The document provides guidance for completing a case study assignment on music video production. It outlines 3 tasks to complete: 1) the purposes of music videos and strategies used; 2) styles, techniques and conventions of music video production; and 3) a case study analyzing at least 3 music videos. The case study should discuss the videos' styles, techniques, intertextuality, camerawork/editing, genre conventions, and apply critical approaches. The document provides examples of questions to answer for each task and notes on how to illustrate points and structure the case study response.
The document provides instructions for completing a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos, including entertainment, branding, and sales. It also discusses broader purposes like representing opinions and strategies used by major labels, independent labels, and unsigned artists. Task 2 covers styles, techniques and conventions in music videos, such as camerawork, editing, technical developments, and genre conventions. Task 3 instructs students to analyze a minimum of three music videos by an artist or genre, discussing styles, techniques, intertextuality, camerawork, genre conventions, and critical approaches.
This document provides an overview of a case study assignment on music video production. It outlines 3 tasks to complete: 1) discussing the purposes of music videos, 2) exploring styles, techniques and conventions of music video production, and 3) conducting a case study analysis of at least 3 music videos. The case study should examine the videos' styles, techniques, intertextuality, camerawork, editing, and genre conventions through a critical lens. Guidelines are provided on completing the assignment, such as including illustrative images from the videos and adding extra slides as needed.
The document provides guidance for a case study assignment on music video production. It outlines 4 tasks: 1) examining the purposes of music videos, 2) exploring common styles, techniques and conventions, 3) analyzing at least 3 music videos from an artist, and 4) discussing how the student can apply what they've learned. The document emphasizes illustrating points with examples and images from videos, and comparing analyzed videos and artists to broader genres and contexts.
This document outlines tasks for a music video production case study. It includes 3 tasks to analyze purposes of music videos, styles/techniques of production, and a case study of 3+ videos. Task 1 discusses entertainment, branding, sales purposes and how artists represent themselves. Task 2 covers camerawork, editing, technical developments, and genre conventions. Task 3 requires analyzing videos for style, intertextuality, camerawork, editing, genres, and applying critical analysis.
The document provides guidance for completing a case study assignment on music video production. It outlines 3 tasks: 1) examining the purposes and strategies of music videos, 2) exploring styles, techniques and conventions, and 3) an individual case study analyzing at least 3 music videos. For the case study, students must discuss the artistic and technical elements used as well as apply critical approaches. The document emphasizes using illustrative examples and linking ideas when analyzing and comparing different artists and genres of music videos.
The document provides a case study template for analyzing music videos. It is split into 3 tasks. Task 1 addresses the purposes of music videos and strategies used by labels and artists. Task 2 covers styles, techniques and conventions of music video production. Task 3 requires analyzing a minimum of 3 music videos to discuss their visuals, editing, genres, and critical approaches. The case study should apply lessons from the document to unpack the chosen videos.
The document provides information about completing a case study on music video production. It outlines 3 tasks to analyze purposes of music videos, styles/techniques of production, and a case study of 3 videos. For the case study, students must discuss usage of style, intertextuality, camerawork/editing, genre conventions, and apply critical approaches to videos selected. An example is provided analyzing Iggy Azalea and Charli XCX's "Fancy" video in relation to the 1995 film "Clueless".
This document provides a case study analysis of three music videos by the rap group Brockhampton: "Face", "Sweet", and "Boy Bye". It summarizes the key visual elements, styles, and techniques used in each video. For "Face", it notes the use of sped-up and slowed-down footage. "Sweet" is described as a unique single-shot video that contrasts dark and light halves. "Boy Bye" uses more jump cuts and unconventional camera angles. Overall, the case study examines how Brockhampton's abstract music videos diverge from typical rap conventions through their creative visual storytelling.
The document provides instructions for completing a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos, including entertainment, branding, and sales. It also discusses broader purposes like representing opinions and strategies used by major labels, independent labels, and unsigned artists. Task 2 covers styles, techniques and conventions in music videos, such as camerawork, editing, technical developments, and genre conventions. Task 3 instructs students to analyze a minimum of three music videos by an artist or genre, discussing styles, techniques, intertextuality, camerawork, genre conventions, and critical approaches.
This document provides an overview of a case study assignment on music video production. It outlines 3 tasks to complete: 1) discussing the purposes of music videos, 2) exploring styles, techniques and conventions of music video production, and 3) conducting a case study analysis of at least 3 music videos. The case study should examine the videos' styles, techniques, intertextuality, camerawork, editing, and genre conventions through a critical lens. Guidelines are provided on completing the assignment, such as including illustrative images from the videos and adding extra slides as needed.
The document provides guidance for a case study assignment on music video production. It outlines 4 tasks: 1) examining the purposes of music videos, 2) exploring common styles, techniques and conventions, 3) analyzing at least 3 music videos from an artist, and 4) discussing how the student can apply what they've learned. The document emphasizes illustrating points with examples and images from videos, and comparing analyzed videos and artists to broader genres and contexts.
This document outlines tasks for a music video production case study. It includes 3 tasks to analyze purposes of music videos, styles/techniques of production, and a case study of 3+ videos. Task 1 discusses entertainment, branding, sales purposes and how artists represent themselves. Task 2 covers camerawork, editing, technical developments, and genre conventions. Task 3 requires analyzing videos for style, intertextuality, camerawork, editing, genres, and applying critical analysis.
The document provides guidance for completing a case study assignment on music video production. It outlines 3 tasks: 1) examining the purposes and strategies of music videos, 2) exploring styles, techniques and conventions, and 3) an individual case study analyzing at least 3 music videos. For the case study, students must discuss the artistic and technical elements used as well as apply critical approaches. The document emphasizes using illustrative examples and linking ideas when analyzing and comparing different artists and genres of music videos.
The document provides a case study template for analyzing music videos. It is split into 3 tasks. Task 1 addresses the purposes of music videos and strategies used by labels and artists. Task 2 covers styles, techniques and conventions of music video production. Task 3 requires analyzing a minimum of 3 music videos to discuss their visuals, editing, genres, and critical approaches. The case study should apply lessons from the document to unpack the chosen videos.
The document provides information about completing a case study on music video production. It outlines 3 tasks to analyze purposes of music videos, styles/techniques of production, and a case study of 3 videos. For the case study, students must discuss usage of style, intertextuality, camerawork/editing, genre conventions, and apply critical approaches to videos selected. An example is provided analyzing Iggy Azalea and Charli XCX's "Fancy" video in relation to the 1995 film "Clueless".
This document provides a case study analysis of three music videos by the rap group Brockhampton: "Face", "Sweet", and "Boy Bye". It summarizes the key visual elements, styles, and techniques used in each video. For "Face", it notes the use of sped-up and slowed-down footage. "Sweet" is described as a unique single-shot video that contrasts dark and light halves. "Boy Bye" uses more jump cuts and unconventional camera angles. Overall, the case study examines how Brockhampton's abstract music videos diverge from typical rap conventions through their creative visual storytelling.
The document provides guidance for completing a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos, such as entertainment, branding, and sales. Task 2 covers styles, techniques and conventions used in music videos, including camerawork, editing, and genre conventions. Task 3 instructs students to analyze a minimum of three music videos by an artist or genre, discussing elements like style, intertextuality, camerawork, and genre conventions using critical approaches. The document emphasizes using illustrative examples and adding images from video examples.
This document provides guidance for completing a case study analysis of music videos. It is divided into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 discusses styles, techniques and conventions used in music video production. Task 3 instructs the student to analyze a minimum of three music videos by an artist or genre of their choice, discussing style, intertextuality, camerawork, genre conventions, and applying critical approaches. The document provides example questions to answer for each task and emphasizes using illustrative examples and images from the selected video examples.
Mv case study assignment 01 2020 pro forma (1)OliviaCrossley
1) The document provides instructions for completing a case study assignment on music video production. It outlines three tasks to be completed on a weekly basis, focusing on the purposes of music videos, production styles and techniques, and an analysis of three selected videos.
2) Task 1 questions examine the core purposes of music videos and how artists use them to promote their brand. Task 2 explores common camerawork, editing, and genre conventions in music videos.
3) Task 3 requires selecting an artist and analyzing a minimum of three of their music videos to discuss production styles, intertextuality, and apply critical approaches learned. Illustrations and video links are encouraged to support responses.
This document provides guidance for completing a case study analysis of music videos. It is divided into three tasks. Task 1 addresses the purposes of music videos in terms of sales, entertainment, and branding. It also discusses strategies used by artists and labels. Task 2 covers styles, techniques, and conventions used in music videos, such as camerawork, editing, and technical developments. It also addresses genre conventions. Task 3 instructs the student to analyze a minimum of three music videos by one artist or genre. The analysis should discuss styles, techniques, intertextuality, camerawork, editing, genre conventions, and critical approaches.
This document provides a case study template for analyzing music videos. It is split into 3 tasks. Task 1 addresses the purposes of music videos and strategies employed by artists. Task 2 discusses styles, techniques, and conventions used in music video production. Task 3 requires analyzing a minimum of 3 music videos and discussing their use of style, intertextuality, camerawork, editing, genre conventions, and critical approaches. The document provides example questions to guide the case study analysis for each task.
The document provides guidance for completing a case study assignment on music video production. It outlines three tasks: 1) examining the purposes of music videos and artist strategies; 2) exploring styles, techniques and conventions of music video production; and 3) conducting a case study of three music videos analyzing them based on Tasks 1 and 2. The case study should discuss the videos' styles, techniques, use of intertextuality, camerawork, editing, genre conventions, and critical approaches. Students are encouraged to include video links and stills from their selected videos in their response.
The document provides guidance for completing a case study assignment on music video production. It is split into three tasks. Task 1 addresses the purposes of music videos in terms of sales, branding, and entertainment. It also discusses strategies used by labels and artists. Task 2 covers styles, techniques, and conventions used in music video production. It addresses camerawork, editing, technical developments, and genre conventions. Task 3 instructs students to analyze a minimum of three music videos by an artist or genre. They are to discuss the videos in terms of styles, intertextuality, camerawork/editing, genre conventions, and critical approaches.
The document provides instructions for completing a case study assignment on music video production. It is divided into 3 tasks. Task 1 involves the purposes of music videos and strategies of labels and artists. Task 2 addresses styles, techniques and conventions of music video production. Task 3 requires analyzing a minimum of 3 music videos by an artist of choice, considering elements from Tasks 1 and 2. Questions under each task prompt discussion of topics like the goals of music videos, techniques like camerawork and editing, genre conventions, and applying critical analysis.
This document provides guidance for completing a case study assignment on music video production. It is split into three tasks. Task 1 addresses the purposes of music videos and strategies used by labels and artists. Task 2 covers styles, techniques and conventions of music video production. Task 3 involves analyzing a minimum of three music videos, drawing on Tasks 1 and 2. Students are expected to submit responses to the questions in each section on a weekly basis during remote learning.
This document provides a case study template for analyzing music videos. It includes 3 tasks: 1) discussing the purposes of music videos, 2) describing styles, techniques and conventions used in music video production, and 3) conducting a case study of at least 3 music videos. The case study template provides guidance on completing the tasks, including adding images, examples, and linking to other sources to support points. It also includes sample responses for some of the discussion questions.
The document provides guidance for completing a case study analysis of music videos. It is split into three tasks. Task 1 addresses the purposes of music videos, including entertainment, branding, and sales. Task 2 covers styles, techniques and conventions in music video production, such as camerawork, editing, and technical developments. Task 3 instructs students to analyze a minimum of three music videos by an artist or genre, discussing styles, intertextuality, camerawork, genre conventions, and critical approaches. The document emphasizes using illustrative examples and linking to other sources to support points.
The document provides information about completing a case study on music video production. It is split into 3 tasks concerning the purposes of music videos, styles and techniques of music video production, and a case study analysis of 3 music videos. The notes section encourages adding images and links from video examples and expanding the response beyond the template if needed. Task 1 questions cover the core purposes of music videos, broader strategies employed by artists, and examples of synergy and convergence. Task 2 addresses techniques like camerawork, editing, technical developments, and genre conventions.
The document provides information about music video production and purposes. It discusses the core purposes of music videos being entertainment, identity, and sales. It also discusses broader purposes like featuring other artists to promote multiple acts. Genre conventions are explored, comparing the more direct brand of One Direction to the more open interpretation encouraged by Animal Collective. Camerawork, editing styles, and intertextuality are analyzed in sample music videos. A case study of Bugzy Malone examines his visual style and use of techniques to represent his experiences and inspire others.
This document provides guidance for completing a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 covers styles, techniques and conventions of music video production. Task 3 requires analyzing a minimum of three music videos by an artist of the student's choice, considering elements from Tasks 1 and 2 like camerawork, editing, genre conventions and applying critical approaches. The student should include video links, illustrative stills from videos, and compare their chosen artist/genre to others.
The document provides guidance for completing a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos, such as entertainment, branding, and sales. Task 2 covers styles, techniques and conventions used in music videos, such as camerawork, editing, and how genres influence visual conventions. Task 3 requires analyzing at least three music videos, considering elements from Tasks 1 and 2 like how camerawork and editing techniques relate to the artist's branding and genre.
Mv assignment 01 2019 pro forma joy buck.JoyLucyBuck
This document provides information and questions for a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos and artist/label strategies. Task 2 covers styles, techniques and conventions used in music video production. Task 3 requires the student to analyze a minimum of three music videos by an artist or genre, discussing elements like style, intertextuality, camerawork, genre conventions, and applying critical approaches. The document also provides notes on completing the case study, emphasizing showing examples from videos and linking concepts to other sources.
Mv assignment 01 2019 pro forma Joy Buck.JoyLucyBuck
This document provides information about completing a case study on music video production. It is divided into three tasks. Task 1 discusses the purposes of music videos and strategies used by labels and artists. Task 2 covers styles, techniques and conventions of music video production. Task 3 requires analyzing a minimum of three music videos, discussing their visuals, meanings, and connections to Tasks 1 and 2. The document provides guidance on thoroughly answering the questions and illustrating key points from the chosen video examples.
The document provides guidance for a case study assignment on music video production. It outlines three tasks for students to complete: 1) analyzing the purposes and strategies of music videos, 2) exploring styles, techniques and conventions used in music video production, and 3) conducting an individual case study of three or more music videos by an artist of their choice. The case study should discuss the videos in relation to topics covered in tasks 1 and 2, including camerawork, editing, genre conventions, and applying critical approaches. Students are encouraged to include video stills and be creative in their analysis.
The document provides information about completing a case study assignment on music video production. It is split into three tasks. Task 1 addresses the purposes of music videos, including entertainment, branding, and sales. It also discusses strategies used by different types of artists and labels. Task 2 covers styles, techniques and conventions of music video production, such as camerawork, editing, technical developments, and genre conventions. Task 3 involves analyzing at least three music videos, drawing from Tasks 1 and 2. The document emphasizes using illustrations and examples to strengthen analysis and linking to other sources where possible.
The document provides instructions for completing a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos and strategies used by labels and artists. Task 2 covers styles, techniques and conventions of music video production. Task 3 requires a case study analysis of at least three music videos by an artist of the student's choice, discussing the videos in relation to Tasks 1 and 2. The instructions emphasize using illustrative examples and applying critical approaches learned in lessons.
This document provides guidance for completing a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 covers styles, techniques and conventions of music video production. Task 3 involves analyzing a minimum of three music videos, drawing on Tasks 1 and 2. The document emphasizes including illustrative images and examples to support points. It also notes that additional pages can be added if needed to fully respond to the questions.
The document provides guidance for completing a case study assignment on music video production. It outlines three tasks to be completed: 1) examining the purposes of music videos, 2) exploring styles, techniques and conventions of music video production, and 3) conducting a case study analysis of three or more music videos. For each task, it provides questions for students to answer and notes on properly completing the case study, such as including illustrative images, examples, and linking ideas to other texts and videos.
It then provides examples of questions from Task 1 on purposes, Task 2 on production elements, and prompts for the required case study analysis in Task 3, focusing on an artist of the student's choice.
The document provides guidance for completing a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos, such as entertainment, branding, and sales. Task 2 covers styles, techniques and conventions used in music videos, including camerawork, editing, and genre conventions. Task 3 instructs students to analyze a minimum of three music videos by an artist or genre, discussing elements like style, intertextuality, camerawork, and genre conventions using critical approaches. The document emphasizes using illustrative examples and adding images from video examples.
This document provides guidance for completing a case study analysis of music videos. It is divided into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 discusses styles, techniques and conventions used in music video production. Task 3 instructs the student to analyze a minimum of three music videos by an artist or genre of their choice, discussing style, intertextuality, camerawork, genre conventions, and applying critical approaches. The document provides example questions to answer for each task and emphasizes using illustrative examples and images from the selected video examples.
Mv case study assignment 01 2020 pro forma (1)OliviaCrossley
1) The document provides instructions for completing a case study assignment on music video production. It outlines three tasks to be completed on a weekly basis, focusing on the purposes of music videos, production styles and techniques, and an analysis of three selected videos.
2) Task 1 questions examine the core purposes of music videos and how artists use them to promote their brand. Task 2 explores common camerawork, editing, and genre conventions in music videos.
3) Task 3 requires selecting an artist and analyzing a minimum of three of their music videos to discuss production styles, intertextuality, and apply critical approaches learned. Illustrations and video links are encouraged to support responses.
This document provides guidance for completing a case study analysis of music videos. It is divided into three tasks. Task 1 addresses the purposes of music videos in terms of sales, entertainment, and branding. It also discusses strategies used by artists and labels. Task 2 covers styles, techniques, and conventions used in music videos, such as camerawork, editing, and technical developments. It also addresses genre conventions. Task 3 instructs the student to analyze a minimum of three music videos by one artist or genre. The analysis should discuss styles, techniques, intertextuality, camerawork, editing, genre conventions, and critical approaches.
This document provides a case study template for analyzing music videos. It is split into 3 tasks. Task 1 addresses the purposes of music videos and strategies employed by artists. Task 2 discusses styles, techniques, and conventions used in music video production. Task 3 requires analyzing a minimum of 3 music videos and discussing their use of style, intertextuality, camerawork, editing, genre conventions, and critical approaches. The document provides example questions to guide the case study analysis for each task.
The document provides guidance for completing a case study assignment on music video production. It outlines three tasks: 1) examining the purposes of music videos and artist strategies; 2) exploring styles, techniques and conventions of music video production; and 3) conducting a case study of three music videos analyzing them based on Tasks 1 and 2. The case study should discuss the videos' styles, techniques, use of intertextuality, camerawork, editing, genre conventions, and critical approaches. Students are encouraged to include video links and stills from their selected videos in their response.
The document provides guidance for completing a case study assignment on music video production. It is split into three tasks. Task 1 addresses the purposes of music videos in terms of sales, branding, and entertainment. It also discusses strategies used by labels and artists. Task 2 covers styles, techniques, and conventions used in music video production. It addresses camerawork, editing, technical developments, and genre conventions. Task 3 instructs students to analyze a minimum of three music videos by an artist or genre. They are to discuss the videos in terms of styles, intertextuality, camerawork/editing, genre conventions, and critical approaches.
The document provides instructions for completing a case study assignment on music video production. It is divided into 3 tasks. Task 1 involves the purposes of music videos and strategies of labels and artists. Task 2 addresses styles, techniques and conventions of music video production. Task 3 requires analyzing a minimum of 3 music videos by an artist of choice, considering elements from Tasks 1 and 2. Questions under each task prompt discussion of topics like the goals of music videos, techniques like camerawork and editing, genre conventions, and applying critical analysis.
This document provides guidance for completing a case study assignment on music video production. It is split into three tasks. Task 1 addresses the purposes of music videos and strategies used by labels and artists. Task 2 covers styles, techniques and conventions of music video production. Task 3 involves analyzing a minimum of three music videos, drawing on Tasks 1 and 2. Students are expected to submit responses to the questions in each section on a weekly basis during remote learning.
This document provides a case study template for analyzing music videos. It includes 3 tasks: 1) discussing the purposes of music videos, 2) describing styles, techniques and conventions used in music video production, and 3) conducting a case study of at least 3 music videos. The case study template provides guidance on completing the tasks, including adding images, examples, and linking to other sources to support points. It also includes sample responses for some of the discussion questions.
The document provides guidance for completing a case study analysis of music videos. It is split into three tasks. Task 1 addresses the purposes of music videos, including entertainment, branding, and sales. Task 2 covers styles, techniques and conventions in music video production, such as camerawork, editing, and technical developments. Task 3 instructs students to analyze a minimum of three music videos by an artist or genre, discussing styles, intertextuality, camerawork, genre conventions, and critical approaches. The document emphasizes using illustrative examples and linking to other sources to support points.
The document provides information about completing a case study on music video production. It is split into 3 tasks concerning the purposes of music videos, styles and techniques of music video production, and a case study analysis of 3 music videos. The notes section encourages adding images and links from video examples and expanding the response beyond the template if needed. Task 1 questions cover the core purposes of music videos, broader strategies employed by artists, and examples of synergy and convergence. Task 2 addresses techniques like camerawork, editing, technical developments, and genre conventions.
The document provides information about music video production and purposes. It discusses the core purposes of music videos being entertainment, identity, and sales. It also discusses broader purposes like featuring other artists to promote multiple acts. Genre conventions are explored, comparing the more direct brand of One Direction to the more open interpretation encouraged by Animal Collective. Camerawork, editing styles, and intertextuality are analyzed in sample music videos. A case study of Bugzy Malone examines his visual style and use of techniques to represent his experiences and inspire others.
This document provides guidance for completing a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 covers styles, techniques and conventions of music video production. Task 3 requires analyzing a minimum of three music videos by an artist of the student's choice, considering elements from Tasks 1 and 2 like camerawork, editing, genre conventions and applying critical approaches. The student should include video links, illustrative stills from videos, and compare their chosen artist/genre to others.
The document provides guidance for completing a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos, such as entertainment, branding, and sales. Task 2 covers styles, techniques and conventions used in music videos, such as camerawork, editing, and how genres influence visual conventions. Task 3 requires analyzing at least three music videos, considering elements from Tasks 1 and 2 like how camerawork and editing techniques relate to the artist's branding and genre.
Mv assignment 01 2019 pro forma joy buck.JoyLucyBuck
This document provides information and questions for a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos and artist/label strategies. Task 2 covers styles, techniques and conventions used in music video production. Task 3 requires the student to analyze a minimum of three music videos by an artist or genre, discussing elements like style, intertextuality, camerawork, genre conventions, and applying critical approaches. The document also provides notes on completing the case study, emphasizing showing examples from videos and linking concepts to other sources.
Mv assignment 01 2019 pro forma Joy Buck.JoyLucyBuck
This document provides information about completing a case study on music video production. It is divided into three tasks. Task 1 discusses the purposes of music videos and strategies used by labels and artists. Task 2 covers styles, techniques and conventions of music video production. Task 3 requires analyzing a minimum of three music videos, discussing their visuals, meanings, and connections to Tasks 1 and 2. The document provides guidance on thoroughly answering the questions and illustrating key points from the chosen video examples.
The document provides guidance for a case study assignment on music video production. It outlines three tasks for students to complete: 1) analyzing the purposes and strategies of music videos, 2) exploring styles, techniques and conventions used in music video production, and 3) conducting an individual case study of three or more music videos by an artist of their choice. The case study should discuss the videos in relation to topics covered in tasks 1 and 2, including camerawork, editing, genre conventions, and applying critical approaches. Students are encouraged to include video stills and be creative in their analysis.
The document provides information about completing a case study assignment on music video production. It is split into three tasks. Task 1 addresses the purposes of music videos, including entertainment, branding, and sales. It also discusses strategies used by different types of artists and labels. Task 2 covers styles, techniques and conventions of music video production, such as camerawork, editing, technical developments, and genre conventions. Task 3 involves analyzing at least three music videos, drawing from Tasks 1 and 2. The document emphasizes using illustrations and examples to strengthen analysis and linking to other sources where possible.
The document provides instructions for completing a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos and strategies used by labels and artists. Task 2 covers styles, techniques and conventions of music video production. Task 3 requires a case study analysis of at least three music videos by an artist of the student's choice, discussing the videos in relation to Tasks 1 and 2. The instructions emphasize using illustrative examples and applying critical approaches learned in lessons.
This document provides guidance for completing a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 covers styles, techniques and conventions of music video production. Task 3 involves analyzing a minimum of three music videos, drawing on Tasks 1 and 2. The document emphasizes including illustrative images and examples to support points. It also notes that additional pages can be added if needed to fully respond to the questions.
The document provides guidance for completing a case study assignment on music video production. It outlines three tasks to be completed: 1) examining the purposes of music videos, 2) exploring styles, techniques and conventions of music video production, and 3) conducting a case study analysis of three or more music videos. For each task, it provides questions for students to answer and notes on properly completing the case study, such as including illustrative images, examples, and linking ideas to other texts and videos.
It then provides examples of questions from Task 1 on purposes, Task 2 on production elements, and prompts for the required case study analysis in Task 3, focusing on an artist of the student's choice.
This document provides guidance for completing a case study analysis of music videos. It outlines three tasks: 1) discussing the purposes of music videos, 2) examining styles, techniques and conventions, and 3) conducting a case study analysis of at least three videos. For the case study, the document instructs the student to analyze the videos in terms of style/techniques, intertextuality, camerawork/editing, genre conventions, and critical approaches. Examples are encouraged to illustrate points. The document also provides tips for effectively completing and structuring the case study assignment.
Mv assignment 01 2021 pro formal new copyClaudiaRose5
This document provides guidance for completing a case study assignment on music video production. It is divided into 4 tasks. Task 1 addresses the purposes of music videos and strategies used by labels and artists. Task 2 covers styles, techniques and conventions used in music video production. Task 3 requires analyzing a minimum of 3 music videos by an artist of choice, discussing the usage of style, intertextuality, camerawork, editing, genre conventions and critical approaches. Task 4 prompts linking what was learned to the student's own work. The document emphasizes showing examples from videos, making points and linking to further materials to support explanations.
This document provides instructions for completing a case study assignment on music video production. It includes 4 tasks: 1) outlining the purposes of music videos and discussing branding; 2) describing techniques like camerawork, editing, and genre conventions; 3) conducting a case study of an artist's music videos focusing on style, intertextuality, and critical analysis; 4) linking what was learned to the student's own music video project plans. Sample responses are provided for questions within each task discussing concepts like the core purposes of advertising, entertainment and distribution, broader purposes of art and message, and analyzing the branding, camerawork and meaning of videos by artists like Playboi Carti, One Direction and Animal Collective.
The document provides instructions for completing a case study assignment on music video production. It is divided into 3 tasks. Task 1 focuses on the purposes of music videos and strategies employed. Task 2 examines styles, techniques and conventions of music video production. Task 3 requires analyzing a minimum of 3 music videos by an artist of choice, considering camerawork, editing, intertextuality, genre conventions, and critical approaches.
The document provides an overview of a music video production case study. It outlines 3 tasks to analyze purposes of music videos, production styles and techniques, and a case study. For the case study, the document instructs to analyze a minimum of 3 music videos by an artist or genre, discussing styles, intertextuality, camerawork, editing, genre conventions, and critical approaches. Sample questions are provided under each task to guide the analysis.
The document provides an overview of a music video production case study. It outlines 3 tasks to analyze purposes of music videos, production styles and techniques, and a case study. For the case study, the document instructs to analyze a minimum of 3 music videos by an artist or genre, discussing styles, intertextuality, camerawork, editing, genre conventions, and critical approaches. Sample questions are provided under each task to guide the analysis.
This document provides a case study template for analyzing music videos. It includes 3 tasks: 1) discussing the purposes of music videos, 2) describing styles, techniques and conventions used in music video production, and 3) conducting a case study of at least 3 music videos. The case study template provides guidance on completing the tasks, including adding images, examples, and linking to other sources to support points. It also includes sample responses for some of the discussion questions.
The document provides guidance for completing a case study assignment on music video production. It outlines three tasks: 1) discussing the purposes and strategies of music videos, 2) exploring styles, techniques and conventions, and 3) an individual case study analyzing at least three music videos. For the case study, students must discuss the artistic and technical elements employed as well as apply critical approaches. Examples are encouraged to support points. The summary focuses on the key aspects and structure of the assignment.
The document provides guidance for a case study assignment on music video production. It is divided into four tasks: 1) outlining the purposes of music videos and strategies used by labels and artists, 2) describing styles, techniques and conventions used in music video production, 3) conducting a case study analysis of at least three music videos, and 4) linking what was learned to the student's own music video project. The case study requires analyzing videos in terms of style, techniques, intertextuality, camerawork, editing, genre conventions, and critical approaches. Students are encouraged to include video links and illustrative stills from the videos discussed.
This document provides guidance for completing a case study assignment on music video production. It is split into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 focuses on styles, techniques and conventions of music video production. Task 3 requires analyzing a minimum of three music videos by one artist, discussing the usage of style, techniques, intertextuality, camerawork/editing, genre conventions, and critical approaches. Students are instructed to include video links, images, and compare/contrast their chosen artist/genre to others.
The document provides information and tasks for a case study assignment on music video production. It outlines 3 tasks: 1) the purposes of music videos, 2) styles, techniques and conventions of music video production, and 3) a case study of 3 or more music videos. The case study tasks students to analyze the videos in terms of style, intertextuality, camerawork, genre conventions, and critical approaches. Guidelines are provided for completing the case study, including using illustrative images and adding slides as needed.
This document provides guidance for completing a case study analysis of music videos. It is divided into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 discusses styles, techniques and conventions used in music video production. Task 3 instructs the student to analyze a minimum of three music videos by an artist or genre of their choice, discussing elements like style, intertextuality, camerawork, genre conventions, and critical approaches. The document emphasizes showing examples from videos and linking concepts to further resources.
The document provides instructions for completing a case study on music video production. It outlines three tasks: 1) examining the purposes of music videos, 2) exploring styles, techniques and conventions, and 3) conducting an individual case study analyzing a minimum of three music videos. For the case study, students must discuss camerawork, editing, genre conventions, intertextuality, and apply critical approaches. Examples are encouraged and it should be creative and comparative.
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2. MUSIC VIDEO PRODUCTION
• We will look at Music Videos from a number of perspectives, this
template is for you to write up your notes and to complete your
case study.
• The document is split into 3 different tasks, each with separate
questions to answer.
• Task 1 is concerned with the purposes of music videos and the
strategies employed by labels and artists
• Task 2 is concerned with the styles, techniques and conventions of
music video production
• Task 3 is your own case study into a minimum of three music
videos where you can unpack and discuss the videos considering
everything you have looked at in Task 1 and 2
3. NOTES ON COMPLETING THE
CASE STUDY
• It is often easier to show something you are discussing than to
take time describing it. With this in mind, feel free to add lots of
illustrative images from your chosen video examples. Links to
YouTube/Vevo/etc are also encouraged.
• Remember, when you make a point or define something, you
should follow this with an example, an explanation of this and
then link to further texts/videos where possible.
• If you don’t think there is enough room to add your full response
to a question, don’t just reset the font size to really small, add an
extra slide wherever necessary.
5. TASK 1 - PURPOSES
• Q1 - Outline the 3 core purposes of music video with a short
explanation for each:
• A core purpose for a music video is Entertainment, the artists make
the music video to give more creativity and so the song can come
across as more enjoyable when listening, if the music video attracts
the viewer it can make them want to listen to the song again.
• Another core purpose for a music video is branding and
recognition, a music video would introduce new listeners to the
artist by them clicking and watching the video.
• The final core purpose for making a music video is Sales, if the
viewings on the music video does well it will attract more buyers to
the artists songs, a music video is a smart way to bring in new
audience members.
6. TASK 1 - PURPOSES
• Q2 – What are some of the broader purposes of music videos? Think
about some of the strategies employed by artists in their videos and
how they represent themselves, you could consider where the artist
is on a major label, independent label of unsigned, is there a
difference between them?
• One of the more broader purposes of music videos is that it allows the
band/artist the chance to not always perform live. The production and
creativity that would be put into the music video could be even more
entertaining than watching them perform live.
• Another broader purpose to a music video is to endorse their songs and
other products to increase their popularity and to increase their sales. The
artist may include advertised products hidden in the music video and it will
attract their viewers eyes and make them want to purchase them.
7. TASK 1 - PURPOSES
• Q3 – Describe what is ‘synergy’ is and how it has been used in
music videos [min. 3 examples of synergy and convergence]
• Synergy is the benefit that is used in music videos to show that
the music video goes well with the song, an example of synergy
is putting certain things in the video that matches the mood of
the song.
• Convergence in media is to do with two or more products
coming together to create content with the intent of becoming
one product. This means the music video will fit the song
perfectly.
8. TASK 1 - PURPOSES
• Q4 – Branding; select an artist you like and look at how they
present themselves in their music videos. Explain what their
‘brand’ is, who is appeals to and why they might have done this.
• Aitch presents himself as an artist where he wants to prove
people wrong, in numerous songs from him he states that when
people tell him he cant do this or he cant do that he proves them
wrong by doing what they say he cant. He also presents himself
as a relatable teenager and raps about what it is like to grow up
in a poor part of Manchester. His brand comes across as him
doing what he wants to do and that other people should to, he
comes across that way in his music videos.
9. TASK 1 - PURPOSES
• Q5 – Compare One Direction and Animal Collective music
videos [find them on YouTube!], what can you discern about
each act from their videos? What is the main aim? Explain why.
• one direction and animal collective are both very different
bands, one direction is more mainstream and promote their
music videos to create large sales whereas animal collective do
it for their fans and to be creative with their work. Animal
collective have a much more smaller audience than one
direction so they know they wont hit big sales, one direction
come across as a band that is focused on relationships and
animal collective has a more creative way with their lyrics.
11. TASK 2 – STYLES, TECHNIQUES
AND CONVENTIONS
• Q1 – Describe and explain the use of camerawork in music
videos, i.e. the types of shot used with examples to illustrate this
• The camera work in music videos are really unique, the most
common shots used in videos is a close up shot on the artist,
they use this shot for most videos to draw attention to the main
artist because they are essentially the ones putting the song
and music video into one element.
• Another shot commonly used in music videos is the landscape
shot, they do this so they can create some scenery to the music
video and give the viewers some thing nice and enjoyable to
look at.
12. TASK 2 – STYLES, TECHNIQUES
AND CONVENTIONS
• Q2 - Describe and explain the use of editing in music videos,
i.e. the types of shot used with examples to illustrate this
• The uses of editing in music videos can be very different in each
video, it depends on the genre, if the song is a standard UK
grime beat there will be a lot of flashing and quick jump cuts
throughout the video, this gives the song more intensity and
flashing images and work perfectly with bass drops. If the song
is a more mainstream pop beat there is usually a lot more
simplicity put into it, there wont be any flashing intense jump
cuts however there could be a lot more effort put into the color
grading, lens flares and visual effects such as animations.
13. TASK 2 – STYLES, TECHNIQUES
AND CONVENTIONS
• Q3 - Describe and explain some of the technical developments in
music videos, i.e. the types of shot used with examples to illustrate
this
• One technical development in creating a music video is the use of
high resolution camera quality, the quality of the video will attract
more viewers.
• Another technical development in creating a music video is the
platform that the video is published on, most music videos
nowadays are published onto YouTube since YouTube is the
platform that is the most used social media video publishing
website. If the music videos get uploaded onto here then you will
be guaranteed to get more views and sales for the song.
14. TASK 2 – STYLES, TECHNIQUES
AND CONVENTIONS
• Q4 – Genre conventions; often music videos adhere to genre
conventions within their visual style and production techniques.
• The conventions in these music videos are all similar, they all grime
genre related and have lot in common, one of the main
conventions in all of these videos is that the artist always has an
entourage, they all also share similar camera shots, they used
close up shots to focus on the artists faces to draw the viewers
attention. These videos are filmed at night with dim lighting, grime
artists choose to film at night because it makes them look
rebellious.
15. TASK 2 – STYLES, TECHNIQUES
AND CONVENTIONS
• Q5 - John Stuart’s description of the music video “incorporating,
raiding and reconstructing” is essentially the essence of
intertextuality [something asserted by Andrew Goodwin]. Can you
explain what intertexuality is and find some examples of it in music
videos?
• The visual references in my selected music videos all have similar
fashion sense, most of the artists are seen wearing trendy clothing.
They also have similar filming locations, most of these being in a
abandoned building or in a petrol statin car park. Another
noticeable visual reference is that the artists always have a vehicle
In the background of the shot, this for the artist to show the
audience that he makes money as that is something commonly
rapped about in their songs.
17. TASK 3 – CASE STUDY
• For your individual case study you must study an artist or genre
of music, focusing on a minimum of 3 videos [ideally 5+ videos]
• This should provide discussion on the usage of the following:
– Style[s] & Techniques employed
– Intertextuality
– Camerawork/editing
– Genre conventions
– Critical approaches [you should be applying some of the critical
approaches from your lessons and some of your own, to your
selected videos]
18. TASK 3 – CASE STUDY
• You should include a video link for the video
• You can include as many illustrative stills as you like
• Be creative in your approach, it is suggested you use the
heading on the previous slide a guide on how to structure your
response to get you started
• Remember, make a point, use a specific part of the chosen
video as an example, explain yourself and then link to another
video where possible
• Compare and contrast your artist/genre to other artists/genres
• Remember to consider differing contexts
19. AITCH
• Aitch is a rapper from Manchester, the styles he uses in his videos are all very similar, he uses his
entourage in the backdrop in every video he puts out, a technique that aitch uses is including bright flashing
images in his videos to create a sense of intensity, he puts in these images when the bass drops. He also
uses quick jump cuts in the editing of his videos, this hypes up the video because it makes the viewers
realize that it is a quick track with a lot of power put into it. Another editing technique that he uses in is
videos are the visual effects that are presented, mostly with (MISS ME WITH IT & STRAIGHT RHYMES),
when a verse finishes on the song he turns the video distorted for a few split seconds.
• The camera work on Aitch”s videos are really unique, on one video (TASTE) he decided to expand his
creativity on how he wanted the camera shots to look. He does close up shots to his face and then wen it
goes back to editing he key frames the shot so that his face is always in the center of the screen, this
technique makes it easier to see his face but with the natural shaky effect of the camera it makes the
background have a distorted look to it.
• The visual references that are presented in Aitch”s videos are the clothing he wears, he dresses like a
normal teenager from England, mostly in tracksuits and sports jackets. Another visual reference in Aitch”s
videos are the filming locations, they all seem to look like they are filmed In the same town, car parks,
estates & town roads. The genre conventions that Aitch uses in all 3 of these videos are very similar to
other artists, Aitch has clearly studied other artists styles, he has shots that are filmed during the night,
other artists of the same genre follow these camera shots the same way. For example Aitch also uses
expensive cars in his videos to back up the words said in his song and again other artists do the same
thing.
• The things I don’t like about how the editing is done is the fact his producers could have spent a little while
longer on perfecting the effects, I don’t think that the visual effects are at the point of high level editing, they
could have spent a while longer on these effects such as the ones in (MISS ME WITH IT & STRAIGHT
RHYMES)
Straight Rhymes. Taste (Make It Shake). Miss Me
With It.
20. AITCH
• I would say Aitch is quite different to most grime artists, in his videos, he doesn’t rap about
the usual things most grime artist rap about, for example, “C1” raps about carrying knives
and getting in trouble with the police, his music videos have a twisted dark mood about
them whereas Aitch who raps about his friends and his hometown always looks like he is
having a good time.
• C1 has an attitude of someone who portrays to be someone they are not, he tries to make it
look like he is someone to be afraid of by rapping about all of these negative things such as
stabbing people, fighting the police and destroying properties. Aitch has an attitude of
someone who is trying to inspire young people to do what they want to be successful and
refrains talking about things C1 would talk about such as gang culture, his lyrics focus on
him telling the listeners that he has made it to the point where he is today because he is
doing what he wants to do. Aitch is a more respectful artist than C1 because he shows no
disrespect to people, he has no threats & no problems with the authorities. The way the two
artist film and edit their videos are similar in someway but that’s because it’s the style of the
grime genre. The visual techniques are the same because they both use camera shots that
focus on the artist with their huge entourage behind them hyping them up. Aitch’s videos are
more upbeat and colourful and C1’s videos are more thrilling and dark.
Straight Rhymes. Taste (Make It Shake). Miss Me
With It.
C1 – Hide n’ Seek
https://www.youtube.com/wat
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https://www.youtube.com
/watch?v=gB7SvMdxVm
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https://www.youtube.com
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https://www.youtube.com/wa
tch?v=wECZVI_jiq4