly, but have
top-five consumer brand more to learn and accomplish.
or agency, I donât see how
anyone can consider
64% Beginner. Weâre newbies!
themselves advanced. Itâs
just growing too fast.â
12
13. How Well Do You How well does your organization find the
Keep Up? time to keep up with new social media
The survey offers a bit of encouragement for tools and platforms?
those who feel theyâre struggling to catch
up. Though most donât consider themselves
advanced, nearly a third of respondentsâ30
percentâagree that they âeasily adapt to new
tools and platforms.â
Others found the task harder, as new platforms
18% We easily adapt to new
are launched seemingly every week. Some 52 30% tools and platforms.
percent agreed that they âkeep our heads above
We keep our heads above
water, but not by much.â Another 18 percent
water, but not by much.
confessed to being âoverwhelmed.â
âWe are the classic case of the 52% Poorly, itâs overwhelming.
cobblerâs children having no
shoes. Despite being a full service
communications firm, we are so
busy, focused on our clientsâ
campaigns, we are still trying to
create sustained momentum in our
own social media space.â
Top Goal: Increase What are your organizationâs
Brand Awareness social media goals?
So whatâs it all about? Whatâs the purpose of
this frenzied tweeting and posting that has you
hunched over your iPhone, warding off trolls Increase brand awareness 87%
and Facebook spammers during your
anniversary dinner? Increase Web traffic 62%
Asked about their social media goals, 87
Improve our reputation 61%
percent said to increase brand awareness.
Sixty-two percent sought to boost Web traffic.
Some 61 percent were out to improve the Generate leads 45%
organizationâs reputation.
Increase sales 40%
Many respondents say they use social media
to promote thought leadership. Some say their
Improve customer service 38%
goals are to listen and learn, and a teaching
hospital uses the new digital platforms to
recruit faculty, staff and medical residents. Other 10%
Improving search engine optimization, engaging Not sure 5%
current customers, expanding a donor base, and
building a community of donors all were goals
that respondents mentioned.
âWe really look at social media as a way to show the personality of our firm. We also look at it as
a way to share our expertise and thought leadership in the industry, which in turn, we hope, will
increase leads and potentially sales.â
13
14. Choose Your Weapon Which social media platforms does
Facebook is by far the most popular platform, with
91 percent of respondents maintaining a page there.
your organization use?
Twitter follows closely, with 88 percent, while 69
percent use LinkedIn. At the bottom of the list are
Facebook 91%
Instagram (17 percent) and Tumblr (9 percent).
Many commenters mentioned other social media Twitter 88%
beyond our multiple choices. Foremost among these
were Vimeo and WordPress blogs. Others swore by YouTube 73%
reddit, Storify, StumbleUpon, Digg and Picasa.
LinkedIn 69%
International social media earned mentions.
One respondent touted the Russian websites
Google+ 33%
Odnoklassniki, Mail.ru and VKontakte. And let us
not forget China: Sina Weibo, Renren, and Youku
won endorsements. Pinterest 32%
But some are crying, âEnough!â saying there are Flickr 21%
too many platforms and too little time.
Instagram 17%
âWe stick to FB, Twitter, LinkedIn
and YouTube. Given the nearly Foursquare 15%
endless possibilities contrasted
against finite resources, you have Other 10%
to make choices.â
Tumblr 9%
Frequency of Posts How often does your organization
A majority (58 percent) post at least daily,
although half of those donât post on weekends.
post on social media?
About 22 percent post two or three times a
week, with the remainder posting less frequently.
Several commenters also referred to times of 5% 7% At least once a day,
year when many comments go up, such as during including weekends
the academic year or legislative sessions. One
8%
agency respondent wrote, âFor clients, daily;
for ourselves, once a week.â
29% At least once a day,
Monday-Friday
2-3 times a week
âTwitter is daily, including
weekends. Facebook is less 22% Once a week
frequent, mostly focusing on
events and undergraduate 29% Once a month
events. YouTube depends Other
entirely on whether we have
time and hands to do video.â
14
15. Types of Content Which types of online content does
Social media is well and good, but what are your organization create?
you posting, and what are you linking to?
Facebook posts lead, with 86 percent of Facebook posts 86%
respondents using the medium. Tweets lag by
only a single percentage point. Some 64 percent Tweets 85%
create videos, and one honest survey participant
fessed up to producing âreally bad videos.â
Images 65%
Sixty-one percent write blogs, and another 51
Videos 64%
percent draft online articles. Only a sliverâ3
percentâdonât create any content at all.
Blogs 61%
âWe maintain a historical Online articles 51%
timeline with photos on
Facebook, post videos, and Podcasts 13%
ensure that our customers and
Other 5%
employees can connect with us
through social media.â We donât create content. 3%
15
16. Who Owns Social Media?
Whoâs Involved?
Who gets to participate in firing off those tweets or uploading photos onto Pinterest? The Ragan/NASDAQ OMX
Corporate Solutions survey reveals a multidepartmental approach to social media within most corporations, nonprofits
and government agencies.
Slightly more than 70 percent of respondents say
marketing is involved, with 69 percent reporting
that public relations plays a role. Corporate
Which departments are involved in your
communications trailed, with 49 percent. Twenty- companyâs social media efforts?
six percent of respondents said the advertising
department plays a role, and 14 percent make
room at the table for the lawyers.
Marketing 70%
More than a quarterâ26 percentâof
organizations involve advertising. IT owns a piece
Public relations 69%
of social media at 17 percent of organizations,
while customer service is involved in 19 percent
of the cases. Corporate communications 49%
Some experts say social media will keep Advertising 26%
spreading across departments, to the point
that asking who owns it will be like asking,
âWho owns the telephone?â Customer service 19%
âThere must be collaboration. IT 17%
Whereas marketing only
wants to sell product, Other 15%
corporate communicationsâ
my departmentâmust be Legal 14%
aware of the impact of all
social efforts on Wall Street,
shareholders and regulators.â
16
17. So Whoâs in Charge?
Who do the people involved with your
With so many departments involved, which one social media efforts report to?
is the boss of all bosses?
Marketing leads among those to whom social
media reports, with 29 percent. The CEO
ranks next, with 20 percent of respondents
saying they report to that position. Corporate
13%
Marketing
communications (nearly 18 percent) and public
relations (17 percent) follow close behind. 29% Corporate communications
One respondent stated: âThe social media
20% Public relations
manager is the organizations communications
Social media
coordinator. The communications coordinator Advertising
makes up the entire PR and marketing 17% The CEO
department excluding interns.â 1% 17% Other
Many respondents named specific individuals, 3%
such as the vice president of development and
external affairs, newsroom editors, and even
âeach otherâitâs a shared job.â
Plays Well With Others?
How well do those departments
Despite the potential for competition, the âmany work together?
cooksâ model seems to work fine. Almost 74
percent say the departments work together
well or very well, with only 26 percent less than
satisfied with the way things are going.
5%
Some participants reported ups and downs in
interdepartmental relations. âVariable,â one
21% Very well
wrote. âSome departments work together very
well, others not so well.â 37% Well
Somewhat well
âOur biggest challenge
is getting the different Not at all
units to collaborate. Some 37%
teams have an âownershipâ
which they are reluctant
to let go of.â
17
18. Are the Bigwigs Does your C-suite support social media?
on Board?
The survey offers some cheer from most
organizations: Large or small, most say their
leaders understand social media. More than
81 percent say their executives are âveryâ or
16% Theyâre very supportive.
âsomewhatâ supportive, with only 19 percent 3%
Theyâre somewhat
saying they are unsupportive or indifferent.
38% supportive.
But there is frustration when top leaders donât
Theyâre not supportive
see the return on building engagement with
at all.
customers or tracking those 140-character
reputation bombs. 43% Theyâre indifferent.
âOur social media team
is thinking on the cutting
edge, but our executives and
PR team have chosen not to
take social media seriously.â
18