The document summarizes the results of a questionnaire about music magazine preferences. Key findings include: 1) NME was the most popular magazine among respondents, while Rolling Stones was the least popular. 2) Respondents expected magazines to provide interviews, coverage of concerts and new releases/reviews. 3) Most respondents were willing to spend between £2-£3.99 on a magazine and price was an important factor. 4) Magazines were typically read at home or while traveling.

1. Audience Research

2. Questionnaire

3. Question 1
• My results for question 1 shows that NME
was the most popular magazine and Rolling
Stones was least.
What magazine do you prefer to read?
• My results show me that because NME is a
mutli-platform company have used their
magazine to their full extent and have
worked gaining reliable consumers.
• This shows also me that they have build a NME
reputation in the magazine business unlike Kerrang
Rolling Stones. Vibe
• Rolling Stones could be least popular Rolling Stones
because of the target market. Q
Metal Hammer
• NME audience targets teenagers to young
adults which is also what I’m aiming for.
• Most of the other magazine are voted
equally such as Q and Vibe and Kerrang and
Metal Hammer.

4. Question 2
• My results from question 2 show that the What do you expect from a music
majority expect to find interviews in magazine?
magazines.
• Other high demand also include coverage
posters
of gigs/festivals, new releases/reviews and
backstage coverage.
• This shows that the audience is looking for exclusive news
new information constantly and updated
information on favourite new release/reviews
bands/artists/gigs/festivals
• Posters are least picked in my
coverage of gigs/festivals
questionnaire, this shows that readers are
more interested in their favourite
bands/artist news instead of pictures of backstage coverage
them.
interviews
0 2 4 6 8

5. Question 3
• The results of this question is similar to the What do you expect /prefer to read on a
previous question (question 2). double page spread?
• It shows that most people would
12
expect/prefer to find out interviews on new
bands/artists. This backs up my pervious
point about that the audience wants and 10
drives on new information about their
favourite bands/artists. 8
• The audience is interested in their
background/what they have been 6
doing/personal lives etc
4
2
0
Rock Metal Indie RnB (urban)

6. Question 4
• This question results shows that most
How much are you willing to spend on a
people would spend roughly £2.00-£3.99
on a music magazine. music magazine?
• Most people wouldn’t spend £5.00 or
more and less an a £1.00.
• This shows the average of price made by
students/young adults and what they are
willing to pay. Rock
• The price is an important factor because its Metal
no reader would but it if its too expensive. Indie
• In doing this questionnaire, it has taught RnB (urban)
Pop
me the average budgets a student/young
adult would usually pay for a music
magazine.

7. Question 5
• My results shows that people prefer to read
their magazine at home or either travelling. Where do you mostly read music
• Also a portion of students/young adults magazines?
read them whilst waiting anywhere.
• This could benefit me by thinking about the
size and the weight of the magazine. Anywhere else
• If people like reading whilst they are
travelling, e.g. trains then I would have to Waiting anywhere (appointments)
make it suitable for travelling.
Travelling
At home
Work/College/Univesity/School
0 2 4 6 8 10 12

8. Question 6
• My results show that entertainment has a
massive aspect in encouraging readers to What would encourage you to buy a
buy magazine however the price has no magazine?
main concern.
• Also again a part of the encouragement of
reader buying magazine are information
being kept up to date.
• What shocked me was that freebies was not Rock
a major concern to readers because I Metal
thought part of the entertainment was to Indie
be given freebies. RnB (urban)
Pop
Jazz

9. Question 7
• These results show me there is a huge
variety of different artists/bands What bands are you in to?
• This demonstrates the quick change from
one artist to the other and how a younger
10
audience are very demanding and all have
9
different tastes in music.
8
• It varies from pop, r’n’b, and indie
7
6
5
4
3
2
1
0 Indie
Pop
Other
Rock
Classial

10. Question 8
• From what I have found out in this What genre of music do you enjoy/are
question was that indie and rock was most interested in?
popular.
12
• This tells me that young adults/ students
are mostly interested in the stereotypical
10
indie/rock music
• Indie/rock as became very popular recently
8
• These results have given me evidence that
young adults/students are interested in
6
indie/rock music and help me with my
target audience.
4
2
0
Rock Metal Indie RnB Pop Jazz Classial Hip hop Other
(urban)