Radio Mirchi is a private FM radio network in India owned by Entertainment Network India Ltd. It began operations in 1993 in Indore and has since expanded to 33 cities across India. Radio Mirchi dominates the radio market in major cities like Delhi, Mumbai, and Kolkata. It uses localized taglines in different cities and provides popular programs and radio jockeys. Radio Mirchi differentiates itself through its premium pricing compared to other radio stations.

1. ::Radio Mirchi::
It's hot !

2. ABOUT
•Radio Mirchi (Hindi: ) is a nationwide network
of private FM radio stations in India.
•It is owned by the Entertainment Network India Ltd
(ENIL), which is one of the subsidiaries of The Times
Group.
•"Mirchi" is Hindi for chili. The tagline of Radio Mirchi is
"It's hot!".

3. HISTORY
•The original avatar of Radio Mirchi was Times FM. Radio
Mirchi began operations in 1993 in Indore.
• Until 1993, All India Radio (AIR), a government
undertaking, was the only radio broadcaster in India.
• The government then took the initiative to privatize the
radio broadcasting sector and sold airtime blocks on it’s
FM channels to private operators in
Indore, Hyderabad, Mumbai, Delhi, Kolkata, Vizag and
Goa.
•The Times Group operated its brand, Times FM, till June
1998. After that, the government decided not to renew the
contracts given to private operators.

4. Licenses
•In 2000, the government announced the auction of 108 FM
frequencies across India.
•ENIL won the largest number of frequencies, and thus started its
operations under the brand name Radio Mirchi.
•In January 2006, Radio Mirchi bagged 25 frequencies in the
second wave of licences that were issued by the Government of
India.
•This pushed the Radio Mirchi presence in 32 centers. In the first
wave of launches, Indore was the first city in India having grade of
first private radio channel.
•Times decided to start radio channel to address the mass audience
as advertisers can be attracted by showing a low cost per thousand.

5. Areas of operation
Currently, Radio Mirchi has a presence in more than 33
cities, including the 6 metros of India and is the costliest station
in India as they charge more than double of the competition.
Radio Mirchi’s Tag Lines:
•98.3 FM - Ahmedabad Tagline "Radio Mirchi 98.3 FM - It's hot!".
•98.3 FM - Aurangabad, Maharashtra Tagline "Mirchi Sunne Wale
Always Khush" Started On 23 July 2007.
•98.3 FM - Bangalore It uses the tagline “Sakkath hot maga!" in
Bangalore.
•98.3 FM - Bhopal Tagline "Radio Mirchi - It's Hot"

6. Continued…
•98.3 FM - Chennai It uses the tagline "Idhu semmma hot
machchi!" in Chennai.
•98.3 FM - Coimbatore Service started on November 2007 "Idhu
semmma hot machchi!"
•98.3 FM - Delhi "Its Hot"
•98.3 FM - Jaipur "Its Hot"
•98.3 FM - Mumbai "Its Hot"
•98.3 FM - Gwalior It user the tagline "Gwalior Jhoome"
•98.3 FM - Hyderabad It uses the tagline "Idi chaala hot guru!" in
Hyderabad.
•98.3 FM - Kolkata It uses the tagline "Mirchi sunne wale always
khush"
•98.3 FM - Pune Tagline - "Radio Mirchi - It's Hot" / Radio Mirchi -
Tikhat Aahe!
•98.3 FM - Goa Tagline - "Radio Mirchi - It's Hot" and finally,
•98.3 FM - Rajkot Tagline "Radio Mirchi - It's Hot"

7. More About Radio Mirchi’s Operation
1.It reaches out to almost 52% of FM radio listeners in Delhi 44%
in Mumbai,40% in Indore,35% in Jaipur,30% in Bhopal, 20%
Chennai, 17% in Kolkata, 15% in Nagpur,10% in Bangalore and
02% in Raipur.
2. Radio Mirchi started providing Visual Radio to its subscribers in
Delhi from 25 July, 2006 onwards and in Mumbai since
September 2006.
3. It later started its Visual Radio service from Kolkata as well.

8. RDS Service
In Mumbai; Radio Mirchi sends Radio Text containing
information about The Name of Channel, Next Song
and Currently Playing song.

9. Programmes of Radio Mirchi 98.3
FM
•Some of the popular shows of Radio Mirchi 98.3 FM are
Khoobsurat, Total Filmy, Dr. Love and many others.
•Radio Mirchi 98.3 FM hosts a show called Hi Delhi early in the
morning, featuring news. It changes it’s show names from city to city in
order to adapt to the area better, for instance; in Kolkata, it’s called “Hi
Kolkata.
•Radio Mirchi also launched an Audio-Book based programme in
Kolkata, named Sunday Suspense.
The show presents thrilling and horror stories of Satyajit Ray and other
eminent Bengali writers. The show has been a massive hit in the region.

10. Program Guide And Favorite RJ’s
•HI DELHI - Show Days : Monday-Saturday
Show Time : 7:00 AM to 11:00 AM
•90's NOT OUT!! - RJ : Safia Show Days :
Monday-Saturday . Show Time : 11:00 AM to 2:00 PM
•2 IDIOTS - RJ : Manish . Show Days : mon-sat .
Show Time : 2:00 PM to 5:00 PM

11. Continued…
•Purani Jeans - RJ : Sayema . Show Days : Monday -
Friday . Show Time : 9:00 PM to 12:00 AM
•TOTAL FILMY - RJ : Vikrant . Show Days : SUNDAY
Show Time : 6:00 PM to 10:00 PM
•Sunset Samosa - RJ : Naved . Show Days :
Monday-Saturday . Show Time : 5:00 PM to 9:00 PM
•Nitrogen - RJ : Rohit . Show Days : Monday to
Saturday Show Time : 12:00 AM to 4:00 AM

13. Mirchi Music Awards
•The Mirchi Music Awards are presented annually by Radio
Mirchi to honour both artistic and technical excellence of
professionals in the Hindi language film music industry of India.
•The awards, given in seventeen different categories, were
instituted to award the best of 2008.
•In 2010, the Southern edition of the awards - Mirchi Music
Awards South was launched to award the best of 2009 through
which artists from the four South Indian film industries
(Tamil, Telugu, Kannada and Malayalam) were honored.

14. How is Radio Mirchi different from
other radio stations?
1.As per the Radio Audience Measurement Reports (RAM), Radio
Mirchi has been dominating in Delhi & is the leader in Mumbai and
Kolkata. In Kolkata they are not clear leaders in SEC ABC
segments. However, in the SEC D & E segments Radio Mirchi has
total domination.
2.Radio Mirchi believes premiumness can be achieved by charging
more from the clients, unlike BIG 92.7 FM which is comparatively
more Economic and but has content which does not meet the
expectations of it’s listeners.
3. Radio Audience Measurement (RAM) launched by a TV ratings
company TAM, Radio Mirchi dominated Mumbai, Delhi and
Bangalore by logging a combined weekly listenership of
approximately 11.3 million (RAM week 02, 2008). This is the
highest of any station in these three cities combined.

15. Strengths
•Leading FM station.
•Most favored Station on Road.
•Popular among youth.
•Present in 33 Cities and 6 Metros
attract national level advertisers.

16. Weakness
•High commercial breaks.
•Inadequate penetration.
•Long queue as compared to other FM
stations for connection via telephone.

17. Celebrities on Radio Mirchi

18. Presented By:
Varun Sood
Shreya Ahuja
Sanchit
Raghav Rohatgi
Shashwath M.M.
Shyam Pratap Singh
Aditya Sharma
Tanvi Jaipuriar
COURSE - BJ&MC
CLASS - 1C, Group 8