The document discusses the target audience for a proposed K-Pop music magazine. It would primarily target young Koreans ages 11-16 as K-Pop has grown popular among younger generations since emerging in 2000. Koreans would be more likely to read a K-Pop magazine than other ethnicities, but some non-Koreans aged 16-18 who are familiar with K-Pop through surveys may also be interested due to exposure to K-Pop culture. The document argues that both female and male readers would be attracted to the magazine because it would feature equal representation of both female and male K-Pop artists for readers of both genders to enjoy.