This document provides a textual analysis of a Time Out London billboard advertisement. It notes that the ad uses red, black and white colors consistent with Time Out's house style to identify the brand. Weekdays are listed in black to represent workdays, while the weekend is highlighted in red to represent fun. This contrasts dull workdays with exciting weekend activities. The ad promotes a "three day weekend" initiative to encourage leisure on Fridays. It directs viewers to the Time Out website for more information on local events and things to do. The subtle logo placement challenges conventions to focus attention on the message rather than the brand. Overall, the ad skillfully uses universal references to weekday schedules to attract target audiences seeking weekend escapism.