The surveys collected information from 14-20 year olds, mostly male and from lower social classes E and D. They enjoyed a variety of conceptual, narrative, and performance-based music videos from bands like Slipknot, Avenged Sevenfold, and Rise Against. Respondents had seen live performances from these bands and others at rock festivals. The most memorable videos for their creativity or messages, like "Make It Stop" by Rise Against addressing school bullying. Videos were first viewed on television music channels like Kerrang! and Scuzz or online platforms like YouTube.

1. My Target Audience Survey
1) How old are you?
Nineteen
2) Are you male or female?
Male
3) What social class are you?
D
4) Do you prefer a conceptual, narrative or performance based music video?
Performance.
5) Which other music videos do you really like?
Dead Memories (Live at Download) by Slipknot
6) Why do you like them?
It’s at one of the UK’s best rock and metal festivals and it shows what the band are
capable of as well as showing late bassist Paul Gray at his last show in the UK.
7) What bands have you seen live?
Avenged Sevenfold, Stone Sour, Biffy Clyro
8) Who was the last band you listened to and what is your favorite music video by them?
The Defiled and the music video for their song Call To Arms
9) What is the most memorable music video you have seen?
Nightmare by Avenged Sevenfold
10)
What made it memorable?
It pays homage to their late drummer Jimmy ‘The Rev’ Sullivan
11)
What did you like about the video?
It is a memorable video especially at the end where it has late drummer Jimmy’s drum kit.
12)
Where did you first see this music video?
On Kerrang! TV

2. My Target Audience Survey
1) How old are you?
Sixteen
2) Are you male or female?
Male
3) What social class are you?
E
4) Do you prefer a conceptual, narrative or performance based music video?
Performance
5) Which other music videos do you really like?
My songs know what you did in the dark
6) Why do you like them?
It’s Fall Out Boys first video after their hiatus and it doesn’t actually feature them until the
end. It features 2-chainzand some women who burn all of Fall Out Boys old records and
merchandise.
7) What bands have you seen live?
Murderdolls, Blink-182, +44
8) Who was the last band you listened to and what is your favorite music video by them?
My Dark Place Alone by Murderdolls
9) What is the most memorable music video you have seen?
Karma by Parkway Drive
10)
What made it memorable?
Surfing while playing instruments and having fun round Australia’s beach.
11)
What did you like about the video?
It’s really fun and fits into a summer theme.
12)
Where did you first see this music video?
On Scuzz.

3. My Target Audience Survey
1) How old are you?
Fifteen
2) Are you male or female?
Male
3) What social class are you?
E
4) Do you prefer a conceptual, narrative or performance based music video?
Narrative
5) Which other music videos do you really like?
Slipknot – Spit it out
6) Why do you like them?
It is a take on the famous film The Shining using famous scenes but with the band
members instead of the actors.
7) What bands have you seen live?
Bullet For My Valentine, Asking Alexandria, 30 Seconds To Mars.
8) Who was the last band you listened to and what is your favorite music video by them?
Bring me the horizon – The Comedown
9) What is the most memorable music video you have seen
The Comedown
10)
What made it memorable?
The video features a Predator going about its daily life where it goes to a group counseling
session where there is Mr. Blobby, Sooty and Chewbacca. It’s just a funny video overall.
11)
What did you like about the video?
The fact it was so random and different, It has never been done before.
12)
Where did you first see this music video?
Kerrang!

4. My Target Audience Survey
1) How old are you?
Seventeen
2) Are you male or female?
Male
3) What social class are you?
D
4) Do you prefer a conceptual, narrative or performance based music video?
Conceptual
5) Which other music videos do you really like?
Brick By Boring Brick - Paramore
6) Why do you like them?
It is very conceptual/ Narrative. It has that ‘Fantasy element to it as well.
7) What bands have you seen live?
Paramore, A Day To Remember, Rise Against, Blink 182
8) Who was the last band you listened to and what is your favorite music video by them?
Linkin park – What I’ve Done
9) What is the most memorable music video you have seen
What I’ve Done
10)
What made it memorable?
It was the way they show loads of clips of things that have happened in the world that was
basically man’s fault either good or bad.
11) What did you like about the video?
The message it was trying to give out.
12)
Where did you first see this music video?
Kerrang!

5. My Target Audience Survey
1) How old are you?
eighteen
2) Are you male or female?
Female
3) What social class are you?
D
4) Do you prefer a conceptual, narrative or performance based music video?
Bit of all three
5) Which other music videos do you really like?
All signs point to Lauderdale – A Day To Remember
6) Why do you like them?
It is set in a school which is very familiar to me and those who I know that like the video
and it is also funny in some parts.
7) What bands have you seen live?
Enter Shikari, Parkway Drive, Blessthefall, A Day To Remember
8) Who was the last band you listened to and what is your favorite music video by them?
Blessthefall – 40 Days
9) What is the most memorable music video you have seen
Rammstein – Firie Frie
10)
What made it memorable?
It has clips from my favorite film xXx featuring Vin Diesel and the bands performance.
11)
What did you like about the video?
The way the band performed in the video showing off what their live shows are like as I
have not yet been to a show.
12)
Where did you first see this music video?
YouTube, my friend showed me them.

6. My Target Audience Survey
1) How old are you?
Sixteen
2) Are you male or female?
Male
3) What social class are you?
E
4) Do you prefer a conceptual, narrative or performance based music video?
Narrative/Performance mixed together
5) Which other music videos do you really like?
Muse – Time Is Running Out
6) Why do you like them?
I liked the way the video was shot all on one location in that conference room as most are
either in multiple locations or if in one location use it differently.
7) What bands have you seen live?
Enter Shikari, Lamb Of God, Black Sabbath, Metallica
8) Who was the last band you listened to and what is your favorite music video by them?
Black Sabbath – God Is Dead
9) What is the most memorable music video you have seen
Back To School – Deftones
10)
What made it memorable?
The video is set in a High School which is a location I myself am used to going to a high
school.
11)
What did you like about the video?
The way the singer went around school somewhat revolting against everything or the
system.
12)
Where did you first see this music video?
Scuzz TV

7. My Target Audience Survey
1) How old are you?
Seventeen
2) Are you male or female?
Male
3) What social class are you?
E
4) Do you prefer a conceptual, narrative or performance based music video?
Performance
5) Which other music videos do you really like?
Rise Against – Make It Stop
6) Why do you like them?
The band sung about real issues in life especially in schools and this is represented
directly throughout the video.
7) What bands have you seen live?
Evarose, A Day To Remember, Chelsea Grin
8) Who was the last band you listened to and what is your favorite music video by them?
Make It Stop
9) What is the most memorable music video you have seen
Make It Stop
10)
What made it memorable?
The video is set in a High School, directly shows a message the band are trying to inform
people about and it is a real issue not something rare.
11)
What did you like about the video?
It stood against homophobia and is backed by a charity as well.
12)
Where did you first see this music video?
Scuzz TV

8. My Target Audience Survey
1) How old are you?
Twenty
2) Are you male or female?
Female
3) What social class are you?
D
4) Do you prefer a conceptual, narrative or performance based music video?
All three
5) Which other music videos do you really like?
You only live once – Suicide Silence
6) Why do you like them?
It is just a good conceptual/ performance video.
7) What bands have you seen live?
Chelsea Grin, Job For A Cowboy, Slipknot, Of Mice & Men
8) Who was the last band you listened to and what is your favorite music video by them?
Deftones – Back To School
9) What is the most memorable music video you have seen
Sleepwalker – Parkway Drive
10)
What made it memorable?
The ‘trippy’ side to the video it was like the person was either high or sleepwalking.
11)
What did you like about the video?
The way it is different and both animation and filmed.
12)
Where did you first see this music video?
Youtube

9. My Target Audience Survey
1) How old are you?
Fourteen
2) Are you male or female?
Female
3) What social class are you?
E
4) Do you prefer a conceptual, narrative or performance based music video?
Performance
5) Which other music videos do you really like?
King For A Day – Pierce The Veil
6) Why do you like them?
It is a fun video sort of funny and it is based on Oceans 12
7) What bands have you seen live?
Pierce The Veil, Woe Is Me, Hands Like Houses
8) Who was the last band you listened to and what is your favorite music video by them?
Slipknot – Psychosocial
9) What is the most memorable music video you have seen
Enter Shikari – The Paddington Frisk
10)
What made it memorable?
It was wacky and different
11)
What did you like about the video?
Their little dance routine in the video.
12)
Where did you first see this music video?
BBC Radio 1

10. Survey Results
From the results on the filled out surveys the majority of people are male but
not by far and they range from 14-20 years of age, mainly E class as they are
in education and unemployed but a few in the D class. They liked a range of
types of the three music video types some all three. They like a range of
videos from other bands of other rock sub-genres and they like them for
reasons like it’s different, funny or just plain exciting. The subjects have seen a
range of bands live and been to festivals like Download and Bloodstock. They
view their videos on Kerrang! TV, Scuzz TV and YouTube as well as purchasing
them on Itunes to go on their IPod.