Primary data collection

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2. 1) Content
2) Layout
3) Number of questions
4) Size of choice
5) Open ended or closed endedd
6) Pretest and post test
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Questionnaire Design Strategy

4. 1) Question hierarchy
2) Communication Channel
3) Response strategy
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5.  Management problem / question
 Research question
 Investigative questions
 Measurement questions
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6. Questionnaire Design Flow Chart
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7.  Awaken the respondent's interest
 Buffer questions as a guide to request
sensitive information
 Use the funnel approach to move to more
specific questions
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8.  Personal Interview
 Telephonic Interview
 Self Administered
 Paper based
 Electronic channel: Phone, Laptop, DeskTOP
 Online
▪ Email
▪ Web Survey: Google form, survey money
▪ Chatting:Whatsapp, Face Book messenger,
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9.  Characteristics of respondents
 Nature of the topic(s) being studied
 Type of data needed
 Your analysis plan
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Designing Response Questions

11.  Free-response
 Dichotomous
 Multiple-choice
 Checklist
 Rating
 Ranking
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12. a. What should be asked ?
b. How should each question be phrased ?
c. What is the best question sequence?
d. What questionnaire layout will best serve the
research objectives?
e. How should the questionnaire be presented? Does
the questionnaire need to be reviewed?
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13. • Understand Research Question or Problem.
• Comprehend the research objective/s
• Arrive at choice or type of information
• Choose channel of communication
• Questions
• Relevant
• Accurate
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14.  Importance of words and relevance
 Complexity of questions
 Mail and telephonic should be les complex and
 Personal and telephone interview questions
should be conversational.
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15.  Is the question stated in terms of a shared
vocabulary?
 Does the question contain vocabulary with a single
meaning?
 Does the question contain unsupported
assumptions?
 Is the question correctly personalized?
 Are adequate alternatives presented within the
question?
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16.  Basic questions initially so that the respondents
falls in a comfort zone
 Followed by questions of excitement to the
respondent
 Questions of investigative in nature where the
respondent has to use his memory or intellect
 Concluding questions like decision, opinion,
view, etc,
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17.  Depends on the respondents education,
interest, time available
 Any respondent will prefer less questions in
simple layout
 Limit it to one page if you are using print
form.
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18.  Make the respondent understand the
importance of the study
 State the objectives or purpose of the study.
 Build rapport with the respondent
 Don’t create the impression that your
hacking his personal info
 Make him interested to share his views with
you.
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How to make questionnaire respondent friendly?

20.  PreTest
 Test
 PostTest
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21.  It is an established practice for discovering
errors and useful for training the research
team
 It is done with the finalized questionnaire.
 It should be done to improve the quality of
the survey and its results
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22.  Do a micro survey with a proportion of the
target respondents.
 Don’t dilute the rigor or intense of the survey
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23.  Incorporate the changes if necessary.
 Changes should be based on the demanded
inputs in the survey.
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24.  Refine the questions and their phrases as per
the respondent's interest.
 Modify as per the sensitive information
 Use accommodative approach to make the
respondent comfortable to respond.
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