As social media has become one of the most ubiquitous forces in our world, it should come as no surprise that old marketing tactics are being viewed as stale. Continue watching Bryan Moll's presentation to discover the best methods of selecting a social media influencer for your business.

1. HOW TO SELECT THE
RIGHT INFLUENCER
FOR YOUR BUSINESS
B R Y A N M O L L

2. Itisnosecretthatthemarketingindustryhasalwaysbeendog-eat-dog.However,asthe
world’stechnologicallandscapecontinuestoshift,businesseshavefoundthemselvesmore
atthemercyoftheirconsumersthaneverbefore.
Forsometime,olderexecutiveswereunabletodiscovermethodsofeffectivelybuilding
andmaintainingcredibilityamongstmembersofyoungergenerations,astheyare
notoriouslycriticaloflargecorporationsandtheirstalemarketingtactics.
However,asmoreindependentbloggersandsocialmediafiguresgainedmassive
followings,marketingcompaniesfarandwidefoundtheirmethodofgettingintoyounger
consumers’circleoftrustedbrands—throughinfluencermarketing.

3. Inspiteofhowstraightforwardtheprocessofinfluencermarketingmaybe,itisimperative
thatabrandstartsoffontherightfootbyrecruitingtherightindividualtorepresent—and
ultimatelyboost—theirvaluesandmission.
Asdauntingasthisfeatmayappear,itcanbesimplifiedbyfollowingaratheruncomplicated
process:

4. If you feel particularly drawn to one or
more individuals on social media, view
their opinions as clear and unbiased, and
believe that the ways in which they
conduct themselves online is conducive
to your brand’s image, you may have
found yourself a strong candidate who
holds the same rapport with their own
audience.
C O N S I D E R W H O
Y O U B E L I E V E T O B E
T R U S T W O R T H Y

5. Does this candidate post frequently? Do
they take time to craft lengthy, yet
compelling captions to accompany their
images or videos? Are their followers
actively engaging with their posts,
whether by liking, commenting, or
sharing them? Do they have any previous
experience in influencer marketing?
Answer these questions by monitoring
you candidate's’ activity for at least
three weeks. If they are able to
consistently reach these benchmarks,
they are worth pursuing a professional
partnership with.
E V A L U A T E T H E I R
A C T I V I T Y O N L I N E

6. Prior to making any binding, long-term
commitments, it is imperative that you
test your influencer’s ability to generate
success for your brand. Allow them to
flex their own creative muscles and craft
a blog or Instagram post about your
product(s) or service(s), then closely
monitor its engagement and reach.
G I V E Y O U R
I N F L U E N C E R A
T R I A L R U N

7. Althoughbuildinganetworkofreliablepartnerscanbe
arduousandtime-consuming,youwillfindtheadvantages
greatlyoutweighthedisadvantages.

8. FOR MORE
VISIT BRYANMOLL.IO