This document outlines the history and business strategy of Radar Skis, founded by water skiing pioneer Herb Obrien. It describes Radar Skis' innovative ski designs using new materials like carbon fiber and hard boots. The target audience was competitive water skiers seeking cutting-edge technology. Radar Skis' strengths included industry-leading design and a demo program allowing skiers to test products. Its weaknesses were a niche market and injury issues. The brand grew to dominate the market alongside Goode Skis due to its focus on innovation, demo events, and social media promotion by Obrien.