This document summarizes the key findings of a survey of over 400 social media managers. The survey aimed to understand their job roles, responsibilities, career paths, and ambitions. Key findings include:
1) Most social media managers want career advancement but many do not see opportunities in their current role.
2) Social media managers typically work more than a 40 hour week and risk burnout.
3) The majority manage Facebook and Twitter accounts and are located in marketing or PR departments.
4) Social media managers hope to take on more senior roles but are uncertain about opportunities for advancement.
Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the third annual JOTW Communications Survey for 2020 to understand trends in the field of communications. The survey examines trends in communications, public relations (PR), public affairs, marketing communications and related fields. It covers important topics including: the effects of partisan politics on communications; top challenges facing communicators, the state of media relations, media bias, PR ethics, PR firms, top tactics in PR and communications, PR measurement, PR technology, employment and organizational structure of the in-house communications department. A total of 300 professionals took the survey: 95% of respondents are based in the U.S.; 92% report having 11 or more years of experience; 52% of respondents are in-house communicators (corporate communications); and respondents come from more than a dozen different industries. Detailed demographics are included at the end.
This deck was prepared for a workshop session with NHS comms directors hosted by NHS Providers in London on 25 January, 2018.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
Ogilvy Public Relations Worldwide and Georgetown University’s Center for Social Impact Communication developed this study with the objectives of showcasing trends in cause involvement and evaluating the role of a variety of activities in fostering engagement. An online survey was conducted by TNS Global among a nationally representative sample of 2,000 Americans ages 18 and over. The survey was fielded November 30 to December 22, 2010, and has a margin of error of +/-2.2% at the 95% confidence level.
This academic study on the status quo and future of strategic communication and public relations is based on responses from 1,046 communication professionals working in different types of organizations (25.6% in Canada and 74.4% in the United States). The sample achieved a fairly balanced gender split (47.7% men and 52.1% women) for accurate comparisons. The average age of participants was 41.2 years.
This newest edition of the NACM is part of the Global Communication Monitor series and joins existing studies in Europe (ECM 2020), Latin America (LCM 2020-2021) and Asia-Pacific (APCM 2020-20201) to explore diverse topics, including COVID-19 and communication professionals’ responses, ethical challenges and resources for communication professionals, cybersecurity and communications, gender equality in the profession, strategic issues and communication channels, competency development, salaries, and characteristics of excellent communication departments.
Highlight results include:
• Seven out of 10 professionals were satisfied with their organization’s communication and management during the COVID-19 pandemic, although the satisfaction level significantly decreased as the scope of the leadership responsibility decreases.
• Professionals in the U.S. were significantly more likely than their Canadian counterparts to report ethical challenges, and most ethical concerns are related to social media strategies.
• More than half of professionals confirmed their organization had been a victim of cyberattack or data theft.
• Nearly half (49.5%) of surveyed women acknowledged the impact of the glass ceiling in leadership advancement.
• While building and maintaining trust remains as the top strategic issue for the communication profession, tackling diversity, equity and inclusion (DEI) presents a pressing need.
• Professionals recognize the need to improve competencies, especially in data, technology, and management.
The study has been organized by The Plank Center for Leadership in Public Relations - see www.plankcenter.ua.edu for more details.
Adecco Global Social Recruiting Survey Global ReportBenjamin Crucq
Whether you're a Job Seeker or a Recruiter, this study has some key insights for you.
Job Seekers: get the most out of the unlimited opportunities available through the proper use of social networks.
Recruiters: find out how to improve the quality of your professional social media practices.
Some background
The digital age is transforming the recruitment industry, allowing companies to reach targeted candidates and create new forms of employer branding, as well as helping candidates interact with their potential future employer. Recruitment is more dynamic than ever due to the uptake of social media, both for small businesses, as well as large corporations. For job seekers, social media is a valuable tool to find opportunities and advance careers.
The study
Recruiting is increasingly social and Adecco wants to know how it works. We conducted a survey between March 18 and June 2, 2014, collecting responses from 17,272 candidates and 1,501 recruiters from 24 countries. We want to understand how candidates search for jobs on social media, which tools they use, and how they present themselves online. We also interviewed the recruiters to discover how companies operate on social media, which tools they use, and what they look for in their recruiting process.
The study looks at a global, regional and local level on the areas of
The use of social media
The effectiveness of social media in matching job seekers with open positions
The importance of web reputation
The social capital of individual candidates
How recruiters explore the web when looking for a candidate
CIPR's annual State of the Profession report has, for ten years, explored the trends, issues and challenges facing public relations. It is the largest and most statistically robust investigation of its kind. From skills and salaries to diversity and gender pay, State of the Profession delivers industry-leading data on every aspect of the PR profession.
Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the third annual JOTW Communications Survey for 2020 to understand trends in the field of communications. The survey examines trends in communications, public relations (PR), public affairs, marketing communications and related fields. It covers important topics including: the effects of partisan politics on communications; top challenges facing communicators, the state of media relations, media bias, PR ethics, PR firms, top tactics in PR and communications, PR measurement, PR technology, employment and organizational structure of the in-house communications department. A total of 300 professionals took the survey: 95% of respondents are based in the U.S.; 92% report having 11 or more years of experience; 52% of respondents are in-house communicators (corporate communications); and respondents come from more than a dozen different industries. Detailed demographics are included at the end.
This deck was prepared for a workshop session with NHS comms directors hosted by NHS Providers in London on 25 January, 2018.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
Ogilvy Public Relations Worldwide and Georgetown University’s Center for Social Impact Communication developed this study with the objectives of showcasing trends in cause involvement and evaluating the role of a variety of activities in fostering engagement. An online survey was conducted by TNS Global among a nationally representative sample of 2,000 Americans ages 18 and over. The survey was fielded November 30 to December 22, 2010, and has a margin of error of +/-2.2% at the 95% confidence level.
This academic study on the status quo and future of strategic communication and public relations is based on responses from 1,046 communication professionals working in different types of organizations (25.6% in Canada and 74.4% in the United States). The sample achieved a fairly balanced gender split (47.7% men and 52.1% women) for accurate comparisons. The average age of participants was 41.2 years.
This newest edition of the NACM is part of the Global Communication Monitor series and joins existing studies in Europe (ECM 2020), Latin America (LCM 2020-2021) and Asia-Pacific (APCM 2020-20201) to explore diverse topics, including COVID-19 and communication professionals’ responses, ethical challenges and resources for communication professionals, cybersecurity and communications, gender equality in the profession, strategic issues and communication channels, competency development, salaries, and characteristics of excellent communication departments.
Highlight results include:
• Seven out of 10 professionals were satisfied with their organization’s communication and management during the COVID-19 pandemic, although the satisfaction level significantly decreased as the scope of the leadership responsibility decreases.
• Professionals in the U.S. were significantly more likely than their Canadian counterparts to report ethical challenges, and most ethical concerns are related to social media strategies.
• More than half of professionals confirmed their organization had been a victim of cyberattack or data theft.
• Nearly half (49.5%) of surveyed women acknowledged the impact of the glass ceiling in leadership advancement.
• While building and maintaining trust remains as the top strategic issue for the communication profession, tackling diversity, equity and inclusion (DEI) presents a pressing need.
• Professionals recognize the need to improve competencies, especially in data, technology, and management.
The study has been organized by The Plank Center for Leadership in Public Relations - see www.plankcenter.ua.edu for more details.
Adecco Global Social Recruiting Survey Global ReportBenjamin Crucq
Whether you're a Job Seeker or a Recruiter, this study has some key insights for you.
Job Seekers: get the most out of the unlimited opportunities available through the proper use of social networks.
Recruiters: find out how to improve the quality of your professional social media practices.
Some background
The digital age is transforming the recruitment industry, allowing companies to reach targeted candidates and create new forms of employer branding, as well as helping candidates interact with their potential future employer. Recruitment is more dynamic than ever due to the uptake of social media, both for small businesses, as well as large corporations. For job seekers, social media is a valuable tool to find opportunities and advance careers.
The study
Recruiting is increasingly social and Adecco wants to know how it works. We conducted a survey between March 18 and June 2, 2014, collecting responses from 17,272 candidates and 1,501 recruiters from 24 countries. We want to understand how candidates search for jobs on social media, which tools they use, and how they present themselves online. We also interviewed the recruiters to discover how companies operate on social media, which tools they use, and what they look for in their recruiting process.
The study looks at a global, regional and local level on the areas of
The use of social media
The effectiveness of social media in matching job seekers with open positions
The importance of web reputation
The social capital of individual candidates
How recruiters explore the web when looking for a candidate
CIPR's annual State of the Profession report has, for ten years, explored the trends, issues and challenges facing public relations. It is the largest and most statistically robust investigation of its kind. From skills and salaries to diversity and gender pay, State of the Profession delivers industry-leading data on every aspect of the PR profession.
Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the fourth annual JOTW Strategic Communications Survey to understand trends in the field of communications. About 300 professionals took the survey: 97% of respondents are based in the U.S.; 88% report having 11 or more years of experience; 62% of respondents are in-house communicators; and respondents come from more than a dozen different industries. Detailed demographics are included at the end.
The 5th Annual JOTW Strategic Communications Survey for 2022Frank Strong
5th annual survey of 483 professionals working in communications, public relations and public affairs.
This survey was a joint effort between Ned’s Job of the Week (JOTW) and Sword and the Script Media, LLC. Subscribers to both organizations were solicited to take the survey through mentions in the weekly newsletter, dedicated email requests and social media. Gini Dietrich and Karen Swim also solicited respondents from their respective communities at Spin Sucks and Solo PR Pro.
In total 483 respondents took the survey online, using Survey Monkey, from Friday, May 6, 2022, until June 14, 2022.
Survey takers were incentivized to take the survey with an offer to be entered for a chance to win one of three gift cards ($100, $50 and $25).
92 Journal of Computer Information Systems Fall 2014USING .docxevonnehoggarth79783
92 Journal of Computer Information Systems Fall 2014
USING SOCIAL TECHNOLOGIES
FOR COMPETITIVE ADVANTAGE:
IMPACT ON ORGANIZATIONS AND HIGHER EDUCATION
JERETTA HORN NORD JOANNA PALISZKIEWICZ ALEX KOOHANG
Oklahoma State University Warsaw University of Life Science Middle Georgia State College
Stillwater, OK Warsaw, Poland Macon, Georgia
ABSTRACT
The number of individuals engaging in social technologies
for both personal and business reasons is staggering. This
phenomenon is growing exponentially and fast becoming an
integrated, cross platform experience which will impact every
individual online. Social technologies used specifically by
organizations for business support, the purposes and the benefits
realized are addressed in this paper. Based on research results and
a review of related literature, two issues are addressed: 1) How
organizations can rethink their social strategy to gain competitive
advantage; and 2) How social technologies education should be
incorporated into the curriculum so students are prepared for life
beyond graduation.
Keywords: Social Technologies; Social Technology; Social
Media; Facebook; Twitter; LinkedIn; YouTube; Curriculum;
Education; Social Strategy, Organizations
INTRODUCTION
“When it comes to social tech, playtime is over. The changes
that will come because of these technologies will be far-
reaching, fast, and dramatic. Social tech is not just a few Internet
applications or platforms. It is a broad movement that already
includes hundreds of companies, each of which provides a unique
service.” [10] Klososky [10] categorizes social technology to
include social relevance, social media, and social networking.
Because this paper investigates social platforms and purposes
in which these platforms are used for business support, the term
social technology coined by Scott Klososky is adopted.
Social technology users have expanded from those who
were primarily high school and college aged students to every
generation with the greatest increase in new users in the 55-64
year age group experiencing a growth of 79 percent since 2012.
[4] “Social media is not an option — it is a must!” [11] The
numbers are staggering with over one billion plus active users on
Facebook, 500 million plus users on Twitter with an average of
400 million tweets being sent per day, 38 million total users on
LinkedIn and 1 billion unique monthly visitors on YouTube. [9]
Social technology sites are now translating into unparalleled
profits for businesses savvy enough to use social technologies
for customer service, increased awareness/exposure, gaining
new customers, marketing, and networking and professional
relationships. “Social technologies, theories, best practices and
strategy are still evolving, but there is one principle that remains
constant behind every PR, marketing and advertising campaign:
people persuading people.” [12] Google has joined the social
technologies frenzy as sites like F.
Ready to launch the greatest social media campaign ever? In many organizations, you'll have to get the approval of a senior leadership team. In this presentation, you'll learn a variety of insights, strategies and tactics for overcoming executive resistance toward social media efforts.
Presented by Ryan Cohn, Vice President of Social/Digital Operations at Sachs Media Group, at the Social Fresh EAST Conference in Tampa on April 19, 2013.
Comprehensive new research into social media usage, views and habits of Canadian consumers and public relations practitioners.
More than 1,500 Canadian social media users were surveyed.
SHRM/Ascendo Resources: The Importance of Social Media for Recruiters and Job...shrm
This research, conducted in collaboration with Ascendo Resources, looks at the importance of having a social media presence for job seekers, as well as social media strategies HR professionals use for recruitment. Overall, 87% of HR professionals said it was either very or somewhat important for job seekers to have a social media presence on LinkedIn, and 83% agreed it was important to be on a relevant professional or association social networking site. In the past year, nearly two-thirds of organizations (65%) had hired new employees who were sourced through social media sites.
Adoption of Social Media in HR & RecruitmentJeff Waldman
SocialHRCamp was founded and launched in early 2012. Camps have been run in Vancouver twice, Toronto twice, San Francisco twice, and Boston. Smaller-scale events were run in Singapore, Manila, Chicago and Atlanta.
Each Camp attendee registers through an Eventbrite registration page. During this process they are asked to respond to 3 key non-mandatory questions about their social media use. 336 of Camp attendees in 2012 and 2013 provided useful data to these questions, which forms the basis of this report.
This report investigates how disinformation — defined as deliberately misleading or biased information — is spread in Canada and includes some comparisons to the U.S. It also explores the perceived breadth of reach and impact of disinformation on trust in society. The survey is based on the annual Institute for Public Relations (IPR) Disinformation in Society report conducted in the U.S. Based on the IPR study and this study, disinformation is increasingly a major problem in both countries. Therefore, understanding the power, perception, and factors that influence of disinformation in Canada is important.
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
1. THE CAREER PATH
OF A SOCIAL MEDIA
PROFESSIONAL
Marcia DiStaso, Ph.D., APR
Tina McCorkindale, Ph.D., APR
OCT
2020
2. Introduction
Monday at 11:00 AM
Search
More than 7 in 10 Americans use social media to connect,
engage, and be entertained according to Pew Research.
With the widespread use of social media, nearly every
organization has a social media account, as resources are
increasingly shifting to these digital channels and
networks. In USC’s 2019 Global Communications Report,
38% of U.S. CEOs said social media and online influencers
will be the most valuable component of their company’s
communications strategy in the future, more so than
owned, earned, and paid media. Social media managers are
responsible for giving brands their voice. However, little
research has been conducted on the individuals who fill
this critical organizational role that has grown
exponentially over the past 10 years.
The Institute for Public Relations Digital Media Research
Center, Ragan Communications, and the University of
Florida collaborated on this research project to study the
careers and roles of social media managers. We surveyed
more than 400 social media managers to determine their
job roles and responsibilities, reporting and management
structure, history and levels of experience, performance
review systems, and career ambitions.
Tina McCorkindale and 291 others 55 comments
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3. Key Findings
1
4
5
3
Social media managers are ambitious.
Seventy percent of social media managers want to be promoted in
their positions, but only 40% saw that possibility in their current roles.
Social media managers typically work more
than the standard 40-hour work week.
Most social media managers worked slightly more than the
standard 40-hour work week, averaging 41-59 hours per week. In
terms of comparing what they do to others in their function, 48%
said they worked the same number of hours as their colleagues while
47% said they worked more. Research has found burnout is definitely
a concern for the “always on” social media manager.
Facebook and Twitter were the most
frequently managed company channels.
The top five social media channels managed included Facebook (81%),
Twitter (77%), LinkedIn (67%), Instagram (66%), and YouTube (51%).
Social media is often housed in communication
/public relations and marketing departments.
Half of the respondents (51%) said social media was in the
communication/public relations function while slightly more than one-
third (38%) said it resided in marketing. Only 4% said it was a stand-
alone function.
The primary role of social media managers
is to create content and strategize.
Two-thirds of respondents said their primary role as a social media
manager was to create content (41%) and to strategize (27%).
Twenty percent said their primary role was to improve brand
awareness and reputation.
2
4. 6
9
7
10
8
Social media managers frequently participate
in internal strategy conversations.
At least two-thirds of social media managers are involved in social
media strategy (76%) and department/function strategy (68%).
Forty-one percent participate in the overall business and
organizational strategy.
Many social media managers rate their value to
the organization highly.
Fifty-nine percent said their value to the organization in terms of
social media responsibilities is above average or excellent.
Engagement and replies are the top metric
for evaluating the performance of social
media managers.
Forty-six percent of social media managers are evaluated on their
engagement and replies to stakeholders. Other evaluation metrics
include progress toward goals (36%) and follower counts (33%). Thirty
percent said their social media performance was not evaluated at all.
Many social media managers report to
a senior manager or a director.
Forty percent report to a senior manager or a director while nearly
one-quarter (23%) report to the C-suite.
Many social media managers will be leaving
their current role within two years.
More than half (57%) of the social media managers did not
anticipate being in their current role for more than two more
years. Social media managers were split as to whether their next
position would be a social media role or not.
5. More than half of the respondents (65%)
spend 50% or less of their job in social media.
About the social
media managers
64% said they were the senior most social
media person in their organization.
Are you the senior most social media
person in your organization?
While nearly two-thirds are the most senior
social media person in their organization,
only 40% managed a team.
Do you manage a team?
What percentage of your job is related
to social media in some way?
7. The majority (80%) of social media
managers had not taken a college
course in social media, most likely
due to a course not being offered
when they were in college.
More than three-quarters of
respondents (83%) have been
managing or involved in their
organization’s social media
account for 7 years or less.
Of the limited number of
respondents who took a
college course, social/digital
media marketing, strategy,
and management were the
most popular.
Did you take a college
course in social media?
Did you manage
any social media
accounts in college?
8. Most respondents had previous experience in social media (68%), marketing (65%),
public relations (64%), and media relations (60%) before their current role.
9. Half of the respondents (51%) said social
media was in the communication/public
relations function, while slightly more than
one-third (38%) said it resided in marketing.
Only 4% said it was a stand-alone function.
Half of the respondents said there were
2-3 people on their social media team.
thirty-one percent said they were the sole
person responsible for social media. The
mean size of a social media team is five.
Concerning the reporting structure, 40%
report to a senior manager or director while,
nearly one-quarter (23%) report to the C-suite.
Current
structure
Where does social media
sit in your organization?
How many people are on your
organization’s social media team?
What level of manager
do you report to?
10. Regarding strategy, social media managers are actively involved. At least two-thirds
of social media managers are usually or always involved in the social media strategy
(76%) and the department/function strategy (68%). Forty-one percent participate
in the overall business and organizational strategy.
Overall, more than three-quarters
of social media managers perceive
their job performance and value to
the organization to be “average”
or “above average.”
Job roles &
performance
How would you rate your
job performance in your
social media role?
11. Fifty-nine percent of social media managers were either “satisfied” or “very
satisfied” in their social media role. Less than 14% were “dissatisfied.”
How would you rate
your perceived value to the
organization in terms of your
social media responsibilities?
How would you rate your
job satisfaction with
your social media role?
Do you receive monetary
bonuses or incentives based on
your social media performance?
The top three metrics for how the job performance of social media managers is
evaluated are engagement/replies (46%), progress toward goals (36%), and follower
counts (33%). Less popular metrics for performance evaluation are revenue (11%),
response time (11%), and satisfaction scores (7%). Nearly one-in-three social media
managers (30%) said their social media performance was not evaluated at all.
Only a small percentage (12%) received monetary bonuses or incentives based on
their social media performance.
12. The most common professional development activities included
webinars (68%) and seminars or workshops (58%).
Two-thirds of respondents
said their primary role as a
social media manager was
to create content (41%) and
to strategize (27%). Twenty
percent said their primary
role was to improve brand
awareness and reputation.
Which of the following professional development
activities do you engage in to improve your social
media management (check all that apply)?
13. Do you anticipate your next
social media budget to:*
More than one-quarter (27%)
of social media managers, did
not have a budget. Most budgets
were under $30,000.
Fifty-eight percent said they have the
authority to purchase social media tools
and services for their department.
Looking ahead to the future, most
anticipate that their budgets will increase
(47%) or stay the same (50%). Only 3% said
they anticipated a decrease in the budget.
*Of those who responded and knew
(44 didn’t know)
*Of those who responded and knew (66 didn’t know)
Position
management
Do you have the authority to
purchase social media tools and
services for your department?
14. Social media managers oversee
accounts in a wide variety of
industries. Nearly one-third
(30%) focused on education
and nonprofits. Other top
industries included healthcare,
pharmaceuticals, and biotech
(10%); government (10%); and
financial services (8%).
Forty-nine percent said they
were satisfied with how their
company supports their
professional development.
Thirty-one percent had a more
neutral response, while 20%
were dissatisfied.
Social media managers span a
variety of functions, especially
marketing (76%), public relations
(72%), brand building (68%), and
media relations (63%).
15. Social media managers are ambitious and overall, would like to move into more
senior roles. Forty-three percent said they would like to be promoted to a more
senior-level role, while twenty-seven percent said they would like to be the top
leader in their function/department.
Social media managers had a
wide range of responses
regarding the ability for them
to advance in this senior-level
role. Forty percent thought
they would likely have an
opportunity to be promoted
with 33% being more skeptical
about advancing.
Looking
ahead
16. More than half (57%) of the social media managers did not anticipate
being in their current role for more than two more years.
Social media managers were
split as to whether their next
position would be a social
media role or not.
Do you anticipate your
next position to be a
social media role?
17. Most social media managers
worked slightly more than the
standard 40-hour work week,
averaging 41-59 hours per week.
In terms of comparing what they
do to others in their function,
48% said they worked the same
amount while 47% said they
worked, more hours than their
colleagues.
Position
management
How many hours do you
work in a typical week?
Comparing your role to others in your
department/function, do you feel you work:
19. Methodology
The Institute for Public Relations, Ragan Communications, and the University
of Florida conducted a benchmark survey about the career path of social
media professionals, including the challenges and opportunities that lie
ahead. Respondents were given an opportunity to enter a drawing for three
$50 gift cards and to receive a copy of the report at the end of the survey.
The survey was pre-tested with a small group of social media managers. A
total of 451 respondents participated in the survey. Twenty-two people
indicated that they are not involved with their organization’s social media, so
they were removed from the study. Fifty people did not complete the study
after the first question. Therefore, the study included 379 respondents with
a margin of error of +/-5%. The results of the study were presented to nearly
100 social media professionals prior to publication to socialize each of the
findings. Responses indicated study findings were reflective of the field.
Some of the insights gathered from the social media professionals will also
be used to develop future studies.
Link to study page: https://instituteforpr.org/dmrc-challenges-sm-professional/