The document discusses how the media product uses, develops, and challenges conventions of real media. Specifically: - The opening sequence uses non-diegetic sound and music to set a mysterious mood without dialogue, as the genre is action. - Credits are displayed subtly in the corner without distracting from the visuals. This develops conventions by keeping credits effective but unobtrusive. - Accompanying music was included to fill gaps without dialogue, developing conventions by adding to the mood. Audience feedback was mixed on the music's pace versus the visuals' pace.

1. In what way does
your media
product use,
develop or
challenge forms
and conventions
of real media
products?

2. I think that my opening sequence does use, develop and challenge
the conventions of a real media product as I used sound and visual content,
credits and accompanying music.
SOUND AND VISUAL CONTENT
From my research I saw that not all opening sequences using
diegetic sound. I thought that because the genre of my film is ‘action’ I did
not need any diegetic sound such as character’s voices. I thought that I
would add accompanying music which would add a mysterious mood to
the film. Also, there is not another character is my film which the car
thief would have been able to have a conversation with so I kept all sound
non-diegetic.
Not many sound effects were used in any other existing opening
sequences so I decided not to use many in mine. I decided to only use one
sound effect and this was the crushing sound of the car being crushed by
the grab. I had to insert the sound twice as there were two points at which
the car windows smashed. I thought that the sound effect fitted well with
the opening sequence and did not sound out of place.
Members of the audience at the film show said that the sound did
fit well but could have been quieter as it was too loud. I personally
thought that the sound effect being loud was good for the shock of what
happened to the car thief.

3. CREDITS
I used the font ‘Birch Standard’ size 68 throughout the
whole of my opening sequence. I decided that the credits would be
more effective if they were black with a white outline. I then
positioned them over to one corner of the screen where they
were not in the way of the actor and action that was going on.
From the feedback I got at the film show, the audience did
say that the credits were more effective being subtle and that you
were still able to watch the opening sequence without being
distracted by the credits.
I did put the names of the people that we involved in the
same order as any other opening sequence e.g. Name of production
companies, Director, Producer, Executive Producer, Top-Paid
Actors and The Movie Title.

4. ACCOMPANYING MUSIC
I did use accompanying music even though this was not
necessary. The accompanying music that I used was called ‘Rogue
Traders’ by David Bird and Richard Lacy from the site
AudioNetwork. I thought that accompanying music was vital as
there were no conversations taking place and there was only one
sound effect which was being used towards the end of the opening
sequence.
From the feedback I got at the film show, the audience said
that they thought that it was a good choice of music as it was not
to loud and also not distracting like the credits. They however,
did think that the music could have been a faster pace to link with
the quick movements and shot changes of the film but then other
members of the audience did say that the music being slower than
the shot changes and movements was a good contrast.
I personally think that the music was a good choice as it
created a good mysterious mood and atmosphere throughout the
whole of the sequence and I also agree the members of the
audience who thought that the slow music was a good contrast
with the quick shot changes and movements.