Paul Birkett used various media technologies throughout the research, planning, construction, and evaluation stages of his project. He used his blog to post initial ideas and research, finding WordPress easy to customize. He researched similar films and posters on IMDB and gathered responses to his trailer both online and in person. Paul uploaded draft trailers to YouTube to get feedback and find tutorials to improve his skills with video editing software like Adobe Premiere and Photoshop. He also used photography and improved his camerawork skills to plan shots for his filming.