Vertigo Films is a British film production and distribution company that has produced films such as The Sweeney and StreetDance 3D. The author's film would be suitable for distribution by Vertigo Films for several reasons: it has a similar high-energy action style to some of their most successful films; it would fill a gap in their portfolio as they have not distributed a film in this genre before; and its low budget would appeal to their business model as an independent company. Distributing the author's action/spy film could also help Vertigo Films attract a new audience, as that genre tends to be very popular and financially successful.

1. QUESTION 3:
WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTEYOUR
MEDIA PRODUCT ANDWHY?
AS Media Evaluation

2. Vertigo Films
■ Vertigo Films is a British film production and film distribution company based in
London, England.
■ Vertigo Films was created in July 2002, by producers Allan Niblo, James Richardson,
director Nick Love, Rupert Preston, and entrepreneur Rob Morgan.
■ Vertigo Films have produced and distributed several films such asThe Sweeney, Kill
Command, StreetDance 3D and many others.
■ Their first film ever produced wasThe Football Factory which was in 2004 and was
directed by Nick Love who also directedThe Sweeney.

3. Why my product might be suitable for them?
■ I believe that my film would be suitable forVertigo Films because in the past, they
have been successful with films such asThe Sweeney which is a bit similar to mine in
which there is people working for a good orgainsation and there is a bad person in it. In
addition to this,The Sweeney involves a lot of chase scenes and running and within the
first few seconds of my film opening, we are presented with the main character
running.
■ I also believe that my film would suitably fitVertigo Films because they have never
made a film with the same genre as mine and therefore means there is a potential gap
in their portfolio for a film like mine.
■ In addition to this, asVertigo Films is a small, independent company, they wouldn’t be
able to afford high-budget films so as my film would require little amount of budget, it
would be very achievable for a company likeVertigo Films.
■ My film involves fast-paced, high energy action which has also been included in some
ofVertigo’s successful films such asThe Sweeney which made $7.7 million with only a
budget of £3 million.This shows that high-paced, action packed films are successful
with them and mine would involve a lot of energy so it might be what they are looking
for.

4. Would my product offer them a way to
attract a different audience group?
■ I think that my film would offer them a way to attract a different audience group because I
the past,Vertigo Films have never made a film with the same genre as mine so that could
be a good root to attract a new audience.
■ Some of the greatest, most watched films were action/ spy movies such as the Bourne
Trilogy.The Bourne Legacy (one of the Bourne films) alone achieved a box office of $276.1
million which is a huge amount of money. In addition, films such as Skyfall which is a action/
spy movie was extremely successful movie that attracted loads of people due to its high
adrenaline, fast-paced scenes.
■ I believe that byVertigo Films branching out into the action/ spy genre, they could get
attract so many more people because that specific genre is so well-known and watched
that most spy movies are successful.This is why my film would offer them the chance to
attract a different audience group; because it is different to all their other films and has the
potential to attract a huge audience.
■ For one of my film opening analysis’s, I analysed the film Mission Impossible:Ghost
Protocol and what I found is that due to it containing lots of high-energy scenes as well as
violence scenes, it was very successful with attracting people to watch it so as my film
would contain a lot of that, I think that it would be a successful forVertigo Films.
■ Overall, I think that this particular media institution would be interested in distributing my
film because it would have a low budget which is something they would be looking for and
it also contains a lot of action which would help to attract a wide audience.