Radio reaches nearly all key demographics in the Seattle metro area each week. Listeners spend 10 hours per week listening, with over 2 hours spent on average daily. Radio listening peaks between 6AM and 7PM on weekdays. Car and other mobile listening accounts for the majority of radio consumption, especially on weekends. AM/FM radio remains the dominant audio platform in Seattle, reaching over half of adults aged 25-54 on a weekly basis.
An In-depth Analysis on the Role of Technology and Digital Media on the Viewe...Siddharth Sinha
This was the basis on which I was assessed in California State University, San Bernardino.
It was based on secondary data and had a descriptive approach.
The scope was to highlight the effects of technology and digital media on how people view TV programs in USA & India.
Ranked as the best project in the batch.
East Bay Broadband Infrastructure Report CardStephen Blum
An evaluation of broadband infrastructure in Alameda, Contra Costa and Solano Counties showed wide variations in the quality and availability of broadband services and facilities. Steve Blum, president of Tellus Venture Associates, presented the findings to the East Bay Broadband Consortium on 28 January 2013.
An In-depth Analysis on the Role of Technology and Digital Media on the Viewe...Siddharth Sinha
This was the basis on which I was assessed in California State University, San Bernardino.
It was based on secondary data and had a descriptive approach.
The scope was to highlight the effects of technology and digital media on how people view TV programs in USA & India.
Ranked as the best project in the batch.
East Bay Broadband Infrastructure Report CardStephen Blum
An evaluation of broadband infrastructure in Alameda, Contra Costa and Solano Counties showed wide variations in the quality and availability of broadband services and facilities. Steve Blum, president of Tellus Venture Associates, presented the findings to the East Bay Broadband Consortium on 28 January 2013.
Radio is a superpower companion to digital efforts. This presentation shows just the beginning of what digital tools can do to make the radio experience interactive and conversational for listeners and advertisers.
Tim Miles Seminar Survey - Your Brain on Marketing Melissa Kunde
This is a survey from 42 small business owners out of 111 who attended the Portland Area Radio Council's sponsored event featuring Tim Miles, Wizard of Ads.
This is Your Brain on Marketing.
Radio is the "New" Attraction Medium. Local radio connects with lifestyles and uses digital magic to create unsurpassed opportunities to build lasting relationships with your core target consumers.
Radio is a healthy media. The marketplace listens everyday. It is the superpower of sound and story that links communities through audio broadcast and tools of the digital age like Facebook, Google, and Mobile.
Radio is a superpower companion to digital efforts. This presentation shows just the beginning of what digital tools can do to make the radio experience interactive and conversational for listeners and advertisers.
Tim Miles Seminar Survey - Your Brain on Marketing Melissa Kunde
This is a survey from 42 small business owners out of 111 who attended the Portland Area Radio Council's sponsored event featuring Tim Miles, Wizard of Ads.
This is Your Brain on Marketing.
Radio is the "New" Attraction Medium. Local radio connects with lifestyles and uses digital magic to create unsurpassed opportunities to build lasting relationships with your core target consumers.
Radio is a healthy media. The marketplace listens everyday. It is the superpower of sound and story that links communities through audio broadcast and tools of the digital age like Facebook, Google, and Mobile.
The transformation of USA RADIO by Larry Rosin from Edison Research @ Radio 2...ACTUONDA
Présentation donnée par Larry Rosin, Co-founder et Président de Edison Research, aux IV Rencontres Radio 2.0 Paris, le 13 octobre 2014 dans le prestigieux Studio 105 de la Maison de la Radio de Radio France.
Info : www.RR20.fr
Pour rester informé, suivez-nous sur :
- Facebook : Radio 2.0 Paris
- Twitter : @Radio_20 #rr20
- LinkedIn : Radio 2.0
Organisateurs : Nicolas Moulard / Actuonda, Xavier Filliol / Editions de l'Octet, Radio France, Ina Expert
Partenaires :
- Partenaires Platinum : Mediametrie, Limelight
- Autres Partenaires : Music Story, Triton Digital, Targetspot, RCS, Spotify, Netia, Deezer, Kantar
- Partenaires Média : La Lettre Pro de la Radio, RadioPub, Media +, Edition Multimedia, Satellinet, French Web
- La Radio des Rencontres : Broadcast Associés, Radioline
Avec le soutien du Ministère de la Culture et de la Communication, Geste, ESML, Syrol, Sacem, UDA-Union des Annonceurs, IRMA, Salon de la Radio, URTI
Membres du Comité de Pilotage : Actuonda, Broadcast Associés, Deezer, Editions de l’Octet, Havas Media, INA, IndésRadio, irma, Kantar Media, Ministère de la Culture et de la Communication, MédiaMétrie, Orange, Radio France, Radioline, RFI, RTL, Sacem , Spotify Targetspot , Triton Digital, UDA-Union des Annonceurs, Warner Music France.
Executive Summary of Original Research Conducted by Flurry, Machinima, and comScore, and Mobilewalla
**Long Ellis, VP Direct Media, Flurry
Cassandra Nuttall, VP, Trade Marketing, Machinima
Dr. Anindya Datta, CEO, Mobilewalla
Moderated by: Bob DeSena, CEO, Engagement Marketing
Leveraging digital insights via mobile channels
Joanna Jen - Director, Kantar Digital - Kantar
Rolfe Swinton - Co-Founder & Director - Lumi Mobile
Covering the evolution of market research – why mobile now? Consumer and digital insights.
What Exactly Is The Common Rail Direct Injection System & How Does It WorkMotor Cars International
Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
2. PPM ratings are based on audience estimates and are the opinion of Arbitron
and should not be relied on for precise accuracy or precise representativeness
of a demographic or radio market.
USA Touchpoints is a service from the Media Behavior Institute. Touchpoints provides a rich view of consumer’s daily lives by looking their media usage, shopping behavior, emotional mindsets, social settings, and activities all from a single sample of approximately 2000 adults aged 18 to 64. The sample is derived from GfK/MRI’s survey of the American Consumer which provides the ability to fuse the results with other data sources. When I first saw Touchpoints it was clear that it could provide compelling insights about the value and power of radio in context with other media.
Touchpoints collects their data from by providing respondents with an App they use to track their behavior every half hour for ten days. The app is designed to collect a wide range of data with an easy to use interface.It collects location data to inform marketers where they are through the dayThe activities that consumers participate in The consumer’s social settingThe media they use during any given half hourAnd how they feel throughout the dayTouchpoints is not meant to be a currency for media transactions. It is intended to help marketers, advertisers, planners and media sellers have a richer understanding of consumers by providing insights into OVERALL media usage in context with what people are doing, where they are and who they are with during their daily lives.
Touchpoints provides a lot of data. 2000 people providing 10 days of information about their lives provided a portrait of nearly half a million hours of American life.The data includes 20 different locations, 23 life activities, 8 media categories, 17 emotional mindsets, 10 social settings and 33 different types of Internet choices.This presentation looks at data collected from late 2010 through January 2012 and it focuses in on the prime buying demo of persons 25 to 54.
So let’s start with a high level overview of AM/FM Radio
AM/FM Radio continues to be the most dominant audio platform among 25-54s in the face of the newer high profile digital choices. According to Touchpoints, Broadcast Radio reaches 85% of 25-54s during the week compared with only 25% reached by Satellite Radio and 15% reached by Internet Streaming Radio (including broadcast streams and pureplays).Remember these are Reach figures so they will add to more than 100% because people consume audio using combinations of these delivery vehicles. Let’s take a look at time spent with these audio options.
When we look at Time spent, we find that AM/FM Radio has an even greater advantage among 25-54s. 86% of aggregate time spent with audio is with Broadcast Radio, only 11% of time spent is with satellite and 3% is spent with Internet Streaming. Consumers spend 8x more time with Broadcast Radio than satellite and they spend 17X more time with AM/FM than the do with Internet Streaming. When it comes to over all reach and more importantly time spent, AM/FM continues to deliver the biggest audience by far.
When Touchpoints looks at listening during the work week they find AM/FM Radio’s prime time falls between 8AM and 8PM which are the prime shopping hours. In addition, the peak listening hour according to Touchpoints is 5-6PM which is the time when many commuters and workers shop on the way home. This listening pattern has very important implications about the advertising value of AM/FM Radio and we elaborate on that later in the presentation.These findings are consistent with PPM and what we have observed over the years.
The AM/FM Radio audio is also remarkably consistent through the week among 25-54s according to Touchpoints. It reaches between 60 and 64% of the population during a typical work day and about half of the population on a given Saturday or Sunday. Again these findings are consistent with what we have observed with PPM.
The AM/FM Radio audio is also remarkably consistent through the week among 25-54s according to Touchpoints. It reaches between 60 and 64% of the population during a typical work day and about half of the population on a given Saturday or Sunday. Again these findings are consistent with what we have observed with PPM.
Let’s take a look at the life context of listening to AM/FM radio. Where consumers are when they listen, who they are with and what they are doing.
First, More AM/FM Radio is consumed outside the home than any other major media. More than three quarters of usage of AM/FM radio occurs when consumers are away from their home such as commuting, working, shopping or other non-home life activities. That proportion is higher than Tablet/iPads, Mobile Web/App usage, the Internet, Social networking and traditional media such as Newspapers and Live TV. Radio’s out of home consumption is a crucial media value because it delivers its audience when they are near retail, restaurant, grocery and other shopping venues.Let’s look further at where specifically AM/FM Radio listening occurs.
Out of home use Rises during the weekend for AM/FM radio. Listening to AM/FM radio at an “other” away from home location jumps from 38% to 45% during the weekends. And it makes sense that the proportion of work place listening to AM/FM radio is lower during the weekends.Let’s go a step further and take a look at the “other” away from home locations.
Now let’s see how radio compares with other media choices.
AM/FM Radio is the second most widely consumed medium among 25-54s during a typical week. AM/FM radio reaches nearly 60% of 25-54s during a typical day compared with 80% for Live TV. Radio significantly outdistances the Internet, Social networking, Mobile Web/Apps, printed newspapers/magazines, and tablets.While radio is second to TV overall let’s see how it compares when we look at consumption on an hourly basis.
AM/FM Radio leads all other media during the Daytime in the work week when consumers are closest to their retail, restaurant and grocery purchasing decisions.
And AM/FM Radio’s lead expands when we look at the consumption of employed 25-54s who have more money to spend.
Finally, AM/FM Radio is much stronger throughout the day than all media other than Live TV during weekends.
We have saved the best for last. Recency is crucial for advertisers. The idea is to reach consumers as close the purchase decision making as possible. When you deliver consumers just before they arrive at a retail location, grocery store or restaurant/bar you have the opportunity to “have the last word” and persuade them to consider or buy your product or service instead of another.
AM/FM Radio offers the greatest proximity to shopping occasions. 19% of listeners to AM/FM Radio tune in during the half hour preceding occasions of shopping. Far higher than Mobile Web/App, Internet, Print media or Live TV.
When looking at the Touchpoints data we see that most shopping for 25-54soccurs during the daytime which is Radio’s primetime. And the peak shopping hour is between 1 and 2PM. Let’s take a look at how radio and other media deliver leading up to that shopping peak.
AM/FM Radio is the strongest Pre-shopping medium. It reaches four in ten 25-54s during the two hours before the peak shopping hour of 1-2PM.Radio leads Live TV by more than 10 points and it’s has a 2.5 X lead versus the Internet and 6-8X lead versus Mobile Web/App, Social networking and print media.
AM/FM Radio’s position relative to competing media expands closer to the shopping peak. AM/FM Radio as a 14 point lead versus live TV 90 minutes prior to the peak shopping hour
One hour before the peak shopping hour AM/FM Radio maintains a 14 point lead versus Live TV and the distance between it and the other choices expands further.
In the crucial half hour before the shopping peak, AM/FM Radio reaches more than twice the number of people as Live TV and four times the number reached by the Internet. This is the time right before consumers make their final buying decisions. And AM/FM Radio dominates during this the decision making “moment of truth.”
Now let’s see how radio compares with other media choices.