This document discusses the themes, imagery, and branding used in the marketing campaign for a film called "Press Play". Some key elements discussed include: 1) The theme of time is shown through imagery of a ticking clock and layered/blurred scenes to signify the passage of time. 2) Blurred lines and motion blur are used in the poster and magazine to show how time passes around the main character Raj as he remains unchanged. 3) Consistent branding elements like font, tagline "Would you live forever?", and Raj's consistent black costume are used across the campaign to make the film recognizable. 4) The marketing campaign aims to create intrigue around the plot involving the main

1. How effective is the
combination of your main
product and ancillary
text?
Q2

3. Theme of time!
Press
Play
Fast Pasted Raj
Clock
Both examples here are taken from
our teaser trailer.
They both show the theme of time
and therefore are signs to the
audience that this will come up in the
forthcoming plot.
The still ticking clock is a sign to
show how time stands still for Raj
and then is reinforced as the clock
uses a graphic match into Raj’s eye
showing that he is linked with the
idea of time.
The idea of positioning layers on top
of each other in a slightly different
position is meant to be a code to
show time is passing but again Raj is
still the same.
This gives the clip a disjointed
blurred effect which has then
connotation of change.

4. Blurred Lines
We decided to use the
sign of blurred lines/
Motion blur in both our
poster and magazine.
This again is meant to
signify how everything is
changing and time is
passing around him but
he stays still, never
changing, relating again
to the plot. An also
connoting Action.
We tried to recreate the blurred lines in our
trailer by having Raj stand still and then speed it
up with everyone walking past him. However we
found we weren't able to speed it up fast enough
to make the people look blurred

5. Poster
Press
Play
Magazine
To help build on the
films brand we decided
to use the same front
throughout each
element of the
campaign. We used the
font Century Gothic.
This is to help the
audience recognise the
film and make it stick in
their minds making
them want to go watch
it.
Teaser
Titles

6. Slogan / Tag Line
Going hand in hand with the
title being consistent this
meant that the films Tag Line/
Slogan would have to be too.
We Chose the line “Would you
live forever?” As the question
forced the idea that the plot
would consist of perhaps the
main character living forever.
However as it is a question it
creates an enigma in the film
as we now question whether it
is of choice.

7. Main Character (Raj) & Costume
Magazine
Poster
Teaser
In every element of the campaign again we use the sign of Raj to create a recognisable
brand. The audience will recognise his face/character and therefore link it with the campaign.
This also meant we had to focus on the mise-en-scene of costume making sure his “look”
was consistent and the audience were able to realise him as being the same character. We
stuck to a black theme also linking with the sad like genre and plot of the film.