Radio: Think Inside the Box
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Radio is the "New" Attraction Medium. Local radio connects with lifestyles and uses digital magic to create unsurpassed opportunities to build lasting relationships with your core target consumers.
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Evaluation 3 institutions
Bauer Publishing would be a suitable distributor for the magazine because they already publish a variety of magazines, including Q Magazine, which focuses on music. Bauer could incorporate the proposed Hip-Hop focused magazine Rap Sons into Q Magazine or release it as its own standalone magazine. Bauer has experience targeting different niche audiences with their magazines and brands. They would also be able to help the magazine succeed through funding production and advertisements.
Nea research task 3
Bauer Media Group is a large European media company with over 11,000 employees across 17 countries. It publishes over 600 magazine titles, 400 digital products, and owns 50 radio and TV stations. Some of its popular brands include Heat, KISS, and Empire magazines. In 2015, Bauer Media Group generated €2.316 billion in revenue. The target audience for Bauer's magazines varies but generally includes men and women aged 30-40 from working class, low income families interested in hobbies like gardening, angling, and television.
FCC Media Kit V2
This document provides an overview of Forum Communications, a multimedia news company with over 1,700 employees across North Dakota, South Dakota, Minnesota, and Wisconsin. It operates newspapers, television and radio stations, and engages in commercial printing, digital advertising, video production, and agency services. The company aims to deliver quality news, information and advertising solutions through its print, broadcast and digital platforms.
Bauer media 4
Bauer Media Group is a large European media company headquartered in Germany that publishes over 600 magazines, owns numerous digital publications and radio/TV stations across 17 countries. It was founded in 1875 and currently employs around 11,000 people. Bauer Media Group owns a variety of well-known brands that allow it to target different niche markets, from vehicle magazines to music and lifestyle publications. It has also expanded its radio business over the decades and now owns several national and local radio stations in the UK. The company reaches a wide audience from ages 18 to 75 through its diversified portfolio of media assets.
FCC Info Book
Forum Communications Company is a multimedia news company with over 1,700 employees across North Dakota, South Dakota, Minnesota, and Wisconsin. They publish both print and online newspapers, develop websites and apps, own television and radio stations, and offer agency services and sales solutions. They have expertise in newspaper and magazine publishing, digital media, video production, television and radio broadcasting, commercial printing, and advertising solutions. They strive to deliver quality products and information to clients while maintaining an engaging work culture.
Bauer
Bauer Media Group is Europe's largest privately owned publishing group that publishes over 300 magazines across 15 countries as well as operating TV and radio stations. They employ around 6,400 people worldwide and acquired Emap plc in 2008, expanding their portfolio. Their strategy is to connect large audiences to their brands across multiple platforms. They publish a wide range of magazines covering topics like celebrities, cars, puzzles and more, reaching over 19 million UK adults weekly.
Bauer media - research
Bauer Media is a European media company owned by the Bauer Media Group. It owns over 600 magazines and 50 radio and TV stations worldwide. In the UK, Bauer Media owns numerous magazines including Grazia, Mojo, Kerrang!, and Heat. It also owns several radio stations such as Absolute Radio and Planet Rock. Bauer Media distributes its magazines through subscriptions, newsstand sales, and has a large distribution network to deliver magazines. In response to declining magazine sales, Bauer Media has closed some print titles but has also focused more on digital content.
Advertisement: a Bridge or Barrier Between Consumer & Business
This document provides a history of advertising and discusses different types and purposes of advertising. It begins with early 19th century newspaper advertisements promoting books and newspapers. The development of radio in the 1920s led to radio advertisements to sell radios. Internet advertising in the 1990s offered coupons and services. Television and print directories also became common advertising methods. The reasons for advertising include creating awareness, customer loyalty, survival, competitive advantage and getting return on investment. While advertising can positively influence trends and brands, it may also manipulate desires and beliefs.
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Evaluation 3 institutions
Bauer Publishing would be a suitable distributor for the magazine because they already publish a variety of magazines, including Q Magazine, which focuses on music. Bauer could incorporate the proposed Hip-Hop focused magazine Rap Sons into Q Magazine or release it as its own standalone magazine. Bauer has experience targeting different niche audiences with their magazines and brands. They would also be able to help the magazine succeed through funding production and advertisements.
Nea research task 3
Bauer Media Group is a large European media company with over 11,000 employees across 17 countries. It publishes over 600 magazine titles, 400 digital products, and owns 50 radio and TV stations. Some of its popular brands include Heat, KISS, and Empire magazines. In 2015, Bauer Media Group generated €2.316 billion in revenue. The target audience for Bauer's magazines varies but generally includes men and women aged 30-40 from working class, low income families interested in hobbies like gardening, angling, and television.
FCC Media Kit V2
This document provides an overview of Forum Communications, a multimedia news company with over 1,700 employees across North Dakota, South Dakota, Minnesota, and Wisconsin. It operates newspapers, television and radio stations, and engages in commercial printing, digital advertising, video production, and agency services. The company aims to deliver quality news, information and advertising solutions through its print, broadcast and digital platforms.
Bauer media 4
Bauer Media Group is a large European media company headquartered in Germany that publishes over 600 magazines, owns numerous digital publications and radio/TV stations across 17 countries. It was founded in 1875 and currently employs around 11,000 people. Bauer Media Group owns a variety of well-known brands that allow it to target different niche markets, from vehicle magazines to music and lifestyle publications. It has also expanded its radio business over the decades and now owns several national and local radio stations in the UK. The company reaches a wide audience from ages 18 to 75 through its diversified portfolio of media assets.
FCC Info Book
Forum Communications Company is a multimedia news company with over 1,700 employees across North Dakota, South Dakota, Minnesota, and Wisconsin. They publish both print and online newspapers, develop websites and apps, own television and radio stations, and offer agency services and sales solutions. They have expertise in newspaper and magazine publishing, digital media, video production, television and radio broadcasting, commercial printing, and advertising solutions. They strive to deliver quality products and information to clients while maintaining an engaging work culture.
Bauer
Bauer Media Group is Europe's largest privately owned publishing group that publishes over 300 magazines across 15 countries as well as operating TV and radio stations. They employ around 6,400 people worldwide and acquired Emap plc in 2008, expanding their portfolio. Their strategy is to connect large audiences to their brands across multiple platforms. They publish a wide range of magazines covering topics like celebrities, cars, puzzles and more, reaching over 19 million UK adults weekly.
Bauer media - research
Bauer Media is a European media company owned by the Bauer Media Group. It owns over 600 magazines and 50 radio and TV stations worldwide. In the UK, Bauer Media owns numerous magazines including Grazia, Mojo, Kerrang!, and Heat. It also owns several radio stations such as Absolute Radio and Planet Rock. Bauer Media distributes its magazines through subscriptions, newsstand sales, and has a large distribution network to deliver magazines. In response to declining magazine sales, Bauer Media has closed some print titles but has also focused more on digital content.
Advertisement: a Bridge or Barrier Between Consumer & Business
This document provides a history of advertising and discusses different types and purposes of advertising. It begins with early 19th century newspaper advertisements promoting books and newspapers. The development of radio in the 1920s led to radio advertisements to sell radios. Internet advertising in the 1990s offered coupons and services. Television and print directories also became common advertising methods. The reasons for advertising include creating awareness, customer loyalty, survival, competitive advantage and getting return on investment. While advertising can positively influence trends and brands, it may also manipulate desires and beliefs.
Question three
This document discusses potential media institutions to distribute a new R&B/Hip-Hop magazine called "RHYTHM". It considers two options: InterMedia Partners and Bauer Media. While InterMedia Partners publishes VIBE magazine, they may not want to publish another magazine in the same genre that targets the same audience. Bauer Media, based in the UK, is presented as a better choice as they have space in their catalog for a new R&B magazine and it could open them to a new audience. Their focus on both print and digital distribution also makes them a suitable partner.
Radio advertising
Radio advertising is a complement of advertising by radio arrangement at nominal Print advertising.Advertising in radio locates your vital messages during advertising by radio by suggest rational radio advertising price
Holistic Media Planning
This document discusses holistic media planning and leveraging the overall media mix. It notes that on average, communications channels used in effectiveness award entries has increased from four to six channels in just two years. It also discusses the changing media landscape and ecosystem. Different channels can carry different types of influence and there is a law of diminishing returns between channels. New forms of planning consider fragmentation of media consumption and target people based on how deeply they engage with different media. Successful campaigns featured in the document had integrated plans across television, websites, product placement and other channels.
Old dog, new tricks. Is music on the high street really dead?
Total digital music revenue in the UK increased in 2013 driven by growth in digital album sales and streaming. However, physical CD sales continued to decline. Streaming revenue grew significantly and helped lead to the first overall growth in music revenue since 2009. While iTunes dominates digital music sales, HMV will need to challenge this dominance to succeed long-term. Many experts argue that for traditional record stores to survive, they must invest in creating experiences like events and a comfortable environment to draw customers into stores and differentiate from online options.
Question three
Bauer Media would be the best media institution to distribute the magazine "RHYTHM" for three key reasons:
1) Bauer Media is based in the UK and does not currently publish any major magazines focused on R&B/Hip-Hop music, leaving a gap in the market that this magazine could fill.
2) Distributing the first UK R&B/Hip-Hop magazine under Bauer Media would be a major achievement and could open up a new audience for the company.
3) Bauer Media's launch of an e-commerce platform shows they are keeping up with digital media, which the magazine could utilize to stay up-to-date in its distribution.
Hearst April 2016
This document summarizes Hearst's business and strategy. It states that Hearst is a media business driven by a purpose to give people confidence to live the life they want. It has trusted brands and platforms that reach a large percentage of UK adults. Hearst offers clients exceptional accessible content across platforms and the ability to speak to audiences where they want to hear through integrated ecosystems, audience focus, strategic access and breadth with depth.
Planned Television Arts
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The document discusses Transcontinental Digital Media's online platforms and communities. It notes that TDM has over 4.3 million monthly unique visitors and a database of over 6 million names. TDM aims to be a leading online platform for all of its communities of interest, which include business & finance, family life, health & wellness, fashion & lifestyle, urban life, home & garden, leisure & entertainment, food & cooking, sports & outdoor, senior living, western Canada, and local communities. TDM offers ways to connect with target audiences through websites, mobile apps, videos, and social networking tools across its many interest areas.
Jeff_Lynn_resume_111315
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Research into publishing platforms
Immediate Media Co is a UK-based special interest content and platform company that reaches over 16 million consumers across over 70 multi-platform brands. It employs 1,100 people across several UK offices and sells 74 million magazines per year. The company combines editorial quality with an integrated approach to delivering multi-platform content across its portfolio of brands.
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Downtown Music Holdings was founded in 2007 to address problems in the music
The industry
A music magazine is a publication dedicated to music culture that typically includes music news, interviews, photos, essays, and record reviews. Music magazines were prolific in the UK, with NME leading sales since 1952, though declining circulation and the rise of online music sites led to the absorption of its long-time rival Melody Maker into NME in 2001. Current UK music magazines include Q, Kerrang!, and Mojo. IPC Media, Bauer, and EMAP are three major UK magazine publishers, with IPC publishing mass market women's magazines as well as men's lifestyle titles and upmarket women's brands, Bauer known for titles like FHM and heat, and EMAP focusing on B2B industries.
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Bauer
Bauer Media Group is Europe's largest privately owned publishing group, offering over 300 magazines in 15 countries as well as online, TV, and radio stations. They employ around 6,400 people across their various influential media brands that reach over 19 million UK adults weekly. Their strategy is to connect audiences through excellent multi-platform content wherever, whenever, and however they want to engage with it.
Question 4 – what kind of media institution
Bauer Media and IPC Media are both potential media institutions that could distribute my music magazine. However, Bauer already publishes a similar magazine called Q, so my magazine might not be as profitable for them. IPC does not have an established music magazine, so my magazine could attract a new audience and be more profitable for IPC since it would fill a gap in their offerings. Therefore, IPC would be the better choice to distribute my media product.
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EMAP owns leading B2B brands in industries like retail, health, and construction. It connects professional communities through events, awards, publications, and social media to provide business insights, news, and opportunities for advertisers to connect with customers. EMAP delivers value to subscribers and is financially supported through their following.
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The document summarizes marketing campaigns conducted by The Brooklyn Brothers for several clients:
1. They helped Reuters launch their consumer media division with a banner ad campaign that directed users to relevant news stories.
2. For Insight Communications, they helped differentiate the cable company's brand by positioning it as a high-tech yet local company through an animated cable branding device.
3. For Newsday, they helped connect the newspaper to Long Island residents through a campaign promoting its unique local coverage, becoming a rallying cry for both employees and locals.
Ohio players sponsorship
This document provides information about sponsorship opportunities for the 4th Annual Spring Jam concert event featuring The Ohio Players and Confunkshun. It outlines the highest level "Presenting Sponsorship" package for $6,750, which includes logo inclusion in promotions, radio advertisements, signage at the event, tickets, and on-site recognition. It also describes the "Official Discount Coupon Outlet" package for $6,750 and lowest level "Participant Sponsor" package for $875, which provide various promotional benefits but fewer tickets and recognitions. The event aims to leverage the artists' music that influenced generations of consumers to help sponsors connect emotionally with customers and increase brand loyalty.
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This document discusses how community newspaper organizations will go extinct unless they radically change by becoming community hosting organizations. It argues that media consumption habits are shifting online where people want to share content and filter it themselves. Community hosting works by gathering audiences and producers, organizing events like trade shows online, and generating revenue from local businesses. VillageSoup has been successful with this model, disrupting legacy newspapers and generating over $450,000 annually from one market of 80,000 people online. The key ideas are that community newspapers must become community hosts to survive by leveraging the internet.
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This presentation, made to the Texas Association of Broadcasters 2014 Convention & Trade Show, discusses how radio stations can exploit their local promotional appeal and local sales force to produce cross-platform campaigns that add significant value to a station’s digital business.
The session, expanded on the following topics:
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• Ad revenue drivers. Small and medium-sized businesses (SMBs) are becoming the backbone of today’s local radio and television advertising revenues. We will discuss how to capitalize on this trend and drive revenue.
• Cross-Platform Selling. Small businesses are moving their advertising to the Web. Radio and television broadcasters are uniquely positioned to serve SMB accounts on air, online and on mobile. We’ll share what stations must do to mobilize their local sales force so they have a full understanding of the digital elements necessary for a successful campaign.
• Mobile. More Americans are using their mobile phones as their primary source for news. We’ll share findings from our own consumer shopping research and discuss the top three ways broadcasters can tap into this opportunity and leverage their news content on mobile.
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Question three
This document discusses potential media institutions to distribute a new R&B/Hip-Hop magazine called "RHYTHM". It considers two options: InterMedia Partners and Bauer Media. While InterMedia Partners publishes VIBE magazine, they may not want to publish another magazine in the same genre that targets the same audience. Bauer Media, based in the UK, is presented as a better choice as they have space in their catalog for a new R&B magazine and it could open them to a new audience. Their focus on both print and digital distribution also makes them a suitable partner.
Radio advertising
Radio advertising is a complement of advertising by radio arrangement at nominal Print advertising.Advertising in radio locates your vital messages during advertising by radio by suggest rational radio advertising price
Holistic Media Planning
This document discusses holistic media planning and leveraging the overall media mix. It notes that on average, communications channels used in effectiveness award entries has increased from four to six channels in just two years. It also discusses the changing media landscape and ecosystem. Different channels can carry different types of influence and there is a law of diminishing returns between channels. New forms of planning consider fragmentation of media consumption and target people based on how deeply they engage with different media. Successful campaigns featured in the document had integrated plans across television, websites, product placement and other channels.
Old dog, new tricks. Is music on the high street really dead?
Total digital music revenue in the UK increased in 2013 driven by growth in digital album sales and streaming. However, physical CD sales continued to decline. Streaming revenue grew significantly and helped lead to the first overall growth in music revenue since 2009. While iTunes dominates digital music sales, HMV will need to challenge this dominance to succeed long-term. Many experts argue that for traditional record stores to survive, they must invest in creating experiences like events and a comfortable environment to draw customers into stores and differentiate from online options.
Question three
Bauer Media would be the best media institution to distribute the magazine "RHYTHM" for three key reasons:
1) Bauer Media is based in the UK and does not currently publish any major magazines focused on R&B/Hip-Hop music, leaving a gap in the market that this magazine could fill.
2) Distributing the first UK R&B/Hip-Hop magazine under Bauer Media would be a major achievement and could open up a new audience for the company.
3) Bauer Media's launch of an e-commerce platform shows they are keeping up with digital media, which the magazine could utilize to stay up-to-date in its distribution.
Hearst April 2016
This document summarizes Hearst's business and strategy. It states that Hearst is a media business driven by a purpose to give people confidence to live the life they want. It has trusted brands and platforms that reach a large percentage of UK adults. Hearst offers clients exceptional accessible content across platforms and the ability to speak to audiences where they want to hear through integrated ecosystems, audience focus, strategic access and breadth with depth.
Planned Television Arts
PTA is a book publicity firm that has been in business since 1962. They customize publicity plans for authors and offer a wide range of services to get media coverage, including radio, television, print, and internet placements. PTA works to leverage their relationships with media contacts and representatives to gain significant attention for their clients. They promote both bestselling and first-time authors across various genres.
Glad flyer january 12 2017
GLAD or Greater Lafayette Aging District - Monthly networking meeting for those who serve seniors. See attached flyer for details
Transcontinental Webcom2008
The document discusses Transcontinental Digital Media's online platforms and communities. It notes that TDM has over 4.3 million monthly unique visitors and a database of over 6 million names. TDM aims to be a leading online platform for all of its communities of interest, which include business & finance, family life, health & wellness, fashion & lifestyle, urban life, home & garden, leisure & entertainment, food & cooking, sports & outdoor, senior living, western Canada, and local communities. TDM offers ways to connect with target audiences through websites, mobile apps, videos, and social networking tools across its many interest areas.
Jeff_Lynn_resume_111315
Jeff Lynn is an experienced copywriter and journalist. He has held senior copywriting roles at HSN where he created a new tone of voice for the brand's re-launch applied across all customer touchpoints. He also developed and maintained the tone of voice for multiple Gap brands globally. Lynn has additionally worked as a broadcast and video journalist, writing scripts and editing videos for primetime news programs and CNN Headline News. He holds a Bachelor of Arts in American Studies from Wesleyan University.
Research into publishing platforms
Immediate Media Co is a UK-based special interest content and platform company that reaches over 16 million consumers across over 70 multi-platform brands. It employs 1,100 people across several UK offices and sells 74 million magazines per year. The company combines editorial quality with an integrated approach to delivering multi-platform content across its portfolio of brands.
Kobalt Music Publishing represents over 8,000 artists and songwriters and 600,000 songs. It offers modern alternatives to traditional music business models through flexible contracts, ownership, control and transparency. Kobalt services clients globally with licensing management, works distribution, royalty collection and processing, and other services.
Downtown Music Holdings was founded in 2007 to address problems in the music
The industry
A music magazine is a publication dedicated to music culture that typically includes music news, interviews, photos, essays, and record reviews. Music magazines were prolific in the UK, with NME leading sales since 1952, though declining circulation and the rise of online music sites led to the absorption of its long-time rival Melody Maker into NME in 2001. Current UK music magazines include Q, Kerrang!, and Mojo. IPC Media, Bauer, and EMAP are three major UK magazine publishers, with IPC publishing mass market women's magazines as well as men's lifestyle titles and upmarket women's brands, Bauer known for titles like FHM and heat, and EMAP focusing on B2B industries.
How to Select the Right Influencer For Your Business
As social media has become one of the most ubiquitous forces in our world, it should come as no surprise that old marketing tactics are being viewed as stale. Continue watching Bryan Moll's presentation to discover the best methods of selecting a social media influencer for your business.
Bauer
Bauer Media Group is Europe's largest privately owned publishing group, offering over 300 magazines in 15 countries as well as online, TV, and radio stations. They employ around 6,400 people across their various influential media brands that reach over 19 million UK adults weekly. Their strategy is to connect audiences through excellent multi-platform content wherever, whenever, and however they want to engage with it.
Question 4 – what kind of media institution
Bauer Media and IPC Media are both potential media institutions that could distribute my music magazine. However, Bauer already publishes a similar magazine called Q, so my magazine might not be as profitable for them. IPC does not have an established music magazine, so my magazine could attract a new audience and be more profitable for IPC since it would fill a gap in their offerings. Therefore, IPC would be the better choice to distribute my media product.
Institution Research
EMAP owns leading B2B brands in industries like retail, health, and construction. It connects professional communities through events, awards, publications, and social media to provide business insights, news, and opportunities for advertisers to connect with customers. EMAP delivers value to subscribers and is financially supported through their following.
testbb
The document summarizes marketing campaigns conducted by The Brooklyn Brothers for several clients:
1. They helped Reuters launch their consumer media division with a banner ad campaign that directed users to relevant news stories.
2. For Insight Communications, they helped differentiate the cable company's brand by positioning it as a high-tech yet local company through an animated cable branding device.
3. For Newsday, they helped connect the newspaper to Long Island residents through a campaign promoting its unique local coverage, becoming a rallying cry for both employees and locals.
Ohio players sponsorship
This document provides information about sponsorship opportunities for the 4th Annual Spring Jam concert event featuring The Ohio Players and Confunkshun. It outlines the highest level "Presenting Sponsorship" package for $6,750, which includes logo inclusion in promotions, radio advertisements, signage at the event, tickets, and on-site recognition. It also describes the "Official Discount Coupon Outlet" package for $6,750 and lowest level "Participant Sponsor" package for $875, which provide various promotional benefits but fewer tickets and recognitions. The event aims to leverage the artists' music that influenced generations of consumers to help sponsors connect emotionally with customers and increase brand loyalty.
Soup slides
This document discusses how community newspaper organizations will go extinct unless they radically change by becoming community hosting organizations. It argues that media consumption habits are shifting online where people want to share content and filter it themselves. Community hosting works by gathering audiences and producers, organizing events like trade shows online, and generating revenue from local businesses. VillageSoup has been successful with this model, disrupting legacy newspapers and generating over $450,000 annually from one market of 80,000 people online. The key ideas are that community newspapers must become community hosts to survive by leveraging the internet.
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Old dog, new tricks. Is music on the high street really dead?
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How to Select the Right Influencer For Your Business
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The top 3 things to NOT do when using radio in your local marketing.
These slides are a portion of the presentation that I created for the American Marketing Association Meeting in St Louis January 2012. I was asked to share some stories about my career as a director, brand manager and talent coach for national radio companies. If you have questions or thoughts, I’d love to hear from you.
Digital Innovations in Local Radio & Television (BIA/Kelsey Presentation to T...
Every broadcaster recognizes that digital media technologies are transforming the business. It’s a gold rush to win the billions of dollars available in digital ad revenue. The key to success? Cross-platform digital strategies that offer advertisers and consumers valuable integrated solutions.
This presentation, made to the Texas Association of Broadcasters 2014 Convention & Trade Show, discusses how radio stations can exploit their local promotional appeal and local sales force to produce cross-platform campaigns that add significant value to a station’s digital business.
The session, expanded on the following topics:
• Local Market Forecast. Where will local radio and television be in five years? We will share findings from our national and local ad forecasts and examine where the top five business categories are spending dollars.
• Ad revenue drivers. Small and medium-sized businesses (SMBs) are becoming the backbone of today’s local radio and television advertising revenues. We will discuss how to capitalize on this trend and drive revenue.
• Cross-Platform Selling. Small businesses are moving their advertising to the Web. Radio and television broadcasters are uniquely positioned to serve SMB accounts on air, online and on mobile. We’ll share what stations must do to mobilize their local sales force so they have a full understanding of the digital elements necessary for a successful campaign.
• Mobile. More Americans are using their mobile phones as their primary source for news. We’ll share findings from our own consumer shopping research and discuss the top three ways broadcasters can tap into this opportunity and leverage their news content on mobile.
Dominating Paid Media in Local Markets
Local businesses don't often use all the features available within the Paid Media space which means there is less competition across the board. This talk from MozTalk in London covers 24 strategies the businesses targeting local areas could be using to really dominate in their marketplace.
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This document discusses key concepts in advertising media and media planning. It defines advertising media as the vehicles used to carry advertising messages, and outlines various print, broadcast, outdoor, and other media types. It then explains that media planning involves decisions about promoting products through different media. The planning process considers reach, frequency, and continuity. Reach refers to the total number of potential viewers or readers exposed to a message. Frequency is the average number of times a viewer sees the message. Gross rating points indicate the total potential audience reached by a media schedule.
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Where radio-fits-1
This document discusses research from Arbitron's MBI TouchPoints study on radio and how it compares to other media. Some key findings include:
- AM/FM radio reaches more people during the day than any other audio platform and sees its highest reach during commute times from 8-9am and 5-6pm.
- Radio listening occurs most outside the home, especially in cars, and at retail locations during the busy shopping hours of 1-2pm.
- When combined with TV and internet, radio provides significant additional reach above any one medium alone. It also has high proximity to reported shopping occasions.
- Radio listeners report more positive emotions like happiness and feeling alert compared to most other media
Radio Ads Reach Receptivity - A Smarter Mix 2013
1) A study analyzed 7 actual brand media plans across different categories to see how reallocating 5%, 10%, and 15% of TV budgets to radio would impact reach, frequency, and receptivity.
2) The results showed that reallocating a portion of the TV budget to radio consistently increased campaign reach by up to 24% and frequency, without compromising TV delivery.
3) Receptivity, as measured by MBI's Receptivity Potential Index, also increased significantly with no additional cost when allocating to radio.
Radio Grows Business in Portland and Seattle 2012
This document discusses radio's thriving landscape in 2012. It provides data from numerous studies showing radio's large weekly reach among adults and young adults compared to other media. Radio has the greatest weekly reach of young adults from 5am to 5pm. The document also shows that radio listening has remained consistent over time and that more young people are listening to radio each year. It emphasizes radio's strengths in delivering messages at strategic times when listeners are in their cars, at work, or engaged in other activities outside the home. Radio is highlighted as a strong pre-shopping medium, with many QSR patrons listening to radio prior to their lunchtime visits.
On Air. On Line. On Target. 2012
This document provides data on radio listening habits in the United States. Key findings include:
- Radio reaches over 90% of Americans each week and people spend on average over 30 hours listening. Even among young adults, radio is the #2 media in weekly reach.
- Radio listening remains consistent across age groups, with little variation seen over the past 3 years in both PPM and diary markets.
- While technology has changed media consumption, radio and television remain the dominant media platforms. Radio and the internet see the heaviest weekly usage among adults.
- People are committed to radio, listening on average 17 times a week, 5 days a week, with over 60% of their total radio time spent
Auto Dealers Win with Radio in Seattle
Radio reaches nearly all key demographics in the Seattle metro area each week. Listeners spend 10 hours per week listening, with over 2 hours spent on average daily. Radio listening peaks between 6AM and 7PM on weekdays. Car and other mobile listening accounts for the majority of radio consumption, especially on weekends. AM/FM radio remains the dominant audio platform in Seattle, reaching over half of adults aged 25-54 on a weekly basis.
Auto Dealers Win with Radio
This document provides radio listenership data and insights for the Portland, OR radio market. Some key points:
- Radio reaches over 90% of all major adult demos in Portland each week.
- Portland listeners spend an average of 2 hours and 15 minutes per day with radio.
- Radio reaches multicultural groups like Hispanics (95%) and others (91%).
- Radio reaches the large portion of Portland residents that work full- or part-time (63% of adults 18+).
- Daytime, especially between 6am-7pm, is radio's primetime with the highest listenership levels.
Outdoor Works with Radio
This document discusses research showing a strong correlation between radio and outdoor advertising. It finds that nearly half of heavy radio listeners are also heavily exposed to outdoor advertising, representing the highest correlation between any two media. The document also finds that the more time people spend driving, the more time they spend listening to radio, with "mega-milers" listening for over 3 hours per day. Finally, it cites research that over half of respondents recall hearing a radio ad and seeing the same product advertised through outdoor media.
Outdoor works with radio 1
This document discusses research showing a strong correlation between radio and outdoor advertising. It finds that nearly half of heavy radio listeners are also heavily exposed to outdoor advertising, representing the highest correlation between any two media. The correlation is about double that of newspaper and television. The document concludes that radio and outdoor provide an effective multi-media combination for advertisers.
Jewelry Spending February 2013
Jewelry shoppers in Portland and Seattle rely most on radio and television for advertising. A study by the Portland Area Radio Council and Seattle Area Radio Association from winter 2011 found that radio and television are the dominant media for reaching jewelry shoppers in these two cities. Their joint report from 2012 is available online at their respective websites.
Sara Retail Radio 2012
Seattle shoppers in 2012 were found to use radio and the internet more for media than television, with radio delivering the largest audience prior to peak shopping hours and dominating audio entertainment during the day among adults aged 25 to 54, according to a study by the Seattle Area Radio Association.
Parc Retail Radio 2012
Shoppers in Portland, Oregon were found to use radio and the internet more than television for media during their day, with AM/FM radio delivering the largest audience prior to peak shopping hours and dominating audio entertainment over other options like the web or mobile. The findings are based on a 2012 Arbitron study of media usage among adults aged 25 to 54 in the Portland area.
Unleash your super powers seattle and usa 9-13-2012
Radio is thriving because it connects with listeners in powerful emotional ways. Radio has the greatest weekly reach of any major media among young adults and adults in both the US and Seattle. On average, 93% of people 12+ in the US and 94% in Seattle listen to radio for 2-3 hours each day. Radio engages listeners through emotional connections with personalities and influences opinions and purchasing decisions.
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Pacific Northwest Cat Owners 2012
The Pacific Northwest, specifically the Portland and Seattle-Tacoma metro areas, is one of the top ten cat markets in the country. A study by the Portland Area Radio Council found that cat owners in Portland spend nearly 20% of their media day listening to radio and 18% on non-email internet usage. Similarly, cat owners in Seattle-Tacoma spend nearly 25% of their media day listening to radio and 15% on non-email internet. The study provides insights into how cat owners in these regions consume media.
Radio and TV Still Dominate
Radio and television remain the dominant media for reaching people, despite increased time spent with new media devices. While people are using more types of technology and media, they have not reduced their time with radio and TV. Radio and TV have the highest weekly reach among both younger and older adults in Portland, Oregon, exceeding other media like newspapers, internet, and cable. Radio and TV also dominate as media partners for people planning to buy or lease a new car, showing their continued importance.
Car Owners Listen to Radio and the Internet
Owners of 12 car brands including Honda, Toyota, Ford, Dodge, Chrysler, Volvo, Nissan, BMW, Mercedes, Lexus, Infiniti, Jaguar, and Porsche spent a media day with radio and internet companies. The document was compiled by the Seattle Area Radio Association and uses data from their 2011 winter media audit.
Tim Miles Survey: Your Brain on Marketing
Tim Miles presented to a group of business leaders. Most attendees said they would recommend Tim's events to others and would like to meet with him again during his next visit. They were also interested in learning more about using radio and digital/social media to help grow their businesses. The majority felt their perceptions of how radio could aid business growth had changed after hearing Tim speak and that they could apply what they learned to their own companies. Many also expressed interest in a specialized workshop to help craft effective marketing messages.
Tim Miles Seminar Survey - Your Brain on Marketing
This is a survey from 42 small business owners out of 111 who attended the Portland Area Radio Council's sponsored event featuring Tim Miles, Wizard of Ads.
This is Your Brain on Marketing.
Media Usage of Auto Owners in Portland, Ore.
Owners of 12 different auto brands spent a media day learning about radio and internet advertising. The brands included Honda, Toyota, Ford, Dodge, Chrysler, Volvo, Nissan, and luxury brands BMW, Mercedes, Lexus, Infiniti, Jaguar, and Porsche. The information was compiled by the Portland Area Radio Council based on a 2011 winter media audit.
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Radio: Think Inside the Box
- 3. TURN ‘EM N TO YOUR BUSINESS WITH LOCAL RADIO
- 4. LET THEM HEAR YOU LOUD AND CLEAR.
- 5. We live in a time of sensory assault. Our society has gone from an economy of mass production to mass customization. As companies attempt to “think outside the box” with the latest marketing fad, the strength of their brand’s voice often gets lost in the matrix and not heard in their own backyard. People don’t know what they don’t know and if they don’t know you, they won’t seek you out.
- 6. CAMPAIGNS • WEB SITES • ENDORSEMENTS • PODCASTING PARADIGM SHIFT THAT UNITES. STREAMING • HD RADIO • BANNER ADS • TEXT MESSAGING
- 7. At the Portland Area Radio Council (PARC), we believe “thinking inside the box” is a paradigm shift that unites seamlessly the power of classic and modern social media. By thinking inside the box, your brand has the opportunity to become personal, relevant and accessible. Through Portland Radio’s strong relationship with the most innovative technologies you can turn your customer’s on by leveraging the power of connection to effectively reach your target market. Now, that’s a lot of muscle for one little box.
- 9. The challenge for businesses everywhere is to get through the noise and sway the fickle marketplace. 21st Century customers play by new rules and businesses that get with the program and value personal connection lead the pack. Never before has harnessing Radio’s social network’s been more important.
- 11. By building stronger relationships with your target market you increase long-term profits. Lucky for you, Portland Radio is a relationship medium, where the voices of the marketplace and businesses fuse.
- 13. The Portland Area Radio Council’s (PARC) mission is to promote the power of Radio to create fiscal health for both local businesses and the communities that Radio serves. Portland Radio is more than commercial spots. It is targeted, interactive and integrated local marketing. Each station in Portland is experientially involved with their listeners. Stations engage the community by sponsoring concerts, spearheading charity fundraisers and providing on-demand connection through new media technologies.
- 14. THINK BIG INSIDE THE B X.
- 15. Local Radio is the human media. Reach your customer by modernizing your marketing mix with New Radio. Think BIG inside the box and produce uncommon results by sharing the voice of your brand. Portland Radio…Powerful. Personal. Profitable.
- 16. P. O . B O X 3 7 6 8 PORTLAND, OR 97208 503 261 1880 p WWW.RADIOGURUPDX.COM WWW.PORTLANDRADIO.ORG