1. HSN
ST. PETERSBURG, FL
SENIOR COPYWRITER
CREATED A NEW TONE OF VOICE FOR HSN AS PART OF A MAJOR BRAND RE-LAUNCH. IT’S A MORE
CONVERSATIONAL, CLEVER, UNEXPECTED APPROACH THAT APPLIES TO ALL CUSTOMER-FACING AND INTERNAL
TOUCH POINTS. THIS INCLUDES TV GRAPHICS, HOST TALKING POINTS, HSN.COM, DIGITAL ADVERTISING,
DIRECT MAIL, PACKAGE INSERTS, PROGRAM GUIDE, PR, CREDIT CARD, AND ALL CORPORATE COMMUNICATIONS.
GAP INC.
SAN FRANCISCO, CA
GLOBAL MARKETING
SENIOR COPY MANAGER
DEVELOPED AND MAINTAINED THE TONE OF VOICE FOR GAP, GAPKIDS, BABYGAP, GAPBODY, AND GAPMATERNITY.
BROUGHT THE VOICE TO LIFE IN PRINT ADVERTISING, RADIO, PRODUCT NAMING, PACKAGING, DIRECT MAIL,
WINDOWS, AND IN-STORE.
TRANSLATED EACH BRAND'S VOICE GLOBALLY ACROSS NORTH AMERICA, EUROPE, AND ASIA.
COLLABORATED WITH ART DIRECTORS, PRODUCT DESIGNERS, BRAND STRATEGY, AND MERCHANDISERS
TO CREATE NAMES, TAGLINES, AND PRODUCT STORIES THAT ARE BRAND-BUILDING AND ENGAGING
FOR CUSTOMERS.
REPRESENTED ALL COPY AT EXECUTIVE LEADERSHIP CREATIVE APPROVALS.
INSPIRED, DEVELOPED, AND MANAGED A TEAM OF COPYWRITERS AND FREELANCERS.
KRON/BAYTV
SAN FRANCISCO, CA
BROADCAST JOURNALIST
WROTE SCRIPTS AND EDITED VIDEO FOR PRIMETIME NEWSCASTS
FIELD PRODUCED LONG LENGTH PIECES WITH INTERVIEWS CONDUCTED ON LOCATION.
PARTNERED WITH ANCHORS AND REPORTERS TO ENSURE THEIR SCRIPTS WERE EASY AND NATURAL TO READ.
CNN HEADLINE NEWS
ATLANTA,GA
VIDEO JOURNALIST
WROTE SCRIPTS AND EDITED VIDEO FOR GLOBAL 24 HOUR NEWS NETWORK.
ANN TAYLOR / LOFT / UNIONMADE / MILL / 2550* CANDLES
WESLEYAN UNIVERSITY
AMERICAN STUDIES
BACHELOR OF ARTS
1987
REFERENCES AND PORTFOLIO AVAILABLE UPON REQUEST
2000-2011
2012-2015
EDUCATION
FREELANCE
1994-2000
1992-1994
ADDRESS / 1328 15TH ST. N.
ST. PETERSBURG, FLORIDA 33705
PHONE / 415 307 5247
EMAIL / JEFF_LYNN442@YAHOO.COM
JEFF LYNN