Objectives• Minimal Budget For Smaller Company• Sell More Boards• Increase brand awareness amongst skaters• Increase brand awareness amongst distributors• Increase User engagement• Market new product lines (boards and slide pucks)
Content• Providing knowledge and details in a confusing hobby• A lot of quality content could be created that can be shared across multiple networks.• Videos of users riding, tricks, tutorials, photos of new boards as well as reviews of the parts sold with the complete decks (trucks, wheels, bushings, etc.)• Increase user engagement by providing greater incentive to post photos and or videos (promotional content).
• $50 is for promoted posts• 5-10 posts• Has a very well established page with a consistent posting strategy• Events and races• Implementation of Static iframe to provide better access to available boards and merchandise within facebook.
Current website format would make a great candidate for this type ofpage because of layout (easier to avoid horizontal scroll bars)• This could either be an existing web page from the holesom site placed within the page or a custom made page
36 Clicks A Day$200A month 1 monthPress Releases
Promotions $200• Consists of Holesom products as well as the products of the brands sold with decks• Promotional contests will be accompanied by posts that provide value to users. For example a youtube tutorial about wheel size and duromoters before we give-away wheels.• Raffling off some of the new boards is a great way to let people know about them.
Youtube• Developing video content that is easy to share across multiple networks• Tutorials including: Trick tips, board reviews, and board setup provide value to users outside of our product line• Video campaign aimed at distributors that quickly explains what Holesom is all about and how they make their boards• Allows for others to hear the unique Holesom story and meet the people behind the boards