The magazine "VINYL" targets teenagers interested in indie music. To represent this group, the magazine features teenage models and uses some casual, colloquial language that teenagers can relate to. The font, color scheme, and photos of musicians playing stereotypical indie instruments like guitar and drums are meant to appeal to teenagers and convey the indie genre. The poses and shots of the band are used to depict both the mature and fun, energetic sides of teenagers and the social group.