The magazine uses various techniques to attract and directly address its audience, including a bright red title that stands out, using the word "I" to speak directly to readers and form an informal relationship, posing a rhetorical question to make readers consider the importance of music in their lives, and featuring a close-up image of the artist Abbie pointing at the audience to draw them in. These design elements are intended to attract and engage readers by making the magazine feel as though it is speaking directly to them.

1. The bright red colour of
the title attracts the
audience as it stands
out. It also appeals to
‘indie’ music fans as the
word is in the title.
The use of ‘I’ uses
direct address to the
audience as it makes
them feel like the
magazine is talking to
them and this forms a
informal relationship
with the customer.
The use of this rhetorical question
address the audience to make them
question the Importance music is to
them. This attracts the audience by
directly addressing them into
something that could be something
that is really important to them.
The main image is a medium close
up with Abbie pointing being the
main point of the image. This
address’s the audience by Abbie
pointing at them makes the
audience believe that the artist is
trying to attract them.
Abbie’s red t shirt also
stands out and supports
the main colour scheme
of the magazine. This
creates the reader to be
familiar with the colour
scheme and again
keeping the relationship
strong.