The focus group provided feedback on attracting a target audience of young adults to a new TV channel. Trevor suggested using bright colors in the visual style to appeal to young viewers. Anthony emphasized ensuring the visual style, including images, colors, fonts and typography, clearly represents and attracts young adults. Craig noted the importance of diverse representation of gender, ethnicity and culture in both programming and promotional materials. Lisa proposed using social media like Facebook and Twitter to promote the channel. Rachel pointed out the need for a broad range of content to appeal to different interests within the target demographic. [/SUMMARY]

1. Focus Group

2. Trevor Mitchell
Trevor brought forward the idea of using a bright and eye-
catching colour scheme that would successfully attract the
audience we are attempting to target with the launch of our
new TV Channel. Our TV Channel will be based around the
entertainment genre and we’ve aimed our target audience at
young adults therefore we want an edgy, alternative feel to
our products. Therefore he said one way to successfully target
the audience and connote the genre would be to use a colour
scheme of bright colours that would stand out to the audience
and encourage them to become regular members of are
audience as it would appeal to an age range of young adults.
Also he pointed out that using a bland colour scheme with
dull, generic colours such as black and white could potentially
deter an audience from our website.

3. Anthony McGovern
Anthony also gave us advice on how we could successfully
target an audience with our products and he pointed out
a vital way in doing this was to use a correct visual style.
He pointed out that we needed to use images, colours,
fonts and typography that would successfully attract our
target audience and connote the genre. Our target
audience is aimed at young adults therefore he stated our
visual style needed to be clear, attractive and something
that is going to reflect and represent that age group.
Because we are aiming to a mass audience our visual
style needs to stand out and catch the eye of our
audience so that they are attracted to viewing our
products and hopefully becoming a regular member of
our audience.

4. Craig Daniels
Craig pointed out we also have to take great detail when it comes to
representation and how we represent certain genders, ethnic groups
etc in our productions. Through our textual analysis of such
productions from channels such as BBC, ITV and Channel 4 one
common thread throughout them all was the equal way in which they
represented different genders, ethnic groups etc to show that they are
diverse in their programming and that anyone can enjoy their channel.
Due to the fact we are targeting an audience of young adults he
pointed out that it would be smart of our group to successfully
represent different genders, races, cultures and such to prove we are a
diverse channel in our programming and in the audience we are
targeting. He pointed out that we could represent this through our
visual style for example through the use of images as we could use
images including different genders, races, cultures and so on to
represent the diversity of our channel.

5. Lisa Smith
Lisa pointed out how we could use Web 2.0 technology to
successfully promote are channel and reach out to a
more mass audience. Using popular social networking
sites such as Facebook and Twitter and plugging our
channel on these sites through advertisement, creating a
company account and so on will get more people to
notice our channel and therefore hopefully encouraging
them to watch the content we produce. Social
networking is most popular with our target audience of
young adults therefore they are more likely to notice our
TV Channel meaning we are reaching out to a larger
audience.

6. Rachel Miller
Rachel stated that as we are targeting an audience of
young adults with multiple different interests what we
showcase on our channel has to be broad. For example
we need to keep people of different interests happy for
example broadcasting comedy shows for comedy fans or
drama shows for drama fans. Also she pointed out that if
we target for example comedy fans with comedy shows
they are more likely to broaden their interests by
watching other sub-genre shows of the entertainment
genre on our channel. Therefore we also have to consider
the different kinds of viewers we will have on our channel
and since we are targeting a mass audience we have to
provide something for everyone.

7. Summarising Findings
Overall the visual style of our website was key for our focus group in
terms of targeting our audience. Trevor, Anthony and Craig all touched
on this with Trevor suggesting bright, eye-catching colour schemes,
Anthony talked about colours as well as images and typography in
order to give the website an alternative style to represent the channels
ethos and Craig talked about representation through our visual style in
terms of representing certain genders, ethic groups etc with the visual
style. So considering three of the five people we talked to touched on
this it is clearly a vital component that we will greatly take into account
when creating the products. Some of the other people we talked to
focused on other areas for example Lisa to mentioned how he would
use available Web 2.0 technology to our advantage in terms of
promoting the channel. And Rachel who we talked to also reminded us
that because we are targeting young adults with multiple interests we
had to be broad in terms of the channels content. We will take all
these findings into account in order to promote the channel and
successfully attract an audience.