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QUESTIONNAIRE 
SURVEYS 
AND E X P E R IMENTAL DE S IGN
WHAT DO QUESTIONNAIRES 
MEASURE? 
• Factual questions (demographic characteristics, 
residential location, socio-economic status, level of 
education, occupation, language-learning history, 
etc) 
• Behavioural questions (habits, action, lifestyle, 
personal history, etc) 
• Attitudinal questions (opinions, beliefs, interests, 
values, etc)
DIFFERENCE BETWEEN 
QUESTIONNAIRES AND TESTS 
• The purpose of a test is to evaluate someone’s 
performance (classifying him/her into a ‘good’ or 
‘bad’ category). 
• Questionnairse have a non-evaluative manner. We 
simply want to elicit information or concrete 
evidence just the way it is.
OPEN-ENDED OR CLOSE-ENDED? 
• For quantitative purpose, it is better to have a 
completely close-ended questionnaire so the 
component will remain stable, and hence, it will be 
easy to count the result. Nevertheless, an open-ended 
question may be posted for various cases 
where we need qualitative information to support 
our quantitative analysis.
MULTI-ITEM SCALES 
• Usually questionnaires have multi-item scales. Why? 
Because multi-item scales reduce possibilities of 
inconsistent responses from individuals. 
• For example: 
Question: Do you think it is agreeable to code switch in a 
classroom? 
Compare the following options for answer: 
a. Yes/No 
b. Of course/sometimes it’s okay/I prefer not to/I’ll never 
do that 
c. Rate from 1-5 (1 means strongly agree and 5 strongly 
disagree)
FORMATS OF CLOSE-ENDED 
QUESTIONNAIRES 
• Likert Scales (e.g. Strongly agree to strongly 
disagree) 
• Semantic Differential Scales (e.g. Difficult 
__.__.__.___ Easy) 
• Numerical Rating Scales 
• True-False Items 
• Multiple-Choice Items 
• Rank-Order Items
FORMATS OF OPEN-ENDED 
QUESTIONNAIRES 
• Specific-Open Questions (usually for facts about the 
respondent, past activities, preference) 
• Clarification Questions (for ‘Others’ option, usually 
indicated by ‘Please specify...’) 
• Sentence Completion (e.g. The thing I liked the 
most about the course is...) 
• Short-answer Questions 
Note: Essay questions are not recommended in a 
questionnaire
RULES ABOUT ITEM WORDING 
• Aim for short and simple items 
• Use simple and natural language 
• Avoid ambiguous or loaded words and sentences 
• Avoid negative constructions 
• Avoid double-barelled questions 
• Avoid items that are likely to be answered the same 
way by everybody 
• Include both positively and negatively worded 
items
EXPERIMENTAL DESIGN 
• Put two groups: one is the ‘treatment/experimental’ 
group and the other is the ‘control’ group. 
• Treat experimental group in special conditions that 
make the treatment different from the one done to 
the control group. 
• Compare the results 
• Quasi-experimental design is like the experimental 
design but the assignment used for the experience 
is not as random as the experimental design.
REFERENCES 
• Dornyei, Zoltan. 2007. Research Methods in Applied 
Linguistics. Oxford: Oxford University Press.

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Questionnaire surveys

  • 1. QUESTIONNAIRE SURVEYS AND E X P E R IMENTAL DE S IGN
  • 2. WHAT DO QUESTIONNAIRES MEASURE? • Factual questions (demographic characteristics, residential location, socio-economic status, level of education, occupation, language-learning history, etc) • Behavioural questions (habits, action, lifestyle, personal history, etc) • Attitudinal questions (opinions, beliefs, interests, values, etc)
  • 3. DIFFERENCE BETWEEN QUESTIONNAIRES AND TESTS • The purpose of a test is to evaluate someone’s performance (classifying him/her into a ‘good’ or ‘bad’ category). • Questionnairse have a non-evaluative manner. We simply want to elicit information or concrete evidence just the way it is.
  • 4. OPEN-ENDED OR CLOSE-ENDED? • For quantitative purpose, it is better to have a completely close-ended questionnaire so the component will remain stable, and hence, it will be easy to count the result. Nevertheless, an open-ended question may be posted for various cases where we need qualitative information to support our quantitative analysis.
  • 5. MULTI-ITEM SCALES • Usually questionnaires have multi-item scales. Why? Because multi-item scales reduce possibilities of inconsistent responses from individuals. • For example: Question: Do you think it is agreeable to code switch in a classroom? Compare the following options for answer: a. Yes/No b. Of course/sometimes it’s okay/I prefer not to/I’ll never do that c. Rate from 1-5 (1 means strongly agree and 5 strongly disagree)
  • 6. FORMATS OF CLOSE-ENDED QUESTIONNAIRES • Likert Scales (e.g. Strongly agree to strongly disagree) • Semantic Differential Scales (e.g. Difficult __.__.__.___ Easy) • Numerical Rating Scales • True-False Items • Multiple-Choice Items • Rank-Order Items
  • 7. FORMATS OF OPEN-ENDED QUESTIONNAIRES • Specific-Open Questions (usually for facts about the respondent, past activities, preference) • Clarification Questions (for ‘Others’ option, usually indicated by ‘Please specify...’) • Sentence Completion (e.g. The thing I liked the most about the course is...) • Short-answer Questions Note: Essay questions are not recommended in a questionnaire
  • 8. RULES ABOUT ITEM WORDING • Aim for short and simple items • Use simple and natural language • Avoid ambiguous or loaded words and sentences • Avoid negative constructions • Avoid double-barelled questions • Avoid items that are likely to be answered the same way by everybody • Include both positively and negatively worded items
  • 9. EXPERIMENTAL DESIGN • Put two groups: one is the ‘treatment/experimental’ group and the other is the ‘control’ group. • Treat experimental group in special conditions that make the treatment different from the one done to the control group. • Compare the results • Quasi-experimental design is like the experimental design but the assignment used for the experience is not as random as the experimental design.
  • 10. REFERENCES • Dornyei, Zoltan. 2007. Research Methods in Applied Linguistics. Oxford: Oxford University Press.