The combination of the main task and ancillary tasks was effective in promoting a cohesive message and brand. The main task was a music video in the metal/rock genre that advertised a Slipknot digipack. The first ancillary task was a digipack designed in black, white, and red colors to match the poster. The poster also used these colors and featured the band's logo to advertise the digipack. Both the poster and digipack drew from style models in Kerrang magazine to promote a consistent style and brand identity across the tasks.