The document discusses representation of social groups in media and the author's magazine in particular. It aims to shy away from stereotypical portrayals of women as sexual objects and men as macho. The magazine targets both male and female indie/rock fans equally and shows sensitive sides of men. While mostly featuring a male cover model, it aims to appeal to both genders. It also aims to portray youth more positively in contrast to dominant ideas of them as drunk, unintelligent and disrespectful, instead showing their respect, talents and future plans through music fans and interviews.