The document provides details on designing a music magazine called "Beats" targeting a demographic interested in R&B music. Key design elements include: 1) A yellow and black banner highlighting the featuring artist and stories in line with the color scheme to suggest the music is "contagious." 2) Images of featuring artists portrayed as powerful icons to help the audience relate and idolize them. 3) Article titles, quotes, and subheadings in blue and yellow to match the color scheme and convey a sense of "cool." 4) Clear labeling of pages and sections to help the audience navigate the magazine and primary stories of interest.

1. I have applies a banner, (top and bottom of the My magazine name is beats, as this relates to I used a banner to highlight my main featuring
magazine) and an ear piece, (top) so that I can list my music and my demographic. It has a yellow base story, that is in line with my colour scheme. This
featuring artist and additional incentive. I made them with black line running through it. Yellow and will allow my audience to identify my magazine.
light grey so that it had connotations of cool, which is black have connotation of poison, which suggests The copy of the banner is in capitals and is of a
a social status that my demographic audience strive that the ‘beats’/songs that are featuring in my formal style. This conveys a sense of power,
for. magazine, are contagious. which relates to my audience.
My main image is a medium close up of my I have added: an anchor to fix the meaning of the main image. I have added; a date (under magazine title) and a
featuring artist. He is in line with the male gaze, Featuring story's, (middle/left hand side of image) to dictate bar code, (middle right) to dictate how much my
as in the image he is viewed as a powerful icon, to my audience what story's will be include in my magazine. magazine is.
which my audience can relate to. also he is The text of these story’s are also in line with my colour
wearing clothes that will be recognised by my scheme to fix my brand identity, and to suggest that my
audience as cool and expectable. This will help articles are also contagious. Also I have included an additional
my audience idolise this artist. incentive, to highlight the synergy of my magazine and it’s
further interactions of social media.

2. Here I have added my copy to make my article. Here I have added a quote from the artist, saying
Page title: UTR, meaning under the radar.
The first two words are in capitals, to highlight “family first, charts second.” this clearly shows to
This conveys a sense of crime and rebel,
where the article starts, and then the rest of the the audience that he has got his morals in the
however it also conveys a sense of
paragraph is in bold typography. This allows the right place, and will increase his likeability factor.
exclusiveness and that the content on this
reader to slowly adjust from the different font Also the quote is in blue, again conveying a
page is like a secret and therefore adds more
sizes, of the tiles of the article, to the article copy. sense of coolness about him.
excitement. I have added a picture of my main
Also I have left room for me to add a quote.
featuring artist, who is in a dominating R’n’B
pose, that will convey power and popularity,
which Is what my target audience strive for.
Here I have simply added an additional photo to increase my
I changed the colour of the quote from my artist to yellow, so that it fits in
audiences visual interaction. The photograph is in line with my
with my colour scheme, therefore promoting my brand identity. Also I have
genre of music, as my artist is viewed from behind bars, which
added my title and my sub title here, which I coloured blue, therefore
has connotations of prison and crime. These themes play a big
conveying connotations of ‘cool’. The title ‘demo on ladder of success’,
role in the R’n’B industry.
dictates that he is potentially the next big thing, therefore attracting my
audience, as they would want to be the first to know about him, making
them ‘cool’. Also at the end of my article I have added a big square full stop,
to clearly dictate to my audience, where the article ends.

3. Here I have included all of my featuring story’s that relate to artist of an R’n’B I have added; an image of an artist featuring in my magazine, to create a visual image
genre of music. The title of this contents page, is contents, clearly labelling the for my audience to relate with, in reflection to the featuring story’s. Allocated
incentive of the page. The copy is in capitals to convey connotations of power, numbers to my articles so that my audience can navigate their primary attention to
therefore relating to my audience. Sub headings are listed to clearly navigate the the specific article they require. The copy has also been modified so that it fits in with
meaning of each section to my audience my brand identity’s colour scheme. Also I have added a banner in line with the colour
scheme, to fix the meaning that it is a magazine page.
Here I have simply added another artist that is featuring in my magazine. She is
I have adjusted the colour of the subheading and the page title so that it fits in
striking a seductive pose, so that she is being identified by her sexuality rather
with my magazine colour scheme, than it previously did. Also I have change the
than her personal identity. She is not viewed negatively however her sexuality is
box supporting artist, and designed it so that the are being supported by a box
what primarily promotes her as an artist, therefore she is in line with the male
with the magazine brand inside it. This suggests that both artist are being
gaze. This will apply to my audience, as female R’n’B artist are usually viewed to
supported by the magazine, and that they are now officially ‘BEATS’ artists. This
be ‘sexy’ and seductive, therefore relating to my genre of music. Also both
incentive adds brand identity and a sense of individuality.
featuring artist are being supported by a box with the page number inside, that
the artist’s are featuring on.