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  1. 1. Questionnaire <br />Definition & Meaning of 'Questionnaire'<br /><ul><li>A questionnaire is a research instrument consisting of a series of question s and other prompts for the purpose of gathering information ...
  2. 2. a form containing a set of questions; submitted to people to gain statistical information
  3. 3. A list of questions, usu. printed, submitted for replies that can be analyzed for usable information.</li></ul>Types of Questionnaire :-<br /> <br />1) Structured non disguised questionnaire<br />2) Structured disguised questionnaire<br />3) Non structured non disguised questionnaire<br />4) Non structured disguised questionnaire<br />1) Structured non disguised questionnaire<br /> •Questions are listed in a pre-arranged order <br />•Respondents are told about the purpose of collecting information<br />2) Structured- disguised questionnaire <br />•Questions are listed in a pre-arranged order<br /> •Respondents are not told about the purpose of conducting survey<br /> 3) Non structured non disguised questionnaire<br /> •Questions are not structured.<br />•Researcher is free to ask questions in any sequence he/she wants.<br />•Respondents are told about the purpose of collecting information<br />4) Non structured disguised questionnaire<br /> •Questions are not structured <br />•Researcher is free to ask questions in any sequence he/she wants. <br />• Respondents are not told about the purpose of conducting survey.<br />Importance of Questionnaires:-<br /><ul><li>Questionnaires are very cost effective when compared to face-to-face interviews. This is especially true for studies involving large sample sizes and large geographic areas. Written questionnaires become even more cost effective as the number of research questions increases.
  4. 4. Questionnaires are easy to analyze. Data entry and tabulation for nearly all surveys can be easily done with many computer software packages.
  5. 5. Questionnaires are familiar to most people. Nearly everyone has had some experience completing questionnaires and they generally do not make people apprehensive.
  6. 6. Questionnaires reduce bias. There is uniform question presentation and no middle-man bias. The researcher's own opinions will not influence the respondent to answer questions in a certain manner. There are no verbal or visual clues to influence the respondent.</li></ul>Questionnaires are less intrusive than telephone or face-to-face surveys. When a respondent receives a questionnaire in the mail, he is free to complete the questionnaire on his own time-table. Unlike other research methods, the respondent is not interrupted by the research instrument.<br />Disadvantage of using Questionnaires:-<br /><ul><li>Questionnaires, like many evaluation methods occur after the event, so participants may forget important issues.
  7. 7. Questionnaires are standardized so it is not possible to explain any points in the questions that participants might misinterpret. This could be partially solved by piloting the questions on a small group of students or at least friends and colleagues. It is advisable to do this anyway.
  8. 8. Open ended questions can generate large amounts of data that can take a long time to process and analyze. One way of limiting this would be to limit the space available to students so their responses are concise or to sample the students and survey only a portion of them.
  9. 9. Respondents may answer superficially especially if the questionnaire takes a long time to complete. The common mistake of asking too many questions should be avoided.</li></ul>Students may not be willing to answer the questions. They might not wish to reveal the information or they might think that they will not benefit from responding perhaps even be penalized by giving their real opinion. Students should be told why the information is being collected and how the results will be beneficial. They should be asked to reply honestly and told that if their response is negative this is just as useful as a more positive opinion. If possible the questionnaire should be anonymous.<br /> QUESTIONNAIRE <br />1.Name? __________________________________<br />2. Age? <br /> address?<br />________________________________________ <br />4.Have you seen the advertisement of UCB?( please encircle )<br />YES<br />NO<br />5. If, yes where? ( please encircle )<br />TV<br />NEWS PAPER<br />RADIO<br /> INTERNET<br />ON MOBILE ADVERTISING<br />MAGAZINES<br />Other______________<br />6. Have you liked it? ( please encircle ) <br />YES<br />NO<br />7. How do you find the UCB product? ( please encircle ) <br />GOOD QUALITY<br />AFFORDABLE<br />VARIETY<br />EASILY AVAILLABLE<br />OTHER _________________  <br />8. Have you got the desired satisfaction level after what you have seen in advertisement and what you got after purchase? ( please encircle )<br />YES<br />NO<br /> 9. Are you aware of the latest promotion activity going on? ( please encircle )<br />YES<br />NO<br /> 10. If yes, which promotion activity you have seen? ( please encircle )<br />GIFT VOUCHER <br />MOBILE OFFER <br />SALE OFFERS<br />OTHER __________<br />11. Where you have heard about the promotional offer? ( please encircle )<br />TV<br />NEWS PAPER<br />RADIO<br /> INTERNET<br />ON MOBILE ADVERTISING<br />MAGAZINES <br />FROM FRIENDS<br />OTHER________________<br />12. Have you used the promotional offers? ( please encircle )<br />Yes<br />No<br />13. Rate the promotional activity of UCB on scale 1-5? <br />1 (very good)<br />2(good)<br />3(average)<br />4(below average)<br />5(worst)<br /> <br />14. Suggestions for advertising and promotional activity ?<br />_______________________________________________________________<br />_______________________________________________________________<br />_______________________________________________________________<br />_______________________________________________________________<br />Thank you for your support...<br />