The Pacific Northwest, specifically the Portland and Seattle-Tacoma metro areas, is one of the top ten cat markets in the country. A study by the Portland Area Radio Council found that cat owners in Portland spend nearly 20% of their media day listening to radio and 18% on non-email internet usage. Similarly, cat owners in Seattle-Tacoma spend nearly 25% of their media day listening to radio and 15% on non-email internet. The study provides insights into how cat owners in these regions consume media.

1. The Pacific Northwest is Number
Five of Top Ten Cat Markets
in Northwest

2. Portland Metro Cat Owners
spend their media day
with Radio and Internet:
•Radio - 19.7% of their day
•Internet (no email) 18.1
•Broadcast TV 15.7
•Local Cable 14.1%
•Email only 11.5%
•Billboards 7.7%
•Satellite TV 6.7%
•Newspapers 6.6%

3. Seattle-TacomaCat Owners
spend their media day
with Radio and Internet:
•Radio - 24.9% of their day
•Internet (no email) 15.3%
•Broadcast TV 14.1%
•Email only 12.8%
•Local Cable 12.6%
•Billboards 8.1%
•Newspapers 6.3%
•Satellite TV 6.0%

4. Compiled by:
Portland Area Radio Council
2012