See this presentation as part of our free webinar: "How to Market Your Small Business in 2014" at http://www.prescriptionsforonlinesuccess.com/register-small-business-recorded-webinar/
Did you know that 44% of email is opened on a mobile device? Are you designing your communications to be read on a cell phone or tablet? Just think of the impact mobile devices have on: What you say, How you say it, Where you place your calls to action, and What is likely invisible to your readers on a mobile device.
In this webinar, we discuss how your audiences are using mobile devices to find what they need, to assess their options, to make decisions, and to make purchases and donations. Small businesses and nonprofits that start embracing mobile now, will be the ones best able to compete tomorrow and into the future.
Get great ideas for how to adapt your online marketing efforts to include mobile.
Making the Case for Mobile Marketing - Beyond Text Messaging!Vanessa CEO
Whether you know it or not, mobile is already having an influence on the way people interact with your small business or nonprofit organization.
Customers are using mobile devices. A lot. There are now more mobile phones than humans. It's time to start thinking about how your business has to build mobile into its marketing strategy. In this seminar, you will learn:
Five tips for what you can do today to start taking advantage of mobile marketing.
How to better understand and apply the spread of mobile behavior.
How to build your own mobile strategy.
How to make the most of your mobile email, website, and social media campaigns.
And more...
Embracing mobile marketing is about the success of your efforts to communicate with your customers, and the success to connect with them where they are now: on their phone.
The case for mobile is getting stronger every click and call.
Case Study: Using Digital to Create Luxury Retail ExperiencesDigiday
David Womack, executive creative director for mobile and social platforms at R/GA, has been working with luxury jeweler Tiffany & Co. for years to develop their presence on the web, in social, and through apps. Now he's working with the brand to translate that momentum into digital experiences that are redefining the luxury experience in retail.
Two-Way App Messaging - How Brands can Increase RetentionDonky Carrots
Mobile and mobile apps are vital technology for brands in 2014, but what challenges are there in marketing to and retaining app users and what technologies are available to help other than push notifications?
What homeowners need to know to be successful in 2016 in the vacation rental industry:
Slide deck from the rented. webinar for homeowners hosted on January 28, 2016.
Making the Case for Mobile Marketing - Beyond Text Messaging!Vanessa CEO
Whether you know it or not, mobile is already having an influence on the way people interact with your small business or nonprofit organization.
Customers are using mobile devices. A lot. There are now more mobile phones than humans. It's time to start thinking about how your business has to build mobile into its marketing strategy. In this seminar, you will learn:
Five tips for what you can do today to start taking advantage of mobile marketing.
How to better understand and apply the spread of mobile behavior.
How to build your own mobile strategy.
How to make the most of your mobile email, website, and social media campaigns.
And more...
Embracing mobile marketing is about the success of your efforts to communicate with your customers, and the success to connect with them where they are now: on their phone.
The case for mobile is getting stronger every click and call.
Case Study: Using Digital to Create Luxury Retail ExperiencesDigiday
David Womack, executive creative director for mobile and social platforms at R/GA, has been working with luxury jeweler Tiffany & Co. for years to develop their presence on the web, in social, and through apps. Now he's working with the brand to translate that momentum into digital experiences that are redefining the luxury experience in retail.
Two-Way App Messaging - How Brands can Increase RetentionDonky Carrots
Mobile and mobile apps are vital technology for brands in 2014, but what challenges are there in marketing to and retaining app users and what technologies are available to help other than push notifications?
What homeowners need to know to be successful in 2016 in the vacation rental industry:
Slide deck from the rented. webinar for homeowners hosted on January 28, 2016.
View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/portfolio-item/events-registration-webinar/
Have you ever considered holding an event to market your business? Many small businesses and organizations don’t realize the possibilities available to them to increase customer loyalty and build new prospect awareness through events. Whether you’re holding a special in-store tasting, an event with a charity, sharing your knowledge through a seminar, or holding a concert, events can help you gain visibility.
When you run an event, you want to make sure you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience.
This presentation shows:
Different types of events you can run
How to set goals for your events
How to promote your events (including a sample promotional timeline and activities)
How to set up an effective online registration process
What to do after the event
Note: This session will not address best practices for venue selection, planning event entertainment or dining options, running fundraising activities, etc. It is focused on helping audiences promote their events and streamline the online registration process.
Learn how event marketing and online registration can provide a fun and unique way to engage your audience and help you stand apart from the competition.
How to Market Your Small Business in 2014The URL Dr.
View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/register-small-business-recorded-webinar/
Learn core marketing concepts that will help you understand how to make your small business or organization be more effective online. From the 4 pillars of marketing success to tips to make your marketing mobile-friendly, you’ll learn how today’s marketing techniques, can help you grow.
Small businesses and organizations need to be as effective as possible in their marketing efforts. But with so many different types of marketing activities to choose from, they often miss some of the important, core marketing concepts that will help them understand why those activities are so important and which ones would be the most effective for their unique situation. In this presentation, you’ll learn core concepts in online marketing and how a little bit of marketing knowledge can go a long way.
You'll learn:
What marketing in 2014, really is (and isn’t).
How marketing has changed in the past 10 to 20 years in ways that benefit small businesses.
How you must set goals and objectives for your marketing efforts.
The 4 Pillars of Marketing Success – a framework that shows how different marketing activities all fit together, and can be easily implemented by small businesses.
It’s ok to start small. Learn ideas for where to begin.
Start to build a foundation of marketing knowledge today.
Events are a great way to establish your company as an authority in your field. It’s also a integral part of fundraising for non-profits. This seminar walks you through how to create an event from online registration to promotion. Attract new customers/members and deepen existing relationships. This seminar is from Constant Contact and is built around the Event Spot product, but the information can be used with any online event planning product.
Just in time for your holiday planning. Reach out to your customers, bring in new prospects, and boost repeat and referral business! Whether you're a B2C, B2B, or nonprofit, this presentation provides simple practical tips for closing out the year on a high note. See this presentation as a webinar on demand at: http://www.theurldr.com/rock-your-holidays-on-demand-signup
View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/register-offers-promotions-recorded-webinar/
Increase and reward loyalty while driving new customers to your door.
Offers and promotions are at the core of online and offline marketing activities for small businesses and organizations. But do you know how to successfully tie a special offer or coupon into a Facebook campaign? Do you know the best way to get your current supporters to share your offers with their friends, increasing your promotion’s reach? This presentation will help you learn what you need to know about successful deals, offers, trackable coupons, and how to integrate all of these types of promotions into your marketing efforts.
This presentation shows:
3 Things you really want to get with your deal
Different types of deals and coupons you can run online
5 Steps to a great offer
The 5 Don’ts of Deals
How to run a Facebook campaign (and no, it’s not just posting)
How to extend the reach of your promotions through sharing and social media
Join us and learn great new strategies to help you develop your promotional campaigns online and off.
eMarketer Webinar: How Mobile Is Transforming the Path to PurchaseeMarketer
Join eMarketer's Noah Elkin as he provides an overview of the shifting digital commerce landscape and the information you need to stay connected with increasingly mobile shoppers.
eMarketer Webinar: Key Digital Trends for 2014eMarketer
Join eMarketer for a free webinar covering a variety of topics including the challenges of marketing to the always-on, increasingly mobile-centric consumer.
eMarketer Webinar: Reaching and Engaging Always-On Business BuyerseMarketer
Enterprise trends like “bring your own device” (BYOD) and the consumerization of business technology are pushing business buyers to use their smartphones and tablets at all phases of the purchase path—from discovery to decision-making and beyond. Topics in this webinar include: How are business buyers using their smartphones and tablets along the purchase path? How are B2B marketers factoring mobile into their budgets, strategies and tactics? In what ways are B2B marketers integrating mobile at each phase of the buyer journey?
eMarketer Webinar: Financial Services 2015 Outlook—Mobile Comes into FocuseMarketer
After years of experimentation and strategy building, mobile is finally coming into focus for the US financial services industry. Topics in this webinar include: How are consumer behaviors changing when it comes to transacting and interacting with financial institutions on mobile devices? To what extent are financial companies investing in digital and mobile advertising? What strategies and tactics are successful financial marketers using to reach increasingly connected consumers?
View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/portfolio-item/events-registration-webinar/
Have you ever considered holding an event to market your business? Many small businesses and organizations don’t realize the possibilities available to them to increase customer loyalty and build new prospect awareness through events. Whether you’re holding a special in-store tasting, an event with a charity, sharing your knowledge through a seminar, or holding a concert, events can help you gain visibility.
When you run an event, you want to make sure you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience.
This presentation shows:
Different types of events you can run
How to set goals for your events
How to promote your events (including a sample promotional timeline and activities)
How to set up an effective online registration process
What to do after the event
Note: This session will not address best practices for venue selection, planning event entertainment or dining options, running fundraising activities, etc. It is focused on helping audiences promote their events and streamline the online registration process.
Learn how event marketing and online registration can provide a fun and unique way to engage your audience and help you stand apart from the competition.
How to Market Your Small Business in 2014The URL Dr.
View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/register-small-business-recorded-webinar/
Learn core marketing concepts that will help you understand how to make your small business or organization be more effective online. From the 4 pillars of marketing success to tips to make your marketing mobile-friendly, you’ll learn how today’s marketing techniques, can help you grow.
Small businesses and organizations need to be as effective as possible in their marketing efforts. But with so many different types of marketing activities to choose from, they often miss some of the important, core marketing concepts that will help them understand why those activities are so important and which ones would be the most effective for their unique situation. In this presentation, you’ll learn core concepts in online marketing and how a little bit of marketing knowledge can go a long way.
You'll learn:
What marketing in 2014, really is (and isn’t).
How marketing has changed in the past 10 to 20 years in ways that benefit small businesses.
How you must set goals and objectives for your marketing efforts.
The 4 Pillars of Marketing Success – a framework that shows how different marketing activities all fit together, and can be easily implemented by small businesses.
It’s ok to start small. Learn ideas for where to begin.
Start to build a foundation of marketing knowledge today.
Events are a great way to establish your company as an authority in your field. It’s also a integral part of fundraising for non-profits. This seminar walks you through how to create an event from online registration to promotion. Attract new customers/members and deepen existing relationships. This seminar is from Constant Contact and is built around the Event Spot product, but the information can be used with any online event planning product.
Just in time for your holiday planning. Reach out to your customers, bring in new prospects, and boost repeat and referral business! Whether you're a B2C, B2B, or nonprofit, this presentation provides simple practical tips for closing out the year on a high note. See this presentation as a webinar on demand at: http://www.theurldr.com/rock-your-holidays-on-demand-signup
View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/register-offers-promotions-recorded-webinar/
Increase and reward loyalty while driving new customers to your door.
Offers and promotions are at the core of online and offline marketing activities for small businesses and organizations. But do you know how to successfully tie a special offer or coupon into a Facebook campaign? Do you know the best way to get your current supporters to share your offers with their friends, increasing your promotion’s reach? This presentation will help you learn what you need to know about successful deals, offers, trackable coupons, and how to integrate all of these types of promotions into your marketing efforts.
This presentation shows:
3 Things you really want to get with your deal
Different types of deals and coupons you can run online
5 Steps to a great offer
The 5 Don’ts of Deals
How to run a Facebook campaign (and no, it’s not just posting)
How to extend the reach of your promotions through sharing and social media
Join us and learn great new strategies to help you develop your promotional campaigns online and off.
eMarketer Webinar: How Mobile Is Transforming the Path to PurchaseeMarketer
Join eMarketer's Noah Elkin as he provides an overview of the shifting digital commerce landscape and the information you need to stay connected with increasingly mobile shoppers.
eMarketer Webinar: Key Digital Trends for 2014eMarketer
Join eMarketer for a free webinar covering a variety of topics including the challenges of marketing to the always-on, increasingly mobile-centric consumer.
eMarketer Webinar: Reaching and Engaging Always-On Business BuyerseMarketer
Enterprise trends like “bring your own device” (BYOD) and the consumerization of business technology are pushing business buyers to use their smartphones and tablets at all phases of the purchase path—from discovery to decision-making and beyond. Topics in this webinar include: How are business buyers using their smartphones and tablets along the purchase path? How are B2B marketers factoring mobile into their budgets, strategies and tactics? In what ways are B2B marketers integrating mobile at each phase of the buyer journey?
eMarketer Webinar: Financial Services 2015 Outlook—Mobile Comes into FocuseMarketer
After years of experimentation and strategy building, mobile is finally coming into focus for the US financial services industry. Topics in this webinar include: How are consumer behaviors changing when it comes to transacting and interacting with financial institutions on mobile devices? To what extent are financial companies investing in digital and mobile advertising? What strategies and tactics are successful financial marketers using to reach increasingly connected consumers?
In September 2014, CG surveyed 1,005 U.S. consumers online and conducted qualitative phone interviews with ten financial services executives at the top 20 U.S. financial institutions, to understand how mobile banking and the shift of mobile device size (tablets getting smaller, smartphones getting larger) will influence how Americans do their banking in the 21st century. This presentation details the findings of this research.
To receive a copy of the white paper, due out in March 2015 please email insight@cgcginc.com. For more information about CG’s Digital Practice please visit https://www.carlisleandgallagher.com/insights/research-insights or follow #CGDigital on Twitter.
The Mobile Revolution is becoming the biggest technological shift in years. Consumers are spending as much time on mobile as they are on traditional online on desktops and laptops. Companies have a big opportunity but have the challenge of keeping pace with the advancements of the technology.
How to Recruit Millennials by Going Mobile and Embracing Company TransparencyGlassdoor
Join Glassdoor and Jibe for a webinar on mobile recruiting entitled, “How to Recruit Millennials by Going Mobile & Embracing Company Transparency.”
Key Takeaways:
-How to optimize your career site for mobile devices or integrate mobile with your Applicant Tracking System (ATS)
-What Millennials look for in employers and how they do their research
-How to improve your job candidate experience to win over candidates
eMarketer Webinar: How Marketers Are Meeting the Challenges of Always-On Shop...eMarketer
Join eMarketer's Noah Elkin and Yoram Wurmser for a free webinar that covers how today’s mobile-enabled, constantly connected shoppers are refashioning the path to purchase.
eMarketer Webinar: Key Digital Trends, a Midyear UpdateeMarketer
Join eMarketer for a mid-year look at the digital trends affecting marketers, including important shifts in media fragmentation and consumer behavior, media buying and digital marketing.
Employees can be your best supporters online. They can increase your brand's awareness, get your message in front of a larger audience, increase sales and lead generation, and lower the cost of recruiting. Employee advocacy programs can positively impact your bottom line. Find out more about employee engagement, the power of your employees on social media, and how your company can implement an employee advocacy program with stats and tips from The URL Dr in this infographic.
The webinar version of this presentation is available at: http://www.theurldr.com/register-cant-anyone-find-website/
ARE YOU INVISIBLE TO GOOGLE AND THE SEARCH ENGINES?
There are many reasons why your customers may be having trouble finding your website. In this webinar, we’ll discuss best practices in various website design and SEO techniques that can help put your website on the map. Literally.
This presentation teaches:
-The most important parts of your webpage for customers and for Google.
-How to write content for your website to get you found.
-Search engine optimization (SEO) basics and best practices, including what you can control and what you can't.
-Tools of the pros to help get you found by the search engines.
-A brief introduction to the Google Zoo (Panda, Penguin, and Hummingbird) and why you need to be aware of all these animals and birds.
This presentation is available as a free webinar: http://www.theurldr.com/register-omg-website-ugly-webinar/
Have you been wondering why your not doing much business online? It could be your website. Your website needs to convey in 5 seconds or less that you're reputable and trustworthy, you're an expert in your field, you can solve your visitors' problems, and lead them in a direction through your site so they can find what they're looking for. It's a lot to ask a poor website to do, But if you're website is ugly, then your visitors may be leaving.
The presentation also discusses the benefits of using WordPress. Learn 6 of the top WordPress plug-ins for small business, how to choose a web host, and how to keep your website safe.
Social media best practices featuring Facebook, Twitter, LinkedIn, Google+, and Pinterest.
Part 1 covers social media basics:
-why use social media
-intro to the networks
-what do you say?
Part 2 covers the networks in depth
-big 5: Facebook, Twitter, LinkedIn, Google+, Pinterest
-is it right for my business?
-how to create content
-how others are using it
This presentation was given at the SBDC Regional Conference in Ocean City, MD, on September 4, 2014.
How to Use Email Newsletters & Announcements to Drive ActionThe URL Dr.
View the presentation as a free online webinar at:http://www.prescriptionsforonlinesuccess.com/register-email-newsletters-drive-action-webinar/
Small businesses and organizations need to communicate and engage their audience on an ongoing basis. One of the most cost effective ways effectively reach your current customers and prospective ones is with email. Email is more important than ever as a communication tool.
Newsletters and Announcements have become a core component of small business and nonprofit marketing activities. This presentation will teach best practices that are quick and easy to implement, to help make your email newsletters more effective.
This presentation will show:
Different types of newsletters
How to write content for your newsletter or announcement
How to use graphics and images in your newsletter or announcement
Subject line best practices
When to send your email communications
Why email and social media need to be used together
Tools that can save you time
Join us and learn great new strategies to help your business or nonprofit in your email and social media activities.
View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/register-youre-social-now-webinar/
In part 2 of our social media series, you’ll get a closer look into each of the 5 most popular social networks – Facebook, Twitter, LinkedIn, Google+, and Pinterest. You’ll learn the benefits of using each, how other organizations are marketing with them, and a list of dos and don’ts for each channel.
This presentation covers:
How to tell if a social network is right for your business
What kind of content to post to get the best engagement
Social network etiquette
Is your content working? How to tell.
Next steps
Are you ready for social media? You will be after this seminar. Join us and get ready to be social.
Also, Don’t miss Part 1 of this series – “Basics of Social Media." Available in SlideShare and as a free online webinar.
How to Use Feedback and Online Surveys to Drive ActionThe URL Dr.
What do your customers and prospects really think about your business or organization? Do you know? Do you care? You should. What you don’t know could be impacting your sales and donations.
Asking for and getting feedback from your customers or supporters through the use of online Surveys, Polls, or Reviews, can not only be an eye opening experience, it can be a profitable one. This Power Point will reveal simple but highly effective best practices and considerations for how to build a survey that allows you to gather valuable insights and suggestions from your audience.
This presentation covers:
How to set survey objectives
The importance of listening
Developing good questions
Knowing the difference between too much and not enough
When to survey
Who to survey
What to do with the results
Learn great new strategies to help you get insightful and important information from your customers, donors, clients, or supporters about what they really want and need from your business or organization.
View the webinar version of this presentation at: http://www.prescriptionsforonlinesuccess.com/portfolio-item/feedback-surveys-webinar/
This information packed seminar reviews the essential strategies and best practices a business or organization should understand in order to successfully get started with social media marketing.
What social media marketing really is and why it’s important;
Various social media networks and tools: how they interact, ways to leverage their strengths, and how to evaluate them for best use for your business or organization;
How other businesses are using these low-cost tools to gain visibility, develop relationships, and drive sales and engagement;
How to incorporate it into your business life without losing productivity.
From Constant Contact Authorized Local Expert and Platinum Solution Provider, Kim Butler, The URL Dr.
Quick & Slick: Blogging Tips for BeginnersThe URL Dr.
This Quick and Slick presentation explains why every web site should have a blog and how to start one. It goes over best practices, what to write about, blogging basics, how to promote it, and copywriting tips. Written with the small business owner in mind, it's short, sweet, and to the point. References and bibliography included.
Tip #1: avoid using too much text
Think about it – do you want to read long and complex messages on your phone? When you’re on the go? No. Which means neither do your customers or supporters. Do you want to read a message like the one here? [click to build] Probably not…
What you want is to see something more like [click to build] this…the result of some basic considerations as you build your message:
Start to re-think your content. Long-form content (think newsletters that have more than a couple of short, to-the-point paragraphs) doesn’t work for mobile readers. So look at the content you’re building and start to re-think it: could it be condensed? Can a picture tell the story better? Can you turn one newsletter into a series by cutting it into pieces?
If you have longer, or more complex content or assets you want to share (like a product guide, or new regulations for your clients or a research report that supporters of your non-profit would be interested in), send an email with a clear call-to-action that directs people to where that asset lives (on your website, blog, etc.
[click to next slide]
Tip #2: avoid using multiple columns
Prior to the rise of mobile and mobile communication, emails had started to take on an almost website-like feel – with multiple columns and navigation elements similar to what you find on websites. But with mobile communications driving content to be more focused, and also just to fit a more physically condensed space, multiple columns cause problems.
Here are two examples of what can happen:
[click to build] In this first one, you can see how the mobile email client has tried to figure out what to do with the multiple columns…and it has [click to build] squished them together in a less than optimal way.
[click to build] in this example, the email has been forced into a single column [click to build], but clearly that process has also created an ungainly single column that will make the email practically unreadable.
[click to next slide]
Tip #3: clear and easy calls to action
You want to make it easy for your readers to take an action, to do something that keeps them connected to you – come to your website or event registration page, click through to a white paper you wrote, learn more about your services. You can increase the odds of them taking that action by carefully thinking through the design of your emails. Let’s look at two examples of how not to do it, and one way to make it easier.
[click to build] in this example, there are calls to action, but they’re [click to build] hard to see, and would be even harder to get a finger or thumb to hit them easily.
[click to build] in this one, the calls to action are probably easier to get clicked on, but because they’re [click to build] bunched together, the likelihood that the reader will be able to click on the one they want is lower.
[click to build] here’s one that works…notice how the call to action is [click to build] a button that is clearly separated from the rest of the content, both visually and spatially? This will make it easier for the reader to click on it. You should also consider making your images clickable…they’re ready-made buttons waiting to be clicked!
A note here on buttons versus text links. What you really want to do is make it easy for your readers to take the action you suggest. Whether you give them large text links (with clear separation from surrounding text) or easy to tap buttons, make sure that there is no confusion about what action you want your reader to take: learn more? Register for an event? Make a donation? Make it incredibly easy…
You should also be thinking about where that button or link takes them – will they be dumped into a screen that is hard to see on a mobile device? That could derail the entire experience for them…
[click to next slide]
Tip #4: avoid using tiny fonts
This one would seem to be pretty self-explanatory…but is no less important.
[click to build] here’s a sample with 9-point font. Yes, a lot of text fits on the screen, but who can read it? People will need to pinch-to-zoom the text, and then have to scroll around. They’re more likely to delete the message, as well as unsubscribe from future small-fonted emails.
[click to build] this one is a bit better, as the font starts to reach a minimum size that we’d recommend (11 points for body text and 22 points for headlines), and starts to bring greater contrast between the text and the background. But it’s still hard to read.
[click to next slide]