The music video challenges conventions of the genre by not including the band playing and using a post-modern storytelling technique of starting after the key events. It employs conventions of some music videos like Slipknot's "Snuff" through the use of transitions to signal flashbacks and text at certain points. The video further challenges norms by advertising a digi-pack at the end rather than solely focusing on the music.

1. Question 1
In which ways does your media product
use, develop or challenge forms and
conventions of media products

2. The main task
• The music video we did was made to challage
the conventions of a normal music video as
during the video we didn’t have a band
playing in the video

3. Why
• We pick the music video snuff by slip knot as
the style model after watching the video a few
times Jordan created the music for the video
with the aim of making it post-modern

4. How it post-modern
• We tried to make it post-modern by starting
the story in the video after the events that
have taken place. The transition used in the
video have reason to be there as some are
used as to say to the audience that this scene
is an flashback.

5. Text during the video
• In music videos like “snuff” and “the kill” text
is used to at different parts of the video. So
we decided to use text at the end as it was not
a normal convention in music videos

6. The digi-pack
• We also advertise the digi-pack was advertise
at the end of the music video which also
challenge conventions of a normal music
video