My magazine targets males aged 16-25 and represents this group in several ways. It uses fashionable clothing and a presentable model in a discrete location to portray young adults as free-spirited and wanting to have fun. While this group may enjoy drinking, they are represented as sensible. The magazine challenges dominant stereotypes of young people as lazy and troublesome, and instead presents an emergent view of this age group as having talents and aspirations while also enjoying social activities.