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Chapter 8

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CHAPTER -8
QUESTIONNAIRE DESIGNING
CRITERIA FOR QUESTIONNAIRE DESIGNING
Research Objectives
Designed to engage the respondent
Encourage a meaningful response
Clarity and Interest
Self Explanatory
Types of Questionnaire
Formalized and Unconcealed Questionnaire
Indiscriminately
Management Researchers


For Example: Do you carry out any investment?
Yes or No

Formalized and Concealed Questionnaire
Trying to unravel the latent causes of behavior
Cannot rely on direct questions
Non Formalized and Unconcealed Questionnaire
Respondent is not really cognizant of his/her attitude towards
certain things.
Express Attitude in a manner
Predesigned response questions
Unstructured questions
Non formalized and Concealed
Research Study to uncover socially
Unacceptable desire
Subconscious
Make use of questions of low structure
Unconcealed Questionnaire
Latent Causes of behavior
Cannot determine by Direct Questions
Basic Value , Opinions and beliefs
Concealed Questionnaire
Purpose which is study
Detail Explanation
Clear to Respondent
Questionnaire Design Procedure
Convert the Research Objectives into the information needed
Methods of administering the questionnaire
Content of the questions
Motivating the Respondent to Answer.
Determining types of questions.
Questions Design Criteria
Determine the question structure.
Physical Presentation of the questionnaire
Pilot testing the questionnaire
Administering the questionnaire

Published in: Data & Analytics
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Chapter 8

  1. 1. QUESTIONNAIRE DESIGNING
  2. 2.  Research Objectives  Designed to engage the respondent  Encourage a meaningful response  Clarity and Interest  Self Explanatory Relevance and Accuracy
  3. 3. Formalized Non formalized Unconcealed Standardized questionnaire Response categories have more flexibility Concealed Psychographic and subjected Projective techniques or sociometric analysis Two by Two Matrix is Form
  4. 4.  Indiscriminately  Management Researchers  For Example: Do you carry out any investment?  Yes or No
  5. 5.  Trying to unravel the latent causes of behavior  Cannot rely on direct questions
  6. 6.  Respondent is not really cognizant of his/her attitude towards certain things.  Express Attitude in a manner  Predesigned response questions  Unstructured questions
  7. 7.  Research Study to uncover socially  Unacceptable desire  Subconscious  Make use of questions of low structure
  8. 8.  Latent Causes of behavior  Cannot determine by Direct Questions  Basic Value , Opinions and beliefs
  9. 9.  Purpose which is study  Detail Explanation  Clear to Respondent
  10. 10. 1. Convert the Research Objectives into the information needed 2. Methods of administering the questionnaire 3. Content of the questions 4. Motivating the Respondent to Answer. 5. Determining types of questions. 6. Questions Design Criteria 7. Determine the question structure. 8. Physical Presentation of the questionnaire 9. Pilot testing the questionnaire 10. Administering the questionnaire

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