Emma Riddiough evaluates how well she represented her target audience of people aged 35 and older in her magazine project. [1] She believes her front cover image of a laid-back artist, purple background, and male gender capture the laid-back attitude of the audience. [2] Her contents page uses images and artists that would appeal to both younger and older generations. However, the black, brown, and white colors may appeal more to older groups. [3] Her double-page interview article has a laid-back background and asks personal questions, reflecting the casual nature of her target group.