The document discusses key elements that are commonly found in movie posters and how they are used to attract target audiences. These elements include eye-catching graphic images, clear display of the title and release date, inclusion of well-known actors or directors, hints at the genre through keywords and visuals, and taglines that pique audience interest in the film's premise or story. These components aim to intrigue viewers and convey the appropriate age rating for intended demographics.

2.  Eye-catching/ Captivating
 Focal point, intriguing for target audience
 Title clearly displayed – spread the word
 Suggestion of genre through clear characteristics
 Potential for famous actor names to be used – again
linked to target audience
 Tagline a common theme
 Age certificate usually specified, again linking to
attracting a particular audience
 ‘Coming soon’ or release date
 Directors name and production company
 ‘Based on a true story’

3. •‘Based on a true story’ commonly used with
many films, especially horror stories to build
the sense of realism which can captivate
audiences.
•Graphic image in centre of poster, very eye-
catching for the audience and gives the
indication for an older demographic, as this
would not be suitable for young children for
example.
•The suggestion of a horror genre clear through
the image, as is the role of ‘the possession’, as
the hand is inside the character.

4. •Title and release date given clearly at the
bottom of the poster to give information to
audience as to when they can watch the film.
•‘Darkness lives inside’ tagline also a common
theme and links to the movie effectively.
•‘Darkness’ also indicates the horror genre.
•Production company at bottom of poster in
smaller writing, it is the title and release date
which draw attention.
•The release date is the only text in red – links
to danger and also the horror genre as well as
standing out from the other text.

5. •Another eye-catching, focal point image which
draws the attention of the audience commonly
found with many film posters.
•The eye’s of the boy staring at the viewer gives
the feel of him being possessed, linking to a
horror genre.
•The weather in the background is another
characteristic which links to a horror movie as a
storm is very common in these movies.
•Due to these horror characteristics the intended
demographic is clearly an older age, a ‘15’
certificate movie, however this is not shown
clearly on the poster

6. •The text includes ‘from the makers of’, potentially drawing
in audiences which also enjoyed the other movies.
•The tagline ‘it’s not the house that’s haunted’ again links to
the horror genre and builds suspense for the audience.
•The title of the movie is broken up in two different colours,
with the red signifying danger/horror, linking to the intended
genre.
•The layout of the text is also eye-catching and draws
attention from the audience, with the red clearly standing
out.
•The production company is again written at the bottom of
the poster, as is the release date. The release date is in a
slightly larger, bolder font which again gains attention and
telling the audience when they can view the film

7. •Tagline at top of the poster, in bold ‘One of them is
not what they seem’ gives the idea, along with the
title of the film that the supernatural is involved,
linking to a horror genre.
•The central image of the lift – where the film takes
place, has an upside down red cross, the sign of the
devil.
•The supernatural glow escaping the lift again links to
the supernatural and reinforces the idea of the horror
genre in this film.
•The central image is also very eye-catching and draws
the viewers focus to the image.

8. •The surrounding of the lift is very dark, which again
links to a horror film, as well as giving the idea that the
certificate for this film is at least a 15, and that the
movie is not suitable for younger viewers.
•The title is well spaced out and clear to read for the
demographic.
•‘From the mind of M.Night Shyamalan’ attracts any
fans of Shyamalan to watch the film and gives further
evidence towards the intended target audience.
•‘The night chronicles begin’ gives the sense that this
could become a franchise and that could draw
attention from potential viewers, for the universal
release, stated bottom right.