Aydan Kelly's media product uses some conventions of real magazines while also challenging some conventions. The front cover uses a close-up image to attract the target audience, as is typical in similar genres. However, the left sidebar contains more extensive article information than many magazines. While the "plug" feature advertises an internal article rather than an external product. The masthead ties together aspects of the genre in an original way. The color scheme and subtle Union Jack theme throughout also challenge conventions. The contents layout is original but maintains a uniform structure. Two drop quotes are used for one article, which the creator has not seen before. The double page spread uses two images rather than one, challenging a typical convention.

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1. In what ways does your media product use,
develop or challenge forms and conventions of real
media products? Aydan Kelly

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Front cover
 I used a fairly typical close up image for my front cover, with my model staring confrontationally into the
lens. I chose to use this type of image in order to not only help fit the context in terms of genre and
audience appeal. As it is fairly secluded within genres similar to mine, and would therefore likely attract a
common audience. I believe that aesthetically, the result of this was successful.
 I left hand side third was perhaps more extensive than many others in that it contained titles and brief
information on more articles. This feature is one that I am questionably happy with, due my
undecidedness as to whether there is too much text.
 In the case of the plug, I did not necessarily meet the terms of a plug, as I used a similarly designed
feature to advertise an article within the magazine, whereas plugs often advertise external product.
However again, I felt this to be at least aesthetically successful.
 With my masthead I decided I wanted to tie together many aspects of my genre, so I began with the
name, the seeker (a song title of one of the revolutionary British rock and roll bands the who’s) From here I
decided to use the font used by the Beatles on many occasions (of course a hugely revolutionary British
rock and roll bands), I then used the union jack of course symbolic of region and origins of my genre, and
I attempted to make it worn to represent the age endurance and nature of my genre. As to whether I
challenged this convention I am not sure, However it is certainly different to any masthead I had seen
previously.
 My colour scheme was fairly dark with strong reds. I attempted to have a union jack theme flowing
throughout (more subtle in some areas than others) This is something I had not seen prior to my making
process. So in that sense I suppose I did challenge this convention, but the effect was an aesthetically
flowing magazine, that stuck with many of the ideas associated with my genre, and therefore I was
pleased with it.

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Contents
 First of all, The entire layout of my contents was entirely thought up by me, with minor inspiration
derived from magazines such as esquire. I began with the Images Which I tried to make as relatable
to my articles and my genre as possible, Therefore I did not –other than the structure in which they
were placed- challenge any conventions. Something which continues throughout my contents, as
despite my contents being original, it is also fairly uniform.
 With the columns I attempted to make them look very organised and ordered. This is fairly typical
with some magazines, however a lot of rock music magazines have at least aspects that look ‘rough/
messy’.
 My Editors note was also fairly typical, a picture, small advertisement of the contents of my magazine
and a name which I attempted to make look like a signature. I did however attempt to make it fairly
colloquial and appealing to the audience.
 My colour scheme was almost exactly the same as my front cover and therefore did not necessarily
challenge any conventions, I wanted the colours to flow, and I think this was successful.
 The only conventions I used that I feel could be classed as captions would be my use of drop quotes.
This is of course an often used convention, however I used two quotes for one article which I do not
believe I have seen before. However I do believe it looks fairly good. And also fits its purpose of
interesting the audience, and therefore I must conclude that it was a successful use.

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Double Page spread
 In a sense it could be said that I challenged the typical
image convention here, as I used two instead of one
(which is more typical of magazines). However both
images were relevant and I feel looked successful.
 The fonts I used varied, as would be expected, most have
them however have still been used throughout my
products, which I believe successfully adds a flowing,
coherent feel to my whole magazine.
 I only chose to add my page number on one side, as if on
both I felt it would obscure the aesthetic, and it also
didn’t seem necessary, as you can tell what page you
are on by looking at the other.