This document provides tips for bloggers to get their blog back on track and stay on track. It recommends conducting a SWOT analysis, auditing SEO, and setting SMART goals. It suggests reigniting passion through recognizing achievements, renewing commitment, and joining blogger networks. The document also discusses whether it's time to end or relaunch a blog through changing niches, topics, or seeking professional help. The overall message is that bloggers should regularly evaluate and refine their strategy to keep creating engaging content and building an audience.

1. How To Get Your Blog
On
The Right Track
And
Stay On It !
Marie Ennis O’Connor
Write on Track

2. Even if you are on the right track -
you’ll get run over if you just sit there!

3. tly
ten
n sis y
co larl or k
st gu
u po r e et w
Yo and urn s
yo ger
i ng log t or
ild er b isi
bu t h dv
are th o an ing
ou w i e ws eas on
Y
e vi ncr nt
ag t i s i me
r p un
u o c om
Yo c ly ts
Is Your lar os
gu r p
Blog On r e ou er ng
er
s y rib wi
ad sc ro
The Right Re
b
su re g
ur s a
Track? Y o er
mb
nu

4. 1. Run a SWOT analysis on your blog
2. Audit your search engine optimization
3. Set SMART goals
4. Reignite your passion for blogging
5. Is it time to end or re-launch your current blog?

5. 1. SWOT

6. Strengths
• • What make your blog great?
• What makes you a great
blogger?
• What resources do you have
at your disposal?

7. Weaknesses
• What’s missing?
• What’s not working?

8. Opportunities
• What trends do you see?
• Are there gaps you could
cover?
• Is there a sub-niche you
could explore?
• What tools and technologies
could you use to improve
your blog?

9. Threats
• Not enough readers?
• Time?
• Competition?

10. Learn From The Competition

11. Read Popular Blogs
• Who are the top bloggers?
• What are the top posts?
• How often do they post?
• What is the length and
structure of their posts?

12. 2. Search Engine Optimization
SEO is the art of optimizing your online presence in order to
maximize traffic to your blog.

13. On-Site SEO
There are things you can do onsite to help
build a higher ranking.
1. Content
2. Keywords
3. Inbound Links

14. High Quality Content
Blog More
And
Blog Often.
This Will Help
Your SEO.

15. Identify Keywords
• What kinds of words do people type into Google
when they want information on the topic?
• Use keyword tool.
• Use keywords in your blog titles, headings, image
tags and throughout the text - but especially in first
paragraph.
• Don’t overdo keywords!

16. Links
Links Are The Currency
Of The Web
Write guest posts
for other blogs
Ask your suppliers / Check for dead
customers to list you on links
their website.

17. Don’t Become SEO Obsessed

19. Write For Humans Not Bots

20. 3. Set SMART Goals
• Specific
• Measurable
• Achievable
• Relevant
• Time Based

21. Specific
• Write 2 blog posts per
week.
• Do a series of blog
posts on X.
• Write a guest blog for X.

22. Measurable
If you’re not
measuring, you’re
not marketing!
What are you going
to measure?
•Sales
•Subscribers
•Readership
If you’re not measuring
your progress, how do
you know if you are
reaching your goals?

23. Achievable
Don’t set goals that are unattainable
Be practical in terms of time and resources
Be realistic when comparing to others

24. Is If
the goal your goal
relevant to who is not relevant
you are to you and
- or how you your life
want to - you will have
no motivation
be perceived? to accomplish
it.

25. Time Based
• Set a timeline for reaching your goals.
• If you don’t, then it’s just floating out in
space to be accomplished someday.
• Someday never comes!

27. Fallen out of love? It’s just not working anymore?
Relationship
has run its
course?
Lost your
passion?

28. Is It Time To Break Up
With Your Blog?

29. Are you
breaking up for
the right
reasons?

30. Can You Fix It?
Do you need a new strategy or redesign?
Do you have writer’s block?
Do you need to find a new topic or focus?

31. 4 Reignite Your Passion
• Give yourself credit
for what you have
achieved.
• Renew your
commitment.
• Join a bloggers
network.

32. Spruce Up Your Blog
Replace header image.
Choose a fresh theme.
Add new pictures, graphics.

33. Lorna’s Tips For Writer’s
Block
1. Guest posts
2. Interviews
3. Read related
material
4. Google alerts
5. Regular slots
6. Mind mapping
7. Readers’ comments

34. Suggestions For What To
Write About
Industry news.
Industry trends.
Write posts that provide solutions for your
customers’ problems.
Provide a case study about a successful project
Interview client on video.
Develop a series of “how to” blog posts.
Turn those “how to” blog posts into short videos.
Run reader polls and surveys.

35. Ask Your Readers What Kind
Of Content They Want To Read

36. 5. Relaunching Your Current
Blog
Change

37. Niche Blogging
• People are drawn to niche
focused blogs.
• Niche blogs build credibility.
• You become known as an
expert on a topic.
• Niche blogs have better SEO.

38. Choosing Your Niche
• Can you zero in on a
topic that is not getting
a lot of attention?
• Is there a gap you can
fill?
• Check out comments
on busy blogs for
ideas.

39. The Key To Choosing A
Niche For Your Blog
1.Your interest in the topic
• Are you passionate?
• Have you expert contacts?
• Can you sustain it?
2. Popularity of the topic
• Is there enough in your
blog to keep producing
new, frequent and regular
content?

40. Need Professional Help To Get
You Back On Track?

43. So learn from it…
• Be clear about your
audience, your topics and
your level of interest.
• Can you write 10
cornerstone posts before
you launch your blog?
• Do you have a plan in
place for promoting your
blog and growing its
readership?

44. Ending or radically
changing your blog is
not easy
-
but it may be exactly
what you need to
propel you
on your next
adventure.

46. Write on Track
Blog Consulting
If you feel that you could benefit from some expert
advice in developing your blogging strategy, we can
help!
As web marketing and communications specialists,
with a combined wealth of experience in business
blogging, social networking, marketing and PR, we
can provide you with a professional and affordable
solution to all your business blogging needs.
E-mail us today for a free consultation.
http://write-on-track.com