This document discusses several existing and new products including modified products like the Tide to Go stain remover pen and Brooks Brothers non-iron shirts, as well as new products like BrightFeet slippers, Super Glue, and Play-Doh. It provides background on when and how these products were developed, key features, and competitors. References are also included at the end to provide additional information on the products.

1. Product Development
By:
Nikita Garg
Shreya Juneja
Cluster Innovation Centre, University of Delhi

2. Modified Products

3. Tide to Go Instant Stain Remover Pen
• Introduced in 2005 by Proctor &
Gamble
• In 2006 Good Housekeeping Research
Institute test, the "pen safely erased
most fresh, non oily drink and food
spots — such as red wine, tomato
juice, ketchup, and coffee“
• Works on silk
• Competitor: OxiClean Instant Stain
remover spray

4. Brooks brothers Non-Iron Shirt
• First wash-and-wear dress shirt: the Brooksweave, in 1953
• Oldest men's clothier chain in the United States
• Abraham Lincoln was assassinated in his Brooks Brothers coat
• Earlier the shirts were made up of polyester, today the non iron
shirt is 100% cotton

5. Tupperware
• Follows direct sales strategy
• Tupperware products are known for their durability
• Guaranteed by the Company against
cracking, warping, peeling and chipping under normal
domestic use
• The company has done well developing products for specific
local markets, including kimchi containers in Korea, kimono
keepers in Japan, and masala containers in India.

6. Apple MacBook
• Introduced with promise to put creative power of technology
in everyone’s hands
• Electro-acoustic composer Jon Appleton established one of
the first digital music studios, completely around the
Macintosh
• Apple won a patent for MacBook, called "Electronic device
display module“, that describes a method to power laptops
through solar light.

7. Google glass
• Inspired by 'Star Trek' assistant
• Wearable computer with an optical head-mounted
display (OHMD)
• Google`s transparent product strategy, exposing the evolution
of the product to developers, reporters and consumers, is great
marketing too
• Offered developers an opportunity to buy “Explorer Edition”
for $1,500

8. New Products

9. BrightFeet Slippers
• The idea came from an experienced inventor, Doug Vick, who
after getting up in the middle of the night, bumped into the
bedpost while making his way back to the bed
• Contain LEDs, both pressure and light sensitive, to provide light
during night

10. Super Glue
• Originally discovered in 1942 by Dr. Harry Coover when he was
attempting to make clear plastic gun sights to be put on guns
used by Allied soldiers
• Formulation he came up with didn’t work well for gun
sights, but worked fantastically as an extremely quick bonding
adhesive
• Story behind the logo: The test was to hold a hanging car from
a crane and the Super Glue Corporation product was the best

11. DuPont Non Stick Cookware
• Roy J. Plunkett invented one of the best known and most
widely used polymers, Teflon®
• In the early 1960s, Teflon® found its most famous use, as a
nonstick surface for cookware
• Plunkett was inducted into the National Inventors Hall of Fame
for his invention of Teflon® in 1985

12. Enable Talk Gloves
• Enable Talk is a student project
• Main idea is to translate sign language into speech
• Idea for the project came from interacting with hearing-
impaired athletes at a school
• Won first prize at Microsoft Imagine Cup competition in 2012
• Current prototype has been introduced in the market at high
cost but with economy of scale, the price is expected to
decrease

13. Play-Doh
• "plastic modelling composition of a soft, playable working
consistency' that eventually became Play-Doh
• Originally designed as a wallpaper cleaner
• Its similarity to regular modelling clay without the toxicity or
mess made Play-Doh a great toy
• Joe McVicker became millionaire before his 27th birthday after
re-releasing the product as a toy

14. Existing Products new to market

15. Cavin Kare enters Sri Lanka
• Cavin Kare introduced the concept of sachets in India
• The Sri Lankan market was inclined towards egg, black and
king coconut variants
• CavinKare customized Chik Shampoo according to the Sri
Lankan market needs

16. ZARA Pants
• Created a storm internationally
• Thick leggings
• Most apt for the Indian hour glass figure

17. References
• http://www.goodhousekeeping.com/product-reviews/innovative-
products-from-the-past-decade-11#slide-9
• http://www.thefreelibrary.com/Tide+Introduces+New+Tide+to+Go+and+P
rovides+Stain+Rescue+to+the...-a0133059114
• http://answers.yahoo.com/question/index?qid=20080810230836AA3khen
• http://en.wikipedia.org/wiki/Brooks_Brothers#cite_note-11
• http://articles.economictimes.indiatimes.com/2013-12-
19/news/45377710_1_brooks-brothers-shirt-cotton
• http://www.plasticsnews.com/article/20131226/NEWS/131229973/tuppe
rware-still-innovating-with-plastics#
• http://tupperwareindia.com/lifetime-warranty
• http://www.apple.com/30-years/
• http://in.news.yahoo.com/apple-awarded-solar-power-patent-macbook-
112135662.html
• http://www.dailymail.co.uk/sciencetech/article-2221363/Google-reveals-
Star-Trek-inspired-vision-future-computing.html
• http://en.wikipedia.org/wiki/Google_Glass

18. References
• http://readwrite.com/2013/03/01/project-glass-googles-transparent-
product-strategy-is-great-marketing#awesm=~oxstGqaVbaRRD9
• http://www.engadget.com/2005/10/08/brightfeet-lighted-slippers/
• http://www.brightfeetslippers.com/index.php/the-brightfeet-story
• http://www.todayifoundout.com/index.php/2011/08/super-glue-was-
invented-by-accident-twice/
• http://www.supergluecorp.com/history.html
• http://web.mit.edu/invent/iow/plunkett.html
• http://home.howstuffworks.com/nonstick-cookware1.htm
• http://techland.time.com/2012/11/01/best-inventions-of-the-year-
2012/slide/enable-talk-gloves/
• http://enabletalk.com/
• http://the-gadgeteer.com/2012/07/15/enable-talk-gloves-lets-hand-it-to-
them/
• http://techcrunch.com/2012/07/09/enable-talk-imagine-cup/
• http://inventors.about.com/od/pstartinventions/a/playdoh.htm