- The document analyzes survey responses about horror movie watching preferences and behaviors to inform the creation of a horror film project. It finds that both genders like watching horror movies equally, with a 4% difference. Younger age groups from 15-17 watch more horror movies than older groups. Over half of respondents have little disposable income. Ghost and slasher films are most popular subgenres. Most watch films at cinemas or online, so advertising should target these platforms. Trailers are important for deciding what films to watch. Horror merchandise is not very popular.

1. • This question shows that that in the group that I studied , horror movies is watched by both gender
equally as there is only 4% difference. So in general both gender like to watch horror movies .
• Men most probably go to see the female attention which is brought up in horror films.

2. • This question is usefull for us so that we learn our target audience.
• Shows that the from the research, the age group15-17 was higher that age group 18.
• This could due to the type of people I asked are my age or due to the fact that more younger people watch horror movies
more than older people.
• Therefore it is a good idea to have 15 rated movies so that we can have a higher target audience.
• Having our film as a 15 rated film gains more audience, and this will make profit.

3. This shows that 63% of the people I studied get money to spend on DVDs,, which gives us the idea that many will
want to buy DVDs.

4. • This shows that more than half of the people that I studied get less than£15 or nothing.
• This shows there is hardly any disposable income for movies or other such leisure activities.
• It gives us a rough idea to see whether people will buy other things related to the films such as magazines and posters.

5. • This shows that ‘ghost’ and ‘slashers’ are the most famous sub genres and so therefore I will create something along those
lines.

6. • This shows that although 2D is more common these days the group I studied preferred 2D.
• 3D is less; This could be due to the uneasiness of 3D
• 2D is much more easier to develop and also I a couple of years 3D wont even be as popular so therefore I will be sticking
with 2D.

7. • This shows that most watch their films at the cinema
• However it is followed by the internet accounts for 16+8 = 24% of film consumption which totals more that the TV
whether it be legal or illegal.
• This information also helps us , in what way to advertise. As t shows that a lot of people also use the internet to consume
films, you can advertise on internets to grab audience attention to watch the film.

8. • This shows that most people love to watch horror movies at night.
• This could be the pure fact that scary movies are best when watched at night.
• Experience, to get a more scary atmosphere
• It can give us the idea to when to release the film.

9. • This shows that many people are willing to watch a good movie however some are willing to pay nothing at times and
wont bother watching it.
• This tells us that the group that we studied are willing to spend money therefore they will go to the cinema and watch it,
instead of watching it on the internet.

10. • This shows that a teaser trailer is very important and could actually decide if a film does good or not because 74% say they
decide whether to watch a film on that or not. So it gives us the idea that the trailer has to be on point and should be good
showing suspense's and making it scary in order to attract the audience.

11. • Most people don’t buy film merchandise relating to horror so this ill not be necessary in my project, as it wont be that
necessary to include in the project that will be created. Horror merchandise are not very popular not a lot of people are
attracted to them.