From October 21, 2009 to November 3, 2009, Vocus surveyed approximately 1,800 public relations professionals about their perceptions of PR planning for 2010 amid a changing and dynamic landscape. Key findings include the following: Social media to be a key focus in 2010. 80 percent of respondents say they will focus on social media in 2010; multimedia is not far behind with 63 percent, while measuring results, SEO (search engine optimization) and viral campaigns trail with 58, 57 and 56 percent, respectively.
Our NW2W survey asked users what current collaboration technology is available to them and whether they use it or not. The findings showed that the most successful teams have and use key communication and collaboration capabilities.
Defense contractor CEOs who are active on social media can raise and shape their company’s profile, motivate employees, recruit top talent and build greater trust.
From October 21, 2009 to November 3, 2009, Vocus surveyed approximately 1,800 public relations professionals about their perceptions of PR planning for 2010 amid a changing and dynamic landscape. Key findings include the following: Social media to be a key focus in 2010. 80 percent of respondents say they will focus on social media in 2010; multimedia is not far behind with 63 percent, while measuring results, SEO (search engine optimization) and viral campaigns trail with 58, 57 and 56 percent, respectively.
Our NW2W survey asked users what current collaboration technology is available to them and whether they use it or not. The findings showed that the most successful teams have and use key communication and collaboration capabilities.
Defense contractor CEOs who are active on social media can raise and shape their company’s profile, motivate employees, recruit top talent and build greater trust.
Top 10 Public Relations Research Insights of 2015sjackson625
For the second annual edition of the Top 10 Research Insights for 2015, the Institute for Public Relations Board carefully selected from a range of public relations research topics. The Board comprises senior-level executives and leading academics who chose these ten studies based on their rigor of methodology, findings, relevance to practice and accessibility. The second edition encompasses research ranging from evaluating Millennials’ concern about reputation to studying diversity in the PR industry.
#SocialMedia, Advancement, and Fundraising in Education 2013Michael Stoner
This white paper reports on findings from the fourth survey of social media in advancement, conducted in January and February, 2013, by Huron Education and mStoner in partnership with The Council for Advancement and Support of Education. [Results do not represent perspectives on the use of social media in learning and teaching or student recruitment and admissions.] Published October 2013.
This case study includes 6 new case studies of how schools, colleges, and universities use social media to raise money.
The Use of Social Media by European Investment Professionals 2019Patrick Kiss
For the 5th time DVFA (Society of Investment Professionals in Germany) and IR Club (The Investor Relations Community) invited European investment professionals to take part in an online survey running from 17 June until 23 August 2019.
DVFA / IR Club: Social Media bei europäischen Kapitalmarktprofis deutlich im Aufwind
Europäische Investment Professionals sind zunehmend offen für die Nutzung von Social Media und erwarten, dass Social Media für die Informationsverbreitung und den Dialog unter Kapitalmarktakteuren weiter an Bedeutung gewinnen werden.
Laut der Umfrage "Social Media Survey 2019", die vom DVFA und dem IR Club gemeinsam durchgeführt wurde, erachten 58 % der befragten Analysten und Investoren Social Media als zumindest teilweise wichtig.
Weitere Ergebnisse:
* Jeder Dritte verfasst eigene Beiträge in Social Media.
* 47 % der Befragten wurden durch Social-Media-Beiträge dazu motiviert, weitere Recherchen zu einem Thema zu machen.
* 88 % der europäischen Investment Professionals betrachten die Unternehmenswebsite als nützliche Informationsquelle.
* LinkedIn ist für knapp jeden zweiten Umfrageteilnehmer der Social-Media-Kanal, den Unternehmen für die Kommunikation nutzen sollten.
* Sollte der persönliche Direktkontakt nicht möglich sein, wird der Dialog per E-Mail von den Befragten deutlich präferiert.
A majority of executives believe gender diversity in leadership links to better financial
performance, but companies take few actions to support women in the workforce.
Learn which strategies engage prospective students best at each stage of the admissions funnel. By leveraging our research and actionable tips, you’ll be well on your way to connecting with more students.
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Through a contract with the NH Department of Health and Human Services, JSI conducted peer-crowd/peer-group validation and formative research to inform a public health prevention campaign targeting young adults (YA), aged 21-25, identified as most likely to engage in the misuse of alcohol.
The campaign (Binge-Free 603: What’s Your Reason?) addresses binge drinking behaviors and utilizes harm reduction messaging to create an effective marketing mix. JSI used a social norming, a social marketing approach, as the strategic planning framework for developing a campaign to decrease the prevalence of binge drinking in NH YA.
The resulting, highly-targeted campaign includes video production, illustration, social media assets (Facebook, Instagram, Youtube, Snapchat), A/B testing and geo-targeting to further hone effective messaging and reach, and a website.
Adecco Global Social Recruiting Survey Global ReportBenjamin Crucq
Whether you're a Job Seeker or a Recruiter, this study has some key insights for you.
Job Seekers: get the most out of the unlimited opportunities available through the proper use of social networks.
Recruiters: find out how to improve the quality of your professional social media practices.
Some background
The digital age is transforming the recruitment industry, allowing companies to reach targeted candidates and create new forms of employer branding, as well as helping candidates interact with their potential future employer. Recruitment is more dynamic than ever due to the uptake of social media, both for small businesses, as well as large corporations. For job seekers, social media is a valuable tool to find opportunities and advance careers.
The study
Recruiting is increasingly social and Adecco wants to know how it works. We conducted a survey between March 18 and June 2, 2014, collecting responses from 17,272 candidates and 1,501 recruiters from 24 countries. We want to understand how candidates search for jobs on social media, which tools they use, and how they present themselves online. We also interviewed the recruiters to discover how companies operate on social media, which tools they use, and what they look for in their recruiting process.
The study looks at a global, regional and local level on the areas of
The use of social media
The effectiveness of social media in matching job seekers with open positions
The importance of web reputation
The social capital of individual candidates
How recruiters explore the web when looking for a candidate
CIPR's annual State of the Profession report has, for ten years, explored the trends, issues and challenges facing public relations. It is the largest and most statistically robust investigation of its kind. From skills and salaries to diversity and gender pay, State of the Profession delivers industry-leading data on every aspect of the PR profession.
Top 10 Public Relations Research Insights of 2015sjackson625
For the second annual edition of the Top 10 Research Insights for 2015, the Institute for Public Relations Board carefully selected from a range of public relations research topics. The Board comprises senior-level executives and leading academics who chose these ten studies based on their rigor of methodology, findings, relevance to practice and accessibility. The second edition encompasses research ranging from evaluating Millennials’ concern about reputation to studying diversity in the PR industry.
#SocialMedia, Advancement, and Fundraising in Education 2013Michael Stoner
This white paper reports on findings from the fourth survey of social media in advancement, conducted in January and February, 2013, by Huron Education and mStoner in partnership with The Council for Advancement and Support of Education. [Results do not represent perspectives on the use of social media in learning and teaching or student recruitment and admissions.] Published October 2013.
This case study includes 6 new case studies of how schools, colleges, and universities use social media to raise money.
The Use of Social Media by European Investment Professionals 2019Patrick Kiss
For the 5th time DVFA (Society of Investment Professionals in Germany) and IR Club (The Investor Relations Community) invited European investment professionals to take part in an online survey running from 17 June until 23 August 2019.
DVFA / IR Club: Social Media bei europäischen Kapitalmarktprofis deutlich im Aufwind
Europäische Investment Professionals sind zunehmend offen für die Nutzung von Social Media und erwarten, dass Social Media für die Informationsverbreitung und den Dialog unter Kapitalmarktakteuren weiter an Bedeutung gewinnen werden.
Laut der Umfrage "Social Media Survey 2019", die vom DVFA und dem IR Club gemeinsam durchgeführt wurde, erachten 58 % der befragten Analysten und Investoren Social Media als zumindest teilweise wichtig.
Weitere Ergebnisse:
* Jeder Dritte verfasst eigene Beiträge in Social Media.
* 47 % der Befragten wurden durch Social-Media-Beiträge dazu motiviert, weitere Recherchen zu einem Thema zu machen.
* 88 % der europäischen Investment Professionals betrachten die Unternehmenswebsite als nützliche Informationsquelle.
* LinkedIn ist für knapp jeden zweiten Umfrageteilnehmer der Social-Media-Kanal, den Unternehmen für die Kommunikation nutzen sollten.
* Sollte der persönliche Direktkontakt nicht möglich sein, wird der Dialog per E-Mail von den Befragten deutlich präferiert.
A majority of executives believe gender diversity in leadership links to better financial
performance, but companies take few actions to support women in the workforce.
Learn which strategies engage prospective students best at each stage of the admissions funnel. By leveraging our research and actionable tips, you’ll be well on your way to connecting with more students.
Binge-Free 603: What's Your Reason? Preventing Binge Drinking in Young Adults...JSI
This poster was presented by Christin D'Ovidio at the National Conference on Health Communication, Marketing & Media.
Through a contract with the NH Department of Health and Human Services, JSI conducted peer-crowd/peer-group validation and formative research to inform a public health prevention campaign targeting young adults (YA), aged 21-25, identified as most likely to engage in the misuse of alcohol.
The campaign (Binge-Free 603: What’s Your Reason?) addresses binge drinking behaviors and utilizes harm reduction messaging to create an effective marketing mix. JSI used a social norming, a social marketing approach, as the strategic planning framework for developing a campaign to decrease the prevalence of binge drinking in NH YA.
The resulting, highly-targeted campaign includes video production, illustration, social media assets (Facebook, Instagram, Youtube, Snapchat), A/B testing and geo-targeting to further hone effective messaging and reach, and a website.
Adecco Global Social Recruiting Survey Global ReportBenjamin Crucq
Whether you're a Job Seeker or a Recruiter, this study has some key insights for you.
Job Seekers: get the most out of the unlimited opportunities available through the proper use of social networks.
Recruiters: find out how to improve the quality of your professional social media practices.
Some background
The digital age is transforming the recruitment industry, allowing companies to reach targeted candidates and create new forms of employer branding, as well as helping candidates interact with their potential future employer. Recruitment is more dynamic than ever due to the uptake of social media, both for small businesses, as well as large corporations. For job seekers, social media is a valuable tool to find opportunities and advance careers.
The study
Recruiting is increasingly social and Adecco wants to know how it works. We conducted a survey between March 18 and June 2, 2014, collecting responses from 17,272 candidates and 1,501 recruiters from 24 countries. We want to understand how candidates search for jobs on social media, which tools they use, and how they present themselves online. We also interviewed the recruiters to discover how companies operate on social media, which tools they use, and what they look for in their recruiting process.
The study looks at a global, regional and local level on the areas of
The use of social media
The effectiveness of social media in matching job seekers with open positions
The importance of web reputation
The social capital of individual candidates
How recruiters explore the web when looking for a candidate
CIPR's annual State of the Profession report has, for ten years, explored the trends, issues and challenges facing public relations. It is the largest and most statistically robust investigation of its kind. From skills and salaries to diversity and gender pay, State of the Profession delivers industry-leading data on every aspect of the PR profession.
Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the fourth annual JOTW Strategic Communications Survey to understand trends in the field of communications. About 300 professionals took the survey: 97% of respondents are based in the U.S.; 88% report having 11 or more years of experience; 62% of respondents are in-house communicators; and respondents come from more than a dozen different industries. Detailed demographics are included at the end.
The 5th Annual JOTW Strategic Communications Survey for 2022Frank Strong
5th annual survey of 483 professionals working in communications, public relations and public affairs.
This survey was a joint effort between Ned’s Job of the Week (JOTW) and Sword and the Script Media, LLC. Subscribers to both organizations were solicited to take the survey through mentions in the weekly newsletter, dedicated email requests and social media. Gini Dietrich and Karen Swim also solicited respondents from their respective communities at Spin Sucks and Solo PR Pro.
In total 483 respondents took the survey online, using Survey Monkey, from Friday, May 6, 2022, until June 14, 2022.
Survey takers were incentivized to take the survey with an offer to be entered for a chance to win one of three gift cards ($100, $50 and $25).
92 Journal of Computer Information Systems Fall 2014USING .docxevonnehoggarth79783
92 Journal of Computer Information Systems Fall 2014
USING SOCIAL TECHNOLOGIES
FOR COMPETITIVE ADVANTAGE:
IMPACT ON ORGANIZATIONS AND HIGHER EDUCATION
JERETTA HORN NORD JOANNA PALISZKIEWICZ ALEX KOOHANG
Oklahoma State University Warsaw University of Life Science Middle Georgia State College
Stillwater, OK Warsaw, Poland Macon, Georgia
ABSTRACT
The number of individuals engaging in social technologies
for both personal and business reasons is staggering. This
phenomenon is growing exponentially and fast becoming an
integrated, cross platform experience which will impact every
individual online. Social technologies used specifically by
organizations for business support, the purposes and the benefits
realized are addressed in this paper. Based on research results and
a review of related literature, two issues are addressed: 1) How
organizations can rethink their social strategy to gain competitive
advantage; and 2) How social technologies education should be
incorporated into the curriculum so students are prepared for life
beyond graduation.
Keywords: Social Technologies; Social Technology; Social
Media; Facebook; Twitter; LinkedIn; YouTube; Curriculum;
Education; Social Strategy, Organizations
INTRODUCTION
“When it comes to social tech, playtime is over. The changes
that will come because of these technologies will be far-
reaching, fast, and dramatic. Social tech is not just a few Internet
applications or platforms. It is a broad movement that already
includes hundreds of companies, each of which provides a unique
service.” [10] Klososky [10] categorizes social technology to
include social relevance, social media, and social networking.
Because this paper investigates social platforms and purposes
in which these platforms are used for business support, the term
social technology coined by Scott Klososky is adopted.
Social technology users have expanded from those who
were primarily high school and college aged students to every
generation with the greatest increase in new users in the 55-64
year age group experiencing a growth of 79 percent since 2012.
[4] “Social media is not an option — it is a must!” [11] The
numbers are staggering with over one billion plus active users on
Facebook, 500 million plus users on Twitter with an average of
400 million tweets being sent per day, 38 million total users on
LinkedIn and 1 billion unique monthly visitors on YouTube. [9]
Social technology sites are now translating into unparalleled
profits for businesses savvy enough to use social technologies
for customer service, increased awareness/exposure, gaining
new customers, marketing, and networking and professional
relationships. “Social technologies, theories, best practices and
strategy are still evolving, but there is one principle that remains
constant behind every PR, marketing and advertising campaign:
people persuading people.” [12] Google has joined the social
technologies frenzy as sites like F.
Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the third annual JOTW Communications Survey for 2020 to understand trends in the field of communications. The survey examines trends in communications, public relations (PR), public affairs, marketing communications and related fields. It covers important topics including: the effects of partisan politics on communications; top challenges facing communicators, the state of media relations, media bias, PR ethics, PR firms, top tactics in PR and communications, PR measurement, PR technology, employment and organizational structure of the in-house communications department. A total of 300 professionals took the survey: 95% of respondents are based in the U.S.; 92% report having 11 or more years of experience; 52% of respondents are in-house communicators (corporate communications); and respondents come from more than a dozen different industries. Detailed demographics are included at the end.
Ready to launch the greatest social media campaign ever? In many organizations, you'll have to get the approval of a senior leadership team. In this presentation, you'll learn a variety of insights, strategies and tactics for overcoming executive resistance toward social media efforts.
Presented by Ryan Cohn, Vice President of Social/Digital Operations at Sachs Media Group, at the Social Fresh EAST Conference in Tampa on April 19, 2013.
Comprehensive new research into social media usage, views and habits of Canadian consumers and public relations practitioners.
More than 1,500 Canadian social media users were surveyed.
SHRM/Ascendo Resources: The Importance of Social Media for Recruiters and Job...shrm
This research, conducted in collaboration with Ascendo Resources, looks at the importance of having a social media presence for job seekers, as well as social media strategies HR professionals use for recruitment. Overall, 87% of HR professionals said it was either very or somewhat important for job seekers to have a social media presence on LinkedIn, and 83% agreed it was important to be on a relevant professional or association social networking site. In the past year, nearly two-thirds of organizations (65%) had hired new employees who were sourced through social media sites.
Adoption of Social Media in HR & RecruitmentJeff Waldman
SocialHRCamp was founded and launched in early 2012. Camps have been run in Vancouver twice, Toronto twice, San Francisco twice, and Boston. Smaller-scale events were run in Singapore, Manila, Chicago and Atlanta.
Each Camp attendee registers through an Eventbrite registration page. During this process they are asked to respond to 3 key non-mandatory questions about their social media use. 336 of Camp attendees in 2012 and 2013 provided useful data to these questions, which forms the basis of this report.
This report investigates how disinformation — defined as deliberately misleading or biased information — is spread in Canada and includes some comparisons to the U.S. It also explores the perceived breadth of reach and impact of disinformation on trust in society. The survey is based on the annual Institute for Public Relations (IPR) Disinformation in Society report conducted in the U.S. Based on the IPR study and this study, disinformation is increasingly a major problem in both countries. Therefore, understanding the power, perception, and factors that influence of disinformation in Canada is important.
Your Path to YouTube Stardom Starts HereSocioCosmos
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Unlock TikTok Success with Sociocosmos..SocioCosmos
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
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1. THE CAREER PATH
OF A SOCIAL MEDIA
PROFESSIONAL
Marcia DiStaso, Ph.D., APR
Tina McCorkindale, Ph.D., APR
OCT
2020
2. Introduction
Monday at 11:00 AM
Search
More than 7 in 10 Americans use social media to connect,
engage, and be entertained according to Pew Research.
With the widespread use of social media, nearly every
organization has a social media account, as resources are
increasingly shifting to these digital channels and
networks. In USC’s 2019 Global Communications Report,
38% of U.S. CEOs said social media and online influencers
will be the most valuable component of their company’s
communications strategy in the future, more so than
owned, earned, and paid media. Social media managers are
responsible for giving brands their voice. However, little
research has been conducted on the individuals who fill
this critical organizational role that has grown
exponentially over the past 10 years.
The Institute for Public Relations Digital Media Research
Center, Ragan Communications, and the University of
Florida collaborated on this research project to study the
careers and roles of social media managers. We surveyed
more than 400 social media managers to determine their
job roles and responsibilities, reporting and management
structure, history and levels of experience, performance
review systems, and career ambitions.
Tina McCorkindale and 291 others 55 comments
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3. Key Findings
1
4
5
3
Social media managers are ambitious.
Seventy percent of social media managers want to be promoted in
their positions, but only 40% saw that possibility in their current roles.
Social media managers typically work more
than the standard 40-hour work week.
Most social media managers worked slightly more than the
standard 40-hour work week, averaging 41-59 hours per week. In
terms of comparing what they do to others in their function, 48%
said they worked the same number of hours as their colleagues while
47% said they worked more. Research has found burnout is definitely
a concern for the “always on” social media manager.
Facebook and Twitter were the most
frequently managed company channels.
The top five social media channels managed included Facebook (81%),
Twitter (77%), LinkedIn (67%), Instagram (66%), and YouTube (51%).
Social media is often housed in communication
/public relations and marketing departments.
Half of the respondents (51%) said social media was in the
communication/public relations function while slightly more than one-
third (38%) said it resided in marketing. Only 4% said it was a stand-
alone function.
The primary role of social media managers
is to create content and strategize.
Two-thirds of respondents said their primary role as a social media
manager was to create content (41%) and to strategize (27%).
Twenty percent said their primary role was to improve brand
awareness and reputation.
2
4. 6
9
7
10
8
Social media managers frequently participate
in internal strategy conversations.
At least two-thirds of social media managers are involved in social
media strategy (76%) and department/function strategy (68%).
Forty-one percent participate in the overall business and
organizational strategy.
Many social media managers rate their value to
the organization highly.
Fifty-nine percent said their value to the organization in terms of
social media responsibilities is above average or excellent.
Engagement and replies are the top metric
for evaluating the performance of social
media managers.
Forty-six percent of social media managers are evaluated on their
engagement and replies to stakeholders. Other evaluation metrics
include progress toward goals (36%) and follower counts (33%). Thirty
percent said their social media performance was not evaluated at all.
Many social media managers report to
a senior manager or a director.
Forty percent report to a senior manager or a director while nearly
one-quarter (23%) report to the C-suite.
Many social media managers will be leaving
their current role within two years.
More than half (57%) of the social media managers did not
anticipate being in their current role for more than two more
years. Social media managers were split as to whether their next
position would be a social media role or not.
5. More than half of the respondents (65%)
spend 50% or less of their job in social media.
About the social
media managers
64% said they were the senior most social
media person in their organization.
Are you the senior most social media
person in your organization?
While nearly two-thirds are the most senior
social media person in their organization,
only 40% managed a team.
Do you manage a team?
What percentage of your job is related
to social media in some way?
7. The majority (80%) of social media
managers had not taken a college
course in social media, most likely
due to a course not being offered
when they were in college.
More than three-quarters of
respondents (83%) have been
managing or involved in their
organization’s social media
account for 7 years or less.
Of the limited number of
respondents who took a
college course, social/digital
media marketing, strategy,
and management were the
most popular.
Did you take a college
course in social media?
Did you manage
any social media
accounts in college?
8. Most respondents had previous experience in social media (68%), marketing (65%),
public relations (64%), and media relations (60%) before their current role.
9. Half of the respondents (51%) said social
media was in the communication/public
relations function, while slightly more than
one-third (38%) said it resided in marketing.
Only 4% said it was a stand-alone function.
Half of the respondents said there were
2-3 people on their social media team.
thirty-one percent said they were the sole
person responsible for social media. The
mean size of a social media team is five.
Concerning the reporting structure, 40%
report to a senior manager or director while,
nearly one-quarter (23%) report to the C-suite.
Current
structure
Where does social media
sit in your organization?
How many people are on your
organization’s social media team?
What level of manager
do you report to?
10. Regarding strategy, social media managers are actively involved. At least two-thirds
of social media managers are usually or always involved in the social media strategy
(76%) and the department/function strategy (68%). Forty-one percent participate
in the overall business and organizational strategy.
Overall, more than three-quarters
of social media managers perceive
their job performance and value to
the organization to be “average”
or “above average.”
Job roles &
performance
How would you rate your
job performance in your
social media role?
11. Fifty-nine percent of social media managers were either “satisfied” or “very
satisfied” in their social media role. Less than 14% were “dissatisfied.”
How would you rate
your perceived value to the
organization in terms of your
social media responsibilities?
How would you rate your
job satisfaction with
your social media role?
Do you receive monetary
bonuses or incentives based on
your social media performance?
The top three metrics for how the job performance of social media managers is
evaluated are engagement/replies (46%), progress toward goals (36%), and follower
counts (33%). Less popular metrics for performance evaluation are revenue (11%),
response time (11%), and satisfaction scores (7%). Nearly one-in-three social media
managers (30%) said their social media performance was not evaluated at all.
Only a small percentage (12%) received monetary bonuses or incentives based on
their social media performance.
12. The most common professional development activities included
webinars (68%) and seminars or workshops (58%).
Two-thirds of respondents
said their primary role as a
social media manager was
to create content (41%) and
to strategize (27%). Twenty
percent said their primary
role was to improve brand
awareness and reputation.
Which of the following professional development
activities do you engage in to improve your social
media management (check all that apply)?
13. Do you anticipate your next
social media budget to:*
More than one-quarter (27%)
of social media managers, did
not have a budget. Most budgets
were under $30,000.
Fifty-eight percent said they have the
authority to purchase social media tools
and services for their department.
Looking ahead to the future, most
anticipate that their budgets will increase
(47%) or stay the same (50%). Only 3% said
they anticipated a decrease in the budget.
*Of those who responded and knew
(44 didn’t know)
*Of those who responded and knew (66 didn’t know)
Position
management
Do you have the authority to
purchase social media tools and
services for your department?
14. Social media managers oversee
accounts in a wide variety of
industries. Nearly one-third
(30%) focused on education
and nonprofits. Other top
industries included healthcare,
pharmaceuticals, and biotech
(10%); government (10%); and
financial services (8%).
Forty-nine percent said they
were satisfied with how their
company supports their
professional development.
Thirty-one percent had a more
neutral response, while 20%
were dissatisfied.
Social media managers span a
variety of functions, especially
marketing (76%), public relations
(72%), brand building (68%), and
media relations (63%).
15. Social media managers are ambitious and overall, would like to move into more
senior roles. Forty-three percent said they would like to be promoted to a more
senior-level role, while twenty-seven percent said they would like to be the top
leader in their function/department.
Social media managers had a
wide range of responses
regarding the ability for them
to advance in this senior-level
role. Forty percent thought
they would likely have an
opportunity to be promoted
with 33% being more skeptical
about advancing.
Looking
ahead
16. More than half (57%) of the social media managers did not anticipate
being in their current role for more than two more years.
Social media managers were
split as to whether their next
position would be a social
media role or not.
Do you anticipate your
next position to be a
social media role?
17. Most social media managers
worked slightly more than the
standard 40-hour work week,
averaging 41-59 hours per week.
In terms of comparing what they
do to others in their function,
48% said they worked the same
amount while 47% said they
worked, more hours than their
colleagues.
Position
management
How many hours do you
work in a typical week?
Comparing your role to others in your
department/function, do you feel you work:
19. Methodology
The Institute for Public Relations, Ragan Communications, and the University
of Florida conducted a survey about the career path of social media
professionals, including the challenges and opportunities that lie ahead.
Respondents were given an opportunity to enter a drawing for three $50 gift
cards and to receive a copy of the report at the end of the survey.
A total of 451 respondents participated in the survey. Twenty-two people
indicated that they are not involved with their organization’s social media, so
they were removed from the study. Fifty people did not complete the study
after the first question. Therefore, the study included 379 respondents with a
margin of error of +/-5%.
Link to study page: https://instituteforpr.org/dmrc-challenges-sm-professional/