Lily Attwood has created a media magazine aimed at 20-35 year olds, similar to music magazine 'Q'. She has selected content and designed the front cover, contents, and double page spread with this target audience in mind. Throughout the magazine, the theme is classy and sophisticated. The front cover features a classy new artist wearing a skirt and sophisticated top to portray her as professional and tie into the target age range. Articles discuss similar artists like Jessie J, One Direction, and Taylor Swift that would appeal to 20-35 year olds. The magazine's £2.99 price is average compared to others.